Applied sport psychology is the study and application of psychological principles of human performance in helping athletes consistently perform in the upper range of their capabilities and more thoroughly enjoy the sport performance process. Applied sport psychologists are uniquely trained and specialized to engage in a broad range of activities including the identification, development and execution of the mental and emotional knowledge, skills and abilities required for excellence in athletic domains; the understanding, diagnosing and preventing of the psychological, cognitive, emotional, behavioral and psychophysiological inhibitors of consistent, excellent performance; and the improvement of athletic contexts to facilitate more efficient development, consistent execution and positive experiences in athletes.

If coaching fails to cure a problem in six months, it can become very expensive indeed. Take the case of Tom Davis, the coach who worked with Rob Bernstein, the executive VP of sales at an automotive parts distributor. Let’s assume Davis charged a relatively low per diem of $1,500. Over the four years of his engagement—which ultimately did not solve Bernstein’s problems—he would have picked up at least $45,000 in fees. That sum would have purchased 450 hours with a competent therapist—about ten years’ worth of weekly sessions.

Thanks for your article Nadine. There is now further evidence of the Coaching Ripple Effect in the groundbreaking research by Dr Sean O’Connor & Dr Michael Cavanagh (2013). They are in fact colleagues of Tony Grant at the University of Sydney. To give a balanced view, Tony’s article on ROI as a poor measure of coaching success (2012) is also worth a read.
Nadine Greiner, Ph.D. is the CEO of On Target Solutions, which provides full-suite contemporary Organization Development Solutions.  Dr. Greiner teaches in masters and doctoral programs, coaches and trains other consultants, and wrote The Art of Executive Coaching.  Since she first served as a CEO at the age of 38, she understands leaders’ experience first-hand.  Nadine Greiner offers her clients the expertise that comes along with 30 years of consulting success, and a dual Ph.D. in Organization Development and Clinical Psychology.  She loves animals and Zumba.
With the above in mind, you should first understand that sports psychology is really an interdisciplinary science. Besides psychology, it is also concerned with disciplines such as biomechanics, physiology, and kinesiology. As a definition, the American Psychological Association’s Division 47 (Society of Sport, Exercise, and Performance Psychology) states the following:
"DONALD LEE, earned his B.A. from Brandeis University. He earned his M.A., M.Ed., and Ed.D. in counseling psychology from Columbia University. He is also a Licensed Professional Counselor. He provides individual psychotherapy to children, adolescents, and adults, as well as, providing marital and family therapy. He treats individuals with anxiety, depression, ADHD, substance/alcohol abuse, and adjustment issues. Dr. Lee has taught courses in individual therapy, group counseling, and racial-cultural counseling at the graduate level. His clinical experiences have involved work with the chronically mentally ill, victims of trauma, and has consulted at agencies working with victims of domestic violence."
Whether you're new to a leadership role or responsible for supporting a transition, we offer coaching customized to your individual needs and the context of your organization. The process aims to focus on the wider work-related agenda, notably on changes in organizational culture and supporting people in successfully handling their own particular management and leadership challenges.
Performance Consultants pioneered coaching in business over 30 years ago and continues to lead the field globally, providing executive coaching, leadership development, team development and coaching skills training for leaders and managers around the world. Through coaching interventions and our unique evaluation methods we help individuals focus on current and future achievements in a way that builds awareness of strengths, establishes personal responsibility and results in behaviour change that impacts the bottom-line.
In 2002, the Department for Education and Skills developed National Occupational Standards for hypnotherapy[45] linked to National Vocational Qualifications based on the then National Qualifications Framework under the Qualifications and Curriculum Authority. NCFE, a national awarding body, issues level four national vocational qualification diploma in hypnotherapy. Currently AIM Awards offers a Level 3 Certificate in Hypnotherapy and Counselling Skills at level 3 of the Regulated Qualifications Framework.[46]

