Griffith began offering the first course in sports psychology in 1923, and later published the first book on the subject titled The Psychology of Coaching (1926). Unfortunately, Griffith’s lab was closed in 1932 due to lack of funds. After the lab was shut down, there was very little research on sports psychology until the subject experienced a revival of interest during the 1960s.

There is an intense mental toll of reaching—and remaining—at the pinnacle of a sport. “The top six inches of the body matter just as much the rest,” says Matthew Cunliffe, a sports psychologist, who spoke with Quartz about what goes through the minds of elite athletes and how psychologists can help them win. The conversation has been edited and condensed for clarity.
Skill used to help improve group cohesion and individual interactions in a sport setting (e.g., athlete–athlete, athlete–coach, coach–parent). Techniques used with this skill include: (a) teaching active listening and communicating skills (reflecting, clarifying, encouraging, paraphrasing), (b) helping individuals create a free and open environment, and (c) assertiveness training.
The hardest part is getting started, but once you get through that, you’re already halfway there. You truly can change your mindset. Once you start eating healthy, you’ll see that you’ll start craving healthier foods. Once you start a physical activity you love, you’ll find yourself getting excited to do it again. Always remember, you’re a lot stronger than you think. You’ll truly amaze yourself at what you can do!

During your first session, you will likely begin by telling the therapist about your goals and issues. You will then work together to come up with a treatment plan. Once you enter a state of hypnosis, your body will feel calm and relaxed, even as you enter a state of increased awareness, similar to the way you might feel when meditating. Your therapist will speak to you in a calm and gently assertive voice, and place the suggestions you agreed to in your treatment plan into your subconscious mind.

