Still reading. From what I have read so far and what I have been told, this really is the definitive basis and should be in the knowledge base and library of any serious student of this subject. I have read most of the newer important writings and I still am finding this to be quite worthy of my time. If you are on the fence, I recommend waiting for a decent deal and then making the purchase.
Sports psychology is a hybrid field in which scientific theories about human perception, memory and motivation are applied in physiological contexts including biomechanics and kinesiology. As with other psychological fields of study, extensive education and training is required, usually including a doctoral degree and several years of postgraduate training.

Being able to see, understand and deal effectively with others’ perspectives is key to successful leadership (as well as personal life). That capacity, part of self-awareness, is empathy. Two recent studies show its crucial role. One looked at the impact of power in an organization upon behavior; the other, its impact upon brain activity. Both studies found that increased power reduces empathy.

Well, like most smokers you almost certainly have much more of a psychological dependence on smoking than a physical one. Over time, the psychological habits relating to smoking become thoroughly ingrained at a subconscious level. Smoking cessation products such as pills, patches and gum can provide relief from the physical side-effects of nicotine withdrawal, but they do not address the psychological issues that prevent or discourage people from quitting.
While there are many variations, executive coaching usually involves a series of phases, starting with intake, assessment, goal setting, and development planning, and then progressing through the development plan, with periodic check-ins with the executive’s manager. The process is over when the development goal(s) is achieved, or when the coach and/or coachee decides that it should stop. The typical duration of a coaching engagement is seven to 12 months.
Some sport psychologists might also work closely with once enthusiastic athletes that have suffered injuries as well. Depending on the severity of the injury, a sport psychologist may attempt to help a recovering athlete segue back into his career with as little stress as possible. Some athletes don't have this choice, however, and they may need the help of a sport psychologist to help them deal with the fact that they may not be able to play their sport with as much talent and drive as they had at one time.
Dave Elman was a master hypnotherapist, teaching physicians, dentists and psychologists back in the 1950s how to do what they should already have been taught in their training. This book is full of stories, examples and dialogues with clients that demonstrate his ability to work successfully with a stunning array of people. It is truly amazing that it has taken over 50 years since his work in order for hypnosis to begin emerging as the tool for personal transformation that it is. Although the history of hypnosis is much older that that, it has long suffered the indignity of scorn by those who don't understand it, fear it or simply believe it can't really work.

Three months today! Woo-hoo! After 12 years of being off cigarettes, I started smoking again. Ugh. Such a bummer. And I didn't think I had another quit in me. I did everything I could to stop on my own and wasn't able to sustain more than a day or two. I finally had enough and found Rita on Yelp. I had one hypnotherapy sessions and left her office a non-smoker. These past 3 months have been relatively easy and calm. Sure, every now and again I think I want "just one," but a) one's too many and a 1000 is not enough, and b) I am a non-smoker! I'm so so grateful. Thank you, Rita - Regina Lark


