The hardest part is getting started, but once you get through that, you’re already halfway there. You truly can change your mindset. Once you start eating healthy, you’ll see that you’ll start craving healthier foods. Once you start a physical activity you love, you’ll find yourself getting excited to do it again. Always remember, you’re a lot stronger than you think. You’ll truly amaze yourself at what you can do!

These apps and downloads can provide a great introduction to hypnosis and do have some anecdotal evidence suggesting a level of success. However they have been cited by hypnotherapists as being less compared successful to in person sessions. They widely state that the prerecorded hypnosis downloads cannot be tailored to your specific needs and cannot adapt to your reactions to the therapy while the session is in progress.


As our culture changes, so will the delivery methods of coaches to clientele. The days of in-person coaching are dwindling. Webinars, online training, and digital coaching delivery methods for clients will become the norm. Professionals will want coaching that is easily accessible and fits into their schedule. Be prepared to diversify in order to remain valuable and relevant. - Erin Urban, UPPSolutions, LLC


“With hypnosis, you might help someone stop smoking by suggesting the taste or smell of cigarettes is worse than it actually is. But a hypnotherapist can also use age regression to examine the impulse that fuels the client’s habit and discover old conclusions and behaviors. The healing will take place when the client creates new conclusions about old memories and chooses new behaviors rather than smoking.”
If he becomes defensive, don’t defend your feedback or get combative—just notice his behaviors and get curious about what is going on for him. Show empathy for how he is feeling. For example, “You just crossed your arms tightly and got very tense—I can imagine this doesn’t feel good. What are you thinking right now?” Engage in dialogue while upholding your expectations of him.
Executive Coaching is one of the fastest-growing fields of management consulting in America. SMU's Certificate Program in Executive Coaching provides students with a comprehensive, classroom-based, learning experience that gradually builds on skills and knowledge throughout the program of study. In doing so, the CPEC provides students with the theoretical grounding and applied practice needed to enter the field of executive coaching as a consultant or internal practitioner.
Executive Coaching is one of the fastest-growing fields of management consulting in America. SMU's Certificate Program in Executive Coaching provides students with a comprehensive, classroom-based, learning experience that gradually builds on skills and knowledge throughout the program of study. In doing so, the CPEC provides students with the theoretical grounding and applied practice needed to enter the field of executive coaching as a consultant or internal practitioner.

Hari Charan was another researcher that had a positive influence on sport psychology. In 1938, he began to study how different factors in sport psychology can affect athlete's motor skills. He also investigated how high altitudes can have an effect on exercise and performance, aeroembolism, and decompression sickness, and studies on kinesthetic perception, learning of motor skills, and neuromuscular reaction were carried out in his laboratory.[15] In 1964, he wrote a paper “Physical Education: An Academic Discipline”, that helped further advance sport psychology, and began to give it its scholarly and scientific shape. Additionally, he published over 120 articles, was a board member of various journals, and received many awards and acclaims for his contributions.

