In 2003, the American Psychological Association (APA) officially recognized sports psychology as a specialized area, or proficiency, in psychology, with the goal of providing uniformity to the development and practice of sports psychology. Several key elements were identified, including the specific knowledge needed in order to be considered specialized in sports psychology; the groups of people that would benefit from this specialty; and the problems or issues addressed through its practice.
Self-talk refers to the thoughts and words athletes and performers say to themselves, usually in their minds. Self-talk phrases (or cues) are used to direct attention towards a particular thing in order to improve focus or are used alongside other techniques to facilitate their effectiveness.[61] For example, a softball player may think "release point" when at bat to direct her attention to the point where the pitcher releases the ball, while a golfer may say "smooth stroke" before putting to stay relaxed. Research suggests either positive or negative self-talk may improve performance, suggesting the effectiveness of self-talk phrases depends on how the phrase is interpreted by the individual.[62] However, the use of positive self-talk is considered to be more efficacious[63] and is consistent with the associative network theory of Gordon Bower[64] and the self-efficacy tenet within the broader Social Cognitive Theory of Albert Bandura.[65][66] The use of words in sport has been widely utilized. The ability to bombard the unconscious mind with one single positive phrase, is one of the most effective and easy to use psychological skills available to any athlete.
It is pertinent to mention that the practice of applied sport psychology is not legally restricted to individuals who possess one type of certification or licensure. The subject of "what exactly constitutes applied sport psychology and who can practice it?" has been debated amongst sport psychology professionals, and as of 2011, still lacks formal legal resolution in the United States. For instance, some question the ability of professionals who possess only sport science or kinesiology training to practice "psychology" with clients, while others counter that clinical and counseling psychologists without training in sport science do not have the professional competency to work with athletes. However, this debate should not overshadow the reality that many professionals express the desire to work together to promote best practices among all practitioners, regardless of training or academic background.
Practice in the field of applied sport and exercise psychology usually involves a combination of individual and group consulting or counseling depending on the style of the professional conducting the intervention and the needs of the client.  Although there are many specific concepts within applied sport and exercise psychology (e.g., goal setting, concentration, motivation, relaxation, imagery), the general goal is to teach mental skills necessary to perform consistently in training and competition, increase adherence to exercise programs, and to help individuals realize their potential.

In FY2009, DAU launched an initiative to train and qualify a cadre of experienced acquisition practitioners to serve as executive coaches. Using a refined, proven coaching model/process, we’ve continued to train and qualify 58 internal coaches, who have engaged over 360 defense acquisition workforce (DAW) leaders and received great results and feedback. To complement this one-on-one and team coaching, our leadership development courses, including our Leader as Coach course, have reached over 5,500 leaders and supervisors. These collective efforts emphasize the responsibilities of each leader to develop, coach, and mentor members of their workforce, while creating a long-term culture change, future business successes, and a learning enterprise.
Imagery (or motor imagery) can be defined as using multiple senses to create or recreate experiences in one's mind.[56] Additionally, the more vivid images are, the more likely they are to be interpreted by the brain as identical to the actual event, which increases the effectiveness of mental practice with imagery.[57] Good imagery, therefore, attempts to create as lifelike an image as possible through the use of multiple senses (e.g., sight, smell, kinesthetic), proper timing, perspective, and accurate portrayal of the task.[58] Both anecdotal evidence from athletes and research findings suggest imagery is an effective tool to enhance performance and psychological states relevant to performance (e.g., confidence).[59] This is a concept commonly used by coaches and athletes the day before an event.
There are a few other important points to make about getting a graduate degree in sports psychology or a related Psychology area. First, every graduate program has unique requirements. Before you jump into applying to a program make sure you have done your homework and thoroughly checked out the program. Second, if you plan on getting a doctoral degree it is likely the case that you will be required to complete a one-year internship where you will get additional training in an applied setting. For more info about a graduate degree in sports psychology go to careersinpsych.com. Third, it is always to your benefit to stick with graduate programs that are accredited by the American Psychological Association. For example, certain jobs require that you were trained at an accredited school. Fourth, it is to your benefit to be certified as a sports psychologist by the Association for Applied Sport Psychology. Fifth, if you complete a counseling or clinical program you will almost surely apply for licensure. You will need to meet your state’s educational and training requirements and passed a comprehensive exam. Being licensed is very important, not only to be able to work with clients and be employed in various position, but also because only when you are licensed can you legally call yourself a “psychologist”. 
Today, a sports psychologists can do several things to help athletes with sports and performance. A sports psychologist role is more accepted today as a part of the regular coaching staff for teams and for individual athletes–than 10 years ago. A sports psychologists can do are numerous, but they primarily teach athletes mental game skills to improve their performance and learning.
Hypnosis is not a psychotherapeutic treatment or a form of psychotherapy, but rather a tool or procedure that helps facilitate various types of therapies and medical or psychological treatments. Only trained health care providers certified in clinical hypnosis can decide, with their patient, if hypnosis should be used along with other treatments. As with psychotherapy, the length of hypnosis treatment varies, depending on the complexity of the problem.
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