In a hypnotherapy session, after identifying client goals for the session and reviewing how the session will proceed, the practitioner will use guided imagery and soothing speech to help the person to feel relaxed and safe. When the recipient of hypnosis has achieved a more receptive state, the practitioner will provide suggestions that could help the person reach his or her goals. The person in the trancelike state remains aware and is usually able to return to a more alert state independently once the session is over. Some people find that just one hypnotherapy session is sufficient, and others may attend several sessions.

Just how expensive and time-consuming is executive coaching? Although there is tremendous variation in fees and arrangements among coaches, be prepared to pay a C-level coach what you pay your top attorney. If this seems excessive, consider that a coach must have the experience and expertise to quickly grasp a leader's situation, challenge assumptions and choices, and bring credible, fresh ideas to the table. Doing this with your best and brightest is not easy. And given the influence a coach can have on an executive's decisions and actions over the course of a typical six-to-12-month engagement involving bimonthly meetings, regular phone calls and e-mail check-ins, a bargain coach whose sophistication does not match the client's is a big mistake.
But if you’re ready, hypnosis can be a powerful tool. A classic hypnosis study looked at the use of hypnotherapy for a range of conditions. The study found that hypnotherapy takes an average of just six hypnotherapy sessions to make long-lasting change, while psychoanalysis takes 600. Plus, hypnosis was highly effective; after 6 sessions 93 percent of participants, while the psychoanalysis group had just a 38 percent recovery rate.

Australian hypnotism/hypnotherapy organizations (including the Australian Hypnotherapists Association) are seeking government regulation similar to other mental health professions. However, the various tiers of Australian government have shown consistently over the last two decades that they are opposed to government legislation and in favour of self-regulation by industry groups.[51]