This self hypnosis CD / MP3 download has been designed by our team of hugely experienced hypnotherapists to help ‘program’ your subconscious mind so that you can begin to think, feel and act like a true non-smoker. The recording includes expertly crafted hypnotic suggestion and advanced hypnotherapy techniques to help you break free from the smoking habit and cope with the stresses of life in a calm, relaxed and confident way.
Intentional weight loss is the loss of total body mass as a result of efforts to improve fitness and health, or to change appearance through slimming. Weight loss in individuals who are overweight or obese can reduce health risks,[1] increase fitness,[2] and may delay the onset of diabetes.[1] It could reduce pain and increase movement in people with osteoarthritis of the knee.[2] Weight loss can lead to a reduction in hypertension (high blood pressure), however whether this reduces hypertension-related harm is unclear.[1][not in citation given]
Research in sport psychology involves studying and observing athletes in order to find out what motivates them to keep pushing on, and what gives them the thirst for landing in the winner's circle. A sport psychology researcher might also try to find ways for athletes to perform better and with fewer obstacles. The knowledge gained through this research can then be applied during counseling sessions with athletes.
It appears that hypnosis, under other names, has been used since the beginning of time. In fact, it has been insinuated that the earliest description of hypnosis may be portrayed in the Old Testament and in the Talmud. There is also evidence of hypnosis in ancient Egypt, some 3,000 years ago. However, the man credited with the development of what has become modern hypnosis is Friedrich Anton Mesmer, an Austrian physician. One day, Mesmer watched a magician on a street in Paris demonstrate that he could have spectators do his bidding by touching them with magnets. Fascinated by the demonstration, Mesmer believed the magnets had power of their own and from this belief developed his theory of "animal magnetism." He also believed that good health depended on having correct magnetic flow and that the direction of one's magnetic flow could be reversed easily. He further believed that he could direct this magnetic flow into inanimate objects, that could then be used for the good health of others. The term "mesmerism" came to be applied to his mystical workings. He experienced much success in helping the people of Paris as well as visitors who came from other countries, upon hearing of his powers. Later he was completely discredited by a special commission of the French Academy appointed by the King of France, causing him to leave the country. Two of the more famous members of the French Academy at the time were chairman of the commission Benjamin Franklin, American ambassador to France, and Dr. Guillotine, the inventor of the execution device.
"Sometimes life becomes too difficult to battle on our own. Together, we can explore what events or relationships may be causing distress in your life and develop tools and skills to overcome these hardships. I strive to provide a warm and comforting therapeutic environment and convey empathy and understanding to allow my clients to feel safe and validated during our sessions. You are here, which means you've taken that first big step and I am here to help you through the rest of the therapeutic journey."
Hypnosis can be a highly effective form of treatment for many mental, psychosomatic, and physical disorders. Hypnosis is a trance state in which the hypnotized person is in a heightened, more receptive state of mind. During hypnosis, the patient is not unconscious, does not lose control of his or her faculties, and does not do things under hypnosis that he or she would be unwilling to do otherwise.
In 1938, Griffith returned to the sporting world to serve as a sport psychologist consultant for the Chicago Cubs. Hired by Philip Wrigley for $1,500, Griffith examined a range of factors such as: ability, personality, leadership, skill learning, and social psychological factors related to performance.[12] Griffith made rigorous analyses of players while also making suggestions for improving practice effectiveness.[14] Griffith also made several recommendations to Mr. Wrigley, including a "psychology clinic" for managers, coaches, and senior players. Wrigley offered a full-time position as a sport psychologist to Griffith but he declined the offer to focus on his son's high school education.
Hypnosis is not a dangerous procedure. It is not mind control or brainwashing. A therapist cannot make a person do something embarrassing or that the person doesn't want to do. The greatest risk, as discussed above, is that false memories can potentially be created and that it may be less effective than pursuing other, more established and traditional psychiatric treatments.
Of course, hypnosis is not magic and everyone responds differently. It should also be noted that when it comes to hypnotherapy, it’s the therapy part of the equation that really counts. So by choosing this professionally produced hypnotherapy recording you will be giving yourself every chance of success. From the comfort of your own home, you can start to teach your subconscious exactly how you want to be – forever, finally, and completely free of the smoking habit!
More specifically, the experts say, coaching can be particularly effective in times of change for an executive. That includes promotions, stretch assignments, and other new challenges. While you may be confident in your abilities to take on new tasks, you may feel that an independent sounding board would be beneficial in helping you achieve a new level of performance, especially if close confidants are now reporting to you. More so, you may recognize that succeeding in a new role requires skills that you have not needed to rely on in the past; a coach may help sharpen those skills, particularly when you need to do so on the fly.

Capella University is accredited by the Higher Learning Commission and offers several Online Master's and Doctoral programs in Psychology including both clinical and non-clinical specializations. Capella University, also offers four online CACREP - accredited master's programs: MS in Clinical Mental Health Counseling, MS in Marriage and Family Counseling/Therapy, MS in School Counseling and PhD in Counselor Education and Supervision. Click here to contact Capella University and request information about their programs.

