Applied sport and exercise psychology involves extending theory and research into the field to educate coaches, athletes, parents, exercisers, fitness professionals, and athletic trainers about the psychological aspects of their sport or activity. A primary goal of professionals in applied sport and exercise psychology is to facilitate optimal involvement, performance, and enjoyment in sport and exercise.
“Each unhealthy current behavior, such as smoking, losing one’s temper, excessive alcohol consumption, or compulsive overeating has a chain of events that laid the foundation for all of our current unhealthy choices. Through the ‘memory chip’ that has been laid down in the subconscious mind, we can trace back the experiences and subconscious decisions we made as children that may be leading us to the behavior that is no longer healthy for us.”
First, you will want to spend some time checking in with your team to see how they feel about the change in strategic direction, and what concerns they may have. How much of the meeting you dedicate to this discussion depends on how well the change has been communicated and received thus far. The conversation will allow you to see who is less comfortable with the change, and where you might need to focus extra energy going forward. It will also allow you to help the group get very clear about what the organizational and team goals are.

Second, students can pursue a doctorate within the Psychology Department’s APA-accredited counseling psychology program and then select sport psychology as their specialization. Students who graduate from the doctoral program will be eligible for licensure as a psychologist and certification as a sport consultant through the Association for Applied Sport Psychology. To learn more about this degree option, click here.

Check for understanding and emotion. Make sure the recipient hears and correctly interprets the intended message. Look at the facial expressions: Does he/she look surprised, shocked, confused, angry, or ambivalent? Invite the recipient to ask clarifying questions or have them paraphrase the message to check for understanding. Also invite them to discuss how they are feeling. You might say, “You look rather surprised. How are you feeling right now? Are you clear on what’s expected? Is there anything else you’d like to discuss?”
Organizations must be in favor of and agree to provide resources to support the executive coaching, and recognize that it requires a long-term investment in order for the coaching and change to succeed. “Executives need follow-on coaching and reinforcement in order to sustain changes in behavior. In addition, professionals’ development should be kept separate from performance because the high level of trust and openness required for development would be compromised if these two essential processes are mixed.”[5]
It’s important to remember that depression, along with severe and chronic mental illnesses such as bipolar disorder and schizophrenia, also affect a person’s physical health. Depression is more than just feeling sad or having negative thoughts. It’s a condition where the chemicals in your brain are imbalanced. Hypnotherapy is a complementary therapy, and it shouldn’t be the only therapy a person uses to enhance their mental health.

Hypnosis is the process of putting people into a highly suggestive trance like state by using various verbal commands and thought processes. There is a huge amount of debate about the amount of influence a hypnotist can have on someone and on exactly what happens to the brain when someone is hypnotized However it is widely accepted that hypnosis cannot make people perform actions that they would not be consciously willing to do. (So all those stage performer hypnotists you may have seen have some serious questions to answer).
This is the ability to plan and maintain one's regular schedule in a way that avoids confusion, conflict and undue stress. Common time management techniques include: (a) teaching how to use a planner, (b) learning about the demands of a task, (c) setting legitimate goals for tasks, (d) understanding the demands of one’s life (managing role conflict), and (e) developing pre–performance routines.
The third element is suggestibility. The person becomes more responsive to suggestions given to him or her. Fourth is what he calls “involuntariness.” That means when you come out of hypnosis, you feel subjectively like you haven't done anything, but that something has been done to you. You may recognize that you're being told to lift you arm, for example, but you feel as if it is being lifted by some external force. Which makes sense, since when I reach for a cigarette, especially when I know I don't need it, I’m being governed by similar subconscious impulses.