Sport psychology is a proficiency that uses psychological knowledge and skills to address optimal performance and well-being of athletes, developmental and social aspects of sports participation, and systemic issues associated with sports settings and organizations. APA recognizes sport psychology as a proficiency acquired after a doctoral degree in one of the primary areas of psychology and licensure as a psychologist. This proficiency does not include those who have earned a doctoral degree in sport psychology but are not licensed psychologists.
Wilhelm Wundt (1832–1920) William James (1842–1910) Ivan Pavlov (1849–1936) Sigmund Freud (1856–1939) Edward Thorndike (1874–1949) Carl Jung (1875–1961) John B. Watson (1878–1958) Clark L. Hull (1884–1952) Kurt Lewin (1890–1947) Jean Piaget (1896–1980) Gordon Allport (1897–1967) J. P. Guilford (1897–1987) Carl Rogers (1902–1987) Erik Erikson (1902–1994) B. F. Skinner (1904–1990) Donald O. Hebb (1904–1985) Ernest Hilgard (1904–2001) Harry Harlow (1905–1981) Raymond Cattell (1905–1998) Abraham Maslow (1908–1970) Neal E. Miller (1909–2002) Jerome Bruner (1915–2016) Donald T. Campbell (1916–1996) Hans Eysenck (1916–1997) Herbert A. Simon (1916–2001) David McClelland (1917–1998) Leon Festinger (1919–1989) George Armitage Miller (1920–2012) Richard Lazarus (1922–2002) Stanley Schachter (1922–1997) Robert Zajonc (1923–2008) Albert Bandura (b. 1925) Roger Brown (1925–1997) Endel Tulving (b. 1927) Lawrence Kohlberg (1927–1987) Noam Chomsky (b. 1928) Ulric Neisser (1928–2012) Jerome Kagan (b. 1929) Walter Mischel (1930–2018) Elliot Aronson (b. 1932) Daniel Kahneman (b. 1934) Paul Ekman (b. 1934) Michael Posner (b. 1936) Amos Tversky (1937–1996) Bruce McEwen (b. 1938) Larry Squire (b. 1941) Richard E. Nisbett (b. 1941) Martin Seligman (b. 1942) Ed Diener (b. 1946) Shelley E. Taylor (b. 1946) John Anderson (b. 1947) Ronald C. Kessler (b. 1947) Joseph E. LeDoux (b. 1949) Richard Davidson (b. 1951) Susan Fiske (b. 1952) Roy Baumeister (b. 1953)
The program is delivered in five modules and students do not have to commit to the full degree until the end of Module 3. For Module 1 you can choose one of two options: Coaching for Organization Consultants (click link for more information) or Team Coaching for Consultants. Module 3 enables you to prepare to become an Ashridge Accredited Coach, a popular certification that has been helping coaches to excel since 2002.
The hardest part is getting started, but once you get through that, you’re already halfway there. You truly can change your mindset. Once you start eating healthy, you’ll see that you’ll start craving healthier foods. Once you start a physical activity you love, you’ll find yourself getting excited to do it again. Always remember, you’re a lot stronger than you think. You’ll truly amaze yourself at what you can do!
“With hypnosis, you might help someone stop smoking by suggesting the taste or smell of cigarettes is worse than it actually is. But a hypnotherapist can also use age regression to examine the impulse that fuels the client’s habit and discover old conclusions and behaviors. The healing will take place when the client creates new conclusions about old memories and chooses new behaviors rather than smoking.”
As Finkle notes, this doesn't mean that company goals aren't supported by coaching—indeed, the coach was most likely hired by the company to support the executive's efforts to achieve those goals. Even so, the role of the coach is not to represent specific company needs or interests. "The perspectives they provide, the alternatives discussed, and everything else has no agenda except to support the coachee," she says.
The least intrusive weight loss methods, and those most often recommended, are adjustments to eating patterns and increased physical activity, generally in the form of exercise. The World Health Organization recommended that people combine a reduction of processed foods high in saturated fats, sugar and salt[10] and caloric content of the diet with an increase in physical activity.[11]
I love to cook now. I cook dinner every night, mainly things I would’ve never eaten before, like Brussels sprouts and quinoa. My diet has changed drastically. As for exercise, I’m fortunate to have met a very active man. We go for walks or bike rides every night we can, swim in the summer, and ski and snowboard in the winter. We’re always looking for new physical activities to do together.
Margaret, a 90-year old (not a typo!) musician from Manhattan, has been tobacco-free for a whopping 26 years, after a pack-a-day smoking career that spanned six decades. She’d quit before, cold turkey, but lasted only two days before she relapsed. Years later, she decided to try hypnosis at the recommendation of a trusted friend. “It wasn’t scary,” she remembers. “I was quite unaware that I was being hypnotized. The hypnosis was just deep enough for everything she said to take root. She told me that I shouldn’t ever touch another cigarette, not to think I can smoke and get away with it, and that one cigarette can restart the addiction over again. It was very easy. I was really quite surprised.” Margaret hasn’t taken a puff since.
They say, in real estate, success is based on location, location, location. Well, in coaching, we will be saying technology, technology, technology. Coaches will differentiate themselves in the future by connecting through platforms and being able to meet almost anywhere and anytime regardless of their physical location. Coaches will engage clients through micro-learning sessions, gamification and will add value by providing clients access to content beyond their counsel. - Brad Federman, F&H Solutions Group
But, through Quit Smoking Hypnosis you will discover that you, yourself, are capable of feeling contented, fulfilled and satisfied without cigarettes. You will, in a very short period of time, physically and psychologically no longer crave cigarettes. As a non-smoker, you will find yourself free from the desire to smoke when around smokers. You will gain more energy, be mentally more alert, and enjoy a sense of feeling lighter in general.

Before people subject themselves to hypnotherapy they are advised to learn as much about the process and about the chosen therapist as is necessary to feel comfortable. Rapport and trust are two key ingredients in making a potential hypnotherapy patient comfortable. Therapists should be open and willing to answer all questions regarding qualifications, expertise, and methods used. A well-qualified professional will not undertake the use of hypnosis without interviewing the patient to ascertain their level of understanding of the process. This is very important for two reasons. First, it allows the patient the opportunity to have questions answered and to develop some rapport with the therapist. Second, it is important for the therapist to know the patient's expectations since meeting these expectations will enhance the likelihood of success.


