Hypnosis can be a highly effective form of treatment for many mental, psychosomatic, and physical disorders. Hypnosis is a trance state in which the hypnotized person is in a heightened, more receptive state of mind. During hypnosis, the patient is not unconscious, does not lose control of his or her faculties, and does not do things under hypnosis that he or she would be unwilling to do otherwise.

The ultimate aim is for student-athletes to graduate with strong self-regulation skills and be equipped with the necessary mental skills to cope with sport competition, training, and general life challenges. As active members of multi-disciplinary service teams, the sport psychologists collaborate in an interdisciplinary way with coaching, sport science and medical professionals to help student-athletes reach their potential. Research is also carried out in this section which is both applied and relevant to core business.


Executive coaching is a major growth industry. At least 10,000 coaches work for businesses today, up from 2,000 in 1996. And that figure is expected to exceed 50,000 in the next five years. Executive coaching is also highly profitable; employers are now willing to pay fees ranging from $1,500 to $15,000 a day. That’s a lot more than any psychotherapist could even dream of charging. Why are companies willing to pay so much more for their coaches?


Although both the organization and the executive must be committed to coaching for it to be successful, the idea to engage a coach can originate from either HR and leadership development professionals or from executives themselves. In the past, it has more often sprung from the organizational side. But given the growing track record of coaching as a tool for fast movers, "We see more executives choosing coaching as a proactive component of their professional life," says Cheryl Leitschuh, a leadership development consultant with RSM McGladrey (Bloomington, Minnesota).
Make it specific rather than general. Saying, “You have been passive-aggressive lately” is not as helpful as saying, “You agreed to take responsibility for completing the customer survey, but didn’t return any of my phone calls regarding this project and didn’t hand in the report.” The former statement leaves much room for interpretation and can cause confusion about what behaviors are actually expected.
We’ve had the privilege of partnering with the following organizations to significantly impact their performance, culture and bottom-line results. While some of these corporations have directly hired us to work in an executive coaching or training capacity, others represent corporations in which one or more senior executives or partner-level leaders have hired us independently.
The hardest part is getting started, but once you get through that, you’re already halfway there. You truly can change your mindset. Once you start eating healthy, you’ll see that you’ll start craving healthier foods. Once you start a physical activity you love, you’ll find yourself getting excited to do it again. Always remember, you’re a lot stronger than you think. You’ll truly amaze yourself at what you can do!

