Goal setting is the process of systematically planning ways to achieve specific accomplishments within a certain amount of time.[50] Research suggests that goals should be specific, measurable, difficult but attainable, time-based, written down, and a combination of short-term and long-term goals.[51][52] A meta-analysis of goal setting in sport suggests that when compared to setting no goals or "do your best" goals, setting the above types of goals is an effective method for improving performance.[53] According to Dr. Eva V. Monsma, short-term goals should be used to help achieve long-term goals. Dr. Monsma also states that it is important to "set goals in positive terms by focusing on behaviors that should be present rather than those that should be absent." [54] Each long-term goal should also have a series of short-term goals that progress in difficulty.[55] For instance, short-term goals should progress from those that are easy to achieve to those that are more challenging.[55] Having challenging short-term goals will remove the repetitiveness of easy goals and will give one an edge when striving for their long-term goals.
^ Jump up to: a b c d Grant, Anthony M.; Cavanagh, Michael J. (2011). "Coaching and Positive Psychology: Credentialing, Professional Status, and Professional Bodies". In Sheldon, Kennon M.; Kashdan, Todd B.; Steger, Michael F. Designing Positive Psychology: Taking Stock and Moving Forward. Oxford; New York: Oxford University Press. pp. 295–312. doi:10.1093/acprof:oso/9780195373585.003.0019. ISBN 9780195373585. OCLC 610144651.
If coaching fails to cure a problem in six months, it can become very expensive indeed. Take the case of Tom Davis, the coach who worked with Rob Bernstein, the executive VP of sales at an automotive parts distributor. Let’s assume Davis charged a relatively low per diem of $1,500. Over the four years of his engagement—which ultimately did not solve Bernstein’s problems—he would have picked up at least $45,000 in fees. That sum would have purchased 450 hours with a competent therapist—about ten years’ worth of weekly sessions.

Since hypnotherapy is an adjunct form of therapy, used along with other forms of psychological or medical treatment, there are many applications. Hypnotherapy can be used to treat anxiety, phobias, substance abuse including tobacco, sexual dysfunction, undesirable spontaneous behaviors, and bad habits. It can be used to help improve sleep, learning disorders, communication, and relationship issues. Hypnotherapy can aid in pain management and help resolve medical conditions such as digestive disorders, skin issues, and gastrointestinal side effects of pregnancy and chemotherapy. It can also be used by dentists to help patients control their fears or to treat teeth grinding and other oral conditions.