All successful people eventually hit walls in their careers and personal lives. The skills and traits that once brought them success no longer serve them well under new circumstances. Regardless of whether they are being promoted or have suffered a major professional setback. they need to adapt quickly and pivot into an entirely new role for which they may be woefully unprepared. That new role might involve staying with the same employer, or it might require a major transition to an entirely different line of work.
Mayo Clinic in Rochester, Minn., also is exploring adding hypnotherapy for IBS patients. — Sumathi Reddy, WSJ, "A Surprise Medical Solution: Hypnosis," 7 May 2018 Click to Read Story A Surprise Medical Solution: Hypnosis Major hospitals are finding hypnotherapy can help sufferers of digestive conditions like heartburn, acid reflux and irritable bowel syndrome. — Sumathi Reddy, WSJ, "From Meditation to Medication: Headspace Has a Prescription Strategy," 25 June 2018 The case’s progression is traced on Friday night’s episode of ABC’s 20/20, which is exclusively previewed above, in a clip that explains how Marcell first decided to undergo hypnotherapy to aid law enforcement. — Adam Carlson, PEOPLE.com, "Years After a High School Senior Was Nearly Beaten to Death, Hypnosis Helped Her ID the Suspect," 15 June 2018 Most professionals who conduct hypnotherapy treatments are psychologists. — Sumathi Reddy, WSJ, "A Surprise Medical Solution: Hypnosis," 7 May 2018 Such feats helped lay the foundation for both hypnotherapy and the work of later famous disabled Americans such as Helen Keller. — Justin T. Clark, BostonGlobe.com, "Building Boston to shape morality," 14 Apr. 2018 Exercise, healthy eating, and stress-reduction techniques—like mindfulness, acupuncture, or hypnotherapy—may be helpful, as well. — Amanda Macmillan, Health.com, "12 Reasons You Might Have Cramps That Have Nothing to Do With Your Period," 27 Mar. 2018 This past Saturday, almost 100 women and a smattering of men showed up to hear inspirational speakers participate in a healing circle, discover their inner power and watch a demonstration on the healing capabilities of hypnotherapy. — Ruth Sowby Rands, latimes.com, "On the Town: Event emphasizes inspiration, empowerment and healing," 26 Mar. 2018 The guideline said that non-drug therapies such as acupuncture (as well as physical and massage therapies, biofeedback and hypnotherapy) should be considered as first-line treatments for acute pain. — Brie Zeltner, cleveland.com, "New Medicaid rule will further open acupuncture services to 108,000 Ohio patients with low back pain, migraines," 31 Dec. 2017
The first use of the term "coach" in connection with an instructor or trainer arose around 1830 in Oxford University slang for a tutor who "carried" a student through an exam.[4] The word "coaching" thus identified a process used to transport people from where they are to where they want to be. The first use of the term in relation to sports came in 1861.[4] Historically the development of coaching has been influenced by many fields of activity, including adult education, the Human Potential Movement, large-group awareness training (LGAT) groups such as "est", leadership studies, personal development, and psychology.[5][6]
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Take Rich Garvin, the CEO of an athletic shoe manufacturing company with sales in excess of $100 million a year. Despite his company’s size, Garvin had never hired a coach for any of his direct reports. He knew that his HR director used trainers and coaches, but Garvin was a finance guy first and foremost. And since the athletic shoe industry was flying high, he left personnel matters to those who were paid to worry about them. But in the late 1990s, the market for athletic shoes collapsed. In Garvin’s world, the most immediate casualty was his COO, who snapped under the strain of failing to meet sales estimates for three consecutive quarters. The COO began venting his frustration on store managers, buyers, and suppliers.
interpersonal communication. They need to deepen the social and emotional intelligence that are so essential in executive leadership roles. They need to pay closer attention to nonverbal communication as manifested in their body language, tone of voice, and facial expression. They need to improve their stress management skills, so that they don’t come across to others as frustrated, irritable, or dismissive.