Danish and Hale (1981) contended that many clinical psychologists were using medical models of psychology to problematize sport problems as signs of mental illness instead of drawing upon the empirical knowledge base generated by sport psychology researchers, which in many cases indicated that sport problems were not signs of mental illness. Danish and Hale proposed that a human development model be used to structure research and applied practice.[22] Heyman (1982) urged tolerance for multiple models (educative, motivational, developmental) of research and practice,[23] while Dishman (1983) countered that the field needed to develop unique sport psychology models, instead of borrowing from educational and clinical psychology.[24]
David Lesser[21] (1928 - 2001) was the originator of what we today understand by the term Curative Hypnotherapy.[22] It was he who first saw the possibility of finding the causes of people’s symptoms by using a combination of hypnosis, IMR and a method of specific questioning that he began to explore. Rather than try to override the subconscious information as Janet had done, he realised the necessity- and developed the process- to correct the wrong information. Lesser’s understanding of the logicality and simplicity of the subconscious led to the creation of the methodical treatment used today and it is his innovative work and understanding that underpins the therapy and is why the term ‘Lesserian[23]’ was coined and trademarked. As the understanding of the workings of the subconscious continues to evolve, the application of the therapy continues to change. The three most influential changes have been in Specific Questioning (1992) to gain more accurate subconscious information; a subconscious cause/effect mapping system (SRBC)(1996) to streamline the process of curative hypnotherapy treatment; and the ‘LBR Criteria’ (2003) to be able to differentiate more easily between causal and trigger events and helping to target more accurately the erroneous data which requires reinterpretation.
In 2003, the American Psychological Association (APA) officially recognized sports psychology as a specialized area, or proficiency, in psychology, with the goal of providing uniformity to the development and practice of sports psychology. Several key elements were identified, including the specific knowledge needed in order to be considered specialized in sports psychology; the groups of people that would benefit from this specialty; and the problems or issues addressed through its practice.
“Hypnosis is a different state of mind associated with four major characteristics,” he said. First is a “highly focused attention on something.” It could be an issue you're having, or a problem you want to address. Second is disassociating oneself from the immediate physical environment. “You focus on the beach in Florida in the middle of a Boston winter,” he said, anticipating my particular winter-addled frame of mind perfectly. “Instead of traveling there, you go there with your mind, and you're fully focused on the beach.”
Self-awareness is crucial to leadership and it can be heightened through coaching. To explain why and how, consider the obvious but insufficient explanation for the paradox that CEOs want coaching but don’t pursue it. Stephen Miles, CEO of the Miles Group, that partnered with Stanford on the study, pointed out that to CEOs, “coaching is somehow “remedial” as opposed to something that enhances high performance, similar to how an elite athlete uses a coach.” Moreover, CEO’s say they’re most interested in such skills as conflict management and communication. Yet they put the need for compassion, relationship and persuasion skills far down on their list. They think of the latter as “soft skills,” ancillary at best.
Professionals in this field may favor one proficiency over another, as this field does require a distinctive combination of training in both medicine and psychology. With their in-depth knowledge of physiology and kinesiology, in addition to their psychology training, some sports psychologists may focus on rehabilitation and reintegration of athletes after an injury, while others may focus on mental health issues surrounding coach-player communication conflicts or improving team dynamics.
After personally experiencing the benefits of coaching, many of our executive coaching clients are excited to learn how to coach and develop their own coaching leadership style. We support them to do this through training programmes such as Coaching Training for Managers and Coaching Leadership Development. Clients can also choose to go on to the cutting-edge transformational leadership programmes which are championed by leaders and change agents the world over.
There are certain times when executives are most likely to benefit from coaching. Executives should seek coaching "when they feel that a change in behavior—either for themselves or their team members—can make a significant difference in the long-term success of the organization," says Marshall Goldsmith, a high-profile executive coach and author of eighteen books, including The Leader of the Future (Jossey-Bass, 1996).
Kwit is inspired by gaming and incorporates game thinking, game mechanics, and game design. Gamification helps to keep quitting smoking fun and is used as a tool to help people stick to their decision, stop smoking, and change their behavior. As time goes on and you make headway to becoming the "Ultimate Kwitter," you reach higher levels and rankings.
Organizations must be in favor of and agree to provide resources to support the executive coaching, and recognize that it requires a long-term investment in order for the coaching and change to succeed. “Executives need follow-on coaching and reinforcement in order to sustain changes in behavior. In addition, professionals’ development should be kept separate from performance because the high level of trust and openness required for development would be compromised if these two essential processes are mixed.”[5]
Sport psychology can be used to help understand what motivates athletes and what makes them perform better. Professionals in this field are very knowledgeable and compassionate regarding the challenges and pressures that most athletes face today. Athletes that take advantage of counseling from a sport psychologist will often be better contenders and have more fulfilling careers.
During your first session, you will likely begin by telling the therapist about your goals and issues. You will then work together to come up with a treatment plan. Once you enter a state of hypnosis, your body will feel calm and relaxed, even as you enter a state of increased awareness, similar to the way you might feel when meditating. Your therapist will speak to you in a calm and gently assertive voice, and place the suggestions you agreed to in your treatment plan into your subconscious mind.
The American Society for Training and Development does an annual survey of training programs in general, and provides some valuable metrics. They also have good publications on leading leadership development strategies and programs. I suggest that you talk to peers in your industry to benchmark since practices vary widely from industry to industry, and depending on organizaion size. Finally, your executive team might want to come up with your own benchmarks for success since every organization and culture requires something different (i.e., decision making may be a big issue for leaders in one organization, but no problem at all for leaders in another organization). A question for the executive team to ask is “How will we know that our leaders are being effective?” Then, determine a metric that will best measure that success factor.

The concept of ADHD coaching was first introduced in 1994 by psychiatrists Edward M. Hallowell and John J. Ratey in their book Driven to Distraction.[8] ADHD coaching is a specialized type of life coaching that uses specific techniques designed to assist individuals with attention-deficit hyperactivity disorder. The goal of ADHD coaching is to mitigate the effects of executive function deficit, which is a typical impairment for people with ADHD.[9] Coaches work with clients to help them better manage time, organize, set goals and complete projects.[10] In addition to helping clients understand the impact ADHD has had on their lives, coaches can help clients develop "work-around" strategies to deal with specific challenges, and determine and use individual strengths. Coaches also help clients get a better grasp of what reasonable expectations are for them as individuals, since people with ADHD "brain wiring" often seem to need external mirrors for accurate self-awareness about their potential despite their impairment.[11]
After personally experiencing the benefits of coaching, many of our executive coaching clients are excited to learn how to coach and develop their own coaching leadership style. We support them to do this through training programmes such as Coaching Training for Managers and Coaching Leadership Development. Clients can also choose to go on to the cutting-edge transformational leadership programmes which are championed by leaders and change agents the world over.

