The third element is suggestibility. The person becomes more responsive to suggestions given to him or her. Fourth is what he calls “involuntariness.” That means when you come out of hypnosis, you feel subjectively like you haven't done anything, but that something has been done to you. You may recognize that you're being told to lift you arm, for example, but you feel as if it is being lifted by some external force. Which makes sense, since when I reach for a cigarette, especially when I know I don't need it, I’m being governed by similar subconscious impulses.
Food journaling may not sound sexy, but time and time again research proves that it works. In fact, according to a study from Kaiser Permanente's Center for Health Research, keeping a food diary can double a person's weight loss. “Without this tool, many people forget the snacks and bites taken while standing, preparing food for others or munching in the car. Over time these unrecognized snacks can lead to several extra pounds gained per year,” says Gueron. If you’re not the pad and paper type, Ansel recommends keeping a running journal on your smartphone or trying an app like MyFitness Pal or Lose It.

McGrail believes that the approach Margaret took should work for most people: “It uses the power of the mind to change the behavior, and it is the mind that creates the addiction to smoking 10, 20, or 30 cigarettes a day. In hypnosis, we’re using that same power, much like a computer, to make those changes.” McGrail finds out what he needs to know about the person’s relationship with tobacco: history, triggers, and motivations for stopping. “The suggestions I give while I verbally guide them through their program make them start thinking about smoking as something they don’t want — or have — to do,” he explains. Instead, they can choose appropriate outlets for the energy they once devoted to smoking. For example, Jonathan, a 34-year-old database manager from Atlanta who’d smoked for 16 years when he decided to quit with the help of a $1.99 app on his iPhone, washed his clothes — even when they were clean — instead of lighting up. He also performed breathing exercises when he was tempted. A little silly, sure, but infinitely better for him than a pack of Parliaments.
Although there are different techniques, clinical hypnotherapy is generally performed in a calm, therapeutic environment. The therapist will guide you into a relaxed, focused state and ask you to think about experiences and situations in positive ways that can help you change the way you think and behave. Unlike some dramatic portrayals of hypnosis in movies, books, or on stage, you will not be unconscious, asleep, or in any way out of control of yourself. You will hear the therapist’s suggestions, but it is up to you to decide whether or not to act on them.
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