Given the relatively free travel of information amongst European practitioners, sport psychology flourished first in Europe, where in 1965, the First World Congress of Sport Psychology met in Rome, Italy. This meeting, attended by some 450 professionals primarily from Europe, Australia, and the Americas, gave rise to the International Society of Sport Psychology (ISSP). The ISSP become a prominent sport psychology organization after the Third World Congress of Sport Psychology in 1973. Additionally, the European Federation of Sport Psychology was founded in 1968.
I'm excited to share what I've learned from amazing leaders, from other inspiring coaches, by applying solid social science, and by making plenty of mistakes. We coaches, too, need a daily dose of Seneca. We can always keep getting better at helping leaders get better. And leaders who want to do even better can make the world even better. So, whether you're coaching leaders formally or informally, or if you want to apply to yourself what's proven to work for senior leaders everywhere, join me in my LinkedIn learning course on executive coaching.
Sports psychologists are hired by athletic teams and schools. A sampling of employers posting on the Association for Applied Sport Psychology website in late 2013 reveals a wide variety of organizations: Western State Colorado University, Bridgewater State University, K-State Athletics, the New York Mets. Perusing postings gives a sense of what top facilities are looking for (http://www.appliedsportpsych.org/resource-center/employment-opportunities).
One increasingly common use of coaching for senior executives focuses on the challenges of managing younger workers, and on helping executives better understand and lead a new generation of employees whose work ethics and values are different, says Stephen Fairley, president of Chicago-based Today's Leadership Coaching and coauthor of Getting Started in Personal and Executive Coaching (Wiley, 2003).
Today, a sports psychologists can do several things to help athletes with sports and performance. A sports psychologist role is more accepted today as a part of the regular coaching staff for teams and for individual athletes–than 10 years ago. A sports psychologists can do are numerous, but they primarily teach athletes mental game skills to improve their performance and learning.
Coleman Griffith worked as an American professor of educational psychology at the University of Illinois where he first performed comprehensive research and applied sport psychology. He performed causal studies on vision and attention of basketball and soccer players, and was interested in their reaction times, muscular tension and relaxation, and mental awareness.[11] Griffith began his work in 1925 studying the psychology of sport at the University of Illinois funded by the Research in Athletics Laboratory.[12] Until the laboratory's closing in 1932, he conducted research and practiced sport psychology in the field. The laboratory was used for the study of sports psychology; where different factors that influence athletic performance and the physiological and psychological requirements of sport competitions were investigated. He then transmitted his findings to coaches, and helped advance the knowledge of psychology and physiology on sports performance. Griffith also published two major works during this time: The Psychology of Coaching (1926) and The Psychology of Athletics (1928). Coleman Griffith was also the first person to describe the job of sports psychologists and talk about the main tasks that they should be capable of carrying out. He mentioned this in his work “Psychology and its relation to athletic competition”, which was published in 1925.[13] One of the tasks was to teach the younger and unskilled coaches the psychological principles that were used by the more successful and experienced coaches. The other task was to adapt psychological knowledge to sport, and the last task was to use the scientific method and the laboratory for the purpose of discovering new facts and principles that can aid other professionals in the domain.
Whether you're new to a leadership role or responsible for supporting a transition, we offer coaching customized to your individual needs and the context of your organization. The process aims to focus on the wider work-related agenda, notably on changes in organizational culture and supporting people in successfully handling their own particular management and leadership challenges.
This coaching is for a minimum of six months up to one year. The focus is to identify and prioritize developmental issues and goals with an action plan. The coach will gather data via a client questionnaire, a 360 degree feedback process, and/or other diagnostic assessments such as Myers-Briggs, Strength Finders, etc. The coach is responsible for working with the executive to determine the plan, its implementation and subsequent follow-up.  The coach also lends support to the client in addressing and focusing on strategic issues of the organization, while simultaneously addressing personal developmental issues.
There is an intense mental toll of reaching—and remaining—at the pinnacle of a sport. “The top six inches of the body matter just as much the rest,” says Matthew Cunliffe, a sports psychologist, who spoke with Quartz about what goes through the minds of elite athletes and how psychologists can help them win. The conversation has been edited and condensed for clarity.
We’ve had the privilege of partnering with the following organizations to significantly impact their performance, culture and bottom-line results. While some of these corporations have directly hired us to work in an executive coaching or training capacity, others represent corporations in which one or more senior executives or partner-level leaders have hired us independently.
Gastrointestinal disorders are another common cause of unexplained weight loss – in fact they are the most common non-cancerous cause of idiopathic weight loss.[citation needed] Possible gastrointestinal etiologies of unexplained weight loss include: celiac disease, peptic ulcer disease, inflammatory bowel disease (crohn's disease and ulcerative colitis), pancreatitis, gastritis, diarrhea and many other GI conditions.

