No matter what the industry, leadership development challenges are common across all business and practice settings. There are universal principles of leadership that can be flexibly adapted to different situations. In my work with Leading Minds, I’ve helped high-level clients confronting complex leadership challenges in a wide diversity of businesses and professions, including the following: biotech, Pharma, healthcare, engineering, software, law, financial services, private equity, manufacturing, food services, family businesses, higher education, and nonprofits. Contact me to discuss the possibility of launching a coaching engagement with Leading Minds.

Sport psychology is an interdisciplinary science that draws on knowledge from many related fields including biomechanics, physiology, kinesiology and psychology. It involves the study of how psychological factors affect performance and how participation in sport and exercise affect psychological and physical factors.[1] In addition to instruction and training of psychological skills for performance improvement, applied sport psychology may include work with athletes, coaches, and parents regarding injury, rehabilitation, communication, team building, and career transitions.
Physical factors: what type is it? have you suffered something like it before? what’s the cause? Mental factors: what’s your personality? what’s your best coping mechanism? how do you think about yourself? Situational factors: what kind of sport you are in? what level of competition you are at? Social factors: the influence of coach, family, friends, team-mates.

What will set successful executive coaches apart from others in the coming years is their ability to demonstrate measurable results. Savvy clients will only choose executive coaching organizations that can clearly demonstrate how they helped their coachees move the needle. Pre- and post-360 interviews, structured feedback and other tools will be used to quantify and qualify results. - Loren Margolis, Training & Leadership Success LLC
“Each unhealthy current behavior, such as smoking, losing one’s temper, excessive alcohol consumption, or compulsive overeating has a chain of events that laid the foundation for all of our current unhealthy choices. Through the ‘memory chip’ that has been laid down in the subconscious mind, we can trace back the experiences and subconscious decisions we made as children that may be leading us to the behavior that is no longer healthy for us.”
In FY2009, DAU launched an initiative to train and qualify a cadre of experienced acquisition practitioners to serve as executive coaches. Using a refined, proven coaching model/process, we’ve continued to train and qualify 58 internal coaches, who have engaged over 360 defense acquisition workforce (DAW) leaders and received great results and feedback. To complement this one-on-one and team coaching, our leadership development courses, including our Leader as Coach course, have reached over 5,500 leaders and supervisors. These collective efforts emphasize the responsibilities of each leader to develop, coach, and mentor members of their workforce, while creating a long-term culture change, future business successes, and a learning enterprise.
Water helps you feel full, so you eat less. “Consuming eight to 10 cups of plain water daily can boost weight loss because research shows that thirst can be confused with hunger,” says Misti Gueron, MS, RDN, nutritionist at the Khalili Center. “Many people reach for food because of cravings, low energy or boredom, and these habits can lead to unnecessary weight gain,” she added. In fact, it’s so powerful that one study found that people who drank two cups of water 30 minutes before meals for three months dropped nearly three more pounds than people who didn’t pre-hydrate before mealtime. To help achieve your weight loss goal, try drinking eight ounces of water when you first wake up, carrying a BPA-free water bottle or tracking your water intake on your phone.
Certification as a Certified Mental Performance Consultant (CMPC)® demonstrates to clients, employers, colleagues, and the public at large that a certified individual has met the highest standards of professional practice, including completing a combination of educational and work requirements, successfully passing a certification exam, agreeing to adhere to ethical principles and standards, and committing to ongoing professional development.
June 12, 2017 - Dr. Trent Petrie has been selected to receive the award for Outstanding Contribution in Education and Training in Sport and Exercise Psychology from Division 47 (Sport and Exercise Psychology) of the American Psychological Association.  He will be given his award at the organization’s annual convention in Washington, DC, August 2017.  This award, given once every four years, recognizes a professional’s excellence in the mentorship of future sport psychologists.

One thing I struggle with today is cravings. I love chocolate and sweets, and oddly enough, I get through those cravings by baking. I’ll bake cookies or other desserts and bring them to school or to my friends and family so that they can enjoy. This way, I can get a little taste and yet don’t have to face constant temptation. It also helps that they enjoy my baking so much and are always grateful when I bring something over.