Companies have a very tough time dealing with workaholics like Mansfield. Such individuals tend to sacrifice social and avocational pursuits in favor of work, and businesses value their productivity. It’s hard to realize that these people have struck a Faustian bargain: trading success for “a life.” Mansfield became a workaholic because she harbored a tremendous fear of intimacy. Although she was young, attractive, and likable, her parents’ divorce and her mother’s subsequent emotional suffering (communicated to Mansfield as “all men are bastards”) left her fearful of forming intimate relationships with men. Those were easy for her to avoid when she managed discrete projects by putting in 80-hour work-weeks. But Mansfield could no longer do so when she became the manager of 11 professionals, seven of whom were men. For the first time in her career, males were showering her with attention, and the consequences were extremely disruptive.


This shows you the Therapeutic part of the session - the Suggestion Therapy section. The client I did the session for was an aspiring Author, so the session was created to enable her to bring these gifts and her message out into the world via a book. Note the suggestions given to the Subconscious mind as well as the Forward Pacing, Anchor & Post Hypnotic Suggestion.

Garvin was under the gun during this difficult time, so he skipped the usual steps and sought the services of an executive coach on his own. He picked someone he knew well: Karl Nelson, whom Garvin had worked with at a major consulting firm when they were both starting their careers as freshly minted MBAs. Garvin thought he could trust Nelson to help manage his COO’s anger and to mentor him through the storm. He also liked the sound of Nelson’s coaching approach. It was based on a profiling system that diagnosed managers’ strengths and weaknesses and charted career tracks that would optimize individual managers’ productivity. This system was similar to the Myers-Briggs inventory, with many of psychologist Abraham Maslow’s self-actualization principles thrown in. Garvin believed that Nelson and his system could help the COO.
Certification as a Certified Mental Performance Consultant (CMPC)® demonstrates to clients, employers, colleagues, and the public at large that a certified individual has met the highest standards of professional practice, including completing a combination of educational and work requirements, successfully passing a certification exam, agreeing to adhere to ethical principles and standards, and committing to ongoing professional development.

Individual states not only set the scope of practice for psychologists but determine who is allowed to use the title. In some cases, an individual would be allowed to perform some duties associated with sports psychology but would not be able to use the “psychologist” title. All states license psychologists, but they may exclude some settings (for example, academic settings).
Garvin was under the gun during this difficult time, so he skipped the usual steps and sought the services of an executive coach on his own. He picked someone he knew well: Karl Nelson, whom Garvin had worked with at a major consulting firm when they were both starting their careers as freshly minted MBAs. Garvin thought he could trust Nelson to help manage his COO’s anger and to mentor him through the storm. He also liked the sound of Nelson’s coaching approach. It was based on a profiling system that diagnosed managers’ strengths and weaknesses and charted career tracks that would optimize individual managers’ productivity. This system was similar to the Myers-Briggs inventory, with many of psychologist Abraham Maslow’s self-actualization principles thrown in. Garvin believed that Nelson and his system could help the COO.
The issue is threefold. First, many executive coaches, especially those who draw their inspiration from sports, sell themselves as purveyors of simple answers and quick results. Second, even coaches who accept that an executive’s problems may require time to address still tend to rely solely on behavioral solutions. Finally, executive coaches unschooled in the dynamics of psychotherapy often exploit the powerful hold they develop over their clients. Sadly, misguided coaching ignores—and even creates—deep-rooted psychological problems that often only psychotherapy can fix.
One of the challenges in the field of coaching is upholding levels of professionalism, standards and ethics.[26] To this end, coaching bodies and organizations have codes of ethics and member standards.[1]:287–312[27] However, because these bodies are not regulated, and because coaches do not need to belong to such a body, ethics and standards are variable in the field.[26][28] In February 2016, the AC and the EMCC launched a "Global Code of Ethics" for the entire industry; individuals, associations, and organizations are invited to become signatories to it.[29][30]:1
These professionals typically work with each individual or group to determine how to improve strategies and build a positive game plan that will meet the needs of all patients involved. In addition to utilizing techniques to build team morale and motivation, methods of treating anxiety and other personal mental health issues are taken into consideration by psychologists in this field.
It might seem that way at some organizations, at least to the untrained eye. IBM has more than sixty certified coaches among its ranks. Scores of other major companies have made coaching a core part of executive development. The belief is that, under the right circumstances, one-on-one interaction with an objective third party can provide a focus that other forms of organizational support simply cannot.
Learn From Your Personal Time-Line: Describe key turning points in both your career and personal life, with an eye to what shaped your values, attitudes and behavior; how your career decisions and experiences have affected your personal development. Identify the consequences, both positive and negative. What does this knowledge point you towards, in terms of reclaiming and growing dormant or neglected parts of yourself?

