Welcome to the UNT Center for Sport Psychology and Performance Excellence website. I appreciate you taking this opportunity to learn more about our Center and the work we do at the university and in the community. The Center for Sport Psychology is a national leader in (a) providing services to athletes, coaches and teams, (b) educating future sport psychologists as well as current coaches and sport administrators, (c) conducting research with exercisers and sport participants, and (d) working with the community, such as youth sport programs, to make sport a more enjoyable and meaningful experience. Simply put, our mission is to help you reach your performance goals, whatever they may be, and find passion in what you do.


Many of the clucking chicken images are the result of hypnosis’s forefather, Franz Anton Mesmer (1734-1815). Mesmer believed that there was an invisible force, a cosmic energy, that could be harnessed by one person to influence another person’s behavior. While his theory was wrong, the techniques he used were effective. These techniques were picked up on and developed over the coming years for therapeutic and medical purposes. Sigmund Freud, for instance, used hypnosis techniques. In the mid-1900s, hypnotherapy as we know it evolved. Milton Erickson (1901-1980) pioneered “indirect hypnosis,” during which therapists work with individual patients to shift their perceptions of themselves and their issues.

The third element is suggestibility. The person becomes more responsive to suggestions given to him or her. Fourth is what he calls “involuntariness.” That means when you come out of hypnosis, you feel subjectively like you haven't done anything, but that something has been done to you. You may recognize that you're being told to lift you arm, for example, but you feel as if it is being lifted by some external force. Which makes sense, since when I reach for a cigarette, especially when I know I don't need it, I’m being governed by similar subconscious impulses.

Low-calorie diets are also referred to as balanced percentage diets. Due to their minimal detrimental effects, these types of diets are most commonly recommended by nutritionists. In addition to restricting calorie intake, a balanced diet also regulates macronutrient consumption. From the total number of allotted daily calories, it is recommended that 55% should come from carbohydrates, 15% from protein, and 30% from fats with no more than 10% of total fat coming from saturated forms.[citation needed] For instance, a recommended 1,200 calorie diet would supply about 660 calories from carbohydrates, 180 from protein, and 360 from fat. Some studies suggest that increased consumption of protein can help ease hunger pangs associated with reduced caloric intake by increasing the feeling of satiety.[4] Calorie restriction in this way has many long-term benefits. After reaching the desired body weight, the calories consumed per day may be increased gradually, without exceeding 2,000 net (i.e. derived by subtracting calories burned by physical activity from calories consumed). Combined with increased physical activity, low-calorie diets are thought to be most effective long-term, unlike crash diets, which can achieve short-term results, at best. Physical activity could greatly enhance the efficiency of a diet. The healthiest weight loss regimen, therefore, is one that consists of a balanced diet and moderate physical activity.[citation needed]


While coaching has become a recognized intervention, sadly there are still no standards or licensing arrangements which are widely recognized. Professional bodies have continued to develop their own standards, but the lack of regulation means anyone can call themselves a coach. [...] Whether coaching is a profession which requires regulation, or is professional and requires standards, remains a matter of debate.
At first meeting, coach Sean McNulty was impressive. He had a bodybuilder’s physique and a model’s face. Although he had been cocaptain of the football team at the Big Ten university he had attended, McNulty always knew that he was too small for professional sports and not studious enough for medicine or law. But realizing he had charisma to spare, McNulty decided, while an undergraduate business major minoring in sports psychology, that he would pursue a career in executive coaching. After earning an MBA from a leading university, McNulty soon became known in the local business community as a man who could polish the managerial skills of even the ugliest of ducklings.

Most people understand transference as “falling in love” with one’s therapist. While this can be a manifestation, it paints an incomplete picture of the phenomenon. Transference can be positive or negative. Essentially, it is a powerful feeling for someone whose traits mirror those of a significant person—typically a parent—from one’s past. Garvin formed a positive transference toward Nelson (who “saved” his COO). That placed Garvin in the role of an information-dependent child vis-à-vis an expert parent. Garvin relied on his coach to come up with best practices for handling problem executives. CEOs often form these sorts of relationships with their coaches.