With the emphasis on sports and exercise in society, it’s no wonder that sports psychology is a growing specialty within the broader field psychology. Sports psychologists examine the interrelation between human psychology and athletic performance, applying their skills and knowledge to enhance performance and maximize the benefits of physical activity.
Sports psychology is a relatively young discipline within psychology. In 1920, Carl Diem founded the world’s first sports psychology laboratory at the Deutsche Sporthochschule in Berlin, Germany. In 1925, two more sports psychology labs were established – one by A.Z. Puni at the Institute of Physical Culture in Leningrad and the other by Coleman Griffith at the University of Illinois.

Thank you Rita for helping me stop smoking after 25 years! After one session my desire to smoke completely stopped. No, it's not magic. You need to believe it's going to work. I was unsure if I was ready, but I gave it a fair try. I'm glad I did. Now, it's been over 2 months and I feel great.i recommend Rita to anyone who's thinking about stop smoking.
This is the ability to plan and maintain one's regular schedule in a way that avoids confusion, conflict and undue stress. Common time management techniques include: (a) teaching how to use a planner, (b) learning about the demands of a task, (c) setting legitimate goals for tasks, (d) understanding the demands of one’s life (managing role conflict), and (e) developing pre–performance routines.
There are a number of articles, books, and audio guides available for free or purchase online that can give you pointers or guides for self hypnosis. There are also hundreds of self hypnosis apps available for download. However, it is important to note that many of these apps have not been scientifically tested, and are not proven to work, but if they help relax you, there’s little downside.
Sports psychology is the study of how psychology influences sports, athletic performance, exercise, and physical activity. Some sports psychologists work with professional athletes and coaches to improve performance and increase motivation. Other professionals utilize exercise and sports to enhance people’s lives and well-being throughout the entire lifespan.
This is what you say or think to yourself. Self-talk patterns are related to how people feel and act. Changing self-talk is commonly used for (a) prompting a specific behavior, (b) improving self–confidence, (c) attention control, (d) motivation, and (e) arousal control. Common components include the identification of negative or irrelevant thoughts, challenging these thoughts, the creation of positive thoughts, and the substitution of positive thoughts for the negative thoughts.
Garvin was under the gun during this difficult time, so he skipped the usual steps and sought the services of an executive coach on his own. He picked someone he knew well: Karl Nelson, whom Garvin had worked with at a major consulting firm when they were both starting their careers as freshly minted MBAs. Garvin thought he could trust Nelson to help manage his COO’s anger and to mentor him through the storm. He also liked the sound of Nelson’s coaching approach. It was based on a profiling system that diagnosed managers’ strengths and weaknesses and charted career tracks that would optimize individual managers’ productivity. This system was similar to the Myers-Briggs inventory, with many of psychologist Abraham Maslow’s self-actualization principles thrown in. Garvin believed that Nelson and his system could help the COO.

Following its stated goal of promoting the science and practice of applied sport psychology, AAASP quickly worked to develop uniform standards of practice, highlighted by the development of an ethical code for its members in the 1990s. The development of the AAASP Certified Consultant (CC-AAASP) program helped bring standardization to the training required to practice applied sport psychology. AASP aims to provide leadership for the development of theory, research and applied practice in sport, exercise, and health psychology.[19] Also during this same time period, over 500 members of the American Psychological Association (APA) signed a petition to create Division 47 in 1986, which is focused on Exercise and Sport Psychology.