To achieve fast results, many popular executive coaches model their interventions after those used by sports coaches, employing techniques that reject out of hand any introspective process that can take time and cause “paralysis by analysis.” The idea that an executive coach can help employees improve performance quickly is a great selling point to CEOs, who put the bottom line first. Yet that approach tends to gloss over any unconscious conflict the employee might have. This can have disastrous consequences for the company in the long term and can exacerbate the psychological damage to the person targeted for help.
Exercise psychology can be defined as the study of psychological issues and theories related to exercise.[67] Exercise psychology is a sub-discipline within the field of psychology and is typically grouped with sport psychology. For example, Division 47 of the APA is for exercise and sport psychology, not just one or the other, while organizations like AASP encompass both exercise and sport psychology.
Executive coaches provide a confidential and supportive sounding board for their clients. They ask questions, challenge assumptions, help provide clarity, provide resources, and yes, sometimes, with permission, provide advice. They often administer and help interpret 360-degree and behavioral assessments, conduct confidential interviews to help a client gain self-awareness, and establish development goals.
There are varying theories throughout both the medical and psychological arenas as to how the process of hypnosis works. Some experts believe that people who practice hypnosis effectively are predisposed to this therapy or have developed enhanced cognitive and interpersonal abilities that allow them to respond accordingly to hypnotic cues and conditions. Recent studies have shown that this form of communication actually alters elements of a person’s neurological and physiological mechanisms.
"I am a licensed professional counselor with 21 years of experience working with individuals, couples, and families. As a solution-focused therapist, my goal is to help you uncover your true potential and lead a life that is worth celebrating. While we can't change difficult situations of the past, we can work together to better understand and resolve challenges in your life."
Hypnosis is a wellness technique that works by promoting positive behavioral or cognitive changes. During successful hypnosis, the client should be eased into a state of deep relaxation in which the conscious mind takes a back seat and the subconscious mind becomes more active. The client is often able to let go of critical thoughts and become receptive to the therapist’s suggestions. In this state of hypnosis, motivating suggestions can bypass your usual mental resistance and internal defense mechanisms. For example, even if you want to quit overeating cupcakes, you may have some level of resistance that your rational mind can’t overcome. During hypnosis, the positive suggestions made by the hypnotherapist can bypass your usual blocks, helping you to achieve the formerly unachievable: stopping overeating, quitting smoking, mastering public speaking, or losing your fear of heights. The goal of hypnosis is to strengthen and empower the client’s motivation, commitment and focus. Consider working with someone who is not just trained in hypnosis but also is a licensed therapist or psychotherapist who can bring their academic background into your session.