Before people subject themselves to hypnotherapy they are advised to learn as much about the process and about the chosen therapist as is necessary to feel comfortable. Rapport and trust are two key ingredients in making a potential hypnotherapy patient comfortable. Therapists should be open and willing to answer all questions regarding qualifications, expertise, and methods used. A well-qualified professional will not undertake the use of hypnosis without interviewing the patient to ascertain their level of understanding of the process. This is very important for two reasons. First, it allows the patient the opportunity to have questions answered and to develop some rapport with the therapist. Second, it is important for the therapist to know the patient's expectations since meeting these expectations will enhance the likelihood of success.
Life skills refer to the mental, emotional, behavioral, and social skills and resources developed through sport participation.[34] Research in this area focuses on how life skills are developed and transferred from sports to other areas in life (e.g., from tennis to school) and on program development and implementation.[35] Burnout in sport is typically characterized as having three dimensions: emotional exhaustion, depersonalization, and a reduced sense of accomplishment.[36] Athletes who experience burnout may have different contributing factors, but the more frequent reasons include perfectionism, boredom, injuries, excessive pressure, and overtraining.[37] Burnout is studied in many different athletic populations (e.g., coaches), but it is a major problem in youth sports and contributes to withdrawal from sport. Parenting in youth sport is necessary and critical for young athletes. Research on parenting explores behaviors that contribute to or hinder children’s participation. For example, research suggests children want their parents to provide support and become involved, but not give technical advice unless they are well-versed in the sport.[38] Excessive demands from parents may also contribute to burnout.
Of course, hypnosis is not magic and everyone responds differently. It should also be noted that when it comes to hypnotherapy, it’s the therapy part of the equation that really counts. So by choosing this professionally produced hypnotherapy recording you will be giving yourself every chance of success. From the comfort of your own home, you can start to teach your subconscious exactly how you want to be – forever, finally, and completely free of the smoking habit!

9. Power Words: Make positive self-statements continually. Negative thinking is common; everyone has an inner critic. Become aware of these thoughts early on. Don’t fight with them; simply acknowledge their presence, and then substitute positive power words. (e.g., When you’re thinking: “This hurts too much, I want to lay down and die”; say to yourself: “This feeling is connected with getting healthier and doing my absolute best.”)
Sports psychology attends to the mental health and well-being of athletes, as well as assisting them with reaching their maximum potential in their athletic career. The five main functions of sports psychology is to assist players with heightened performance, decreasing stress, recouping after an injury, maintaining a constant workout regimen, and assisting coaches with techniques to make sure players continue to enjoy playing sports.
While the science might not fall in favor of hypnosis’ effects, the experiences of Margaret and Jonathan speak loudly to its potential. What’s important is that those considering hypnosis perform some due diligence. Becoming a hypnotherapist isn’t like becoming a doctor where there’s a set curriculum and a series of nationally recognized qualification tests; rather there are variety of ways to become “certified,” ranging from traditional schools to online courses. One of the most respected certification-givers is the American Council of Hypnotist Examiners. McGrail cautions that hypnotherapy isn’t regulated in California or most other states. “There are a lot of people that call themselves certified that are not well-trained or competent,” he says. “While they can’t do any harm, they won’t do any good. Do your homework.”

