Rita is the answer!!!! I had my one session with her on June 9th and have been a non smoker ever since! My advice is to listen to the recordings she sends you. I listen to the 14min sleep one and also in the beginning I listened to one in my car. My career has me driving all over SoCal so that was a little rough but the tapes helped me through it.
Often, when an executive coach is engaged, business transformation is top of mind. Executive coaching efforts often focus on change management, yielding important results. It is common for organizations to seek out executive coaches who are adept at developing new business practices, implementing new technologies, or adopting new strategies. The tangible organizational benefits of executive coaching are manifold. Research by Performance Sales Executive Council found that effective coaching directly increased sales performance. On average, executive coaching of core sales representatives resulted in an 8 percent performance increase. A study published in the Manchester Review that primarily investigated executives from Fortune 1000 companies reported that executive coaching leads to improved customer service (39 percent frequency), cost reduction (23 percent) and increased bottom-line profitability (22 percent).
In the 1950s, Milton H. Erickson developed a radically different approach to hypnotism, which has subsequently become known as "Ericksonian hypnotherapy" or "Neo-Ericksonian hypnotherapy." Erickson made use of an informal conversational approach with many clients and complex language patterns, and therapeutic strategies. This divergence from tradition led some of his colleagues, including Andre Weitzenhoffer, to dispute whether Erickson was right to label his approach "hypnosis" at all.[10]

Although hypnotherapy can seem strange, perhaps even implausible, it is regarded as potentially effective in treating a variety of ailments, particularly phobias, addictions, and problematic habits. Hypnosis may also be used to help patients cope with stress, smoking cessation, and chronic pain, and some women even opt to use hypnosis to manage the pain of childbirth. In patients with trauma-related conditions such as posttraumatic stress (PTSD), therapists may attempt to talk to clients about their traumatic memories under hypnosis.
Coaching is effective for executives who can say, "I want to get over there, but I'm not sure how to do it," says James Hunt, an associate professor of management at Babson College and coauthor of The Coaching Manager (Sage Publications, 2002). "Coaching works best when you know what you want to get done." Perhaps, in spite of your outstanding track record, you haven't yet gained the full interpersonal dexterity required of senior managers—for example, you're not yet a black belt in the art of influence, which is so important in the modern networked organization. Honing such a skill might be an appropriate goal for a coaching assignment.

The challenges can come from a few different aspects. There is the level of difficulty that clients have in overcoming obstacles that they may be facing. Then there are outside dynamics that can make a difference, such as pressure that athletes may feel from their family, relationships, coaches, or even the media. One of the biggest challenges is when an athlete may lack some of the motivation necessary to bring change or develop a necessary skill—perhaps it was their coach’s or family’s idea that they see a sports psychologist and they are still uncertain about whether or not they want to put in the time to address the mental side of their game. Sports psychology is not a magic formula for success. It is an approach to performance enhancement that requires motivation and participation by the athletes themselves. So when that cooperation and motivation are lacking, it is perhaps the biggest challenge.

Graduate and post-graduate students typically complete advanced coursework in exercise science, kinesiology and clinical psychology. A one-year internship through a program approved by the American Psychological Association (APA) may be an additional requirement for graduation. Continuing education and training is available through several professional organizations, including the APA and the Association for Applied Sport Psychology, once state licensing or certification as a psychologist is obtained.