It might take the full 10 years, but coaching will begin to rise in popularity over consulting. Aging demographics will demand a vast transfer of institutional, industry and professional wisdom. Consulting augments gaps in knowledge, but coaching emphasizes the transfer of wisdom. Smart young leaders will seek to learn, as talent becomes harder to "rent." - Jim Vaselopulos, Rafti Advisors, Inc.
There are varying theories throughout both the medical and psychological arenas as to how the process of hypnosis works. Some experts believe that people who practice hypnosis effectively are predisposed to this therapy or have developed enhanced cognitive and interpersonal abilities that allow them to respond accordingly to hypnotic cues and conditions. Recent studies have shown that this form of communication actually alters elements of a person’s neurological and physiological mechanisms.
This is the ability to plan and maintain one's regular schedule in a way that avoids confusion, conflict and undue stress. Common time management techniques include: (a) teaching how to use a planner, (b) learning about the demands of a task, (c) setting legitimate goals for tasks, (d) understanding the demands of one’s life (managing role conflict), and (e) developing pre–performance routines.
I've been a smoker for 45+ years, tried quiting with the patch, Chantix, other hypnotist with zero… I've been a smoker for 45+ years, tried quiting with the patch, Chantix, other hypnotist with zero results. One afternoon with Rita and my wife, my mother-in-law and myself have all been non-smokers for six months today!  Best money I have ever spent.  I AM A NON-SMOKER AND WILL BE A NON-SMOKER FOR THE REST OF MY LIFE!  Thank you Rita! Read more
Mental toughness is a psychological edge that helps one perform at a high level consistently. Mentally tough athletes exhibit four characteristics: a strong self-belief (confidence) in their ability to perform well, an internal motivation to be successful, the ability to focus one’s thoughts and feelings without distraction, and composure under pressure.[29] Self-efficacy is a belief that one can successfully perform a specific task.[30] In sport, self-efficacy has been conceptualized as sport-confidence.[31] However, efficacy beliefs are specific to a certain task (e.g., I believe I can successfully make both free throws), whereas confidence is a more general feeling (e.g., I believe I will have a good game today). Arousal refers to one's physiological and cognitive activation. While many researchers have explored the relationship between arousal and performance, one unifying theory has not yet been developed. However, research does suggest perception of arousal (i.e., as either good or bad) is related to performance.[32] Motivation can be defined broadly as the will to perform a given task. People who play or perform for internal reasons, such as enjoyment and satisfaction, are said to be intrinsically motivated, while people who play for external reasons, such as money or attention from others, are extrinsically motivated.[33]
In both individual athletes and group therapy applications, performance enhancement strategy is one of the primary concerns addressed by sports psychologists during treatment. Qualified sports psychologists may provide counseling services to athletes, coaches, trainers and parents, offering methods of optimizing mental response to team sports and athletic activity.
This might be a pretty good time to pause and call bullshit, particularly since, during the demonstration in the library, that's exactly what I was thinking myself. Hall himself tried a little of both techniques, telling us that we were ready to stop smoking, that this was something we wanted, but also told us horror stories about smoking. Not of cancer, which can be easy to ignore until it's too late, but of his trips to tobacco farms, where he'd seen all manner of disgusting things—rats and tree frogs and pesticides and pigeon shit falling into a tobacco shredder and so on. You're smoking tree frogs and pesticide, he said. To be honest, that didn't sound much worse than what I always sort of assumed I was smoking.
Check for understanding and emotion. Make sure the recipient hears and correctly interprets the intended message. Look at the facial expressions: Does he/she look surprised, shocked, confused, angry, or ambivalent? Invite the recipient to ask clarifying questions or have them paraphrase the message to check for understanding. Also invite them to discuss how they are feeling. You might say, “You look rather surprised. How are you feeling right now? Are you clear on what’s expected? Is there anything else you’d like to discuss?”
"Coaching has evolved into the mainstream fast," says Michael Goldberg, president of Building Blocks Consulting (Manalapan, New Jersey), whose clients include New York Life and MetLife. "This is because there is a great demand in the workplace for immediate results, and coaching can help provide that." How? By providing feedback and guidance in real time, says Brian Underhill, a senior consultant at the Alliance for Strategic Leadership (Morgan Hill, California). "Coaching develops leaders in the context of their current jobs, without removing them from their day-to-day responsibilities."
Executive coaches provide a confidential and supportive sounding board for their clients. They ask questions, challenge assumptions, help provide clarity, provide resources, and yes, sometimes, with permission, provide advice. They often administer and help interpret 360-degree and behavioral assessments, conduct confidential interviews to help a client gain self-awareness, and establish development goals.
Low-calorie diets: It is harmful to reduce your daily calorie intake lower than 1400 calories per day, because your body adjusts to a semi-starvation state and looks for alternative sources of energy. In addition to burning fat, your body will eventually burn muscle tissue. Because your heart is a muscle, prolonged starvation will weaken it and interfere with its normal rhythms. Low-calorie diets don't meet the body's nutrition needs, and without nutrients your body cannot function normally.
A person with depression experiences a wide variety of emotions. According to the University of New Hampshire, hypnotherapy can help a person learn to reduce and/or better control feelings of anxiety, stress, and sadness. Hypnotherapy is also used to treat negative behaviors that could be worsening a person’s depression. These behaviors may include smoking and poor eating and sleeping habits.
A sport psychologist might use a number of different methods to help athletes who need to overcome certain problems. For instance, they will often lend a non-judgmental ear to frustrated and overwhelmed athletes; sometimes, just the act of talking about certain negative situations can be all that's necessary to overcome them. Most times, however, a sport psychologist will offer advice and guidance on how to overcome these problems. He may recommend a little rest and relaxation for the burnt out athlete, or he might teach an overly anxious athlete several different relaxation exercises to perform before each game or match. He might teach an athlete visualization techniques or how to tune out distractions.
Cally uses hypnotherapy to help people feel empowered in mind and body.  Hypnotherapy can be integrated into your health care to address sleep problems, stress relief, general anxiousness, freedom from smoking, weight management, pain management, self-confidence, and fears that get in the way of daily life.  Cally will teach you self-hypnosis, provide you with a list of strategies and resources for relaxation, and a digital audio file for reinforcement at home.
The concept of ADHD coaching was first introduced in 1994 by psychiatrists Edward M. Hallowell and John J. Ratey in their book Driven to Distraction.[8] ADHD coaching is a specialized type of life coaching that uses specific techniques designed to assist individuals with attention-deficit hyperactivity disorder. The goal of ADHD coaching is to mitigate the effects of executive function deficit, which is a typical impairment for people with ADHD.[9] Coaches work with clients to help them better manage time, organize, set goals and complete projects.[10] In addition to helping clients understand the impact ADHD has had on their lives, coaches can help clients develop "work-around" strategies to deal with specific challenges, and determine and use individual strengths. Coaches also help clients get a better grasp of what reasonable expectations are for them as individuals, since people with ADHD "brain wiring" often seem to need external mirrors for accurate self-awareness about their potential despite their impairment.[11]
According to the Dietary Guidelines for Americans those who achieve and manage a healthy weight do so most successfully by being careful to consume just enough calories to meet their needs, and being physically active.[9] According to the U.S. Food and Drug Administration (FDA), healthy individuals seeking to maintain their weight should consume 2,000 calories (8.4 MJ) per day.[citation needed]