Consider Jim Mirabella, an executive earmarked for leadership at an electronic games manufacturer. Ever since the CEO had promoted him to head of marketing, Mirabella had become impossible to work with. Colleagues complained that he hoarded information about company strategy, market indicators, sales forecasts, and the like. The theory circulating through the grapevine was that Mirabella’s aim was to weaken junior executives’ ability to make informed contributions during inter-divisional strategic-planning sessions. He was assigned an executive coach.
Elite athletes, dancers and singers all have coaches. It would be inconceivable to expect a person to go it alone in professions like those without one. They require consistently high performance and support. The business world is no different. Executives interact in an equally demanding environment leading people in today’s complex, competitive global marketplace. Therefore, being offered a professional coach is often seen as a perk on most jobs; it’s a sign that an organization is investing in a leaders’ success.

The concept of ADHD coaching was first introduced in 1994 by psychiatrists Edward M. Hallowell and John J. Ratey in their book Driven to Distraction.[8] ADHD coaching is a specialized type of life coaching that uses specific techniques designed to assist individuals with attention-deficit hyperactivity disorder. The goal of ADHD coaching is to mitigate the effects of executive function deficit, which is a typical impairment for people with ADHD.[9] Coaches work with clients to help them better manage time, organize, set goals and complete projects.[10] In addition to helping clients understand the impact ADHD has had on their lives, coaches can help clients develop "work-around" strategies to deal with specific challenges, and determine and use individual strengths. Coaches also help clients get a better grasp of what reasonable expectations are for them as individuals, since people with ADHD "brain wiring" often seem to need external mirrors for accurate self-awareness about their potential despite their impairment.[11]
Recently some studies have been influenced by an evolutionary psychology perspective.[45] This includes studies on testosterone changes in sports which at least for males are similar to those in status conflicts in non-human primates with testosterone levels increasing and decreasing as an individual's status changes. A decreased testosterone level may decrease dominant and competitive behaviors which when the status conflicts involved fighting may have been important for preventing physical injury to the loser as further competition is avoided.[citation needed] Testosterone levels also increase before sports competitions, in particular if the event is perceived as real challenge as compared to not being important.[citation needed] Testosterone may also be involved in the home advantage effect which has similarities to animal defense of their home territory.[citation needed] In some sports there is a marked overrepresentation of left-handedness which has similarities to left-handed likely having an advantage in close combat which may have evolutionary explanations.[citation needed]
Three months today! Woo-hoo! After 12 years of being off cigarettes, I started smoking again. Ugh. Such a bummer. And I didn't think I had  another quit in me. I did everything I could to stop on my own and wasn't able to sustain more than a day or two. I finally had enough and found Rita on Yelp. I had one hypnotherapy sessions and left her office a non-smoker. These past 3 months have been relatively easy and calm.   Sure, every now and again I think I want "just one," but a) one's too many and a 1000 is not enough, and b) I am a non-smoker!

Normally, this is for three months or less. The focus of the work is to identify and prioritize developmental needs.  This work is usually done in conjunction with the executive and the executive’s supervisor or HR. Interviews are conducted and a developmental plan is created with the client. This coaching jump-starts the plan with a quick transition to client independence with the supervisor and HR support for continued progress. This coaching is described more as a three-way partnership between the executive, the coach, and the organization, in which all involved agree on specific goals and parameters. Issues discussed in a coaching session however, outside of the set parameters, are considered “personal and confidential”.
Jump up ^ Mann, T; Tomiyama, AJ; Westling, E; Lew, AM; Samuels, B; Chatman, J (April 2007). "Medicare's search for effective obesity treatments: diets are not the answer". The American Psychologist. 62 (3): 220–33. doi:10.1037/0003-066x.62.3.220. PMID 17469900. In sum, there is little support for the notion that diets ["severely restricting one’s calorie intake"] lead to lasting weight loss or health benefits.