I have a BSc. in Human Kinetics and a Master’s of Arts in Human Kinetics concentrated in Sport Psychology, which I completed over 10 years after earning my BSc. In those 10 years, I competed for Canada on the World Beach Volleyball Tour. Having been a lifelong competitive athlete, I discovered first-hand the need to train the mind alongside the body. My national team coach once said to me “Kara, you make the hard stuff look easy and the easy stuff look hard,” and it was true. The easier it was, the more time I had to think about it.
Bush has difficulty adhering to his physical therapy regimen after a sports injury; Dr. Banks is able to help him with motivation and consistency in maintaining these appointments and exercises. Bush is also experiencing pain from his injury, and Dr. Banks is able to teach him mental exercises like meditation that will help relieve some of the pain.
Your hypnotherapist will begin your first session by asking questions about your medical history and the issue that brought you in. He will likely give you an explanation of hypnosis and how it works, and then will guide you into your first trance. The therapist will also probably teach you some self-hypnosis techniques, so you can reinforce the hypnotherapy on your own. Hypnotherapy sessions typically last about an hour.
Sports psychology is a combination of several disciplines within psychology and sports science. Aspiring graduates can take various pathways in their education as well as in their career. Employment opportunities in sports psychology may involve counseling/therapy, teaching, coaching, research, and others. While a bachelor's degree in sports psychology (or a double major in psychology and a sports-related subject) may open some employment opportunities, most entry-level and higher jobs in this field require a graduate degree.
Whether you're new to a leadership role or responsible for supporting a transition, we offer coaching customized to your individual needs and the context of your organization. The process aims to focus on the wider work-related agenda, notably on changes in organizational culture and supporting people in successfully handling their own particular management and leadership challenges.
Sports psychology can be offered as a concentration within a counseling or clinical psychology program. A student in an applied branch of psychology will have coursework in biological, cognitive-affective, and social bases of behavior. The program will also provide a foundation in understanding and treating psychological disturbances, utilizing psychology methodologies, and adhering to professional standards. In addition, a sport psychology program typically includes coursework in the physiological or biomechanical bases of sport.
I was skeptical at first like most. I smoked for 21 years 1 pack a day. The idea of quitting alway terrified me, I basically had given up all hope I would ever be able to quit and just excepted my fate a life time smoker. I can not believe how this has changed my life. It made it almost pain free to quit . I am 1 month in as a non smoker and barely think of cigarettes unless I see someone with them and even then I have no desire. Rita is magical. I tried everything, and nothing worked till this. I think you do need to really want to quit though. So make sure your in a good head space but I'm confident it will work for you too. Rita gave me my life back and I've jogged for the first time in over 20 years. Can't recommend her enough this is the real thing I assure you !

