9. Power Words: Make positive self-statements continually. Negative thinking is common; everyone has an inner critic. Become aware of these thoughts early on. Don’t fight with them; simply acknowledge their presence, and then substitute positive power words. (e.g., When you’re thinking: “This hurts too much, I want to lay down and die”; say to yourself: “This feeling is connected with getting healthier and doing my absolute best.”)

It appears that hypnosis, under other names, has been used since the beginning of time. In fact, it has been insinuated that the earliest description of hypnosis may be portrayed in the Old Testament and in the Talmud. There is also evidence of hypnosis in ancient Egypt, some 3,000 years ago. However, the man credited with the development of what has become modern hypnosis is Friedrich Anton Mesmer, an Austrian physician. One day, Mesmer watched a magician on a street in Paris demonstrate that he could have spectators do his bidding by touching them with magnets. Fascinated by the demonstration, Mesmer believed the magnets had power of their own and from this belief developed his theory of "animal magnetism." He also believed that good health depended on having correct magnetic flow and that the direction of one's magnetic flow could be reversed easily. He further believed that he could direct this magnetic flow into inanimate objects, that could then be used for the good health of others. The term "mesmerism" came to be applied to his mystical workings. He experienced much success in helping the people of Paris as well as visitors who came from other countries, upon hearing of his powers. Later he was completely discredited by a special commission of the French Academy appointed by the King of France, causing him to leave the country. Two of the more famous members of the French Academy at the time were chairman of the commission Benjamin Franklin, American ambassador to France, and Dr. Guillotine, the inventor of the execution device.
What will set successful executive coaches apart from others in the coming years is their ability to demonstrate measurable results. Savvy clients will only choose executive coaching organizations that can clearly demonstrate how they helped their coachees move the needle. Pre- and post-360 interviews, structured feedback and other tools will be used to quantify and qualify results. - Loren Margolis, Training & Leadership Success LLC
Psychological assessment and treatment are no silver bullet—and can in fact be gratuitous. For instance, a coach who trains executives to enhance their strategic-planning abilities need not be a psychiatrist. But don’t assume that all executives who have planning problems lack the necessary skills. Can a psychological disorder interfere with developing a business plan? Absolutely, if the client suffers from clinical depression, which is known to block one’s ability to engage in constructive, goal-oriented behavior. Without safeguards to prevent coaches from training those whose problems stem not from a lack of skills but from psychological problems, the executives being coached and the companies they work for will suffer.
For many people, playing sports is a fun way to stay fit, and compete with friends and peers. A select few might also make a pretty decent living by playing professional sports. But what makes some strive to play sports, to compete? What makes some push themselves to their limits for nothing more than the satisfaction of winning? How does playing sports affect people mentally and emotionally?
Although this book is fascinating, without the guidance of a live instructor it cannot really be used as a practical learning tool. Although it seems there is almost nothing Dave Elman can't handle successfully with hypnosis, the reader may be left feeling a bit inadequate, as his physician students often did, when trying to duplicate his efforts. Obviously there is a lot to be said for intuitive skill in this area.
There are two types of sports psychology. One that deals with mental-skills training. It’s teaching athletes to use psychological skills to, say, control anxiety. The other deals with psychological therapy. It uses some of the mainstream talking therapies and applies them to sports performance to deal with the underlying issues that affect an athlete.
Professionals in this area may also counsel other facilitators of youth sports, including coaches and parents, to help build a positive support system around child players and teams. Sports psychologists may use psychometric testing to assess issues, as well as psychotherapeutic anxiety-reduction and stress-management techniques to treat young clients.
There are a number of ways to work with athletes but investing in a comprehensive education will allow for the greatest number of professional opportunities down the line. If you have a passion for helping people overcome obstacles and achieve success, it is worth investigating which training path will ensure you the highest level of competence that you can attain.
Hypnosis for weight loss or to quit addictive behaviors like smoking or drinking, is how most people think of hypnosis. While people do often seek hypnosis therapy for these reasons, there are other reasons too. People may see a hypnotherapist before and during childbirth or to increase self-esteem. It can also be used to deal with chronic pain, insomnia, anxiety, or treat irritable bowel syndrome.
Sports psychology is an interdisciplinary practice that explores the link between psychological and physical factors affecting performance in competitive sports and athletic activity. This specialty incorporates the science of physiology, kinesiology and biomechanics to assist sports psychologists in treating a wide range of mental health issues commonly experienced by athletes and sports industry professionals in a clinical setting.
Team cohesion can be defined as a group's tendency to stick together while pursuing its objectives.[42] Team cohesion has two components: social cohesion (how well teammates like one another) and task cohesion (how well teammates work together to achieve their goal). Collective efficacy is a team's shared belief that they can or cannot accomplish a given task.[43] In other words, this is the team's belief about the level of competency they have to perform a task. It is important to note that collective efficacy is an overall shared belief amongst team members and not merely the sum of individual self-efficacy beliefs. Leadership can be thought of as a behavioral process that influences team members towards achieving a common goal.[44] Leadership in sports is pertinent because there are always leaders on a team (i.e., team captains, coaches, trainers). Research on leadership studies characteristics of effective leaders and leadership development.
Thank you Rita for helping me stop smoking after 25 years! After one session my desire to smoke completely stopped. No, it's not magic. You need to believe it's going to work. I was unsure if I was ready, but I gave it a fair try. I'm glad I did. Now, it's been over 2 months and I feel great.i recommend Rita to anyone who's thinking about stop smoking.
The first step for me was not a healthy one. Toward the end of 2015, I had my gallbladder removed and I was battling kidney stones as well as ruptured ovarian cysts. I was in so much pain that I physically could not bring myself to eat or I would get sick. I spent two weeks in the hospital because I had dropped 60 pounds in two months. They wanted to put a feeding tube in me, but I had to fight it and essentially relearn to eat as well as exercise to regain all the muscle I had lost from being sick.
Researchers who have studied hypnosis say more, well-conducted studies are needed to determine if hypnosis really helps smokers kick the habit for good, but add that hypnosis remains a hopeful approach and has many other benefits. However, the best way to quit may be to combine several techniques. Patients often require several different strategies along the way.