Asking insightful questions to help people achieve their goals will always be central to good coaching. However, it is insufficient. We will see more operators with deep industry or leadership experience serve as coaches. The demand for "been there, seen that, done that" coaches will continue to rise, as they are better positioned to help leaders look around the corners. - Shoma Chatterjee, ghSMART
“If you are looking to speed up weight loss, adding 30 minutes of cardio three times per week will certainly help burn calories and body fat,” says Amie Hoff, Certified Fitness Professional in New York City. Short on time? Hoff suggests a HIIT (High Intensity Interval Training) workout. “The idea is to push your body hard for a short burst with a period of recovery. I like to have people start with a 10 to 15 second sprint (run, bike, jump rope, run stairs or anything that gets your heart rate up) and then back off for 30 seconds to recover. As you get stronger, you will increase the sprint time and decrease the recovery period. A 15 minute HIIT session can be equivalent to a regular 30 minute cardio workout.”

Consider Rob Bernstein. (In the interest of confidentiality, I use pseudonyms throughout this article.) He was an executive vice president of sales at an automotive parts distributor. According to the CEO, Bernstein caused trouble inside the company but was worth his weight in gold with clients. The situation reached the breaking point when Bernstein publicly humiliated a mail clerk who had interrupted a meeting to get someone to sign for a parcel. After that incident, the CEO assigned Tom Davis to coach Bernstein. Davis, a dapper onetime corporate lawyer, worked with Bernstein for four years. But instead of exploring Bernstein’s mistreatment of the support staff, Davis taught him techniques for “managing the little people”—in the most Machiavellian sense. The problem was that, while the coaching appeared to score some impressive successes, whenever Bernstein overcame one difficulty, he inevitably found another to take its place.


Today, hypnotherapists will suggest that smokers associate cigarettes with unpleasant tastes, odors, or sensations — for instance, that cigarette smoke smells like bus fumes, that the smoke has a nasty taste, or that it will cause you to suffer from dry mouth. They might also suggest that smokers believe that they have lost the desire to smoke and can easily cope with their nicotine withdrawal symptoms.

- There's a quote from Seneca that I love. As long as you live, keep learning how to live. It's fascinating to me that as I get even older, it grows even truer. I've seen it play out with the most inspiring leaders I've worked with. As long as they lead, they keep learning how to lead. That's where executive coaching comes in. Executive coaches help leaders learn how to lead even better. How do they do it, how can you do it? That's what we cover in this course. I'm John Ullmen. As an executive coach over the past two decades, I've coached hundreds of leaders in dozens of organizations across industries around the world.


I was a smoker for thirty years, two packs a day. I never thought I would be able to quit without going through agony and torment. I tried the gum and the chantax and cold turkey and everything, but I never lasted more than a day without smoking. Last week I went to see Rita and it was quite an amazing experience. She made me look at the activity of smoking in a whole new way. It wasn't filling the void, it was creating the void. With that in mind, I left her office able to discontinue this crazy void-creating habit without too much struggle. Of course, there were moments of weakness where I thought I might give in to the craving, but her hypnosis helped me motor through those. I have not smoked for nine days now and I feel free at last. Thank you Rita.
The book gives examples of induction methods, including what is now called the classic "Dave Elman Induction", as well as the use of hypnosis in dozens of physical and mental conditions. Since these uses are reserved today only for licensed professionals, and since licensed professionals usually shy away from or shun anything that is not considered mainstream, hypnosis is most often used today for behavior modification issues, such as weight loss or smoking cessation.
Hypnotherapy is guided hypnosis, or a trance-like state of focus and concentration achieved with the help of a clinical hypnotherapist. This trance-like state is similar to being completely absorbed in a book, movie, music, or even one's own thoughts or meditations. In this state, clients can turn their attention completely inward to find and utilize the natural resources deep within themselves that can help them make changes or regain control in certain areas of their life.
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