Make it descriptive rather than evaluative. This means that the feedback should focus on the facts, as opposed to saying what is good or bad. This also helps the recipient be less defensive. Instead of saying, “Your follow-through is poor,” it is more effective to say, “The team was in a real crunch today, trying to get the presentation slides to the client to be reviewed. I was counting on having the highlights of your report included in the presentation. This caused us to be late in getting the slides to the client. Next time we have a deadline like this, I’d like to see you deliver your portion on time.”
His coach challenged him to identify what was important and align his behaviors accordingly. With his coach’s help, Jagtiani redesigned his life. “I’ve been asked to join the senior partner ranks several times, but I’ll only consider it after my daughter is in college, and I have a year to support my wife in finding her next chapter.” For the first time, Jagtiani said he feels aligned. “I can feel the difference in the way clients trust me. They know what they see is what they get.”

So did it work? As it is for hypnosis in general, the jury is still out. I left the session feeling noticeably different. I sat in my car outside for a half hour and did not smoke. I went to dinner nearby and sat, and had a drink, and did not smoke. Eventually I caved in to the craving, but I didn't like it. I'm still smoking, I just don't enjoy them anywhere near as much as I used to anymore.
While there are a wide variety of approaches and styles of hypnotism employed today—something that further confounds our ability to understand it objectively, or to study it scientifically—one thing that they tend to have in common is an emphasis on relaxation, focus, harnessing a desire to change within the individual, and building linguistic and visual relationships between emotions. As the American Association of Professional Hypnotherapists explains: “Hypnosis is simply a state of relaxed focus. It is a natural state. In fact, each of us enters such a state—sometimes called a trance state—at least twice a day: once when we are falling asleep, and once when we are waking up.”
It is used for a wide variety of applications, and studies into its efficacy are often of poor quality[2] which makes it difficult to determine efficacy. Several recent meta-analyses and systematic reviews of the literature on various conditions have concluded that the efficacy of hypnotherapy is "not verified",[3] that there is no evidence[4][5] or insufficient evidence[6][7] for efficacy.