The history of sport psychology began back in the late 19th century, with Norman Triplett. Triplett was a psychology professor at Indiana University during this time, and he conducted research on cyclists. The results of his research showed that the cyclists in his experiments typically performed better when they were riding with others in a group, compared to when they were riding alone. In 1920, the first sport psychology laboratory was founded by Carl Diem in Germany. Coleman Griffith, who worked with athletes from the Chicago Cubs, soon followed suit and founded the first sport psychology laboratory in the United States. It wasn't until 1987, though, that the American Psychological Association created the sport psychology division, Division 47.
Sports psychologists are hired by athletic teams and schools. A sampling of employers posting on the Association for Applied Sport Psychology website in late 2013 reveals a wide variety of organizations: Western State Colorado University, Bridgewater State University, K-State Athletics, the New York Mets. Perusing postings gives a sense of what top facilities are looking for (http://www.appliedsportpsych.org/resource-center/employment-opportunities).
Upon receiving your graduate degree, you will see there are a lot of options for you as far as jobs. These include being a faculty member at university where you would teach and conduct research. You could work at a hospital, physical rehabilitation center, or gym. There are job possibilities with the military, given their concern with keeping troops mentally fit for battle. Finally, you might decide to open your own practice, where you can work with individual athletes and/or teams. Your private practice might even lead to working with individuals you might not typically think of as athletes. This could include dancers, or even those in the business world who may be dealing with high-pressure jobs. As far as what you will earn in a job, collegeatlas.com lists the mean salary for a sports psychologist at $57,000. However, I have seen higher estimates when reading various Internet sites about sports psychology.
These apps and downloads can provide a great introduction to hypnosis and do have some anecdotal evidence suggesting a level of success. However they have been cited by hypnotherapists as being less compared successful to in person sessions. They widely state that the prerecorded hypnosis downloads cannot be tailored to your specific needs and cannot adapt to your reactions to the therapy while the session is in progress.

Practice in the field of applied sport and exercise psychology usually involves a combination of individual and group consulting or counseling depending on the style of the professional conducting the intervention and the needs of the client.  Although there are many specific concepts within applied sport and exercise psychology (e.g., goal setting, concentration, motivation, relaxation, imagery), the general goal is to teach mental skills necessary to perform consistently in training and competition, increase adherence to exercise programs, and to help individuals realize their potential.


I found Rita accidentally on Yelp. I tried to do the hypnosis before, but first thing I did after I left the hypnotist- smoke a cigarette. After reading the reviews about Rita, I decided to try again. Today is three month and five days since I saw Rita and I didn't  smoke one cigarette since. For me it was extremely easy, I left the office after the session with Rita and I didn't want to smoke any more. I have been in a lot of stress lately, and I still didn't smoke! Amazing! This is absolutely real! If you want to stop smoking - go to see Rita.
There are many ways to help executives grow as leaders. High-level training, mentoring, reading, job rotation and special assignments are just a few. The most overlooked alternative is attention from the individual's own manager. As coaching has become more fashionable, I've seen too many managers abdicate their own coaching responsibilities, turning a struggling executive over to a professional. Sometimes the problem is beyond what the manager can handle. But often managers hand off executives because they'd rather not deal with messy people stuff.
A commonly overlooked obstacle to eating better (and losing weight) is sleep. While sleep needs vary, according to the National Sleep Foundation, adults require seven to nine hours a night. Unfortunately, two-thirds of people report experiencing sleep problems at least a few nights a week, with women more prone to sleep problems than men. A review study that looked at 36 studies on sleep and weight gain found short sleep duration was independently linked to weight gain. Studies show the fewer minutes you spend asleep, the more likely you are to feel hungrier and make poor food choices the next day. Make sure you’re getting enough Zzzzs to reap the rewards of your weight loss efforts.
"In counseling, the first step can be the hardest. I'm EMDR certified so my primary focus is abuse/trauma or anxiety. If you're struggling with anxiety, trauma, PTSD, abuse, domestic violence, depression, stress, dating, or career; I can help! I'm an expert in LISTENING with a specialty in HOPE. I will listen and guide you to find your courage to overcome the past and face the challenges ahead. Together we will discover your healing power to change by building on your strengths, increasing your self-confidence, and empowering yourself to move forward."

While executives can hire their own coaches (usually CEOs or business owners), it’s more common for companies (often Human Resources) to recommend a coach to an executive as a part of an executive development program. The coachee could be newly promoted (transition coaching), be facing a number of challenges (usually involving people relationships), or is being groomed for larger roles. And yes, coaches are still hired to correct behavioral problems and help leaders resolve interpersonal conflicts.

