Often, when an executive coach is engaged, business transformation is top of mind. Executive coaching efforts often focus on change management, yielding important results. It is common for organizations to seek out executive coaches who are adept at developing new business practices, implementing new technologies, or adopting new strategies. The tangible organizational benefits of executive coaching are manifold. Research by Performance Sales Executive Council found that effective coaching directly increased sales performance. On average, executive coaching of core sales representatives resulted in an 8 percent performance increase. A study published in the Manchester Review that primarily investigated executives from Fortune 1000 companies reported that executive coaching leads to improved customer service (39 percent frequency), cost reduction (23 percent) and increased bottom-line profitability (22 percent).


Today, hypnotherapists will suggest that smokers associate cigarettes with unpleasant tastes, odors, or sensations — for instance, that cigarette smoke smells like bus fumes, that the smoke has a nasty taste, or that it will cause you to suffer from dry mouth. They might also suggest that smokers believe that they have lost the desire to smoke and can easily cope with their nicotine withdrawal symptoms.
Before people subject themselves to hypnotherapy they are advised to learn as much about the process and about the chosen therapist as is necessary to feel comfortable. Rapport and trust are two key ingredients in making a potential hypnotherapy patient comfortable. Therapists should be open and willing to answer all questions regarding qualifications, expertise, and methods used. A well-qualified professional will not undertake the use of hypnosis without interviewing the patient to ascertain their level of understanding of the process. This is very important for two reasons. First, it allows the patient the opportunity to have questions answered and to develop some rapport with the therapist. Second, it is important for the therapist to know the patient's expectations since meeting these expectations will enhance the likelihood of success.
It might seem that way at some organizations, at least to the untrained eye. IBM has more than sixty certified coaches among its ranks. Scores of other major companies have made coaching a core part of executive development. The belief is that, under the right circumstances, one-on-one interaction with an objective third party can provide a focus that other forms of organizational support simply cannot.
Bear in mind that you will probably need at least two or three sessions to get the maximum benefit from the therapy and as we previously mentioned many hypnotherapists will not perform a single session on its own. However there is a silver lining to this– as many practices will offer bulk buy discounts to entice you to sign up for the amount of sessions they recommend.

First, you will want to spend some time checking in with your team to see how they feel about the change in strategic direction, and what concerns they may have. How much of the meeting you dedicate to this discussion depends on how well the change has been communicated and received thus far. The conversation will allow you to see who is less comfortable with the change, and where you might need to focus extra energy going forward. It will also allow you to help the group get very clear about what the organizational and team goals are.


Trance is commonplace. People fall into traces many times without even being aware that it happened. Examples of this are: reaching the destination of a morning commute, but not recalling the passing of familiar landmarks; daydreaming while sitting in a college classroom; or that anxiety-free state achieved just before going to sleep. The difference between these altered states and clinically used hypnotherapy is that a professionally trained person is involved in helping the patient achieve the trance, which can be done in many ways.
As the practice of sport psychology expanded throughout the 1980s and 1990s, some practitioners expressed concern that the field lacked uniformity and needed consistency to become "a good profession."[25] The issues of graduate program accreditation and the uniform training of graduate students in sport psychology were considered by some to be necessary to promote the field of sport psychology, educate the public on what a sport psychologist does, and ensure an open job market for practitioners.[26] However, Hale and Danish (1999) argued that accreditation of graduate programs was not necessary and did not guarantee uniformity. Instead, these authors proposed a special practicum in applied sport psychology that included greater contact hours with clients and closer supervision.[27]
My uncle was once hypnotized to stop smoking. He was so successful he was put on a billboard testimonial “I told my children when I die throw in all my cigarettes and don’t forget to throw in the lighter”. Thanks to your stop smoking hypnosis I too have been smoke free for 3 months now after smoking 2 packs a day. Please use this as a testimonial! It really does work!!
During your first session, you will likely begin by telling the therapist about your goals and issues. You will then work together to come up with a treatment plan. Once you enter a state of hypnosis, your body will feel calm and relaxed, even as you enter a state of increased awareness, similar to the way you might feel when meditating. Your therapist will speak to you in a calm and gently assertive voice, and place the suggestions you agreed to in your treatment plan into your subconscious mind.

