The demand for executive coaching has experienced rapid growth. Executive coaching is now a multi-billion-dollar industry. All signs indicate that executive coaching is a sound investment. Studies report an impressive ROI of 500-800 percent. A study conducted by MetrixGlobal LLC, for example, reported an ROI of 689 percent associated with executive coaching (and this finding accounted for the entire cost of coaching, including the opportunity costs associated with the time leaders spent not on the job in coaching sessions). Citing similar results, the International Coach Federation (ICF) has presented a body of research demonstrating that coaching tends to generate an ROI of between $4 and $8 for every dollar invested. On the other hand, it’s important to note that Anthony Grant of the University of Sydney claims that too strong of an emphasis on financial returns can result in coaching interventions that increase stress and anxiety. To avoid narrowly focusing on financial returns, it’s important to consider the multitude of tangible and, perhaps more important, intangible benefits of coaching and develop goals accordingly.
I have a BSc. in Human Kinetics and a Master’s of Arts in Human Kinetics concentrated in Sport Psychology, which I completed over 10 years after earning my BSc. In those 10 years, I competed for Canada on the World Beach Volleyball Tour. Having been a lifelong competitive athlete, I discovered first-hand the need to train the mind alongside the body. My national team coach once said to me “Kara, you make the hard stuff look easy and the easy stuff look hard,” and it was true. The easier it was, the more time I had to think about it.
The Federal Dictionary of Occupational Titles describes the job of the hypnotherapist: "Induces hypnotic state in client to increase motivation or alter behavior patterns: Consults with client to determine nature of problem. Prepares client to enter hypnotic state by explaining how hypnosis works and what client will experience. Tests subject to determine degree of physical and emotional suggestibility. Induces hypnotic state in client, using individualized methods and techniques of hypnosis based on interpretation of test results and analysis of client's problem. May train client in self-hypnosis conditioning. GOE: 10.02.02 STRENGTH: S GED: R4 M3 L4 SVP: 7 DLU: 77"[8]

We don’t aim to use scare tactics because research from the field of neuropsychology has shown that scaring smokers doesn't help them stop (1) In fact what most smokers do when they’ve been scared is…reach for the cigarettes. Scary anti-smoking pictures of, for example, diseased lungs have been show not to deter smoking but stimulate a part of the brain known as the “craving spot.” (1) (2)
In order to help an athlete, a sport psychologist must be able to first identify the problem that the athlete is facing. An athlete might benefit from a counseling sport psychologist in a number of situations. Some athletes, for instance, may be having trouble concentrating due to a number of personal issues, such as family problems or relationship problems. Contrary to what some may think, athletes also suffer from such things as confidence issues, low self-esteem, and body image. Performance anxiety and burnout are other common problems faced by many athletes, no matter how talented they are.
Like any long-term abusive relationship, the abused (you) doesn't feel like they are being abused until they can take a step back and see what is really going on. Hypnosis is highly effective at getting you to change your perspective, and when you are able to see the relationship between yourself and the cigarettes objectively, your feelings about smoking will change radically.