Wilhelm Wundt (1832–1920) William James (1842–1910) Ivan Pavlov (1849–1936) Sigmund Freud (1856–1939) Edward Thorndike (1874–1949) Carl Jung (1875–1961) John B. Watson (1878–1958) Clark L. Hull (1884–1952) Kurt Lewin (1890–1947) Jean Piaget (1896–1980) Gordon Allport (1897–1967) J. P. Guilford (1897–1987) Carl Rogers (1902–1987) Erik Erikson (1902–1994) B. F. Skinner (1904–1990) Donald O. Hebb (1904–1985) Ernest Hilgard (1904–2001) Harry Harlow (1905–1981) Raymond Cattell (1905–1998) Abraham Maslow (1908–1970) Neal E. Miller (1909–2002) Jerome Bruner (1915–2016) Donald T. Campbell (1916–1996) Hans Eysenck (1916–1997) Herbert A. Simon (1916–2001) David McClelland (1917–1998) Leon Festinger (1919–1989) George Armitage Miller (1920–2012) Richard Lazarus (1922–2002) Stanley Schachter (1922–1997) Robert Zajonc (1923–2008) Albert Bandura (b. 1925) Roger Brown (1925–1997) Endel Tulving (b. 1927) Lawrence Kohlberg (1927–1987) Noam Chomsky (b. 1928) Ulric Neisser (1928–2012) Jerome Kagan (b. 1929) Walter Mischel (1930–2018) Elliot Aronson (b. 1932) Daniel Kahneman (b. 1934) Paul Ekman (b. 1934) Michael Posner (b. 1936) Amos Tversky (1937–1996) Bruce McEwen (b. 1938) Larry Squire (b. 1941) Richard E. Nisbett (b. 1941) Martin Seligman (b. 1942) Ed Diener (b. 1946) Shelley E. Taylor (b. 1946) John Anderson (b. 1947) Ronald C. Kessler (b. 1947) Joseph E. LeDoux (b. 1949) Richard Davidson (b. 1951) Susan Fiske (b. 1952) Roy Baumeister (b. 1953)
People may undergo hypnosis in order to address all manner of problems—from addictions, like mine, to emotional trauma. There’s some evidence that it could be an effective tool in dentistry, treating eating disorders and post-traumatic stress disorder, and helping with pain during childbirth. But despite its prevalence, there's still ample confusion about what it actually is, sometimes even among those who've already committed to it. I certainly had no idea what I was in for as I relaxed into my superlatively uncomfortable chair, ready for, well, something. Or maybe nothing.
^ Jump up to: a b c d Grant, Anthony M.; Cavanagh, Michael J. (2011). "Coaching and Positive Psychology: Credentialing, Professional Status, and Professional Bodies". In Sheldon, Kennon M.; Kashdan, Todd B.; Steger, Michael F. Designing Positive Psychology: Taking Stock and Moving Forward. Oxford; New York: Oxford University Press. pp. 295–312. doi:10.1093/acprof:oso/9780195373585.003.0019. ISBN 9780195373585. OCLC 610144651.
I found Rita accidentally on Yelp. I tried to do the hypnosis before, but first thing I did after I left the hypnotist- smoke a cigarette. After reading the reviews about Rita, I decided to try again. Today is three month and five days since I saw Rita and I didn't  smoke one cigarette since. For me it was extremely easy, I left the office after the session with Rita and I didn't want to smoke any more. I have been in a lot of stress lately, and I still didn't smoke! Amazing! This is absolutely real! If you want to stop smoking - go to see Rita.
A study of 286 smokers compared the effectiveness of hypnosis versus behavioral counseling when both interventions were combined with nicotine patches. At 6 months, 26% of the participants in the hypnosis group were abstinent compared with 18% of the behavioral group. At 12 months, the abstinence rate was 20% for the hypnosis group compared to 14% for the behavioral group. It was concluded that, for long-term quit rates, hypnosis compares favorably to standard behavioral counseling when used with nicotine patches.
There are many conventional ways to quit smoking, cold turkey, nicotine replacement therapy and various medications. However for people looking a method that is a little outside the box there are also a few alternative therapies that have shown some potential to help people quit. Without doubt of the most popular and well known of these alternative therapies is quitting smoking with hypnotherapy.
Returning to play after an injury can sometimes be difficult for many athletes depending on the nature of the injury. Athletes are often left with “mental scars” long after an injury is physically healed. A sports psychologist can help injured athletes cope better with the pressures associated with returning to a prior level of performance–pre-injury.