Hypnotherapists say they facilitate this process, just without the sleep part. More or less. Again, for every positive study you read about hypnosis, there are be numerous, often conflicting other accounts. In a 2000 study for the International Journal of Clinical and Experimental Hypnosis, Joseph P. Green and Steven Jay Lynn reviewed 56 studies on the results of hypnosis on smoking cessation. While it was shown to generally be a better option than no treatment at all, many of the studies combined hypnosis with other therapeutic methods, making it difficult to isolate its effects.


Professionals in this area may also counsel other facilitators of youth sports, including coaches and parents, to help build a positive support system around child players and teams. Sports psychologists may use psychometric testing to assess issues, as well as psychotherapeutic anxiety-reduction and stress-management techniques to treat young clients.
To investigate the effectiveness of cognitive hypnotherapy (CH), hypnosis combined with cognitive-behavioral therapy (CBT), on depression, 84 depressives were randomly assigned to 16 weeks of treatment of either CH or CBT alone. At the end of treatment, patients from both groups significantly improved compared to baseline scores. However, the CH group produced significantly larger changes in Beck Depression Inventory, Beck Anxiety Inventory, and Beck Hopelessness Scale. Effect size calculations showed that the CH group produced 6%, 5%, and 8% greater reduction in depression, anxiety, and hopelessness, respectively, over and above the CBT group. The effect size was maintained at 6-month and 12-month follow-ups. This study represents the first controlled comparison of hypnotherapy with a well-established psychotherapy for depression, meeting the APA criteria for a "probably efficacious" treatment for depression.
McGrail believes that the approach Margaret took should work for most people: “It uses the power of the mind to change the behavior, and it is the mind that creates the addiction to smoking 10, 20, or 30 cigarettes a day. In hypnosis, we’re using that same power, much like a computer, to make those changes.” McGrail finds out what he needs to know about the person’s relationship with tobacco: history, triggers, and motivations for stopping. “The suggestions I give while I verbally guide them through their program make them start thinking about smoking as something they don’t want — or have — to do,” he explains. Instead, they can choose appropriate outlets for the energy they once devoted to smoking. For example, Jonathan, a 34-year-old database manager from Atlanta who’d smoked for 16 years when he decided to quit with the help of a $1.99 app on his iPhone, washed his clothes — even when they were clean — instead of lighting up. He also performed breathing exercises when he was tempted. A little silly, sure, but infinitely better for him than a pack of Parliaments.
One of the challenges in the field of coaching is upholding levels of professionalism, standards and ethics.[26] To this end, coaching bodies and organizations have codes of ethics and member standards.[1]:287–312[27] However, because these bodies are not regulated, and because coaches do not need to belong to such a body, ethics and standards are variable in the field.[26][28] In February 2016, the AC and the EMCC launched a "Global Code of Ethics" for the entire industry; individuals, associations, and organizations are invited to become signatories to it.[29][30]:1
“We brought Performance Consultants International in to Mubadala to help us launch and deliver an Executive Coaching programme to the top tiers of our organization. We maintained constant contact throughout the set-up phase. We had a true partnership with Performance Consultants who helped us every step of the way, from concept to launch to implementation and ongoing tracking. The launch event wildly exceeded expectations and the ongoing support I needed was always there. I wouldn’t hesitate in recommending them for an Executive Coaching framework in any ambitious organization”
That's in part because there isn't enough data. While some studies have shown positive results, they differ too much for anyone to draw a solid conclusion. Few studies that have been done over the years met HHS’s inclusion criteria, owing in part to the vast array of methodologies used. “There was no common or standard intervention technique to analyze,” the guidelines read. “Moreover, an independent review of nine hypnotherapy trials by the Cochrane Group found insufficient evidence to support hypnosis as a treatment for smoking cessation.”
Sports psychology began with research on sports performance with psychologist and researchers Norman Triplett (cyclists are speedier in competition than when they ride solo) and Walter Miles (studied reaction time of football players to increase their reaction time after the ball hike). The person who was considered the first sports psychologist was Coleman Griffith. Today, most professional teams employ sports psychologists to assist players with mental health, performance, and well-being.
One of Google’s earliest executives, Chade-Meng Tan, teaches a popular course for Google employees that helps build such qualities. It’s demonstrated positive benefits for success and wellbeing. And much research confirms that self-examination is critical for leaders’ positive development. For example, Scott Keller, a director at McKinsey & Company, described the importance of overcoming self-interest and delusion in the Harvard Business Review. He emphasized the need for openness to personal growth and development, because “deep down, (leaders) do not believe that it is they who need to change...” and that “the real bottleneck...is knowing what to change at a personal level.” Self-awareness also expands the capacity to know what not to pursue, not just what to go after, as Greg McKeown, CEO of THIS, Inc., described regarding what he learned from an Apple executive.

