The demand for executive coaching has experienced rapid growth. Executive coaching is now a multi-billion-dollar industry. All signs indicate that executive coaching is a sound investment. Studies report an impressive ROI of 500-800 percent. A study conducted by MetrixGlobal LLC, for example, reported an ROI of 689 percent associated with executive coaching (and this finding accounted for the entire cost of coaching, including the opportunity costs associated with the time leaders spent not on the job in coaching sessions). Citing similar results, the International Coach Federation (ICF) has presented a body of research demonstrating that coaching tends to generate an ROI of between $4 and $8 for every dollar invested. On the other hand, it’s important to note that Anthony Grant of the University of Sydney claims that too strong of an emphasis on financial returns can result in coaching interventions that increase stress and anxiety. To avoid narrowly focusing on financial returns, it’s important to consider the multitude of tangible and, perhaps more important, intangible benefits of coaching and develop goals accordingly.
If coaching fails to cure a problem in six months, it can become very expensive indeed. Take the case of Tom Davis, the coach who worked with Rob Bernstein, the executive VP of sales at an automotive parts distributor. Let’s assume Davis charged a relatively low per diem of $1,500. Over the four years of his engagement—which ultimately did not solve Bernstein’s problems—he would have picked up at least $45,000 in fees. That sum would have purchased 450 hours with a competent therapist—about ten years’ worth of weekly sessions.

Rita is the real deal. First, you have to believe it is going to work... then you go see Rita and she will make your dreams come true. I saw Rita for smoking... I had smoked on and off socially since college. Then I picked up the nasty habit full time because all my co-workers were doing it and I thought it relieved stress. Here I was... a 30 year old woman smoking 2-3 packs a week and buying cigarettes when I really shouldn't have been spending my money that way. Not long after I couldn't breath, was hacking up my lungs, and embarrassed of the smell and reputation of being a "smoker"... I tried to quit and after many unsuccessful attempts I thought about hypnosis. It was almost comical but I was willing to do anything to stop this nasty addiction. I found Rita through Yelp and saw her reviews, I was desperate and ready to make a change. The session was 1.5 hours, concise and relaxing. Hypnotism is interesting - its like a nice, comfortable nap but you hear everything and when you wake up you're a changed person. I would give Rita 50 stars if I could..... Her prices are fair. Period. Would you rather spend more money on cigarettes and lifetime of unnecessary medical bills or one flat fee and be smoke free for the rest of your life? Smoking is not attractive and has absolutely zero health benefits.... Smoking is a financial burden. I don't have to tell you this though, if you're reading this you already know. I am smoke free for over a year now and have had zero to desire to smoke since seeing Rita. She's a lovely angel who is truly gifted. Go to her now.... Seriously, call her right now and set up an appointment. You will not regret it. P.S. Works for marijuana too. For all you LA stoners who want to cease and desist of your MJ cravings.... here you go. Thank me later.


A sport psychologist might use a number of different methods to help athletes who need to overcome certain problems. For instance, they will often lend a non-judgmental ear to frustrated and overwhelmed athletes; sometimes, just the act of talking about certain negative situations can be all that's necessary to overcome them. Most times, however, a sport psychologist will offer advice and guidance on how to overcome these problems. He may recommend a little rest and relaxation for the burnt out athlete, or he might teach an overly anxious athlete several different relaxation exercises to perform before each game or match. He might teach an athlete visualization techniques or how to tune out distractions.
While coaching has become a recognized intervention, sadly there are still no standards or licensing arrangements which are widely recognized. Professional bodies have continued to develop their own standards, but the lack of regulation means anyone can call themselves a coach. [...] Whether coaching is a profession which requires regulation, or is professional and requires standards, remains a matter of debate.

