Since the mid-1990s, coaching professional associations such as the Association for Coaching (AC), the European Mentoring and Coaching Council (EMCC), the International Association of Coaching (IAC), and the International Coach Federation (ICF) have worked towards developing training standards.[1]:287–312[26] Psychologist Jonathan Passmore noted in 2016:[1]:3
The British Psychological Society commissioned a working group to survey the evidence and write a formal report on hypnotherapy in 2001. They found, “Enough studies have now accumulated to suggest that the inclusion of hypnotic procedures may be beneficial in the management and treatment of a wide range of conditions and problems encountered in the practice of medicine, psychiatry and psychotherapy.”
Several professional organizations and licensing agencies exist for hypnotherapy practitioners. Examples include the American Society of Clinical Hypnosis (ASCH) and the American Association of Professional Hypnotherapists. To be an ASCH member, practitioners must attend at least 40 hours of workshop training, 20 hours of individual training, and have completed at least two years of clinical practice as a hypnotherapist.
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Cally uses hypnotherapy to help people feel empowered in mind and body.  Hypnotherapy can be integrated into your health care to address sleep problems, stress relief, general anxiousness, freedom from smoking, weight management, pain management, self-confidence, and fears that get in the way of daily life.  Cally will teach you self-hypnosis, provide you with a list of strategies and resources for relaxation, and a digital audio file for reinforcement at home.
In 1996, as a result of a three-year research project led by Lindsay B. Yeates, the Australian Hypnotherapists Association[48] (founded in 1949), the oldest hypnotism-oriented professional organization in Australia, instituted a peer-group accreditation system for full-time Australian professional hypnotherapists, the first of its kind in the world, which "accredit[ed] specific individuals on the basis of their actual demonstrated knowledge and clinical performance; instead of approving particular 'courses' or approving particular 'teaching institutions'" (Yeates, 1996, p.iv; 1999, p.xiv).[49] The system was further revised in 1999.[50]
Additionally, hypnosis is often utilized in a manner that allows deep self-exploration and discovery of unconscious intentions, motivations, or events and experiences that result in symptoms undesirable to a person. Hypnosis circumvents conscious thought processes, allowing a person to gain better insight into a particular problem. Individuals achieve different results with hypnosis, as they do with other forms of therapy. However, it appears that some people are more receptive to this form of treatment than others and achieve increased benefits.

Recently some studies have been influenced by an evolutionary psychology perspective.[45] This includes studies on testosterone changes in sports which at least for males are similar to those in status conflicts in non-human primates with testosterone levels increasing and decreasing as an individual's status changes. A decreased testosterone level may decrease dominant and competitive behaviors which when the status conflicts involved fighting may have been important for preventing physical injury to the loser as further competition is avoided.[citation needed] Testosterone levels also increase before sports competitions, in particular if the event is perceived as real challenge as compared to not being important.[citation needed] Testosterone may also be involved in the home advantage effect which has similarities to animal defense of their home territory.[citation needed] In some sports there is a marked overrepresentation of left-handedness which has similarities to left-handed likely having an advantage in close combat which may have evolutionary explanations.[citation needed]
Therefore, a hypnotherapist can provide you with more positive suggestions that “stick.” In other words, you’re setting up roadblocks for the automatic, top-down processes that are keeping the addiction in place. So when you experience a smoking trigger, the mind doesn’t automatically react – it slows down and “listens” to this new information you’ve provided.
There appears to be a rift between members of AASP who would like the organization to function as a trade group that promotes the CC-AASP certificate and pushes for job development, and members of AASP who would prefer the organization to remain as a professional society and a forum to exchange research and practice ideas. Many AASP members believe that the organization can meet both needs effectively. These problems were illustrated in AASP founding president John Silva's address at the 2010 conference. Silva highlighted five points necessary for AASP and the greater field of applied sport psychology to address in the near future:

Globally recognized as a center of excellence in the field of executive coaching, our coaching services support your organization reaching its strategic and operational goals. Applying a combination of robust psychological theories and business insight, we work to avoid the costly consequences of conflict, poor morale, and underperformance within your teams.

Nadine Greiner, Ph.D. is the CEO of On Target Solutions, which provides full-suite contemporary Organization Development Solutions.  Dr. Greiner teaches in masters and doctoral programs, coaches and trains other consultants, and wrote The Art of Executive Coaching.  Since she first served as a CEO at the age of 38, she understands leaders’ experience first-hand.  Nadine Greiner offers her clients the expertise that comes along with 30 years of consulting success, and a dual Ph.D. in Organization Development and Clinical Psychology.  She loves animals and Zumba.
Although there are different techniques, clinical hypnotherapy is generally performed in a calm, therapeutic environment. The therapist will guide you into a relaxed, focused state and ask you to think about experiences and situations in positive ways that can help you change the way you think and behave. Unlike some dramatic portrayals of hypnosis in movies, books, or on stage, you will not be unconscious, asleep, or in any way out of control of yourself. You will hear the therapist’s suggestions, but it is up to you to decide whether or not to act on them.
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