The least intrusive weight loss methods, and those most often recommended, are adjustments to eating patterns and increased physical activity, generally in the form of exercise. The World Health Organization recommended that people combine a reduction of processed foods high in saturated fats, sugar and salt[10] and caloric content of the diet with an increase in physical activity.[11]
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In the UK, up to 5% of the general population is underweight, but more than 10% of those with lung or gastrointestinal diseases and who have recently had surgery.[29] According to data in the UK using the Malnutrition Universal Screening Tool ('MUST'), which incorporates unintentional weight loss, more than 10% of the population over the age of 65 is at risk of malnutrition.[29] A high proportion (10-60%) of hospital patients are also at risk, along with a similar proportion in care homes.[29]

Executive Coaching is one of the fastest-growing fields of management consulting in America. SMU's Certificate Program in Executive Coaching provides students with a comprehensive, classroom-based, learning experience that gradually builds on skills and knowledge throughout the program of study. In doing so, the CPEC provides students with the theoretical grounding and applied practice needed to enter the field of executive coaching as a consultant or internal practitioner.


“We offer internal coaching for employees going through the Emerging Leader Program,” said Jill Clark, group vice president of talent management at JDA Software Inc. “[It’s] a combination of internal and external coaching for VP-level executives going through the Fearless Leader Program; and external coaches for executive-level folks who want to be more effective.”