While there as many different hypnosis techniques as there are brands of cigarettes, a typical program will usually begin with a phone consultation, followed by an in-person session where the client is walked through breathing and visualization exercises and then “induced” into a “trance” — which is essentially a state of extreme relaxation. Once the patient is in the trance, and his “suggestibility” is maximized, the practitioner makes statements (“I am uninterested in cigarettes” or “I hate the smell of smoke on my clothing”) that will hopefully take root and change the client’s behavior. Then the client is “awakened,” or brought out of the hypnotic state. In short, a hypnotherapist verbally guides a client to a hyper-responsive, hyper-attentive state in which the patient’s subconscious mind (the part that tells them that smoking is cool and totally worth it) is in its most persuadable state, and then replaces the harmful or unwanted thoughts with positive, healthy ones.
One of the most popular behaviorist solutions is assertiveness training. This technique is most often used to help individuals cope with situations that evoke intense negative feelings—for example, helping drug addicts to “just say no” to temptation. Executive coaches use assertiveness training in a number of contexts. For instance, many coaches working with executives who appear to be lacking confidence employ the technique in an effort to get them to perform better. Unfortunately, learning effective responses to stressors often fails to help corporate executives deal with their intrapsychic pressures.
This coaching is for a minimum of six months up to one year. The focus is to identify and prioritize developmental issues and goals with an action plan. The coach will gather data via a client questionnaire, a 360 degree feedback process, and/or other diagnostic assessments such as Myers-Briggs, Strength Finders, etc. The coach is responsible for working with the executive to determine the plan, its implementation and subsequent follow-up.  The coach also lends support to the client in addressing and focusing on strategic issues of the organization, while simultaneously addressing personal developmental issues.
Bear in mind that you will probably need at least two or three sessions to get the maximum benefit from the therapy and as we previously mentioned many hypnotherapists will not perform a single session on its own. However there is a silver lining to this– as many practices will offer bulk buy discounts to entice you to sign up for the amount of sessions they recommend.
Many of the clucking chicken images are the result of hypnosis’s forefather, Franz Anton Mesmer (1734-1815). Mesmer believed that there was an invisible force, a cosmic energy, that could be harnessed by one person to influence another person’s behavior. While his theory was wrong, the techniques he used were effective. These techniques were picked up on and developed over the coming years for therapeutic and medical purposes. Sigmund Freud, for instance, used hypnosis techniques. In the mid-1900s, hypnotherapy as we know it evolved. Milton Erickson (1901-1980) pioneered “indirect hypnosis,” during which therapists work with individual patients to shift their perceptions of themselves and their issues.
One of Google’s earliest executives, Chade-Meng Tan, teaches a popular course for Google employees that helps build such qualities. It’s demonstrated positive benefits for success and wellbeing. And much research confirms that self-examination is critical for leaders’ positive development. For example, Scott Keller, a director at McKinsey & Company, described the importance of overcoming self-interest and delusion in the Harvard Business Review. He emphasized the need for openness to personal growth and development, because “deep down, (leaders) do not believe that it is they who need to change...” and that “the real bottleneck...is knowing what to change at a personal level.” Self-awareness also expands the capacity to know what not to pursue, not just what to go after, as Greg McKeown, CEO of THIS, Inc., described regarding what he learned from an Apple executive.
The program he followed consists of an introductory video, several audio sessions, and an e-book. “There was all this imagery and counting down and clouds,” he says. “I would fall asleep listening.” It might all sound a little new agey, but Jonathan hasn’t had a cigarette in a year — besides a few weeks of cheating at the six-month mark. There wasn’t even a major time commitment — he would fall asleep a few minutes into the sessions every night, and he found himself smoke-free within days of starting the program.
Professional coaching uses a range of communication skills (such as targeted restatements, listening, questioning, clarifying etc.) to help clients shift their perspectives and thereby discover different approaches to achieve their goals.[7] These skills can be used in almost all types of coaching. In this sense, coaching is a form of "meta-profession" that can apply to supporting clients in any human endeavor, ranging from their concerns in health, personal, professional, sport, social, family, political, spiritual dimensions, etc. There may be some overlap between certain types of coaching activities.[5]
Silva then suggested that AASP advance the legal standing of the term "sport psychology consultant" and adopt one educative model for the collegiate and post-graduate training of sport psychology consultants. While the AASP Certified Consultant (CC-AASP) certification provides a legitimate pathway to post-graduate training, it does not legally bar an individual without the CC-AASP credentials from practicing sport psychology. Silva contended that future sport psychology professionals should have degrees in both psychology and the sport sciences and that their training ultimately conclude in the obtainment of a legal title. It was argued this should increase the likelihood of clients receiving competent service as practitioners will have received training in both the "sport" and "psychology" pieces of sport psychology. Silva concluded that AASP and APA work together to create legal protection for the term "sport psychology consultant." Results of the AASP strategic planning committee report will be published in late 2011[needs update] and will continue the discussion and debate over the future of the field.

Dr. Banks teaches Bush how to calm his anxiety and stress before a game with deep breathing exercises and meditation. He even gives Bush a CD with a guided imagery exercise on it that will take him to his 'happy place' (his cabin in the mountains) for 10 minutes to get into a relaxed mindset. These techniques also help Bush cope with the pressures from family, friends, coaches, and the sports organization of which he is a part.