One of Google’s earliest executives, Chade-Meng Tan, teaches a popular course for Google employees that helps build such qualities. It’s demonstrated positive benefits for success and wellbeing. And much research confirms that self-examination is critical for leaders’ positive development. For example, Scott Keller, a director at McKinsey & Company, described the importance of overcoming self-interest and delusion in the Harvard Business Review. He emphasized the need for openness to personal growth and development, because “deep down, (leaders) do not believe that it is they who need to change...” and that “the real bottleneck...is knowing what to change at a personal level.” Self-awareness also expands the capacity to know what not to pursue, not just what to go after, as Greg McKeown, CEO of THIS, Inc., described regarding what he learned from an Apple executive.
To investigate the effectiveness of cognitive hypnotherapy (CH), hypnosis combined with cognitive-behavioral therapy (CBT), on depression, 84 depressives were randomly assigned to 16 weeks of treatment of either CH or CBT alone. At the end of treatment, patients from both groups significantly improved compared to baseline scores. However, the CH group produced significantly larger changes in Beck Depression Inventory, Beck Anxiety Inventory, and Beck Hopelessness Scale. Effect size calculations showed that the CH group produced 6%, 5%, and 8% greater reduction in depression, anxiety, and hopelessness, respectively, over and above the CBT group. The effect size was maintained at 6-month and 12-month follow-ups. This study represents the first controlled comparison of hypnotherapy with a well-established psychotherapy for depression, meeting the APA criteria for a "probably efficacious" treatment for depression.
McNulty’s mandate was to shadow Mirabella 24/7 for as long as needed to ensure that he would grow into his position. From the start of their relationship, McNulty and Mirabella had two private meetings a day during which McNulty analyzed Mirabella’s behavior and role-played effective styles for mastering interpersonal situations that Mirabella did not handle well. True to his jock background, McNulty reacted to Mirabella’s avowals of ineptitude and anxiety with exhortations. “Quitters never win, and winners never quit” was a favorite comment of his, but at times McNulty would also chide Mirabella for being a “weakling” who needed to “act like a man” to deal with the demands of his preordained role within the company.
Normally, this is for three months or less. The focus of the work is to identify and prioritize developmental needs.  This work is usually done in conjunction with the executive and the executive’s supervisor or HR. Interviews are conducted and a developmental plan is created with the client. This coaching jump-starts the plan with a quick transition to client independence with the supervisor and HR support for continued progress. This coaching is described more as a three-way partnership between the executive, the coach, and the organization, in which all involved agree on specific goals and parameters. Issues discussed in a coaching session however, outside of the set parameters, are considered “personal and confidential”.

“Learning hypnotherapy does not commit you to drastically changing your therapy practice,” says hypnotherapist Catherine Reiss. “The training will allow you to more quickly and effectively get to the cause of your clients’ unwanted behaviors and the feelings they present with it, but it also facilitates the use of trance in more traditional formats.”
One obvious risk to patients is the insufficiently trained therapist. The inadequately trained therapist can cause harm and distort the normally pleasant experience of hypnotherapy. A second risk for patients is the unscrupulous practitioner who may be both inadequately trained and may have some hidden agenda. These rare individuals are capable of causing great harm to the patient and to the profession. As mentioned above, the patient should carefully scrutinize their chosen therapist before submitting themselves to this dynamic form of therapy.
Often, when an executive coach is engaged, business transformation is top of mind. Executive coaching efforts often focus on change management, yielding important results. It is common for organizations to seek out executive coaches who are adept at developing new business practices, implementing new technologies, or adopting new strategies. The tangible organizational benefits of executive coaching are manifold. Research by Performance Sales Executive Council found that effective coaching directly increased sales performance. On average, executive coaching of core sales representatives resulted in an 8 percent performance increase. A study published in the Manchester Review that primarily investigated executives from Fortune 1000 companies reported that executive coaching leads to improved customer service (39 percent frequency), cost reduction (23 percent) and increased bottom-line profitability (22 percent).
Self-knowledge and the relational competencies they’re linked with are central to a CEO’s ability to formulate, articulate and lead a strategic vision for a motivated, energized organization. Self-knowledge builds clarity about objectives; it fine-tunes one’s understanding the perspectives, values, aims and personality traits of others. When that’s lacking, you often see discord and conflict among members of the senior management team; or between some of its members and the CEO.
However, as you look towards the future, the world of executive coaching may take on a new shape. There may be more automation or a stronger focus on mental status or the psychology aspect of your career. As the executive coaching industry continues to grow, so does the number of ways in which this niche is going to change in the not-so-distant future.
Rita is the answer!!!! I had my one session with her on June 9th and have been a non smoker ever since! My advice is to listen to the recordings she sends you. I listen to the 14min sleep one and also in the beginning I listened to one in my car. My career has me driving all over SoCal so that was a little rough but the tapes helped me through it.
If you make the right food choices and watch your portions but you find that you’re still struggling to lose weight, don’t forget to consider the calories consumed in your favorite sweetened beverages. “Café mocha’s or other popular coffee beverages, sweetened teas, sodas and fruit drinks can easily add 150 to 500 calories extra to your day and daily consumption can easily foster a pound or more weight gain per week,” says Gueron. Stick to water or unsweetened tea and save the sweetened stuff for a special treat.