During the next year, Nelson suggested a number of personnel changes. Since those came with the CEO’s backing, the HR director accepted them, no questions asked. Because she was afraid to buck the CEO’s handpicked adviser, the personnel director also said nothing about the problems that ensued. These stemmed from Nelson’s exclusive reliance on his profiling system. For example, in recommending the promotion of one East Coast store manager to regional director of West Coast sales, Nelson ignored the man’s unfamiliarity with the region and the people he was appointed to manage. Not surprisingly, that move—and many of Nelson’s other ill-conceived selections—bombed. To compound the problem, word of Nelson’s status and his often horrific recommendations circulated through the company like wildfire, leading many people to both fear and resent his undue influence over Garvin. The negative emotions Nelson generated were so intense that underperforming, newly promoted managers became the targets of an undeclared, but uniformly embraced, pattern of passive-aggressive behavior by the rank and file. Such behaviors ranged from not attending meetings to botching orders to failing to stock goods in a timely manner.
Organizations must be in favor of and agree to provide resources to support the executive coaching, and recognize that it requires a long-term investment in order for the coaching and change to succeed. “Executives need follow-on coaching and reinforcement in order to sustain changes in behavior. In addition, professionals’ development should be kept separate from performance because the high level of trust and openness required for development would be compromised if these two essential processes are mixed.”[5]
A combination of physical education and psychology is essential for starting a sport psychology career. Some colleges and universities might offer sport psychology bachelor degree programs, which includes a blend of psychology courses and physical education courses. A sport psychology career, however, can also usually be started with a bachelor's degree in general psychology. A few aspiring sport psychologists, however, may even be able to begin their careers with a bachelor's degree in physical education.
Learn From Your Personal Time-Line: Describe key turning points in both your career and personal life, with an eye to what shaped your values, attitudes and behavior; how your career decisions and experiences have affected your personal development. Identify the consequences, both positive and negative. What does this knowledge point you towards, in terms of reclaiming and growing dormant or neglected parts of yourself?
As Martens argued for applied methods in sport psychology research, the increasing emergence of practitioners of sport psychology (including sport psychology consultants who taught sport psychology skills and principles to athletes and coaches, and clinical and counseling psychologists who provided counseling and therapy to athletes) brought into focus two key questions and a debate which continues to the present day: under what category does the discipline of sport psychology fall?, and who governs the accepted practices for sport psychology? Is sport psychology a branch of kinesiology or sport and exercise science (like exercise physiology and athletic training)? Is it a branch of psychology or counseling? Or is it an independent discipline?
The least intrusive weight loss methods, and those most often recommended, are adjustments to eating patterns and increased physical activity, generally in the form of exercise. The World Health Organization recommended that people combine a reduction of processed foods high in saturated fats, sugar and salt[10] and caloric content of the diet with an increase in physical activity.[11]
Three months today! Woo-hoo! After 12 years of being off cigarettes, I started smoking again. Ugh. Such a bummer. And I didn't think I had another quit in me. I did everything I could to stop on my own and wasn't able to sustain more than a day or two. I finally had enough and found Rita on Yelp. I had one hypnotherapy sessions and left her office a non-smoker. These past 3 months have been relatively easy and calm. Sure, every now and again I think I want "just one," but a) one's too many and a 1000 is not enough, and b) I am a non-smoker! I'm so so grateful. Thank you, Rita - Regina Lark

So did it work? As it is for hypnosis in general, the jury is still out. I left the session feeling noticeably different. I sat in my car outside for a half hour and did not smoke. I went to dinner nearby and sat, and had a drink, and did not smoke. Eventually I caved in to the craving, but I didn't like it. I'm still smoking, I just don't enjoy them anywhere near as much as I used to anymore.
The book gives examples of induction methods, including what is now called the classic "Dave Elman Induction", as well as the use of hypnosis in dozens of physical and mental conditions. Since these uses are reserved today only for licensed professionals, and since licensed professionals usually shy away from or shun anything that is not considered mainstream, hypnosis is most often used today for behavior modification issues, such as weight loss or smoking cessation.
These apps and downloads can provide a great introduction to hypnosis and do have some anecdotal evidence suggesting a level of success. However they have been cited by hypnotherapists as being less compared successful to in person sessions. They widely state that the prerecorded hypnosis downloads cannot be tailored to your specific needs and cannot adapt to your reactions to the therapy while the session is in progress.
People come to coaching for several reasons: They could be “stuck” and can’t think of what else to do in order to move the organization forward; there may not be anyone at their level that they can have confidential conversations with, or they believe if they were to change/improve something within themselves, the greater organization would benefit. Maybe they are ready to do something different but are not sure what that “something” is. Perhaps they are looking for change, a different perspective, or have important goals to reach.  Executive or “business” coaching focuses on helping individuals go from where they are, to where they want themselves and their company to be.
So did it work? As it is for hypnosis in general, the jury is still out. I left the session feeling noticeably different. I sat in my car outside for a half hour and did not smoke. I went to dinner nearby and sat, and had a drink, and did not smoke. Eventually I caved in to the craving, but I didn't like it. I'm still smoking, I just don't enjoy them anywhere near as much as I used to anymore.
Hypnosis for weight loss or to quit addictive behaviors like smoking or drinking, is how most people think of hypnosis. While people do often seek hypnosis therapy for these reasons, there are other reasons too. People may see a hypnotherapist before and during childbirth or to increase self-esteem. It can also be used to deal with chronic pain, insomnia, anxiety, or treat irritable bowel syndrome.
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