Youth sport refers to organized sports programs for children less than 18 years old. Researchers in this area focus on the benefits or drawbacks of youth sport participation and how parents impact their children’s experiences of sporting activities. In this day and age, more and more youth are being influenced by what they see on TV from their sport idols. For that reason it is not rare to see a seven-year-old play acting in a game of soccer because they are being socially influenced by what they are seeing on TV.
Take Rich Garvin, the CEO of an athletic shoe manufacturing company with sales in excess of $100 million a year. Despite his company’s size, Garvin had never hired a coach for any of his direct reports. He knew that his HR director used trainers and coaches, but Garvin was a finance guy first and foremost. And since the athletic shoe industry was flying high, he left personnel matters to those who were paid to worry about them. But in the late 1990s, the market for athletic shoes collapsed. In Garvin’s world, the most immediate casualty was his COO, who snapped under the strain of failing to meet sales estimates for three consecutive quarters. The COO began venting his frustration on store managers, buyers, and suppliers.
Students obtain a basic introduction to coaching, including its purpose, applications, and how coaching differs from counseling or mediation. Students learn how to conduct in-depth assessment interviews with those being coached, and with other organizational stakeholders. The course also introduces students to the use of 360° tools, and shows how to integrate 360° and interview data into a consolidated assessment report.
Make it descriptive rather than evaluative. This means that the feedback should focus on the facts, as opposed to saying what is good or bad. This also helps the recipient be less defensive. Instead of saying, “Your follow-through is poor,” it is more effective to say, “The team was in a real crunch today, trying to get the presentation slides to the client to be reviewed. I was counting on having the highlights of your report included in the presentation. This caused us to be late in getting the slides to the client. Next time we have a deadline like this, I’d like to see you deliver your portion on time.”
I work with athletes and performers at every level, from novice and recreational to elite and professional, so the situations that I address are constantly evolving, bringing different challenges each day. I may give training to an entire team, meet with an individual client at my office, or observe a client at practice or at a competition. I may speak with their coaches or families; it just depends on what we are trying to accomplish. We work on developing the mental side of their game and performance. This involves building skills in areas such as focus, concentration, motivation, goal-setting, managing intensity, overcoming performance obstacles, stress management, and learning how to perform optimally even under pressure. We also address issues such as performance anxiety, burnout, lack of confidence, recovering from an injury, and handling performance pressures that come when new levels of achievement are attained.

Skill used to help improve group cohesion and individual interactions in a sport setting (e.g., athlete–athlete, athlete–coach, coach–parent). Techniques used with this skill include: (a) teaching active listening and communicating skills (reflecting, clarifying, encouraging, paraphrasing), (b) helping individuals create a free and open environment, and (c) assertiveness training.

Coaching in education is seen as a useful intervention to support students, faculty and administrators in educational organizations.[24] For students, opportunities for coaching include collaborating with fellow students to improve grades and skills, both academic and social; for teachers and administrators, coaching can help with transitions into new roles.[24]
Roughly six months after Bernstein and Davis finished working together, Bernstein’s immediate boss left the business, and he was tapped to fill the position. True to his history, Bernstein was soon embroiled in controversy. This time, rather than alienating subordinates, Bernstein was suspected of embezzlement. When confronted, he asked to work with his coach again. Fortunately for Bernstein, the CEO suspected that something deeper was wrong, and instead of calling Davis, he turned to me for help.
Weight loss occurs when the body is expending more energy in work and metabolism than it is absorbing from food or other nutrients. It will then use stored reserves from fat or muscle, gradually leading to weight loss. For athletes seeking to improve performance or to meet required weight classification for participation in a sport, it is not uncommon to seek additional weight loss even if they are already at their ideal body weight. Others may be driven to lose weight to achieve an appearance they consider more attractive. However, being underweight is associated with health risks such as difficulty fighting off infection, osteoporosis, decreased muscle strength, trouble regulating body temperature and even increased risk of death.[3]
Jump up ^ "Definition of Christian Coaching" (PDF). christiancoaches.com. Christian Coaches Network International. October 2017. Retrieved 2018-03-20. Christian coaching is an approach to the practice of professional coaching—whether focused on personal or professional growth—that integrates the biblical worldview when working with clients to recognize their potential and effect personal change.