Rita is the answer!!!! I had my one session with her on June 9th and have been a non smoker ever since! My advice is to listen to the recordings she sends you. I listen to the 14min sleep one and also in the beginning I listened to one in my car. My career has me driving all over SoCal so that was a little rough but the tapes helped me through it.

Coaching in education is seen as a useful intervention to support students, faculty and administrators in educational organizations.[24] For students, opportunities for coaching include collaborating with fellow students to improve grades and skills, both academic and social; for teachers and administrators, coaching can help with transitions into new roles.[24]

It’s a really tough time for athletes. They would go through a period where they are questioning themselves, their work, and their skills. As a psychologist, I’d like to give them time to digest what’s happened, especially at the Olympic games for which they’ve been training for four or eight years. Then they can come to me and reflect on what’s happened. I’d like to be a mirror so that they can talk and open up. To be a sounding board for the athlete, and to start rebuilding if they are ready to do so.


“I was an avid smoker, smoking about 2 packs per day. I was smelling like a cigarette and thought that I would never be able to stop until I read and hear about this center. It gave me hope and I tried it out. I have never smoked a cigarette again. I also have NOT gained weight. On the contrary, I have lost weight because now I am doing more sports than ever before. Everyone around me comments on how my skin is glowing. I feel FREE and most of all, it showed me that I am not controlled by anything and that I am in control of my choices and my life. I now go out with friends and drink my usual wine or beer and see smokers all around me and it seems to me like smoking is part of another life of mine, one that I already forgot about! THANK YOU GINA! I strongly recommend this method for anyone who has tried to quit alone or thinks they are a slave to cigarettes. It was a GAME CHANGER for me!” – Myrna Domit

