I loved this book and am reading through it a second time so I can take notes. Elman shares his wisdom and advice for everything from somnambulism to the Elsdaile state. He also offers a chapter each on common health problems, ranging from allergies to phobias to sleep problems. It's funny to read a book written in the 60s, because you can see how far we've come as far as queer and women's liberation. Totally great book!
We have created the two-year part-time Ashridge Masters in Executive Coaching in response to the emergence of executive coaching as an established and distinct profession within the international field of individual and organizational development. Our aim is to raise the standard of coaching both professionally and ethically. The program draws on theories from complexity science, sociology and psychology to come to a distinct understanding of organizations and hence the role of both coaches and clients.
Three months today! Woo-hoo! After 12 years of being off cigarettes, I started smoking again. Ugh. Such a bummer. And I didn't think I had  another quit in me. I did everything I could to stop on my own and wasn't able to sustain more than a day or two. I finally had enough and found Rita on Yelp. I had one hypnotherapy sessions and left her office a non-smoker. These past 3 months have been relatively easy and calm.   Sure, every now and again I think I want "just one," but a) one's too many and a 1000 is not enough, and b) I am a non-smoker!
Motivation: A major subject within sports psychology, the study of motivation looks at both extrinsic and intrinsic motivators. Extrinsic motivators are external rewards, such as trophies, money, medals or social recognition. Intrinsic motivators arise from within, such as a personal desire to win or the sense of pride that comes from performing a skill.
Many times, an executive team will have an off-site conference where the company’s strategic plan is discussed, vision & values are established, and/or team goals are determined. As a result of this different team process, individuals make a “commitment” to change in order to help the organization move forward or to the next level. In other words, if change is to happen, everyone has to commit to doing something differently than they have done previously. Individual executive coaching then follows the off-site meeting for six to twelve months to ensure the team objectives are being met and remain in focus. The above description of Executive Coaching would apply. Quarterly “check-ins” with the team are held to validate progress and ensure main priorities are still correct.
Some sport psychologists might also work closely with once enthusiastic athletes that have suffered injuries as well. Depending on the severity of the injury, a sport psychologist may attempt to help a recovering athlete segue back into his career with as little stress as possible. Some athletes don't have this choice, however, and they may need the help of a sport psychologist to help them deal with the fact that they may not be able to play their sport with as much talent and drive as they had at one time.

Health coaching is becoming recognized as a new way to help individuals "manage" their illnesses and conditions, especially those of a chronic nature.[21] The coach will use special techniques, personal experience, expertise and encouragement to assist the coachee in bringing his/her behavioral changes about, while aiming for lowered health risks and decreased healthcare costs.[22] The National Society of Health Coaches (NSHC) has differentiated the term health coach from wellness coach.[22] According to the NSHC, health coaches are qualified "to guide those with acute or chronic conditions and/or moderate to high health risk", and wellness coaches provide guidance and inspiration "to otherwise 'healthy' individuals who desire to maintain or improve their overall general health status".[22]
In 1974, Theodore X. Barber and his colleagues published a review of the research which argued, following the earlier social psychology of Theodore R. Sarbin, that hypnotism was better understood not as a "special state" but as the result of normal psychological variables, such as active imagination, expectation, appropriate attitudes, and motivation.[16] Barber introduced the term "cognitive-behavioral" to describe the nonstate theory of hypnotism, and discussed its application to behavior therapy.
In a hypnotherapy session, after identifying client goals for the session and reviewing how the session will proceed, the practitioner will use guided imagery and soothing speech to help the person to feel relaxed and safe. When the recipient of hypnosis has achieved a more receptive state, the practitioner will provide suggestions that could help the person reach his or her goals. The person in the trancelike state remains aware and is usually able to return to a more alert state independently once the session is over. Some people find that just one hypnotherapy session is sufficient, and others may attend several sessions.
Hypnosis is a powerful tool to help clients overcome challenging issues such as anxiety, phobias, pain management, hot flashes and more. Hypnosis is also a way to help let go of addictions like smoking, overeating and gambling. In and of itself, hypnosis is not a therapy, but it can be used in conjunction with therapy to empower and encourage the person receiving it to make positive change. Some people are more susceptible to hypnosis and will benefit more from hypnotherapy than others.

Some exercise and sport psychology professionals are also licensed psychologists, who are doctorally trained individuals who have met their state's educational and training requirements and passed a comprehensive exam. These psychologists undergo specialized postdoctoral training in how to optimize athletes' performance and well-being. Only licensed psychologists may call themselves psychologists. 


I've been a smoker for 45+ years, tried quiting with the patch, Chantix, other hypnotist with zero… I've been a smoker for 45+ years, tried quiting with the patch, Chantix, other hypnotist with zero results. One afternoon with Rita and my wife, my mother-in-law and myself have all been non-smokers for six months today!  Best money I have ever spent.  I AM A NON-SMOKER AND WILL BE A NON-SMOKER FOR THE REST OF MY LIFE!  Thank you Rita! Read more


Asking insightful questions to help people achieve their goals will always be central to good coaching. However, it is insufficient. We will see more operators with deep industry or leadership experience serve as coaches. The demand for "been there, seen that, done that" coaches will continue to rise, as they are better positioned to help leaders look around the corners. - Shoma Chatterjee, ghSMART

Hypnotherapy is guided hypnosis, or a trance-like state of focus and concentration achieved with the help of a clinical hypnotherapist. This trance-like state is similar to being completely absorbed in a book, movie, music, or even one's own thoughts or meditations. In this state, clients can turn their attention completely inward to find and utilize the natural resources deep within themselves that can help them make changes or regain control in certain areas of their life.
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