The challenges can come from a few different aspects. There is the level of difficulty that clients have in overcoming obstacles that they may be facing. Then there are outside dynamics that can make a difference, such as pressure that athletes may feel from their family, relationships, coaches, or even the media. One of the biggest challenges is when an athlete may lack some of the motivation necessary to bring change or develop a necessary skill—perhaps it was their coach’s or family’s idea that they see a sports psychologist and they are still uncertain about whether or not they want to put in the time to address the mental side of their game. Sports psychology is not a magic formula for success. It is an approach to performance enhancement that requires motivation and participation by the athletes themselves. So when that cooperation and motivation are lacking, it is perhaps the biggest challenge.
Continuing weight loss may deteriorate into wasting, a vaguely defined condition called cachexia.[30] Cachexia differs from starvation in part because it involves a systemic inflammatory response.[30] It is associated with poorer outcomes.[25][30][31] In the advanced stages of progressive disease, metabolism can change so that they lose weight even when they are getting what is normally regarded as adequate nutrition and the body cannot compensate. This leads to a condition called anorexia cachexia syndrome (ACS) and additional nutrition or supplementation is unlikely to help.[27] Symptoms of weight loss from ACS include severe weight loss from muscle rather than body fat, loss of appetite and feeling full after eating small amounts, nausea, anemia, weakness and fatigue.[27]
Hypnosis is not a silver bullet, of course. Several years ago, Nelson, a 39-year-old banker from New York City, attended a group hypnosis session in Boston with several friends who were also trying to quit smoking, and they were all hypnotized en masse. He says, “ didn’t crave cigarettes for a good four months afterwards. Something in my mind turned it off: didn’t want it, didn’t need it.” Then, after a minor car accident, he ran to the corner bodega to grab a pack. “I smoked to calm myself down,” he recalls. While the hypnosis was effective, Nelson felt like his choice to smoke or not smoke was being dictated not by him but by an outside force in a way that made him uncomfortable. He has no plans to try hypnosis again.

It’s important to know how the individual likes to be rewarded, and then respect his/her wishes. (It’s the platinum rule, Do unto others as they would have done unto them.) Don’t assume that how you would like to be recognized is how they would like to be recognized. Some people thrive on public recognition, while others prefer to be recognized privately. When in doubt, just ask.

When we came out of the session, he asked us how we each had felt. Some reported feeling a sense of heaviness, others said they felt as if they were floating away. One woman couldn't remember a word he had said the entire time. An older man in a Red Sox jersey said he could hear him but couldn't make out the words. “Me relaxing to that degree made me realize how much my body is fighting to breathe cleanly,” the elderly man said. Another woman said she felt as if she wanted to cry. I shared her emotion. It felt as if something was being taken from me.


We deliver executive coaching sessions either face to face, via telephone coaching or a mixture of both mediums. We work collaboratively with each client to ensure that their needs and objectives are understood before facilitating a match with a coach. Clients are provided with coach profiles and we aim to ensure each person is matched with a coach they are comfortable with and aligned with their values. Each client is taken through an evaluation process to set benchmarks prior to coaching and a final evaluation session to provide details on development and return on investment. Throughout the coaching process, regular update reports on coaching progress and status are provided including trends, progress and recommendations, and respecting the confidentiality of the coaching.
Capella University is accredited by the Higher Learning Commission and offers several Online Master's and Doctoral programs in Psychology including both clinical and non-clinical specializations. Capella University, also offers four online CACREP - accredited master's programs: MS in Clinical Mental Health Counseling, MS in Marriage and Family Counseling/Therapy, MS in School Counseling and PhD in Counselor Education and Supervision. Click here to contact Capella University and request information about their programs.
My misgivings about executive coaching are not a clarion call for psychotherapy or psychoanalysis. Psychoanalysis, in particular, does not—and never will—suit everybody. Nor is it up to corporate leaders to ensure that all employees deal with their personal demons. My goal, as someone with a doctorate in psychology who also serves as an executive coach, is to heighten awareness of the difference between a “problem executive” who can be trained to function effectively and an “executive with a problem” who can best be helped by psychotherapy.
I found Rita accidentally on Yelp. I tried to do the hypnosis before, but first thing I did after I left the hypnotist- smoke a cigarette. After reading the reviews about Rita, I decided to try again. Today is three month and five days since I saw Rita and I didn't smoke one cigarette since. For me it was extremely easy, I left the office after the session with Rita and I didn't want to smoke any more. I have been in a lot of stress lately, and I still didn't smoke! Amazing! This is absolutely real! If you want to stop smoking - go to see Rita. Rita, thank you so very much for what you do. You are a real gem!