Dave Elman was a master hypnotherapist, teaching physicians, dentists and psychologists back in the 1950s how to do what they should already have been taught in their training. This book is full of stories, examples and dialogues with clients that demonstrate his ability to work successfully with a stunning array of people. It is truly amazing that it has taken over 50 years since his work in order for hypnosis to begin emerging as the tool for personal transformation that it is. Although the history of hypnosis is much older that that, it has long suffered the indignity of scorn by those who don't understand it, fear it or simply believe it can't really work.
Executive coaches provide a confidential and supportive sounding board for their clients. They ask questions, challenge assumptions, help provide clarity, provide resources, and yes, sometimes, with permission, provide advice. They often administer and help interpret 360-degree and behavioral assessments, conduct confidential interviews to help a client gain self-awareness, and establish development goals.
9. Power Words: Make positive self-statements continually. Negative thinking is common; everyone has an inner critic. Become aware of these thoughts early on. Don’t fight with them; simply acknowledge their presence, and then substitute positive power words. (e.g., When you’re thinking: “This hurts too much, I want to lay down and die”; say to yourself: “This feeling is connected with getting healthier and doing my absolute best.”)
Companies have a very tough time dealing with workaholics like Mansfield. Such individuals tend to sacrifice social and avocational pursuits in favor of work, and businesses value their productivity. It’s hard to realize that these people have struck a Faustian bargain: trading success for “a life.” Mansfield became a workaholic because she harbored a tremendous fear of intimacy. Although she was young, attractive, and likable, her parents’ divorce and her mother’s subsequent emotional suffering (communicated to Mansfield as “all men are bastards”) left her fearful of forming intimate relationships with men. Those were easy for her to avoid when she managed discrete projects by putting in 80-hour work-weeks. But Mansfield could no longer do so when she became the manager of 11 professionals, seven of whom were men. For the first time in her career, males were showering her with attention, and the consequences were extremely disruptive.

They say, in real estate, success is based on location, location, location. Well, in coaching, we will be saying technology, technology, technology. Coaches will differentiate themselves in the future by connecting through platforms and being able to meet almost anywhere and anytime regardless of their physical location. Coaches will engage clients through micro-learning sessions, gamification and will add value by providing clients access to content beyond their counsel. - Brad Federman, F&H Solutions Group
Sports psychology is a relatively young discipline within psychology. In 1920, Carl Diem founded the world’s first sports psychology laboratory at the Deutsche Sporthochschule in Berlin, Germany. In 1925, two more sports psychology labs were established – one by A.Z. Puni at the Institute of Physical Culture in Leningrad and the other by Coleman Griffith at the University of Illinois.
There are certain times when executives are most likely to benefit from coaching. Executives should seek coaching "when they feel that a change in behavior—either for themselves or their team members—can make a significant difference in the long-term success of the organization," says Marshall Goldsmith, a high-profile executive coach and author of eighteen books, including The Leader of the Future (Jossey-Bass, 1996).
In 1979, Devi at the University of Illinois published an article ("About Smocks and Jocks") in which he contended that it was difficult to apply specific laboratory research to sporting situations. For instance, how can the pressure of shooting a foul shot in front of 12,000 screaming fans be duplicated in the lab? Rainer Martens contended: "I have grave doubts that isolated psychological studies which manipulate a few variables, attempting to uncover the effects of X on Y, can be cumulative to form a coherent picture of human behavior. I sense that the elegant control achieved in laboratory research is such that all meaning is drained from the experimental situation. The external validity of laboratory studies is at best limited to predicting behavior in other laboratories."[16] Martens urged researchers to get out of the laboratory and onto the field to meet athletes and coaches on their own turf. Martens' article spurred an increased interest in qualitative research methods in sport psychology, such as the seminal article "Mental Links to Excellence."[17]
Professionals in this area may also counsel other facilitators of youth sports, including coaches and parents, to help build a positive support system around child players and teams. Sports psychologists may use psychometric testing to assess issues, as well as psychotherapeutic anxiety-reduction and stress-management techniques to treat young clients.
In 1923, Griffith developed and taught the first sports psychology university courses (“Psychology and Athletics”) at the University of Illinois, and he came to be known as “The Father of Sports Psychology” in the United States, as a result of his pioneering achievements in that area. However, he is also known as “The prophet without disciples”, since none of his students continued with sports psychology, and his work started to receive attention only from the 1960s [13]
One study, conducted by Adam D. Galinsky and colleagues at Northwestern’s Kellogg School of Management, found that increased power tends to make one more self-centered and self-assured, but not in a good way: The researchers found that power makes one “prone to dismiss or, at the very least, misunderstand the viewpoints of those who lack authority.” High-power individuals “anchor too heavily on their own perspectives and demonstrate a diminished ability to correctly perceive others’ perspectives,” according to Galinsky and his team, adding that, “As power increases, power-holders are more likely to assume that others’ insights match their own.”
The regulation of the hypnotherapy profession in the UK is at present the main focus of UKCHO, a non-profit umbrella body for hypnotherapy organisations. Founded in 1998 to provide a non-political arena to discuss and implement changes to the profession of hypnotherapy, UKCHO currently represents 9 of the UK's professional hypnotherapy organisations and has developed standards of training for hypnotherapists, along with codes of conduct and practice that all UKCHO registered hypnotherapists are governed by. As a step towards the regulation of the profession, UKCHO's website now includes a National Public Register of Hypnotherapists[47] who have been registered by UKCHO's Member Organisations and are therefore subject to UKCHO's professional standards. Further steps to full regulation of the hypnotherapy profession will be taken in consultation with the Prince's Foundation for Integrated Health.
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