Had Mirabella’s coach been less sports driven—or better versed in interpersonal psychology—he could have anticipated that all the learned bravado in the world could never prepare Mirabella for the role he was assigned to fill. Mirabella needed someone who would listen to his fears and analyze their origins. In the end, Mirabella could function effectively only if his advancement was predicated on his own desires and leadership style—not on someone else’s. Once he was able to deal with his inner conflicts related to those issues, Mirabella’s career proceeded without incident.
The link between exercise and psychology has long been recognized. In 1899, William James discussed the importance of exercise, writing it was needed to "furnish the background of sanity, serenity...and make us good-humored and easy of approach."[68] Other researchers noted the connection between exercise and depression, concluding a moderate amount of exercise was more helpful than no exercise in symptom improvement.[69] Additionally, meeting exercise requirements can also aid in alleviating symptoms of avoidance disorders and anxiety, while also providing a higher quality of life for the patient in terms of physical health. [70]
The practice as it's followed today generally traces its origins back to the 1840s, when Scottish surgeon James Braid built upon the idea of what he called “nervous sleep,” or, more specifically, “the induction of a habit of abstraction or mental concentration, in which, as in reverie or spontaneous abstraction, the powers of the mind are so much engrossed with a single idea or train of thought, as, for the nonce, to render the individual unconscious of, or indifferently conscious to, all other ideas, impressions, or trains of thought.”
One of Google’s earliest executives, Chade-Meng Tan, teaches a popular course for Google employees that helps build such qualities. It’s demonstrated positive benefits for success and wellbeing. And much research confirms that self-examination is critical for leaders’ positive development. For example, Scott Keller, a director at McKinsey & Company, described the importance of overcoming self-interest and delusion in the Harvard Business Review. He emphasized the need for openness to personal growth and development, because “deep down, (leaders) do not believe that it is they who need to change...” and that “the real bottleneck...is knowing what to change at a personal level.” Self-awareness also expands the capacity to know what not to pursue, not just what to go after, as Greg McKeown, CEO of THIS, Inc., described regarding what he learned from an Apple executive.
Skill most commonly used to help individuals who experience arousal at a level that is not effective (i.e., too high or too low) for optimal performance. These techniques can be used for anxiety, stress, and anger management. Common treatments include: (a) breathing exercises (e.g., diaphragmatic breathing, rhythmic breathing), (b) progressive relaxation, (c) meditation, (d) imagery or visualization, and (d) cognitive techniques (e.g., thought stopping and cognitive restructuring).

