Often, when an executive coach is engaged, business transformation is top of mind. Executive coaching efforts often focus on change management, yielding important results. It is common for organizations to seek out executive coaches who are adept at developing new business practices, implementing new technologies, or adopting new strategies. The tangible organizational benefits of executive coaching are manifold. Research by Performance Sales Executive Council found that effective coaching directly increased sales performance. On average, executive coaching of core sales representatives resulted in an 8 percent performance increase. A study published in the Manchester Review that primarily investigated executives from Fortune 1000 companies reported that executive coaching leads to improved customer service (39 percent frequency), cost reduction (23 percent) and increased bottom-line profitability (22 percent).
In the 2000s, hypnotherapists began to combine aspects of solution-focused brief therapy (SFBT) with Ericksonian hypnotherapy to produce therapy that was goal focused (what the client wanted to achieve) rather than the more traditional problem focused approach (spending time discussing the issues that brought the client to seek help). A solution-focused hypnotherapy session may include techniques from NLP.
The How to Quit Smoking Hypnosis has taught me the psychological and physical addiction side to smoking and has helped me understand why my body craved nicotine. I smoked for 20 years. Now I don't even want a cigarette. I don't even want to be around people that smell like smoke. That makes me almost sick to my stomach. When my body does crave nicotine it doesn't crave a cigarette, just the nicotine and I let that feeling pass through me. It goes away within a couple minutes. Cigarettes no longer dictate my life. I love letting my hair down and it still smells like shampoo.
The first use of the term "coach" in connection with an instructor or trainer arose around 1830 in Oxford University slang for a tutor who "carried" a student through an exam. The word "coaching" thus identified a process used to transport people from where they are to where they want to be. The first use of the term in relation to sports came in 1861. Historically the development of coaching has been influenced by many fields of activity, including adult education, the Human Potential Movement, large-group awareness training (LGAT) groups such as "est", leadership studies, personal development, and psychology.
Look for a hypnotherapist who is a member of the American Society of Clinical Hypnosis (ASCH) or the Society for Clinical and Experimental Hypnosis. To be a member of either of these organizations, a hypnotherapist must have a doctorate level degree in medicine, dentistry, or psychology, or a master’s degree in nursing, social work, psychology, or marital/family therapy plus a specific number of hours of approved training in hypnotherapy. In some cases, accredited, doctoral-level practitioners of alternative health care, such traditional Chinese medicine, may also be approved for membership. Of course, in addition to looking at qualifications, you should also find a hypnotherapist with whom you feel confident and comfortable in a therapeutic relationship.