It has been 48 days and counting without burning a single cigarette, and it is all thanks to Rita Black. The first 2 to 3 days were definitely the hardest, but the freedom and the confidence I gained after I saw her has been far more rewarding. After a single session with her, I am now empowered to be healthy, I took back control of my life and I will continue to do so for years to come. Thank you Rita for helping me want to burn calories and not cigarettes.

‘Maximizing the Impact of Executive Coaching: Behavioral change, organizational outcomes, and return on investment’ – As executive coaching practitioners, Joy McGovern and colleagues have direct experience demonstrating that this leadership development practice does have a lasting impact on the individuals who participate in it, on the larger organization they are a part of and on the organization’s financial bottom line.


Positive psychology is the scientific study of what's right with people, of what makes people thrive and flourish. In the coming years, executive coaches will be using the scientific principles of positive psychology to help their clients create more positive, more productive, and more profitable workplaces, and also apply these principles to their own lives. - Laura Belsten, CEO PARTNERSHIP
There are different approaches that a sports psychologist can use while working with his clients. For example, the social-psychological approach focuses on the social environment and the individual's personality, and on how complex interactions between the two influence behavior. The psycho-physiological approach focuses on the processes of the brain and their influence on physical activity, and the cognitive-behavioral approach analyzes the ways in which individual thoughts determine behavior. Generally, there are two different types of sport psychologists: educational and clinical.
The first use of the term "coach" in connection with an instructor or trainer arose around 1830 in Oxford University slang for a tutor who "carried" a student through an exam.[4] The word "coaching" thus identified a process used to transport people from where they are to where they want to be. The first use of the term in relation to sports came in 1861.[4] Historically the development of coaching has been influenced by many fields of activity, including adult education, the Human Potential Movement, large-group awareness training (LGAT) groups such as "est", leadership studies, personal development, and psychology.[5][6]
One of the challenges in the field of coaching is upholding levels of professionalism, standards and ethics.[26] To this end, coaching bodies and organizations have codes of ethics and member standards.[1]:287–312[27] However, because these bodies are not regulated, and because coaches do not need to belong to such a body, ethics and standards are variable in the field.[26][28] In February 2016, the AC and the EMCC launched a "Global Code of Ethics" for the entire industry; individuals, associations, and organizations are invited to become signatories to it.[29][30]:1
^ Jump up to: a b c d Grant, Anthony M.; Cavanagh, Michael J. (2011). "Coaching and Positive Psychology: Credentialing, Professional Status, and Professional Bodies". In Sheldon, Kennon M.; Kashdan, Todd B.; Steger, Michael F. Designing Positive Psychology: Taking Stock and Moving Forward. Oxford; New York: Oxford University Press. pp. 295–312. doi:10.1093/acprof:oso/9780195373585.003.0019. ISBN 9780195373585. OCLC 610144651.

Being able to see, understand and deal effectively with others’ perspectives is key to successful leadership (as well as personal life). That capacity, part of self-awareness, is empathy. Two recent studies show its crucial role. One looked at the impact of power in an organization upon behavior; the other, its impact upon brain activity. Both studies found that increased power reduces empathy.
Sports psychology seems like a vital component of getting athletes in the right mindset for optimal performance and well-being, and its benefits were first being realized in the early-to-mid 1900s. The history of sports psychology began with experiments and research of athlete's performance to provide enhanced mental edge to compliment physical ability.