This might be a pretty good time to pause and call bullshit, particularly since, during the demonstration in the library, that's exactly what I was thinking myself. Hall himself tried a little of both techniques, telling us that we were ready to stop smoking, that this was something we wanted, but also told us horror stories about smoking. Not of cancer, which can be easy to ignore until it's too late, but of his trips to tobacco farms, where he'd seen all manner of disgusting things—rats and tree frogs and pesticides and pigeon shit falling into a tobacco shredder and so on. You're smoking tree frogs and pesticide, he said. To be honest, that didn't sound much worse than what I always sort of assumed I was smoking.
Adding depth, knowledge, and additional services to Leading Minds, Emmie Stamell, Karuna, and Allison Abrams help clients to manage stress and develop mindfulness skills such as meditation, controlled breathing, and yoga.  Stefan Kalt is a certified executive coach who helps clients to think strategically, set clear priorities, and enhance their productivity. He works with clients across diverse industries, with a specialized focus on coaching educators and researchers.
The most talented people in your organization are an asset. Preparing them for their next role ensures they hit the ground running and their performance is at an optimal level. Offering coaching is also a clear signal that you value them and are ready to support their journey in becoming your top leaders of tomorrow. Recognizing the different realms in which leaders and organizations work, we offer coaching in a range of different programmatic solutions for your organization, teams, and individuals.
They say, in real estate, success is based on location, location, location. Well, in coaching, we will be saying technology, technology, technology. Coaches will differentiate themselves in the future by connecting through platforms and being able to meet almost anywhere and anytime regardless of their physical location. Coaches will engage clients through micro-learning sessions, gamification and will add value by providing clients access to content beyond their counsel. - Brad Federman, F&H Solutions Group
How about taking out a pen and paper and making a list of all of the benefits you will enjoy as a non-smoker? Picture yourself in the future, say six months or a year from now. How great is it knowing that when someone offers you a cigarette you find yourself saying ‘no thanks’? Perhaps you can imagine how proud and happy you are going to feel and how proud you will be of yourself. If you’re not sure if you are ready to quit smoking but you would like to consider the possibility, we can take a closer look at your particular situation and likely help you come to a clearer understanding. The initial screening and consultation is free.
Still reading. From what I have read so far and what I have been told, this really is the definitive basis and should be in the knowledge base and library of any serious student of this subject. I have read most of the newer important writings and I still am finding this to be quite worthy of my time. If you are on the fence, I recommend waiting for a decent deal and then making the purchase.
One thing I struggle with today is cravings. I love chocolate and sweets, and oddly enough, I get through those cravings by baking. I’ll bake cookies or other desserts and bring them to school or to my friends and family so that they can enjoy. This way, I can get a little taste and yet don’t have to face constant temptation. It also helps that they enjoy my baking so much and are always grateful when I bring something over.
A combination of physical education and psychology is essential for starting a sport psychology career. Some colleges and universities might offer sport psychology bachelor degree programs, which includes a blend of psychology courses and physical education courses. A sport psychology career, however, can also usually be started with a bachelor's degree in general psychology. A few aspiring sport psychologists, however, may even be able to begin their careers with a bachelor's degree in physical education.
Trance is commonplace. People fall into traces many times without even being aware that it happened. Examples of this are: reaching the destination of a morning commute, but not recalling the passing of familiar landmarks; daydreaming while sitting in a college classroom; or that anxiety-free state achieved just before going to sleep. The difference between these altered states and clinically used hypnotherapy is that a professionally trained person is involved in helping the patient achieve the trance, which can be done in many ways.
According to many sources including the National Center for Biotechnology Information (NCBI) which is part of the United States National Library of Medicine and a branch of the National Institutes of Health (NIH), hypnosis is scientifically proven to help relieve both mental challenges and physical pains. Hypnosis can alleviate stress and reduce pain after surgeries, has been shown to relieve anxiety in children in the emergency room, and can be useful for managing pain associated with everything from arthritis to migraines. Hypnosis is non-invasive and gives you a way to control pain or discomfort that might otherwise seem out of your hands. Hypnosis shouldn’t be used as a substitute for medical care, but may be an excellent complementary tool that is best provided by a trained therapist or licensed medical provider. The University of Maryland Medical Center shares many conditions for which hypnosis can be useful:
A unique combination of medical and psychological competencies is needed to become a qualified sports psychologist in the United States, though individual qualifications and licensure requirements vary from state to state. Few schools in the U.S. offer undergraduate or graduate programs specifically in sports psychology, though students looking to major in this field may double-major in psychology and exercise science or pursue a degree in clinical psychology with a sports psychology concentration.

Virtual gastric band uses hypnosis to make the brain think the stomach is smaller than it really is and hence lower the amount of food ingested. This brings as a consequence weight reduction. This method is complemented with psychological treatment for anxiety management and with hypnopedia. Research has been conducted into the use of hypnosis as a weight management alternative.[16][17][18][19] In 1996 a study found that cognitive-behavioral therapy (CBT) was more effective for weight reduction if reinforced with hypnosis.[17] Acceptance and Commitment Therapy ACT, a mindfulness approach to weight loss, has also in the last few years been demonstrating its usefulness.[20]

This video will last for 8 hours and will allow you to enjoy a full night of high quality sleep. Simply turn on the video when you go to bed, lay back, relax, and fall asleep. The affirmations in the recording will be absorbed by your subconscious as you sleep, producing fantastic results. At the end of the recording an alarm will sound, and you'll wake up full of positive energy and ready to start your day.


