There is a substantial market for products which promise to make weight loss easier, quicker, cheaper, more reliable, or less painful. These include books, DVDs, CDs, cremes, lotions, pills, rings and earrings, body wraps, body belts and other materials, fitness centers, clinics, personal coaches, weight loss groups, and food products and supplements.[22]
Unlike psychologists or psychotherapists, ADHD coaches do not provide any therapy or treatment: their focus is only on daily functioning and behaviour aspects of the disorder.[12] The ultimate goal of ADHD coaching is to help clients develop an "inner coach", a set of self-regulation and reflective planning skills to deal with daily life challenges.[13] A 2010 study from Wayne State University evaluated the effectiveness of ADHD coaching on 110 students with ADHD. The research team concluded that the coaching "was highly effective in helping students improve executive functioning and related skills as measured by the Learning and Study Strategies Inventory (LASSI)."[14] Yet, not every ADHD person needs a coach and not everyone can benefit from using a coach.[15]
It’s important to know how the individual likes to be rewarded, and then respect his/her wishes. (It’s the platinum rule, Do unto others as they would have done unto them.) Don’t assume that how you would like to be recognized is how they would like to be recognized. Some people thrive on public recognition, while others prefer to be recognized privately. When in doubt, just ask.
We deliver executive coaching sessions either face to face, via telephone coaching or a mixture of both mediums. We work collaboratively with each client to ensure that their needs and objectives are understood before facilitating a match with a coach. Clients are provided with coach profiles and we aim to ensure each person is matched with a coach they are comfortable with and aligned with their values. Each client is taken through an evaluation process to set benchmarks prior to coaching and a final evaluation session to provide details on development and return on investment. Throughout the coaching process, regular update reports on coaching progress and status are provided including trends, progress and recommendations, and respecting the confidentiality of the coaching.

More specifically, the experts say, coaching can be particularly effective in times of change for an executive. That includes promotions, stretch assignments, and other new challenges. While you may be confident in your abilities to take on new tasks, you may feel that an independent sounding board would be beneficial in helping you achieve a new level of performance, especially if close confidants are now reporting to you. More so, you may recognize that succeeding in a new role requires skills that you have not needed to rely on in the past; a coach may help sharpen those skills, particularly when you need to do so on the fly.

If he becomes defensive, don’t defend your feedback or get combative—just notice his behaviors and get curious about what is going on for him. Show empathy for how he is feeling. For example, “You just crossed your arms tightly and got very tense—I can imagine this doesn’t feel good. What are you thinking right now?” Engage in dialogue while upholding your expectations of him.


Eric Hehman is CEO and principal of Austin Asset, a financial services firm in Austin, Texas. When Hehman was tapped to succeed the founder as CEO, he turned to Larry Fehd of Human Performance Strategies for guidance. Fehd offered a blend of consulting and coaching. As a consultant, he offered a road map for Hehman’s successful transition as CEO and firm leader. As a coach, he held Hehman accountable while offering support and candid feedback. “My coach was always asking me, ‘So what are you going to do?’” Hehman said. “He wouldn’t let me duck when things got difficult.”

Make it specific rather than general. Saying, “You have been passive-aggressive lately” is not as helpful as saying, “You agreed to take responsibility for completing the customer survey, but didn’t return any of my phone calls regarding this project and didn’t hand in the report.” The former statement leaves much room for interpretation and can cause confusion about what behaviors are actually expected.

Executive coaching is a major growth industry. At least 10,000 coaches work for businesses today, up from 2,000 in 1996. And that figure is expected to exceed 50,000 in the next five years. Executive coaching is also highly profitable; employers are now willing to pay fees ranging from $1,500 to $15,000 a day. That’s a lot more than any psychotherapist could even dream of charging. Why are companies willing to pay so much more for their coaches?


Although there are different techniques, clinical hypnotherapy is generally performed in a calm, therapeutic environment. The therapist will guide you into a relaxed, focused state and ask you to think about experiences and situations in positive ways that can help you change the way you think and behave. Unlike some dramatic portrayals of hypnosis in movies, books, or on stage, you will not be unconscious, asleep, or in any way out of control of yourself. You will hear the therapist’s suggestions, but it is up to you to decide whether or not to act on them.
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