The regulation of the hypnotherapy profession in the UK is at present the main focus of UKCHO, a non-profit umbrella body for hypnotherapy organisations. Founded in 1998 to provide a non-political arena to discuss and implement changes to the profession of hypnotherapy, UKCHO currently represents 9 of the UK's professional hypnotherapy organisations and has developed standards of training for hypnotherapists, along with codes of conduct and practice that all UKCHO registered hypnotherapists are governed by. As a step towards the regulation of the profession, UKCHO's website now includes a National Public Register of Hypnotherapists[47] who have been registered by UKCHO's Member Organisations and are therefore subject to UKCHO's professional standards. Further steps to full regulation of the hypnotherapy profession will be taken in consultation with the Prince's Foundation for Integrated Health.
The progress dashboard shows how your health is improving by offering insights on blood pressure and oxygen and carbon monoxide levels, as well as changes that may be occurring to breathing, circulation, and lung cancer risk. Badges are gained as the time you are smoke-free increases. You are even shown how much money you have saved in total, so you can reward yourself a treat with your accumulated savings.
"Sometimes life becomes too difficult to battle on our own. Together, we can explore what events or relationships may be causing distress in your life and develop tools and skills to overcome these hardships. I strive to provide a warm and comforting therapeutic environment and convey empathy and understanding to allow my clients to feel safe and validated during our sessions. You are here, which means you've taken that first big step and I am here to help you through the rest of the therapeutic journey."
Hypnotherapy has been used to stop self-destructive and addictive habits like smoking. It has also been used to curb the urge to eat for overeaters, to stem the disruptive actions of tics, cure insomnia , stop bed-wetting, and minimize anxiety. Excessive stress can be generated from any number of sources and can be the springboard for anxiety. Some of the more prominent sources of anxiety and stress for which people seek hypnotherapy are: public speaking, test taking, and job stress. Hypnotherapy also works well for other anxiety disorders such as phobias and has proven to be an effective treatment for mild to moderate depression. In one study, hypnotherapy was used in conjunction with traditional cognitive therapy, to assist persons who had severe aversion to needles. The treatment was necessary, because it was essential that each participant receive periodic medical injections. However, the participants would have become non-compliant without the adjunct intervention of hypnotherapy. In another case, involving care for terminally ill cancer patients, it was concluded that hypnotherapy was more effective at enhancing quality of life and relieving anxiety and depressive symptoms, when compared to others who received traditional care.
"It is an honor to serve as your psychotherapist. Together, we will help you effectively manage relationships, gain insight, alleviate stress, handle anxiety, and cope with depression. You will experience improved communication, increased emotional intelligence, and learn coping mechanisms for your life. I use a research-based methodology as well as skillful expertise to help you experience improved health and well-being. I will strive to give you quality care, empathetic understanding, and strong rapport with a competent counselor you can trust. My goal is to help you face life's challenges with confidence."
“I was blown away with the outcome of my sessions at the Miami Hypnosis Center. I met with Gina [Goodwin] for a consult to quit smoking. I wanted to kick the horrible habit and get myself into tip top shape. Heath & nutrition is a big part of my life so I wanted to practice what I preach! Well after just 3 sessions with Gina I feel like I have never smoked a day in my life. I’m going to the gym 4 times a week and at 43 I’m in the best shape of my life!! I’m full of energy & so much more positive. I cannot believe how easy it is to be around smokers or even drinking a few glasses of wine and have NO desire or urge at all to light up. THANK YOU GINA! You have changed my life and I’m forever grateful. I highly recommend if you want to say goodbye to bad habits & have positive changes in your life that you go see Gina NOW!” – Jodi DeJesus

Hypnosis is a powerful tool to help clients overcome challenging issues such as anxiety, phobias, pain management, hot flashes and more. Hypnosis is also a way to help let go of addictions like smoking, overeating and gambling. In and of itself, hypnosis is not a therapy, but it can be used in conjunction with therapy to empower and encourage the person receiving it to make positive change. Some people are more susceptible to hypnosis and will benefit more from hypnotherapy than others.