Hypnosis can be a highly effective form of treatment for many mental, psychosomatic, and physical disorders. Hypnosis is a trance state in which the hypnotized person is in a heightened, more receptive state of mind. During hypnosis, the patient is not unconscious, does not lose control of his or her faculties, and does not do things under hypnosis that he or she would be unwilling to do otherwise.
Hypnotism was one of the earliest psychoanalytic techniques employed by Sigmund Freud, who was introduced to the technique by physician Josef Breuer. Freud and Breuer believed that traumatic memories that were not accessible to the waking mind could be revealed while a person was under hypnosis, thus facilitating a “cure.” Freud eventually abandoned hypnosis in favor of forced association, and then free association, after he found that not all of his patients responded to hypnotism.
Organizations must be in favor of and agree to provide resources to support the executive coaching, and recognize that it requires a long-term investment in order for the coaching and change to succeed. “Executives need follow-on coaching and reinforcement in order to sustain changes in behavior. In addition, professionals’ development should be kept separate from performance because the high level of trust and openness required for development would be compromised if these two essential processes are mixed.”[5]
Sports lovers will likely find the field of sports psychology interesting, but choosing it as a career involves practical considerations—in other words, what’s the job outlook, and what’s the bottom line? As with most jobs, financial compensation largely depends on experience and education level, but as a growing field, sports psychologists have a generally good outlook.
As Finkle notes, this doesn't mean that company goals aren't supported by coaching—indeed, the coach was most likely hired by the company to support the executive's efforts to achieve those goals. Even so, the role of the coach is not to represent specific company needs or interests. "The perspectives they provide, the alternatives discussed, and everything else has no agenda except to support the coachee," she says.
Confusion can occur when one seeks a hypnotherapist, as a result of the various titles, certifications, and licenses in the field. Many states do not regulate the title "hypnotist" or "hypnotherapist," so care must be exercised when selecting someone to see. As a rule, it is best to consult a professional in the field of mental health or medicine, although alternative sources for hypnosis are available. Care must be taken also by the therapist to ensure adequate training and sufficient experience for rendering this specialized service. The therapist must be well grounded in a psychotherapeutic approach before undertaking the use of hypnotherapy. Professionals should not attempt hypnotherapy with any disorder for which they would not use traditional therapeutic approaches. The patient seeking hypnotherapy is reminded that unskilled or amateur hypnotists can cause harm and should not be consulted for the purpose of implementing positive change in an individual's life. The detrimental effects of being subjected to amateur or inadequately trained persons can be severe and long lasting. (See abnormal results below.)
Performance profiling can provide a rigorous evaluation of psychological characteristics and can be used in conjunction with existing measures of physical ability to provide great insight for players, athletes and coaches. Psychometric assessments can help athletes explore their own unique characteristics, such as self-confidence, motivation, resilience and mental toughness. This greater self-awareness can help athletes to shape their development and can encourage them to take ownership of their performance with a significant impact on focus, drive and achievement.
With the emphasis on sports and exercise in society, it’s no wonder that sports psychology is a growing specialty within the broader field psychology. Sports psychologists examine the interrelation between human psychology and athletic performance, applying their skills and knowledge to enhance performance and maximize the benefits of physical activity.
Had Mirabella’s coach been less sports driven—or better versed in interpersonal psychology—he could have anticipated that all the learned bravado in the world could never prepare Mirabella for the role he was assigned to fill. Mirabella needed someone who would listen to his fears and analyze their origins. In the end, Mirabella could function effectively only if his advancement was predicated on his own desires and leadership style—not on someone else’s. Once he was able to deal with his inner conflicts related to those issues, Mirabella’s career proceeded without incident.
Jump up ^ The accreditation criteria and the structure of the accreditation system were based on those described in Yeates, Lindsay B., A Set of Competency and Proficiency Standards for Australian Professional Clinical Hypnotherapists: A Descriptive Guide to the Australian Hypnotherapists' Association Accreditation System, Australian Hypnotherapists' Association, (Sydney), 1996. ISBN 0-646-27250-0 [1] Archived 2009-09-12 at the Wayback Machine.
In both individual athletes and group therapy applications, performance enhancement strategy is one of the primary concerns addressed by sports psychologists during treatment. Qualified sports psychologists may provide counseling services to athletes, coaches, trainers and parents, offering methods of optimizing mental response to team sports and athletic activity.
“With hypnosis, you might help someone stop smoking by suggesting the taste or smell of cigarettes is worse than it actually is. But a hypnotherapist can also use age regression to examine the impulse that fuels the client’s habit and discover old conclusions and behaviors. The healing will take place when the client creates new conclusions about old memories and chooses new behaviors rather than smoking.”
Sports psychology seems like a vital component of getting athletes in the right mindset for optimal performance and well-being, and its benefits were first being realized in the early-to-mid 1900s. The history of sports psychology began with experiments and research of athlete's performance to provide enhanced mental edge to compliment physical ability.
Modern hypnotherapy is widely accepted for the treatment of certain habit disorders, to control irrational fears,[35][36] as well as in the treatment of conditions such as insomnia[37] and addiction.[38] Hypnosis has also been used to enhance recovery from non-psychological conditions such as after surgical procedures,[39] in breast cancer care[40] and even with gastro-intestinal problems,[41] including IBS.[42][43]
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