Take Rich Garvin, the CEO of an athletic shoe manufacturing company with sales in excess of $100 million a year. Despite his company’s size, Garvin had never hired a coach for any of his direct reports. He knew that his HR director used trainers and coaches, but Garvin was a finance guy first and foremost. And since the athletic shoe industry was flying high, he left personnel matters to those who were paid to worry about them. But in the late 1990s, the market for athletic shoes collapsed. In Garvin’s world, the most immediate casualty was his COO, who snapped under the strain of failing to meet sales estimates for three consecutive quarters. The COO began venting his frustration on store managers, buyers, and suppliers.
Beans are an excellent source of slow-release carbohydrates, as well as a good source of protein and fiber, which slow the digestive process to help you stay fuller, longer. “Research finds that eating just three-quarters of a cup of beans a day for six weeks can help you lose close to six pounds. And if you’re trying to lower your cholesterol, it’s a double win as the soluble fiber in beans helps whisk cholesterol out of your body,” says Ansel. She also says you don’t necessarily need to cook dry beans from scratch. Canned beans are one of the most underrated convenience foods, so keep a rotation of all kinds - like black, pinto, chickpea and cannellini - in your pantry. Try adding beans to your soups and salads, add them minced to meat dishes, enjoy a bean dip like hummus, or toss them in a salad.
By dint of McNulty’s force of personality or indefatigability, Mirabella stopped fighting his coach’s efforts to toughen him up. To all outward appearances, Mirabella began acting like the assertive executive he wasn’t. Once McNulty saw Mirabella’s behavior change, he told the CEO that Mirabella was now up to the job. But within a week of ending his meetings with McNulty, Mirabella became severely depressed. At that point, he turned to me for help.
I started smoking when I was 15yrs old. I am now 48yrs old. I have smoked at least a pack a day for 33yrs. More if I'm out on a girls night drinking wine! In the past I tried Chantix which worked for about 2 months but I had strange dreams and my entire personality went in the toilet so as soon as I stopped taking the pills I started smoking again. I also tried acupuncture which was a joke and I white knuckled my way for about 2 weeks. Rita is the answer!!!! I had my one session with her on June 9th and have been a non smoker ever since! My advice is to listen to the recordings she sends you. I listen to the 14min sleep one and also in the beginning I listened to one in my car. My career has me driving all over SoCal so that was a little rough but the tapes helped me through it. I cannot thank Rita enough for changing my life!!! I'm soooo happy to be a non smoker for the rest of my life!!!
Rita is the real deal. First, you have to believe it is going to work... then you go see Rita and she will make your dreams come true.  I saw Rita for smoking...  I had smoked on and off socially since college.  Then I picked up the nasty habit full time because all my co-workers were doing it and I thought it relieved stress. Here I was... a 30 year old woman smoking 2-3 packs a week and buying cigarettes when I really shouldn't have been spending my money that way.  Not long after I couldn't breath, was hacking up my lungs, and embarrassed of the smell and reputation of being a "smoker"... I tried to quit and after many unsuccessful attempts I thought about hypnosis.  It was almost comical but I was willing to do anything to stop this nasty addiction.  
Experience is the best teacher. In the future, executive coaching will move from explaining to experiencing. People will desire to learn in a format that is memorable and fun. Breakthrough thinking and new information will be driven by executive individualization based on what experience the executive needs in order to achieve new patterns of action. - Ken Gosnell, CEO Experience
This is the process of helping the members of a group enhance their ability to work cohesively through the improvement of communication, group objectives, trust, and respect. Team building strategies are often used at the beginning of a season to help group members become more familiar and trusting of each other. Common techniques include group introductions of each other, ropes courses, and individual and team goal setting.

