A recent study by the Stanford Business School found that nearly two-thirds of CEOs don’t receive executive coaching or leadership development. And almost half of senior executives in general aren’t receiving any, either. Paradoxically, nearly 100 percent said they would like coaching to enhance their development, as both Bloomberg BusinessWeek and Forbes reported in recent articles.
Margaret, a 90-year old (not a typo!) musician from Manhattan, has been tobacco-free for a whopping 26 years, after a pack-a-day smoking career that spanned six decades. She’d quit before, cold turkey, but lasted only two days before she relapsed. Years later, she decided to try hypnosis at the recommendation of a trusted friend. “It wasn’t scary,” she remembers. “I was quite unaware that I was being hypnotized. The hypnosis was just deep enough for everything she said to take root. She told me that I shouldn’t ever touch another cigarette, not to think I can smoke and get away with it, and that one cigarette can restart the addiction over again. It was very easy. I was really quite surprised.” Margaret hasn’t taken a puff since.
Hypnosis is defined as an altered state of awareness in which you appear to be asleep or in a trance. Clinical hypnosis may be used to treat certain physical or psychological problems. For instance, it is frequently used to help patients control pain. It is also used in a wide range of other conditions such as weight issues, speech disorders, and addiction problems.
All of the above may really appeal to you, but then the question comes up about how do you become a sports psychologist? It all begins with an undergraduate degree. This degree is typically in Psychology. However, there are an increasing number of colleges that offer an undergraduate Sports Psychology major--check out the Association for Applied Sports Psychology site page for information. This major combines courses in Psychology with those in Physical Education/Kinesiology. Finally, if you want to become a sports psychologist it is possible to start with a degree in Physical Education/Kinesiology.
Garvin was under the gun during this difficult time, so he skipped the usual steps and sought the services of an executive coach on his own. He picked someone he knew well: Karl Nelson, whom Garvin had worked with at a major consulting firm when they were both starting their careers as freshly minted MBAs. Garvin thought he could trust Nelson to help manage his COO’s anger and to mentor him through the storm. He also liked the sound of Nelson’s coaching approach. It was based on a profiling system that diagnosed managers’ strengths and weaknesses and charted career tracks that would optimize individual managers’ productivity. This system was similar to the Myers-Briggs inventory, with many of psychologist Abraham Maslow’s self-actualization principles thrown in. Garvin believed that Nelson and his system could help the COO.
Rita is the real deal. First, you have to believe it is going to work... then you go see Rita and she will make your dreams come true.  I saw Rita for smoking...  I had smoked on and off socially since college.  Then I picked up the nasty habit full time because all my co-workers were doing it and I thought it relieved stress. Here I was... a 30 year old woman smoking 2-3 packs a week and buying cigarettes when I really shouldn't have been spending my money that way.  Not long after I couldn't breath, was hacking up my lungs, and embarrassed of the smell and reputation of being a "smoker"... I tried to quit and after many unsuccessful attempts I thought about hypnosis.  It was almost comical but I was willing to do anything to stop this nasty addiction.  
Cancer, a very common and sometimes fatal cause of unexplained (idiopathic) weight loss. About one-third of unintentional weight loss cases are secondary to malignancy. Cancers to suspect in patients with unexplained weight loss include gastrointestinal, prostate, hepatobiliary (hepatocellular carcinoma, pancreatic cancer), ovarian, hematologic or lung malignancies.
Depending on practical application of skills and various licensing organizations, sports psychology may be considered a specialty under either applied or clinical psychology. Applied sports psychologists typically advise teams, coaches, trainers and managers in methods of stress-management, relaxation and visualization designed to optimize performance in the game. Clinical application of these skills tends to involve counseling athletes in personal crisis; addressing performance issues, anxiety or mental or physical injury rehabilitation; and more.

But if you’re ready, hypnosis can be a powerful tool. A classic hypnosis study looked at the use of hypnotherapy for a range of conditions. The study found that hypnotherapy takes an average of just six hypnotherapy sessions to make long-lasting change, while psychoanalysis takes 600. Plus, hypnosis was highly effective; after 6 sessions 93 percent of participants, while the psychoanalysis group had just a 38 percent recovery rate.
Professional coaching uses a range of communication skills (such as targeted restatements, listening, questioning, clarifying etc.) to help clients shift their perspectives and thereby discover different approaches to achieve their goals.[7] These skills can be used in almost all types of coaching. In this sense, coaching is a form of "meta-profession" that can apply to supporting clients in any human endeavor, ranging from their concerns in health, personal, professional, sport, social, family, political, spiritual dimensions, etc. There may be some overlap between certain types of coaching activities.[5]

Asking insightful questions to help people achieve their goals will always be central to good coaching. However, it is insufficient. We will see more operators with deep industry or leadership experience serve as coaches. The demand for "been there, seen that, done that" coaches will continue to rise, as they are better positioned to help leaders look around the corners. - Shoma Chatterjee, ghSMART
In a hypnotherapy session, after identifying client goals for the session and reviewing how the session will proceed, the practitioner will use guided imagery and soothing speech to help the person to feel relaxed and safe. When the recipient of hypnosis has achieved a more receptive state, the practitioner will provide suggestions that could help the person reach his or her goals. The person in the trancelike state remains aware and is usually able to return to a more alert state independently once the session is over. Some people find that just one hypnotherapy session is sufficient, and others may attend several sessions.
Executive Coaching is one of the fastest-growing fields of management consulting in America. SMU's Certificate Program in Executive Coaching provides students with a comprehensive, classroom-based, learning experience that gradually builds on skills and knowledge throughout the program of study. In doing so, the CPEC provides students with the theoretical grounding and applied practice needed to enter the field of executive coaching as a consultant or internal practitioner.
Due to the increase in certified coaches, the improved ROI that results from pairing coaching with leadership training, and the normalization of coaching rates due to a supply and demand shift in the market, coaching will become more commonly used in employee and leadership development at all levels. Coaching will no longer be viewed as something that is only available at the executive level. - Amy Douglas, Spark Coaching, LLC
There are different approaches that a sports psychologist can use while working with his clients. For example, the social-psychological approach focuses on the social environment and the individual's personality, and on how complex interactions between the two influence behavior. The psycho-physiological approach focuses on the processes of the brain and their influence on physical activity, and the cognitive-behavioral approach analyzes the ways in which individual thoughts determine behavior. Generally, there are two different types of sport psychologists: educational and clinical.
I have no prior experience with hypnosis.  I went into this with no expectations, but I did have the willingness to quit smoking.  I have tried nicoderm patches, nicoderm gum, Chantix, Wellbutrin, cold turkey, weaning off, etc...for the last two years.  The most I ever got were 28 agonizing days.  The cravings never went away.  Then I met with Rita Black and here I am 6 weeks later to share how amazed I am with the success of our 1 meeting!  I walked out of Rita's office a non-smoker in every way.  Rita explained to me how to manage the "cravings" if and when they come.  I have totally regained my power against smoking.  I highly recommend this life saving service (not to mention, financial savings).
In 2007, a meta-analysis from the Cochrane Collaboration found that the therapeutic effect of hypnotherapy was "superior to that of a waiting list control or usual medical management, for abdominal pain and composite primary IBS symptoms, in the short term in patients who fail standard medical therapy", with no harmful side-effects. However the authors noted that the quality of data available was inadequate to draw any firm conclusions.[2]
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