If coaching fails to cure a problem in six months, it can become very expensive indeed. Take the case of Tom Davis, the coach who worked with Rob Bernstein, the executive VP of sales at an automotive parts distributor. Let’s assume Davis charged a relatively low per diem of $1,500. Over the four years of his engagement—which ultimately did not solve Bernstein’s problems—he would have picked up at least $45,000 in fees. That sum would have purchased 450 hours with a competent therapist—about ten years’ worth of weekly sessions.
Psychiatrists who’ve studied the Vietnam War are all too familiar with this type of hostile reaction to ineffectual leaders. Lieutenants fresh from ROTC training were hazed, sometimes even killed, by veteran troops who resented what they perceived to be an illegitimate attempt by the “F—ing New Guy” (FNG) to exercise authority. Military psychiatrists soon realized that these FNG lieutenants, clueless about the laws that governed life on the front lines, had been pulling rank in an effort to assert authority. The troopers did not take this well. In their view, the new lieutenants did not stack up to their predecessors, who had learned to let their hair down. To address the FNG syndrome, the military cautioned lieutenants to take it easy until the troopers accepted that they had developed field credentials.
The ultimate aim is for student-athletes to graduate with strong self-regulation skills and be equipped with the necessary mental skills to cope with sport competition, training, and general life challenges. As active members of multi-disciplinary service teams, the sport psychologists collaborate in an interdisciplinary way with coaching, sport science and medical professionals to help student-athletes reach their potential. Research is also carried out in this section which is both applied and relevant to core business.

Today, a sports psychologists can do several things to help athletes with sports and performance. A sports psychologist role is more accepted today as a part of the regular coaching staff for teams and for individual athletes–than 10 years ago. A sports psychologists can do are numerous, but they primarily teach athletes mental game skills to improve their performance and learning.


One of the challenges in the field of coaching is upholding levels of professionalism, standards and ethics.[26] To this end, coaching bodies and organizations have codes of ethics and member standards.[1]:287–312[27] However, because these bodies are not regulated, and because coaches do not need to belong to such a body, ethics and standards are variable in the field.[26][28] In February 2016, the AC and the EMCC launched a "Global Code of Ethics" for the entire industry; individuals, associations, and organizations are invited to become signatories to it.[29][30]:1
Hypnosis is first and foremost a self-accepted journey away from the reality of the moment. Although the trance state is often referred to as if the patient is asleep, nothing could be further from the truth. The patient is fully awake at all times. The hypnotic subject is simply in a heightened, more receptive state of mind. This fact is proven with inductions called open-eye techniques, where the patient keeps his/her eyes open during the hypnotherapy. Full and deep trance is still achievable.
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Americans are snacking more than ever, so making smart snacking choices are key to achieving your weight loss goals. Aim for snacks that satisfy by choosing foods that provide a mix of protein and fiber, stabilizing blood sugar levels and keeping hunger at bay. An apple and almond butter, a plain yogurt with berries, or high-fiber crispbread crackers and hummus can all be smart snacking options. For example, two Wasa Flax Seed crispbread crackers combined with two tablespoons of hummus provide 4 grams of protein and 4 grams of fiber for staying power. For an added boost, add a few teaspoons of hot sauce. Research shows spicy foods may help speed up metabolism and curb appetite.
Still reading. From what I have read so far and what I have been told, this really is the definitive basis and should be in the knowledge base and library of any serious student of this subject. I have read most of the newer important writings and I still am finding this to be quite worthy of my time. If you are on the fence, I recommend waiting for a decent deal and then making the purchase.
Preperformance routines refer to the actions and behaviors athletes use to prepare for a game or performance. This includes pregame routines, warm up routines, and actions an athlete will regularly do, mentally and physically, before they execute the performance. Frequently, these will incorporate other commonly used techniques, such as imagery or self-talk. Examples would be visualizations done by skiers, dribbling by basketball players at the foul line, and preshot routines golfers or baseball players use prior to a shot or pitch.[60] These routines help to develop consistency and predictability for the player. This allows the muscles and mind to develop better motor control.

Performance profiling can provide a rigorous evaluation of psychological characteristics and can be used in conjunction with existing measures of physical ability to provide great insight for players, athletes and coaches. Psychometric assessments can help athletes explore their own unique characteristics, such as self-confidence, motivation, resilience and mental toughness. This greater self-awareness can help athletes to shape their development and can encourage them to take ownership of their performance with a significant impact on focus, drive and achievement.
In 1996, as a result of a three-year research project led by Lindsay B. Yeates, the Australian Hypnotherapists Association[48] (founded in 1949), the oldest hypnotism-oriented professional organization in Australia, instituted a peer-group accreditation system for full-time Australian professional hypnotherapists, the first of its kind in the world, which "accredit[ed] specific individuals on the basis of their actual demonstrated knowledge and clinical performance; instead of approving particular 'courses' or approving particular 'teaching institutions'" (Yeates, 1996, p.iv; 1999, p.xiv).[49] The system was further revised in 1999.[50]
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