It is but one of the tools in a crowded supply closet that those who try to quit might reach for. The U.S. Department of Health and Human Services released a series of Clinical Practice Guidelines in 2008 that outlined a number of effective practices for smoking cessation. Among them, they found, were individual counseling and the use of medications like the nicotine patch and nicotine gum. Even better was combining the two. The HHS doesn’t explicitly endorse or condemn hypnotherapy.
Hypnosis can be defined as a procedure during which changes in sensations, perceptions, thoughts, feelings or behaviour are suggested. Hypnosis can be used to amplify whatever it is about therapy that makes it therapeutic. It permits a wide range of choices regarding where and how to intervene in the patient's problems. In this paper, we set out to examine the rationale of using hypnotherapy to manage various types of sleep disorders, and to explore the techniques, strategies and hypnotic scripts employed by various hypnotherapists. We also examine the research data available on the efficacy of hypnosis in the treatment of sleep disorders. Acute and chronic insomnia often respond to relaxation and hypnotherapy approaches, along with sleep hygiene instructions. Hypnotherapy has also helped with nightmares and sleep terrors. There are several reports of successful use of hypnotherapy for parasomnias, specifically for head and body rocking, bedwetting and sleepwalking. Hypnosis is a specialised technique, not a therapy itself, and should be used as an adjunctive intervention within a complete psychological and medical treatment package. Most of the literature is limited to case reports or studies with such a small sample that at times it is very difficult to interpret the results. There is a major placebo effect, so uncontrolled trials are of limited value. It is hard to perform a randomised, double-blind, controlled trial to evaluate hypnotherapy given that cooperation and rapport between patient and therapist is needed to achieve a receptive trance state.

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Coleman Griffith made numerous contributions to the field of sport psychology, but most notable was his belief that field studies (such as athlete and coach interviews) could provide a more thorough understanding of how psychological principles play out in competitive situations. Griffith devoted himself to rigorous research, and also published for both applied and academic audiences, noting that the applicability of sport psychology research was equally important with the generation of knowledge. Finally, Griffith recognized that sport psychology promoted performance enhancement and personal growth.
Depending on the purpose of the hypnotherapy (i.e., smoking cessation, weight loss, improvement in public speaking, or addressing some deep emotional turmoil), follow-up may be advisable. When trying to eradicate unwanted habits, it is good practice to revisit the therapist, based upon a date prearranged between the therapist and the patient, to report progress and, if necessary, to obtain secondary hypnotherapy to reinforce progress made.
“Volunteers are driven by completely different motives than employees are,” Denburg explained. “I had a habit of rolling in and expecting people to keep up and jump into action. With this job, I had to learn to be more intentional about setting the stage to engage people.” She made the shift from leading through accountability and authority to leading through influence.
Weight loss, in the context of medicine, health, or physical fitness, refers to a reduction of the total body mass, due to a mean loss of fluid, body fat or adipose tissue or lean mass, namely bone mineral deposits, muscle, tendon, and other connective tissue. Weight loss can either occur unintentionally due to malnourishment or an underlying disease or arise from a conscious effort to improve an actual or perceived overweight or obese state. "Unexplained" weight loss that is not caused by reduction in calorific intake or exercise is called cachexia and may be a symptom of a serious medical condition. Intentional weight loss is commonly referred to as slimming.
You will be told to sit or lie down somewhere, get comfortable and close your eyes. The hypnotherapist will then use their methods to get you in a a trance like suggestable state. This has been quite nicely described as feeling similar to the state of mindlessness people occasionally experience when driving a car without consciously thinking, just much more relaxed.
In today’s demanding business environment (cost pressures leading to flatter organizations, executive managers with more direct reports, “speed to market” as a competitive advantage with time pressure, etc.) executives have limited opportunity to devote time and energy to their own development as leaders. “Most executives struggle to fulfill the responsibilities of their positions and are too busy and too stressed to step back and learn from their experiences or to implement changes to satisfy best management practices.”[3]

There are two types of sports psychology. One that deals with mental-skills training. It’s teaching athletes to use psychological skills to, say, control anxiety. The other deals with psychological therapy. It uses some of the mainstream talking therapies and applies them to sports performance to deal with the underlying issues that affect an athlete.
In a study by Diane E. Lewis, respondents identified a variety of reasons for hiring executive coaches. [4] The reasons cited below encompass both problem solving and developmental emphases. They could also be described as change-oriented, with an emphasis on supplementing and refocusing the participant’s skills, or growth-oriented, with an emphasis on accelerating the learning curve for high-potential or recently promoted executives. The percentage of respondents citing that particular reason is in parenthesis:

Thomas works in partnership with psychologists, so that they are trained to administer our assessments and deliver valuable feedback to the rest of the organisation. This approach will enable them to build on their detailed knowledge of the athletes, coaches, sport and organisation so that feedback is unique and based on a high level of relevant content.
Thanks a lot Mr. Marks. I was a heavy smoker for the past 13 years. I tried to quit several times but I couldn't. Being a neurologist I tried the mainstream methods and used nicotine gums, inhalators and even Chantix without any result.I listened to your hypnosis sessions a few days then I quit smoking. I'm now free for about one month. Thanks again Darren Marks.
As Finkle notes, this doesn't mean that company goals aren't supported by coaching—indeed, the coach was most likely hired by the company to support the executive's efforts to achieve those goals. Even so, the role of the coach is not to represent specific company needs or interests. "The perspectives they provide, the alternatives discussed, and everything else has no agenda except to support the coachee," she says.
Therefore, a hypnotherapist can provide you with more positive suggestions that “stick.” In other words, you’re setting up roadblocks for the automatic, top-down processes that are keeping the addiction in place. So when you experience a smoking trigger, the mind doesn’t automatically react – it slows down and “listens” to this new information you’ve provided.

The book gives examples of induction methods, including what is now called the classic "Dave Elman Induction", as well as the use of hypnosis in dozens of physical and mental conditions. Since these uses are reserved today only for licensed professionals, and since licensed professionals usually shy away from or shun anything that is not considered mainstream, hypnosis is most often used today for behavior modification issues, such as weight loss or smoking cessation.


My misgivings about executive coaching are not a clarion call for psychotherapy or psychoanalysis. Psychoanalysis, in particular, does not—and never will—suit everybody. Nor is it up to corporate leaders to ensure that all employees deal with their personal demons. My goal, as someone with a doctorate in psychology who also serves as an executive coach, is to heighten awareness of the difference between a “problem executive” who can be trained to function effectively and an “executive with a problem” who can best be helped by psychotherapy.
Performance Consultants specializes in evaluating the impact of coaching engagements and estimating the return on investment (ROI). We use our in-house coaching evaluation tool, Coaching for Performance ROI, to measure the baseline at the outset of the coaching relationship and the growth and development that has occurred during the coaching sessions. Depending on the position of the coachee within the organization, it is possible to trace the impact to the bottom line – see the easyJet Case Study for example. Please note that the confidentiality of the coaching is not compromised through this method.
Virtual gastric band uses hypnosis to make the brain think the stomach is smaller than it really is and hence lower the amount of food ingested. This brings as a consequence weight reduction. This method is complemented with psychological treatment for anxiety management and with hypnopedia. Research has been conducted into the use of hypnosis as a weight management alternative.[16][17][18][19] In 1996 a study found that cognitive-behavioral therapy (CBT) was more effective for weight reduction if reinforced with hypnosis.[17] Acceptance and Commitment Therapy ACT, a mindfulness approach to weight loss, has also in the last few years been demonstrating its usefulness.[20]
My uncle was once hypnotized to stop smoking. He was so successful he was put on a billboard testimonial “I told my children when I die throw in all my cigarettes and don’t forget to throw in the lighter”. Thanks to your stop smoking hypnosis I too have been smoke free for 3 months now after smoking 2 packs a day. Please use this as a testimonial! It really does work!!

The issue is threefold. First, many executive coaches, especially those who draw their inspiration from sports, sell themselves as purveyors of simple answers and quick results. Second, even coaches who accept that an executive’s problems may require time to address still tend to rely solely on behavioral solutions. Finally, executive coaches unschooled in the dynamics of psychotherapy often exploit the powerful hold they develop over their clients. Sadly, misguided coaching ignores—and even creates—deep-rooted psychological problems that often only psychotherapy can fix.
Hypnosis is the most effective way of giving up smoking, according to the largest ever scientific comparison of ways of breaking the habit. A meta-analysis, statistically combining results of more than 600 studies of 72,000 people from America and Europe to compare various methods of quitting. On average, hypnosis was over three times as effective as nicotine replacement methods and 15 times as effective as trying to quit alone.

In 1996, as a result of a three-year research project led by Lindsay B. Yeates, the Australian Hypnotherapists Association[48] (founded in 1949), the oldest hypnotism-oriented professional organization in Australia, instituted a peer-group accreditation system for full-time Australian professional hypnotherapists, the first of its kind in the world, which "accredit[ed] specific individuals on the basis of their actual demonstrated knowledge and clinical performance; instead of approving particular 'courses' or approving particular 'teaching institutions'" (Yeates, 1996, p.iv; 1999, p.xiv).[49] The system was further revised in 1999.[50]
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