Sport psychology is a proficiency that uses psychological knowledge and skills to address optimal performance and well-being of athletes, developmental and social aspects of sports participation, and systemic issues associated with sports settings and organizations. APA recognizes sport psychology as a proficiency acquired after a doctoral degree in one of the primary areas of psychology and licensure as a psychologist. This proficiency does not include those who have earned a doctoral degree in sport psychology but are not licensed psychologists.
Still reading. From what I have read so far and what I have been told, this really is the definitive basis and should be in the knowledge base and library of any serious student of this subject. I have read most of the newer important writings and I still am finding this to be quite worthy of my time. If you are on the fence, I recommend waiting for a decent deal and then making the purchase.
Hypnosis is defined as an altered state of awareness in which you appear to be asleep or in a trance. Clinical hypnosis may be used to treat certain physical or psychological problems. For instance, it is frequently used to help patients control pain. It is also used in a wide range of other conditions such as weight issues, speech disorders, and addiction problems.
There are many ways to help executives grow as leaders. High-level training, mentoring, reading, job rotation and special assignments are just a few. The most overlooked alternative is attention from the individual's own manager. As coaching has become more fashionable, I've seen too many managers abdicate their own coaching responsibilities, turning a struggling executive over to a professional. Sometimes the problem is beyond what the manager can handle. But often managers hand off executives because they'd rather not deal with messy people stuff.
My weight had been an issue my whole life. I was always the chubby kid, always taller and bigger than my peers. Because of that, I was uncomfortable and depressed. I remember gym class in particular, because I was slower than all the other kids. It was an especially difficult time for me because it’s where I experienced the most bullying. When I was 18, the summer I had just graduated from high school, I lost all my friends. I was miserable, alone, depressed, and suicidal. It was after a failed suicide attempt that I realized I didn’t want to live my life like this anymore. I wanted to be comfortable and confident in my own skin.
If coaching fails to cure a problem in six months, it can become very expensive indeed. Take the case of Tom Davis, the coach who worked with Rob Bernstein, the executive VP of sales at an automotive parts distributor. Let’s assume Davis charged a relatively low per diem of $1,500. Over the four years of his engagement—which ultimately did not solve Bernstein’s problems—he would have picked up at least $45,000 in fees. That sum would have purchased 450 hours with a competent therapist—about ten years’ worth of weekly sessions.
Sports have always been a big part of my life and culture, so it is a great fit for me personally to be involved in a profession that allows me to make an impact in areas for which I have a true passion. I also enjoy the fact that I am able to address both performance enhancement and mental skills training while still being able to offer assistance to athletes and performers who are stuck, or are experiencing issues that hinder their performance or life satisfaction. Additionally, compared to other branches of psychology, sports psychology utilizes many techniques and interventions that require very active participation from both the psychologist and the client. That is another factor that is very fitting with my approach.
Make it descriptive rather than evaluative. This means that the feedback should focus on the facts, as opposed to saying what is good or bad. This also helps the recipient be less defensive. Instead of saying, “Your follow-through is poor,” it is more effective to say, “The team was in a real crunch today, trying to get the presentation slides to the client to be reviewed. I was counting on having the highlights of your report included in the presentation. This caused us to be late in getting the slides to the client. Next time we have a deadline like this, I’d like to see you deliver your portion on time.”
The least intrusive weight loss methods, and those most often recommended, are adjustments to eating patterns and increased physical activity, generally in the form of exercise. The World Health Organization recommended that people combine a reduction of processed foods high in saturated fats, sugar and salt[10] and caloric content of the diet with an increase in physical activity.[11]
Dave Elman was a master hypnotherapist, teaching physicians, dentists and psychologists back in the 1950s how to do what they should already have been taught in their training. This book is full of stories, examples and dialogues with clients that demonstrate his ability to work successfully with a stunning array of people. It is truly amazing that it has taken over 50 years since his work in order for hypnosis to begin emerging as the tool for personal transformation that it is. Although the history of hypnosis is much older that that, it has long suffered the indignity of scorn by those who don't understand it, fear it or simply believe it can't really work.
While there are a wide variety of approaches and styles of hypnotism employed today—something that further confounds our ability to understand it objectively, or to study it scientifically—one thing that they tend to have in common is an emphasis on relaxation, focus, harnessing a desire to change within the individual, and building linguistic and visual relationships between emotions. As the American Association of Professional Hypnotherapists explains: “Hypnosis is simply a state of relaxed focus. It is a natural state. In fact, each of us enters such a state—sometimes called a trance state—at least twice a day: once when we are falling asleep, and once when we are waking up.”
"It is my belief that psychotherapy has the best chance to be effective when the client and therapist have a strong therapeutic alliance. That is, they have a good working relationship and are working toward exactly the same goals using methods or approaches best suited for the client. I strive to achieve this by providing a warm and safe climate, listening closely to the needs of my clients, and discussing our options and strategies."