Even though you appear to be in a trance during hypnosis, you are not unconscious. You are still aware of your surroundings, and -- despite what many stage performers may claim during an entertaining show -- you cannot be made do to anything against your will. In fact, brain tests performed on patients during hypnotism sessions have shown a high level of neurological activity.
The true value of coaching is difficult to measure, but since JDA added coaching sessions to its Emerging Leader Program, work project quality has been higher and outcomes have improved. Further, 75 percent of folks who go through the program are promoted at least one level or more. Clark is planning to continue JDA’s coaching investment specifically to increase bench strength and to make sure future leaders in the organization are prepared.

At an even more basic level, many executives simply benefit from receiving any feedback at all. "As individuals advance to the executive level, development feedback becomes increasingly important, more infrequent, and more unreliable," notes Anna Maravelas, a St. Paul, Minnesota-based executive coach and founder of TheraRising. As a result, she says, "Many executives plateau in critical interpersonal and leadership skills."

I have no prior experience with hypnosis.  I went into this with no expectations, but I did have the willingness to quit smoking.  I have tried nicoderm patches, nicoderm gum, Chantix, Wellbutrin, cold turkey, weaning off, etc...for the last two years.  The most I ever got were 28 agonizing days.  The cravings never went away.  Then I met with Rita Black and here I am 6 weeks later to share how amazed I am with the success of our 1 meeting!  I walked out of Rita's office a non-smoker in every way.  Rita explained to me how to manage the "cravings" if and when they come.  I have totally regained my power against smoking.  I highly recommend this life saving service (not to mention, financial savings).
Arousal regulation refers to entering into and maintaining an optimal level of cognitive and physiological activation in order to maximize performance. This may include relaxation if one becomes too anxious through methods such as progressive muscle relaxation, breathing exercises, and meditation, or the use of energizing techniques (e.g., listening to music, energizing cues) if one is not alert enough.[46] The use of meditation and specifically, mindfulness, is a growing practice in the field of arousal recognition. The Mindfulness-Acceptance-Commitment (MAC) Theory is the most common form of mindfulness in sport and was formed in 2001. The aim of MAC is to maximize human potential for a rich, full and meaningful life.[47] It includes specific protocol that involve meditation and acceptance practices on a regular basis as well as before and during competition. These protocol have been tested various times using NCAA men's and women's basketball players. In a study done by Frank L. Gardner, an NCAA women's basketball player increased her personal satisfaction in her performances from 2.4 out of 10 to 9.2 out of 10 after performing the specific MAC protocol for several weeks. Also, the effect of mental barriers on her game decreased from 8 out of 8 to 2.2 out of 8 during that same time period as a result of the MAC protocol.[48] Another study of the MAC protocol performed by Frank Gardner and Zella Moore on an adolescent competitive diver showed that when the MAC protocol is tailored to a specific population, it has the potential to provide performance enhancement. In this case, the vocabulary and examples in the protocol were tailored to be more practical for a 12-year-old. After performed the MAC protocol for several weeks, the diver showed between a 13 to 14 percent increase in his diving scores.[49] This finding is important because previously the majority of tests performed using the MAC protocol had been on world class athletes.
Take Jennifer Mansfield, vice president of training and development at a large software manufacturer. An acknowledged workaholic, Mansfield had followed a traditional path within her corporation, rising through the ranks by fulfilling every assignment with stellar results. When she was promoted to a managerial position, however, Mansfield’s self-confidence began to slip. As a boss, she found it hard to delegate. Accustomed to delivering 110%, she was loath to cede control to her direct reports. She also found it impossible to give negative feedback. As a consequence, her work and that of her subordinates started to suffer, and she was missing deadlines.
Look for a hypnotherapist who is a member of the American Society of Clinical Hypnosis (ASCH) or the Society for Clinical and Experimental Hypnosis. To be a member of either of these organizations, a hypnotherapist must have a doctorate level degree in medicine, dentistry, or psychology, or a master’s degree in nursing, social work, psychology, or marital/family therapy plus a specific number of hours of approved training in hypnotherapy. In some cases, accredited, doctoral-level practitioners of alternative health care, such traditional Chinese medicine, may also be approved for membership. Of course, in addition to looking at qualifications, you should also find a hypnotherapist with whom you feel confident and comfortable in a therapeutic relationship.
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