Because of shows like "Billions," the need and desire for coaching has expanded tremendously. The idea that someone can help you build muscles in the gym is now relating to someone coaching a C-suite executive through pivotal decisions while managing stress. Now that is huge progress. Who wouldn’t want less stress and more productivity in their lives? - Neeta Bhushan, Global GRIT Institute


Business coaching is a type of human resource development for business leaders. It provides positive support, feedback and advice on an individual or group basis to improve personal effectiveness in the business setting, many a time focusing on behavioural changes through psychometrics or 360-degree feedback. Business coaching is also called executive coaching,[16] corporate coaching or leadership coaching. Coaches help their clients advance towards specific professional goals. These include career transition, interpersonal and professional communication, performance management, organizational effectiveness, managing career and personal changes, developing executive presence, enhancing strategic thinking, dealing effectively with conflict, and building an effective team within an organization. An industrial organizational psychologist is one example of executive coach. Business coaching is not restricted to external experts or providers. Many organizations expect their senior leaders and middle managers to coach their team members to reach higher levels of performance, increased job satisfaction, personal growth, and career development. Research studies suggest that executive coaching has a positive impact on workplace performance.[17]
Professionals in this field may favor one proficiency over another, as this field does require a distinctive combination of training in both medicine and psychology. With their in-depth knowledge of physiology and kinesiology, in addition to their psychology training, some sports psychologists may focus on rehabilitation and reintegration of athletes after an injury, while others may focus on mental health issues surrounding coach-player communication conflicts or improving team dynamics.
Exercise specialists, athletic trainers, youth sport directors, corporations, and psychologists who are using knowledge and techniques developed by professionals in the field of applied sport and exercise psychology to assist with improving exercise adherence, rehabilitating injuries, educating coaches and parents, building self-esteem, teaching group dynamics, and increasing effectiveness.
In North America, support for sport psychology grew out of physical education. The North American Society for the Psychology of Sport and Physical Activity (NASPSPA) grew from being an interest group to a full-fledged organization, whose mission included promoting the research and teaching of motor behavior and the psychology of sport and exercise. In Canada, the Canadian Society for Psychomotor Learning and Sport Psychology (SCAPPS) was founded in 1977 to promote the study and exchange of ideas in the fields of motor behavior and sport psychology.
Today, a sports psychologists can do several things to help athletes with sports and performance. A sports psychologist role is more accepted today as a part of the regular coaching staff for teams and for individual athletes–than 10 years ago. A sports psychologists can do are numerous, but they primarily teach athletes mental game skills to improve their performance and learning.

“You seem like exactly the type of person hypnosis would not work on,” a friend told me when I mentioned I was going to try it, implying I'm too skeptical and set in my ways to be open to something like this. Still, there I was, ready to see what would happen. Hall's voice worked a strange alchemy on me in the library, and I drifted off into what seemed like a state of intense relaxation. I could've fallen asleep easily. I didn't even pull out my phone and refresh Twitter for a whole half hour.


- There's a quote from Seneca that I love. As long as you live, keep learning how to live. It's fascinating to me that as I get even older, it grows even truer. I've seen it play out with the most inspiring leaders I've worked with. As long as they lead, they keep learning how to lead. That's where executive coaching comes in. Executive coaches help leaders learn how to lead even better. How do they do it, how can you do it? That's what we cover in this course. I'm John Ullmen. As an executive coach over the past two decades, I've coached hundreds of leaders in dozens of organizations across industries around the world.

Shawnte Mitchell is general counsel and vice president of human resources, legal affairs and compliance at Aptevo Therapeutics Inc. At her previous employer, she was offered a coach, Suzi Pomerantz of Innovative Leadership International, to address certain internal team challenges. “[Pomerantz] helped me define the things that were contributing to those challenges — and sort out which of those things were mine.”
"Dr. Kirby works with individuals and couples in his practice. Many of his clients are "worried well," adults who are generally functioning well, but adjusting to difficult life situations or recurring emotional and relational patterns. When these situations are causing anxiety, stress or depression, therapy can help. Dr. Kirby is known as a direct, smart, caring clinician. As a therapist, he helps his clients set and move forward with their life goals, improve relationships, and create more meaning and purpose. Whatever brings you in, Dr. Kirby prioritizes transparency and collaboration throughout the therapy process."
A person with depression experiences a wide variety of emotions. According to the University of New Hampshire, hypnotherapy can help a person learn to reduce and/or better control feelings of anxiety, stress, and sadness. Hypnotherapy is also used to treat negative behaviors that could be worsening a person’s depression. These behaviors may include smoking and poor eating and sleeping habits.
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