In both individual athletes and group therapy applications, performance enhancement strategy is one of the primary concerns addressed by sports psychologists during treatment. Qualified sports psychologists may provide counseling services to athletes, coaches, trainers and parents, offering methods of optimizing mental response to team sports and athletic activity.
Three months today! Woo-hoo! After 12 years of being off cigarettes, I started smoking again. Ugh. Such a bummer. And I didn't think I had  another quit in me. I did everything I could to stop on my own and wasn't able to sustain more than a day or two. I finally had enough and found Rita on Yelp. I had one hypnotherapy sessions and left her office a non-smoker. These past 3 months have been relatively easy and calm.   Sure, every now and again I think I want "just one," but a) one's too many and a 1000 is not enough, and b) I am a non-smoker!
The answer is simple: Executive coaches offer seemingly quick and easy solutions. CEOs tell me that what they fear most about psychotherapy is not the cost in dollars but the cost in time. A coaching engagement typically lasts no more than six months. Psychotherapy, by contrast, is seen as a long-term treatment; people joke that it takes six months for therapist and patient just to say hello. What’s more, therapy requires a greater time commitment than the standard 50-minute sessions; it also involves travel to and from the therapist’s office, taking even more time away from work.

Since the mid-1990s, coaching professional associations such as the Association for Coaching (AC), the European Mentoring and Coaching Council (EMCC), the International Association of Coaching (IAC), and the International Coach Federation (ICF) have worked towards developing training standards.[1]:287–312[26] Psychologist Jonathan Passmore noted in 2016:[1]:3


Performance Consultants specializes in evaluating the impact of coaching engagements and estimating the return on investment (ROI). We use our in-house coaching evaluation tool, Coaching for Performance ROI, to measure the baseline at the outset of the coaching relationship and the growth and development that has occurred during the coaching sessions. Depending on the position of the coachee within the organization, it is possible to trace the impact to the bottom line – see the easyJet Case Study for example. Please note that the confidentiality of the coaching is not compromised through this method.
There are a few other important points to make about getting a graduate degree in sports psychology or a related Psychology area. First, every graduate program has unique requirements. Before you jump into applying to a program make sure you have done your homework and thoroughly checked out the program. Second, if you plan on getting a doctoral degree it is likely the case that you will be required to complete a one-year internship where you will get additional training in an applied setting. For more info about a graduate degree in sports psychology go to careersinpsych.com. Third, it is always to your benefit to stick with graduate programs that are accredited by the American Psychological Association. For example, certain jobs require that you were trained at an accredited school. Fourth, it is to your benefit to be certified as a sports psychologist by the Association for Applied Sport Psychology. Fifth, if you complete a counseling or clinical program you will almost surely apply for licensure. You will need to meet your state’s educational and training requirements and passed a comprehensive exam. Being licensed is very important, not only to be able to work with clients and be employed in various position, but also because only when you are licensed can you legally call yourself a “psychologist”. 
As our culture changes, so will the delivery methods of coaches to clientele. The days of in-person coaching are dwindling. Webinars, online training, and digital coaching delivery methods for clients will become the norm. Professionals will want coaching that is easily accessible and fits into their schedule. Be prepared to diversify in order to remain valuable and relevant. - Erin Urban, UPPSolutions, LLC
Some therapists use hypnosis to recover possibly repressed memories they believe are linked to the person's mental disorder. However, the quality and reliability of information recalled by the patient under hypnosis is not always reliable. Additionally, hypnosis can pose a risk of creating false memories -- usually as a result of unintended suggestions or the asking of leading questions by the therapist. For these reasons, hypnosis is no longer considered a common or mainstream part of most forms of psychotherapy. Also, the use of hypnosis for certain mental disorders in which patients may be highly susceptible to suggestion, such as dissociative disorders, remains especially controversial.
The issue is threefold. First, many executive coaches, especially those who draw their inspiration from sports, sell themselves as purveyors of simple answers and quick results. Second, even coaches who accept that an executive’s problems may require time to address still tend to rely solely on behavioral solutions. Finally, executive coaches unschooled in the dynamics of psychotherapy often exploit the powerful hold they develop over their clients. Sadly, misguided coaching ignores—and even creates—deep-rooted psychological problems that often only psychotherapy can fix.
Coaching often sparks a higher degree of commitment to improve in the areas identified for development and helps you execute on strategy. Leaders and teams, when optimized through executive or cadre coaching, helps the most senior leaders in your firm maintain alignment with strategy. Because our coaches are aligned with your strategic needs, they can coach to the needs of the individual and your organization.
Your hypnotherapist will begin your first session by asking questions about your medical history and the issue that brought you in. He will likely give you an explanation of hypnosis and how it works, and then will guide you into your first trance. The therapist will also probably teach you some self-hypnosis techniques, so you can reinforce the hypnotherapy on your own. Hypnotherapy sessions typically last about an hour.
“We brought Performance Consultants International in to Mubadala to help us launch and deliver an Executive Coaching programme to the top tiers of our organization. We maintained constant contact throughout the set-up phase. We had a true partnership with Performance Consultants who helped us every step of the way, from concept to launch to implementation and ongoing tracking. The launch event wildly exceeded expectations and the ongoing support I needed was always there. I wouldn’t hesitate in recommending them for an Executive Coaching framework in any ambitious organization”
Since hypnotherapy is an adjunct form of therapy, used along with other forms of psychological or medical treatment, there are many applications. Hypnotherapy can be used to treat anxiety, phobias, substance abuse including tobacco, sexual dysfunction, undesirable spontaneous behaviors, and bad habits. It can be used to help improve sleep, learning disorders, communication, and relationship issues. Hypnotherapy can aid in pain management and help resolve medical conditions such as digestive disorders, skin issues, and gastrointestinal side effects of pregnancy and chemotherapy. It can also be used by dentists to help patients control their fears or to treat teeth grinding and other oral conditions.
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