In 1996, as a result of a three-year research project led by Lindsay B. Yeates, the Australian Hypnotherapists Association[48] (founded in 1949), the oldest hypnotism-oriented professional organization in Australia, instituted a peer-group accreditation system for full-time Australian professional hypnotherapists, the first of its kind in the world, which "accredit[ed] specific individuals on the basis of their actual demonstrated knowledge and clinical performance; instead of approving particular 'courses' or approving particular 'teaching institutions'" (Yeates, 1996, p.iv; 1999, p.xiv).[49] The system was further revised in 1999.[50]
When Garvin was confronted by a second decline in sales, this one precipitated by the FNG syndrome, he had no idea that Nelson’s activities had caused the problem. In fact, because he believed that Nelson was expert in all matters of personnel functioning and efficiency, Garvin increased his reliance on his friend’s counsel. He had become a victim of what, in the language of psychiatry, is called “transference”—a dynamic that gave Nelson extraordinary psychological power over Garvin.
Jump up ^ The revised criteria, etc. are described in Yeates, Lindsay B., A Set of Competency and Proficiency Standards for Australian Professional Clinical Hypnotherapists: A Descriptive Guide to the Australian Hypnotherapists' Association Accreditation System (Second, Revised Edition), Australian Hypnotherapists' Association, (Sydney), 1999. ISBN 0-9577694-0-7.
Applied sport and exercise psychology consists of instructing athletes, coaches, teams, exercisers, parents, fitness professionals, groups, and other performers on the psychological aspects of their sport or activity. The goal of applied practice is to optimize performance and enjoyment through the use of psychological skills and the use of psychometrics and psychological assessment.[28]

Coaching at the executive and supervisory levels offers leaders a powerful one-on-one and team assist to expand their capacities to impact and make a difference with their programs, people, organizations, environments, and with themselves with the intent of producing significant results and improving acquisition outcomes.  Through a coaching relationship, leaders commit to:


Instead of doing a detox or cleanse in the hopes of resetting your GI system (and speeding up weight loss), boost your gut health naturally with fiber-filled foods. “Fiber is a carbohydrate found in fruits, vegetables and whole grains, but unlike other forms of carbohydrates, it is harder to digest. As it passes through your digestive system, it stimulates the receptors that tell your brain you’re full. People who consume more fiber tend to have healthier body weights,” says Gueron. If you’re looking for more specific fiber-filled foods to reboot your gut, eat the three P’s: prunes, pulses, and pears. Prunes help maintain good digestive health and can positively affect the bacteria living in the gut. Pulses, which include lentils, beans, and peas, improve gut health by strengthening the gut barrier. And pears contain prebiotic fiber, which help promote intestinal health by providing food for beneficial probiotic bacteria.
I have no prior experience with hypnosis.  I went into this with no expectations, but I did have the willingness to quit smoking.  I have tried nicoderm patches, nicoderm gum, Chantix, Wellbutrin, cold turkey, weaning off, etc...for the last two years.  The most I ever got were 28 agonizing days.  The cravings never went away.  Then I met with Rita Black and here I am 6 weeks later to share how amazed I am with the success of our 1 meeting!  I walked out of Rita's office a non-smoker in every way.  Rita explained to me how to manage the "cravings" if and when they come.  I have totally regained my power against smoking.  I highly recommend this life saving service (not to mention, financial savings).
In 1974, Theodore X. Barber and his colleagues published a review of the research which argued, following the earlier social psychology of Theodore R. Sarbin, that hypnotism was better understood not as a "special state" but as the result of normal psychological variables, such as active imagination, expectation, appropriate attitudes, and motivation.[16] Barber introduced the term "cognitive-behavioral" to describe the nonstate theory of hypnotism, and discussed its application to behavior therapy.
The coaching-style preference is also a factor for coaching success. The coach and the executive are agreeing to enter into a “relationship” therefore style preferences and compatibility can impact the outcomes. It is important that the coach and the client agree on how the client prefers to receive help, what they want to focus or work on, and when they want to receive it.

"As a licensed psychologist, I offer counseling services for children, adolescents, and adults. Specializing in Sport Psychology, I am a Certified Mental Performance Consultant by the Association for Applied Sport Psychology and a registered Sport Psychologist with the U.S. Olympic Committee. My passion is helping children, adolescents and adults achieve well-being, balance, and peak performance by empowering them with skills to handle stressors in life and pressures of competition. I provide traditional counseling and sport psychology services to youth athletes, adolescents, and adults. I offer appointments in my office or by video conference online."
While there are a wide variety of approaches and styles of hypnotism employed today—something that further confounds our ability to understand it objectively, or to study it scientifically—one thing that they tend to have in common is an emphasis on relaxation, focus, harnessing a desire to change within the individual, and building linguistic and visual relationships between emotions. As the American Association of Professional Hypnotherapists explains: “Hypnosis is simply a state of relaxed focus. It is a natural state. In fact, each of us enters such a state—sometimes called a trance state—at least twice a day: once when we are falling asleep, and once when we are waking up.”
Passion, making it about the athlete and not about you, and clear communication. You have to be willing to say what the athlete doesn’t want to hear and to go in deep with what’s stopping them. They might, and probably will resist, so you have to really present the coaching in a way that’s not confronting, but rather in which they can really see the opportunity that’s available in taking the coaching.
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For many years I have tried various methods of giving up smoking – none worked – then I tried your self hypnosis CD for 7 days. I found it very relaxing and coupled with the use of nicotine replacement products (patches and nasal spray) I succeeded for a continuous 7 months without any discomfort. Unfortunately, I have found that hypnosis needs to be topped up at regular intervals to last and this I did not do. I needed and still need to ‘quit the weed’ for health reasons and intend to recommence the self hypnosis course again in the very near future. Where I had failed before was a lack of resolve or in other words will power. By using the self hypnosis CD I found I was easily able to allow my subconscious to dictate whether I smoked or not, rather than use will power which I have in little resource. All in all I would thoroughly recommend the use of this self hypnosis treatment to give up smoking, provided you’re prepared to top up the hypnosis periodically.

In the 2000s, hypnotherapists began to combine aspects of solution-focused brief therapy (SFBT) with Ericksonian hypnotherapy to produce therapy that was goal focused (what the client wanted to achieve) rather than the more traditional problem focused approach (spending time discussing the issues that brought the client to seek help). A solution-focused hypnotherapy session may include techniques from NLP.[13]
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