Applied Sports Psychologists instruct individual athletes and sports teams on the various methods of mental conditioning, including visualization, concentration and relaxation techniques. Many sports psychologists work onsite with sports teams alongside coaches, trainers and managers. Others practice independently and perform consulting services on an as-needed basis.
Coleman Griffith made numerous contributions to the field of sport psychology, but most notable was his belief that field studies (such as athlete and coach interviews) could provide a more thorough understanding of how psychological principles play out in competitive situations. Griffith devoted himself to rigorous research, and also published for both applied and academic audiences, noting that the applicability of sport psychology research was equally important with the generation of knowledge. Finally, Griffith recognized that sport psychology promoted performance enhancement and personal growth.
Jump up ^ "Definition of Christian Coaching" (PDF). christiancoaches.com. Christian Coaches Network International. October 2017. Retrieved 2018-03-20. Christian coaching is an approach to the practice of professional coaching—whether focused on personal or professional growth—that integrates the biblical worldview when working with clients to recognize their potential and effect personal change.
Performance coaching is focused on helping managers who are encountering performance issues related to ineffective leadership styles and behaviors. Students are introduced to the most common performance coaching situations, and the unique challenges that are faced by performance coaches. They learn how to address client resistance, and how to meet and identify such resistance. They also learn the intricacies of client contracting, with particular attention to establishing clear and detailed expectations for performance improvement.
Being able to focus one’s awareness on relevant cues so they can deal effectively with their current situation. These skills help them maintain their mental intensity within a situation. Common techniques include: (a) attention control training (to avoid distractions) and (b) techniques to expand awareness (e.g., attending to performance cues and bodily sensations).
I started smoking when I was 15yrs old. I am now 48yrs old. I have smoked at least a pack a day for 33yrs. More if I'm out on a girls night drinking wine! In the past I tried Chantix which worked for about 2 months but I had strange dreams and my entire personality went in the toilet so as soon as I stopped taking the pills I started smoking again. I also tried acupuncture which was a joke and I white knuckled my way for about 2 weeks. Rita is the answer!!!! I had my one session with her on June 9th and have been a non smoker ever since! My advice is to listen to the recordings she sends you. I listen to the 14min sleep one and also in the beginning I listened to one in my car. My career has me driving all over SoCal so that was a little rough but the tapes helped me through it. I cannot thank Rita enough for changing my life!!! I'm soooo happy to be a non smoker for the rest of my life!!!

During the next year, Nelson suggested a number of personnel changes. Since those came with the CEO’s backing, the HR director accepted them, no questions asked. Because she was afraid to buck the CEO’s handpicked adviser, the personnel director also said nothing about the problems that ensued. These stemmed from Nelson’s exclusive reliance on his profiling system. For example, in recommending the promotion of one East Coast store manager to regional director of West Coast sales, Nelson ignored the man’s unfamiliarity with the region and the people he was appointed to manage. Not surprisingly, that move—and many of Nelson’s other ill-conceived selections—bombed. To compound the problem, word of Nelson’s status and his often horrific recommendations circulated through the company like wildfire, leading many people to both fear and resent his undue influence over Garvin. The negative emotions Nelson generated were so intense that underperforming, newly promoted managers became the targets of an undeclared, but uniformly embraced, pattern of passive-aggressive behavior by the rank and file. Such behaviors ranged from not attending meetings to botching orders to failing to stock goods in a timely manner.

David Lesser[21] (1928 - 2001) was the originator of what we today understand by the term Curative Hypnotherapy.[22] It was he who first saw the possibility of finding the causes of people’s symptoms by using a combination of hypnosis, IMR and a method of specific questioning that he began to explore. Rather than try to override the subconscious information as Janet had done, he realised the necessity- and developed the process- to correct the wrong information. Lesser’s understanding of the logicality and simplicity of the subconscious led to the creation of the methodical treatment used today and it is his innovative work and understanding that underpins the therapy and is why the term ‘Lesserian[23]’ was coined and trademarked. As the understanding of the workings of the subconscious continues to evolve, the application of the therapy continues to change. The three most influential changes have been in Specific Questioning (1992) to gain more accurate subconscious information; a subconscious cause/effect mapping system (SRBC)(1996) to streamline the process of curative hypnotherapy treatment; and the ‘LBR Criteria’ (2003) to be able to differentiate more easily between causal and trigger events and helping to target more accurately the erroneous data which requires reinterpretation.
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