My weight had been an issue my whole life. I was always the chubby kid, always taller and bigger than my peers. Because of that, I was uncomfortable and depressed. I remember gym class in particular, because I was slower than all the other kids. It was an especially difficult time for me because it’s where I experienced the most bullying. When I was 18, the summer I had just graduated from high school, I lost all my friends. I was miserable, alone, depressed, and suicidal. It was after a failed suicide attempt that I realized I didn’t want to live my life like this anymore. I wanted to be comfortable and confident in my own skin.
TalentSmart coaches leverage scholarly research in the fields of emotional intelligence and leadership to help clients become more skilled. Coaches use business expertise to ensure that what clients practice is not only based on proven methods but also is simple and effective. TalentSmart certified coaches are seasoned coaching professionals with graduate training in 360° assessment interpretation and expertise in emotional intelligence and leadership development strategies.

In order to help an athlete, a sport psychologist must be able to first identify the problem that the athlete is facing. An athlete might benefit from a counseling sport psychologist in a number of situations. Some athletes, for instance, may be having trouble concentrating due to a number of personal issues, such as family problems or relationship problems. Contrary to what some may think, athletes also suffer from such things as confidence issues, low self-esteem, and body image. Performance anxiety and burnout are other common problems faced by many athletes, no matter how talented they are.

Individual states not only set the scope of practice for psychologists but determine who is allowed to use the title. In some cases, an individual would be allowed to perform some duties associated with sports psychology but would not be able to use the “psychologist” title. All states license psychologists, but they may exclude some settings (for example, academic settings).

In today’s demanding business environment (cost pressures leading to flatter organizations, executive managers with more direct reports, “speed to market” as a competitive advantage with time pressure, etc.) executives have limited opportunity to devote time and energy to their own development as leaders. “Most executives struggle to fulfill the responsibilities of their positions and are too busy and too stressed to step back and learn from their experiences or to implement changes to satisfy best management practices.”[3]


Applied sport and exercise psychology consists of instructing athletes, coaches, teams, exercisers, parents, fitness professionals, groups, and other performers on the psychological aspects of their sport or activity. The goal of applied practice is to optimize performance and enjoyment through the use of psychological skills and the use of psychometrics and psychological assessment.[28]
Coaching often sparks a higher degree of commitment to improve in the areas identified for development and helps you execute on strategy. Leaders and teams, when optimized through executive or cadre coaching, helps the most senior leaders in your firm maintain alignment with strategy. Because our coaches are aligned with your strategic needs, they can coach to the needs of the individual and your organization.

Sports psychology is a relatively young discipline within psychology. In 1920, Carl Diem founded the world’s first sports psychology laboratory at the Deutsche Sporthochschule in Berlin, Germany. In 1925, two more sports psychology labs were established – one by A.Z. Puni at the Institute of Physical Culture in Leningrad and the other by Coleman Griffith at the University of Illinois.
And whereas coaching was once viewed by many as a tool to help correct underperformance, today it is becoming much more widely used in supporting top producers. In fact, in a 2004 survey by Right Management Consultants (Philadelphia), 86 percent of companies said they used coaching to sharpen the skills of individuals who have been identified as future organizational leaders.
Jump up ^ For example, see Media Release 89/70: issued on 12/4/1989, by Peter Collins — who was, at the time, the NSW State Government Minister for Health — which announced that the N.S.W. Government had made "a decision not to proceed with plans to place controls on Hypnosis and to ban Stage Hypnosis". Also, see Dewsbury, R., "Reversal by Govt over hypnotists", The Sydney Morning Herald, (Thursday, 13 April 1989), p.8.

It is used for a wide variety of applications, and studies into its efficacy are often of poor quality[2] which makes it difficult to determine efficacy. Several recent meta-analyses and systematic reviews of the literature on various conditions have concluded that the efficacy of hypnotherapy is "not verified",[3] that there is no evidence[4][5] or insufficient evidence[6][7] for efficacy.
×