‘Maximizing the Impact of Executive Coaching: Behavioral change, organizational outcomes, and return on investment’ – As executive coaching practitioners, Joy McGovern and colleagues have direct experience demonstrating that this leadership development practice does have a lasting impact on the individuals who participate in it, on the larger organization they are a part of and on the organization’s financial bottom line.


Garvin was under the gun during this difficult time, so he skipped the usual steps and sought the services of an executive coach on his own. He picked someone he knew well: Karl Nelson, whom Garvin had worked with at a major consulting firm when they were both starting their careers as freshly minted MBAs. Garvin thought he could trust Nelson to help manage his COO’s anger and to mentor him through the storm. He also liked the sound of Nelson’s coaching approach. It was based on a profiling system that diagnosed managers’ strengths and weaknesses and charted career tracks that would optimize individual managers’ productivity. This system was similar to the Myers-Briggs inventory, with many of psychologist Abraham Maslow’s self-actualization principles thrown in. Garvin believed that Nelson and his system could help the COO.
Psychiatric research is produced in vast quantities today, but we remain far from the answers we are seeking. Although promising leads exist, the fact remains that the field has not reached a consensus on the biological etiology of any mental illness. Similarly, there are fewer clearly defined treatment algorithms in psychiatry than in other medical specialties.
Although both the organization and the executive must be committed to coaching for it to be successful, the idea to engage a coach can originate from either HR and leadership development professionals or from executives themselves. In the past, it has more often sprung from the organizational side. But given the growing track record of coaching as a tool for fast movers, "We see more executives choosing coaching as a proactive component of their professional life," says Cheryl Leitschuh, a leadership development consultant with RSM McGladrey (Bloomington, Minnesota).
"I provide counseling services to children, teens, adults, couples, and families. Expectations: A warm, direct, nurturing, and supportive experience, as we identify and address immediate and underlying sources of distress impeding your ability to live a happier and more fulfilling life. I individualize an eclectic mix of mindfulness, cognitive behavioral, and solution-focused therapy techniques with each client. As our academic and career experiences are a significant part of our lives, I also provide assessment, academic, career counseling services- including: attention (diagnostic) assessments, memory improvement therapy, study skills training, attention training, executive coaching, and organizational and time management skills training."
Silva then suggested that AASP advance the legal standing of the term "sport psychology consultant" and adopt one educative model for the collegiate and post-graduate training of sport psychology consultants. While the AASP Certified Consultant (CC-AASP) certification provides a legitimate pathway to post-graduate training, it does not legally bar an individual without the CC-AASP credentials from practicing sport psychology. Silva contended that future sport psychology professionals should have degrees in both psychology and the sport sciences and that their training ultimately conclude in the obtainment of a legal title. It was argued this should increase the likelihood of clients receiving competent service as practitioners will have received training in both the "sport" and "psychology" pieces of sport psychology. Silva concluded that AASP and APA work together to create legal protection for the term "sport psychology consultant." Results of the AASP strategic planning committee report will be published in late 2011[needs update] and will continue the discussion and debate over the future of the field.
Sports psychology seems like a vital component of getting athletes in the right mindset for optimal performance and well-being, and its benefits were first being realized in the early-to-mid 1900s. The history of sports psychology began with experiments and research of athlete's performance to provide enhanced mental edge to compliment physical ability.
I've have had problems with my teeth and have had many pulled. About 2 years ago I quit smoking, I knew I had to if I wanted to save the remaining teeth. And let me tell you, it is a bummer not to be able to eat! I spent good money on a nicotine replacement medicine and I did stop smoking for about 9 months. Then a friend was smoking a cigarette at my house and I smoked one too. It wasn't long before I was a smoker again. It is depressing and I knew I had to quit again, but couldn't get myself to do it. I needed help.