Hypnotism was one of the earliest psychoanalytic techniques employed by Sigmund Freud, who was introduced to the technique by physician Josef Breuer. Freud and Breuer believed that traumatic memories that were not accessible to the waking mind could be revealed while a person was under hypnosis, thus facilitating a “cure.” Freud eventually abandoned hypnosis in favor of forced association, and then free association, after he found that not all of his patients responded to hypnotism.


According to many sources including the National Center for Biotechnology Information (NCBI) which is part of the United States National Library of Medicine and a branch of the National Institutes of Health (NIH), hypnosis is scientifically proven to help relieve both mental challenges and physical pains. Hypnosis can alleviate stress and reduce pain after surgeries, has been shown to relieve anxiety in children in the emergency room, and can be useful for managing pain associated with everything from arthritis to migraines. Hypnosis is non-invasive and gives you a way to control pain or discomfort that might otherwise seem out of your hands. Hypnosis shouldn’t be used as a substitute for medical care, but may be an excellent complementary tool that is best provided by a trained therapist or licensed medical provider. The University of Maryland Medical Center shares many conditions for which hypnosis can be useful:
"I am a licensed professional counselor with 21 years of experience working with individuals, couples, and families. As a solution-focused therapist, my goal is to help you uncover your true potential and lead a life that is worth celebrating. While we can't change difficult situations of the past, we can work together to better understand and resolve challenges in your life."
It's not uncommon for industries to spring up and have a long acceptance period for the public. Executive coaching is one of those arenas where frequently, only those met with challenges have embraced its value. In the next five to 10 years we will see coaching become a necessary focus among executives respecting the ROI and wishing to propel themselves further faster. - Laura DeCarlo, Career Directors International
In a study by Diane E. Lewis, respondents identified a variety of reasons for hiring executive coaches. [4] The reasons cited below encompass both problem solving and developmental emphases. They could also be described as change-oriented, with an emphasis on supplementing and refocusing the participant’s skills, or growth-oriented, with an emphasis on accelerating the learning curve for high-potential or recently promoted executives. The percentage of respondents citing that particular reason is in parenthesis:
Hypnosis is a wellness technique that works by promoting positive behavioral or cognitive changes. During successful hypnosis, the client should be eased into a state of deep relaxation in which the conscious mind takes a back seat and the subconscious mind becomes more active. The client is often able to let go of critical thoughts and become receptive to the therapist’s suggestions. In this state of hypnosis, motivating suggestions can bypass your usual mental resistance and internal defense mechanisms. For example, even if you want to quit overeating cupcakes, you may have some level of resistance that your rational mind can’t overcome. During hypnosis, the positive suggestions made by the hypnotherapist can bypass your usual blocks, helping you to achieve the formerly unachievable: stopping overeating, quitting smoking, mastering public speaking, or losing your fear of heights. The goal of hypnosis is to strengthen and empower the client’s motivation, commitment and focus. Consider working with someone who is not just trained in hypnosis but also is a licensed therapist or psychotherapist who can bring their academic background into your session.
Practice in the field of applied sport and exercise psychology usually involves a combination of individual and group consulting or counseling depending on the style of the professional conducting the intervention and the needs of the client.  Although there are many specific concepts within applied sport and exercise psychology (e.g., goal setting, concentration, motivation, relaxation, imagery), the general goal is to teach mental skills necessary to perform consistently in training and competition, increase adherence to exercise programs, and to help individuals realize their potential.
Hypnotherapy has been used to stop self-destructive and addictive habits like smoking. It has also been used to curb the urge to eat for overeaters, to stem the disruptive actions of tics, cure insomnia , stop bed-wetting, and minimize anxiety. Excessive stress can be generated from any number of sources and can be the springboard for anxiety. Some of the more prominent sources of anxiety and stress for which people seek hypnotherapy are: public speaking, test taking, and job stress. Hypnotherapy also works well for other anxiety disorders such as phobias and has proven to be an effective treatment for mild to moderate depression. In one study, hypnotherapy was used in conjunction with traditional cognitive therapy, to assist persons who had severe aversion to needles. The treatment was necessary, because it was essential that each participant receive periodic medical injections. However, the participants would have become non-compliant without the adjunct intervention of hypnotherapy. In another case, involving care for terminally ill cancer patients, it was concluded that hypnotherapy was more effective at enhancing quality of life and relieving anxiety and depressive symptoms, when compared to others who received traditional care.
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