Additionally, hypnosis is often utilized in a manner that allows deep self-exploration and discovery of unconscious intentions, motivations, or events and experiences that result in symptoms undesirable to a person. Hypnosis circumvents conscious thought processes, allowing a person to gain better insight into a particular problem. Individuals achieve different results with hypnosis, as they do with other forms of therapy. However, it appears that some people are more receptive to this form of treatment than others and achieve increased benefits.
Sports psychologists in the U.S. comprise a niche within a broad category that also includes social and forensic psychologists, among other less populated specialties. According to the Bureau of Labor Statistics, sports psychologists are expected to grow in number by 11% nationwide from 2012 to 2022. This category of psychologists can expect to see approximately 1,400 new jobs by 2022, according to BLS projections.
Dave Elman was a master hypnotherapist, teaching physicians, dentists and psychologists back in the 1950s how to do what they should already have been taught in their training. This book is full of stories, examples and dialogues with clients that demonstrate his ability to work successfully with a stunning array of people. It is truly amazing that it has taken over 50 years since his work in order for hypnosis to begin emerging as the tool for personal transformation that it is. Although the history of hypnosis is much older that that, it has long suffered the indignity of scorn by those who don't understand it, fear it or simply believe it can't really work.
Executive coaching is a major growth industry. At least 10,000 coaches work for businesses today, up from 2,000 in 1996. And that figure is expected to exceed 50,000 in the next five years. Executive coaching is also highly profitable; employers are now willing to pay fees ranging from $1,500 to $15,000 a day. That’s a lot more than any psychotherapist could even dream of charging. Why are companies willing to pay so much more for their coaches?
It has been 48 days and counting without burning a single cigarette, and it is all thanks to Rita Black. The first 2 to 3 days were definitely the hardest, but the freedom and the confidence I gained after I saw her has been far more rewarding. After a single session with her, I am now empowered to be healthy, I took back control of my life and I will continue to do so for years to come. Thank you Rita for helping me want to burn calories and not cigarettes.
I have no prior experience with hypnosis. I went into this with no expectations, but I did have the willingness to quit smoking. I have tried nicoderm patches, nicoderm gum, Chantix, Wellbutrin, cold turkey, weaning off, etc...for the last two years. The most I ever got were 28 agonizing days. The cravings never went away. Then I met with Rita Black and here I am 6 weeks later to share how amazed I am with the success of our 1 meeting! I walked out of Rita's office a non-smoker in every way. Rita explained to me how to manage the "cravings" if and when they come. I have totally regained my power against smoking. I highly recommend this life saving service (not to mention, financial savings).
Arousal regulation refers to entering into and maintaining an optimal level of cognitive and physiological activation in order to maximize performance. This may include relaxation if one becomes too anxious through methods such as progressive muscle relaxation, breathing exercises, and meditation, or the use of energizing techniques (e.g., listening to music, energizing cues) if one is not alert enough.[46] The use of meditation and specifically, mindfulness, is a growing practice in the field of arousal recognition. The Mindfulness-Acceptance-Commitment (MAC) Theory is the most common form of mindfulness in sport and was formed in 2001. The aim of MAC is to maximize human potential for a rich, full and meaningful life.[47] It includes specific protocol that involve meditation and acceptance practices on a regular basis as well as before and during competition. These protocol have been tested various times using NCAA men's and women's basketball players. In a study done by Frank L. Gardner, an NCAA women's basketball player increased her personal satisfaction in her performances from 2.4 out of 10 to 9.2 out of 10 after performing the specific MAC protocol for several weeks. Also, the effect of mental barriers on her game decreased from 8 out of 8 to 2.2 out of 8 during that same time period as a result of the MAC protocol.[48] Another study of the MAC protocol performed by Frank Gardner and Zella Moore on an adolescent competitive diver showed that when the MAC protocol is tailored to a specific population, it has the potential to provide performance enhancement. In this case, the vocabulary and examples in the protocol were tailored to be more practical for a 12-year-old. After performed the MAC protocol for several weeks, the diver showed between a 13 to 14 percent increase in his diving scores.[49] This finding is important because previously the majority of tests performed using the MAC protocol had been on world class athletes.
First, you will want to spend some time checking in with your team to see how they feel about the change in strategic direction, and what concerns they may have. How much of the meeting you dedicate to this discussion depends on how well the change has been communicated and received thus far. The conversation will allow you to see who is less comfortable with the change, and where you might need to focus extra energy going forward. It will also allow you to help the group get very clear about what the organizational and team goals are.

There are varying theories throughout both the medical and psychological arenas as to how the process of hypnosis works. Some experts believe that people who practice hypnosis effectively are predisposed to this therapy or have developed enhanced cognitive and interpersonal abilities that allow them to respond accordingly to hypnotic cues and conditions. Recent studies have shown that this form of communication actually alters elements of a person’s neurological and physiological mechanisms.
Published, controlled studies of the use of hypnosis to cure warts are confined to using direct suggestion in hypnosis (DSIH), with cure rates of 27% to 55%. Prepubertal children respond to DSIH almost without exception, but adults often do not. Clinically, many adults who fail to respond to DSIH will heal with individual hypnoanalytic techniques that cannot be tested against controls. By using hypnoanalysis on those who failed to respond to DSIH, 33 of 41 (80%) consecutive patients were cured, two were lost to follow-up, and six did not respond to treatment. Self-hypnosis was not used. Several illustrative cases are presented.
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Make it descriptive rather than evaluative. This means that the feedback should focus on the facts, as opposed to saying what is good or bad. This also helps the recipient be less defensive. Instead of saying, “Your follow-through is poor,” it is more effective to say, “The team was in a real crunch today, trying to get the presentation slides to the client to be reviewed. I was counting on having the highlights of your report included in the presentation. This caused us to be late in getting the slides to the client. Next time we have a deadline like this, I’d like to see you deliver your portion on time.”

Specialists in this area commonly work alongside other professionals who make up the team support system, such as coaches, trainers, physical therapists and game strategists. In a corporate setting, sports psychologists may be called upon by HR managers or department heads to develop team-building strategies for colleagues of a particular business or organization.
In 2002, the Department for Education and Skills developed National Occupational Standards for hypnotherapy[45] linked to National Vocational Qualifications based on the then National Qualifications Framework under the Qualifications and Curriculum Authority. NCFE, a national awarding body, issues level four national vocational qualification diploma in hypnotherapy. Currently AIM Awards offers a Level 3 Certificate in Hypnotherapy and Counselling Skills at level 3 of the Regulated Qualifications Framework.[46]
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