My weight had been an issue my whole life. I was always the chubby kid, always taller and bigger than my peers. Because of that, I was uncomfortable and depressed. I remember gym class in particular, because I was slower than all the other kids. It was an especially difficult time for me because it’s where I experienced the most bullying. When I was 18, the summer I had just graduated from high school, I lost all my friends. I was miserable, alone, depressed, and suicidal. It was after a failed suicide attempt that I realized I didn’t want to live my life like this anymore. I wanted to be comfortable and confident in my own skin.
Hypnotherapy is a form of therapy used to reprogram the subconscious mind. When under hypnosis, you put your mind and body into a heightened state of learning, making you more susceptible to suggestions for self-improvement or behavior modification. The goal is to put the subconscious and conscious mind in harmony, which in turn helps give you greater control over your behavior and emotions.
Often, when an executive coach is engaged, business transformation is top of mind. Executive coaching efforts often focus on change management, yielding important results. It is common for organizations to seek out executive coaches who are adept at developing new business practices, implementing new technologies, or adopting new strategies. The tangible organizational benefits of executive coaching are manifold. Research by Performance Sales Executive Council found that effective coaching directly increased sales performance. On average, executive coaching of core sales representatives resulted in an 8 percent performance increase. A study published in the Manchester Review that primarily investigated executives from Fortune 1000 companies reported that executive coaching leads to improved customer service (39 percent frequency), cost reduction (23 percent) and increased bottom-line profitability (22 percent).
As the practice of sport psychology expanded throughout the 1980s and 1990s, some practitioners expressed concern that the field lacked uniformity and needed consistency to become "a good profession."[25] The issues of graduate program accreditation and the uniform training of graduate students in sport psychology were considered by some to be necessary to promote the field of sport psychology, educate the public on what a sport psychologist does, and ensure an open job market for practitioners.[26] However, Hale and Danish (1999) argued that accreditation of graduate programs was not necessary and did not guarantee uniformity. Instead, these authors proposed a special practicum in applied sport psychology that included greater contact hours with clients and closer supervision.[27]

Some sport psychologists might also work closely with once enthusiastic athletes that have suffered injuries as well. Depending on the severity of the injury, a sport psychologist may attempt to help a recovering athlete segue back into his career with as little stress as possible. Some athletes don't have this choice, however, and they may need the help of a sport psychologist to help them deal with the fact that they may not be able to play their sport with as much talent and drive as they had at one time.
All of the above may really appeal to you, but then the question comes up about how do you become a sports psychologist? It all begins with an undergraduate degree. This degree is typically in Psychology. However, there are an increasing number of colleges that offer an undergraduate Sports Psychology major--check out the Association for Applied Sports Psychology site page for information. This major combines courses in Psychology with those in Physical Education/Kinesiology. Finally, if you want to become a sports psychologist it is possible to start with a degree in Physical Education/Kinesiology.
To achieve fast results, many popular executive coaches model their interventions after those used by sports coaches, employing techniques that reject out of hand any introspective process that can take time and cause “paralysis by analysis.” The idea that an executive coach can help employees improve performance quickly is a great selling point to CEOs, who put the bottom line first. Yet that approach tends to gloss over any unconscious conflict the employee might have. This can have disastrous consequences for the company in the long term and can exacerbate the psychological damage to the person targeted for help.
I found Rita accidentally on Yelp. I tried to do the hypnosis before, but first thing I did after I left the hypnotist- smoke a cigarette. After reading the reviews about Rita, I decided to try again. Today is three month and five days since I saw Rita and I didn't smoke one cigarette since. For me it was extremely easy, I left the office after the session with Rita and I didn't want to smoke any more. I have been in a lot of stress lately, and I still didn't smoke! Amazing! This is absolutely real! If you want to stop smoking - go to see Rita. Rita, thank you so very much for what you do. You are a real gem!
Therefore, a hypnotherapist can provide you with more positive suggestions that “stick.” In other words, you’re setting up roadblocks for the automatic, top-down processes that are keeping the addiction in place. So when you experience a smoking trigger, the mind doesn’t automatically react – it slows down and “listens” to this new information you’ve provided.
Executive coaches are at their most dangerous when they win the CEO’s ear. This puts them in a position to wield great power over an entire organization, a scenario that occurs with disturbing frequency. Since many executive coaches were corporate types in prior lives, they connect with CEOs far more readily than most psychotherapists do. They are fluent in business patois, and they move easily from discussions of improving an individual’s performance to conducting interventions that can help entire business units capture or retain market share. Unless these executive coaches have been trained in the dynamics of interpersonal relations, however, they may abuse their power—often without meaning to. Indeed, many coaches gain a Svengali-like hold over both the executives they train and the CEOs they report to, sometimes with disastrous consequences.
It is used for a wide variety of applications, and studies into its efficacy are often of poor quality[2] which makes it difficult to determine efficacy. Several recent meta-analyses and systematic reviews of the literature on various conditions have concluded that the efficacy of hypnotherapy is "not verified",[3] that there is no evidence[4][5] or insufficient evidence[6][7] for efficacy.
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