When we came out of the session, he asked us how we each had felt. Some reported feeling a sense of heaviness, others said they felt as if they were floating away. One woman couldn't remember a word he had said the entire time. An older man in a Red Sox jersey said he could hear him but couldn't make out the words. “Me relaxing to that degree made me realize how much my body is fighting to breathe cleanly,” the elderly man said. Another woman said she felt as if she wanted to cry. I shared her emotion. It felt as if something was being taken from me.
And yet, every day, posters, commercials, and cigarette labels tell people not to smoke. I tell myself not to smoke. It doesn't seem to be working fast enough. Although the number of smoking adults in the U.S. dropped from 20.9 percent to 17.8 percent from 2005 to 2013, smoking is still responsible for 480,000 deaths per year in the United States, and 6 million worldwide, the Centers for Disease Control and Prevention reports. Most of them have been told: Don't.
I work with athletes and performers at every level, from novice and recreational to elite and professional, so the situations that I address are constantly evolving, bringing different challenges each day. I may give training to an entire team, meet with an individual client at my office, or observe a client at practice or at a competition. I may speak with their coaches or families; it just depends on what we are trying to accomplish. We work on developing the mental side of their game and performance. This involves building skills in areas such as focus, concentration, motivation, goal-setting, managing intensity, overcoming performance obstacles, stress management, and learning how to perform optimally even under pressure. We also address issues such as performance anxiety, burnout, lack of confidence, recovering from an injury, and handling performance pressures that come when new levels of achievement are attained.
Well, like most smokers you almost certainly have much more of a psychological dependence on smoking than a physical one. Over time, the psychological habits relating to smoking become thoroughly ingrained at a subconscious level. Smoking cessation products such as pills, patches and gum can provide relief from the physical side-effects of nicotine withdrawal, but they do not address the psychological issues that prevent or discourage people from quitting.

This graduate-level certificate is one of only a few programs of its kind to be offered at higher education institutions in the US. It is built upon the International Coach Federation (ICF) competency model and the Graduate School Alliance for Education in Coaching (GSAEC) standards. It is also approved by the Center for Credentialing & Education (CCE) as a Board Certified Coach (BCC) program. 


Sports psychologists are hired by athletic teams and schools. A sampling of employers posting on the Association for Applied Sport Psychology website in late 2013 reveals a wide variety of organizations: Western State Colorado University, Bridgewater State University, K-State Athletics, the New York Mets. Perusing postings gives a sense of what top facilities are looking for (http://www.appliedsportpsych.org/resource-center/employment-opportunities).
McGrail believes that the approach Margaret took should work for most people: “It uses the power of the mind to change the behavior, and it is the mind that creates the addiction to smoking 10, 20, or 30 cigarettes a day. In hypnosis, we’re using that same power, much like a computer, to make those changes.” McGrail finds out what he needs to know about the person’s relationship with tobacco: history, triggers, and motivations for stopping. “The suggestions I give while I verbally guide them through their program make them start thinking about smoking as something they don’t want — or have — to do,” he explains. Instead, they can choose appropriate outlets for the energy they once devoted to smoking. For example, Jonathan, a 34-year-old database manager from Atlanta who’d smoked for 16 years when he decided to quit with the help of a $1.99 app on his iPhone, washed his clothes — even when they were clean — instead of lighting up. He also performed breathing exercises when he was tempted. A little silly, sure, but infinitely better for him than a pack of Parliaments.

So long as the therapist is trained and follows basic ethical norms, hypnotherapy is safe. Some people may feel dizzy or nauseous during or after being hypnotized. People who discuss traumatic memories may be subject to feelings of panic, flashbacks, or general feelings of anxiety, and the clinician or client may elect to discontinue treatment when symptoms are severe.
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