A 2007 study from researchers at the American College of Chest Physicians compared hypnosis to nicotine replacement therapy. Fifty percent of patients who were treated in the hypnotherapy group were still quit at 26 weeks compared to just 15.78 percent in the nicotine replacement group. Patients who underwent NRT and hypnotherapy also experienced a 50-percent success rate at 26 weeks.
I found Rita accidentally on Yelp. I tried to do the hypnosis before, but first thing I did after I left the hypnotist- smoke a cigarette. After reading the reviews about Rita, I decided to try again. Today is three month and five days since I saw Rita and I didn't  smoke one cigarette since. For me it was extremely easy, I left the office after the session with Rita and I didn't want to smoke any more. I have been in a lot of stress lately, and I still didn't smoke! Amazing! This is absolutely real! If you want to stop smoking - go to see Rita.
Take Rich Garvin, the CEO of an athletic shoe manufacturing company with sales in excess of $100 million a year. Despite his company’s size, Garvin had never hired a coach for any of his direct reports. He knew that his HR director used trainers and coaches, but Garvin was a finance guy first and foremost. And since the athletic shoe industry was flying high, he left personnel matters to those who were paid to worry about them. But in the late 1990s, the market for athletic shoes collapsed. In Garvin’s world, the most immediate casualty was his COO, who snapped under the strain of failing to meet sales estimates for three consecutive quarters. The COO began venting his frustration on store managers, buyers, and suppliers.
As chronic obstructive pulmonary disease (COPD) advances, about 35% of patients experience severe weight loss called pulmonary cachexia, including diminished muscle mass.[31] Around 25% experience moderate to severe weight loss, and most others have some weight loss.[31] Greater weight loss is associated with poorer prognosis.[31] Theories about contributing factors include appetite loss related to reduced activity, additional energy required for breathing, and the difficulty of eating with dyspnea (labored breathing).[31]
“I tried so many different smoking cessation products and programs over the past years. These included gums, patches, and pills. Finally, armed with a determination to quit, I decided to try hypnotherapy. I found The Miami Hypnosis Center on-line and it changed my life. I used to smoke like a chimney and enjoyed it like anything else, and now I’m happy to finally say that I am a non-smoker.” – Pasquale Pisana
When therapists attempt to uncover so-called repressed memories, they may create false memories in their patients. In the 1980s and 1990s, the notion of uncovering repressed memories via hypnotherapy was very common. Because people are highly suggestible while they are under hypnosis, they may be more likely to “remember” things that did not actually occur, and then fervently believe them when they come out of the hypnotic trance.
If coaching fails to cure a problem in six months, it can become very expensive indeed. Take the case of Tom Davis, the coach who worked with Rob Bernstein, the executive VP of sales at an automotive parts distributor. Let’s assume Davis charged a relatively low per diem of $1,500. Over the four years of his engagement—which ultimately did not solve Bernstein’s problems—he would have picked up at least $45,000 in fees. That sum would have purchased 450 hours with a competent therapist—about ten years’ worth of weekly sessions.
Hypnosis is a wellness technique that works by promoting positive behavioral or cognitive changes. During successful hypnosis, the client should be eased into a state of deep relaxation in which the conscious mind takes a back seat and the subconscious mind becomes more active. The client is often able to let go of critical thoughts and become receptive to the therapist’s suggestions. In this state of hypnosis, motivating suggestions can bypass your usual mental resistance and internal defense mechanisms. For example, even if you want to quit overeating cupcakes, you may have some level of resistance that your rational mind can’t overcome. During hypnosis, the positive suggestions made by the hypnotherapist can bypass your usual blocks, helping you to achieve the formerly unachievable: stopping overeating, quitting smoking, mastering public speaking, or losing your fear of heights. The goal of hypnosis is to strengthen and empower the client’s motivation, commitment and focus. Consider working with someone who is not just trained in hypnosis but also is a licensed therapist or psychotherapist who can bring their academic background into your session.
The practice as it's followed today generally traces its origins back to the 1840s, when Scottish surgeon James Braid built upon the idea of what he called “nervous sleep,” or, more specifically, “the induction of a habit of abstraction or mental concentration, in which, as in reverie or spontaneous abstraction, the powers of the mind are so much engrossed with a single idea or train of thought, as, for the nonce, to render the individual unconscious of, or indifferently conscious to, all other ideas, impressions, or trains of thought.”

Trance is commonplace. People fall into traces many times without even being aware that it happened. Examples of this are: reaching the destination of a morning commute, but not recalling the passing of familiar landmarks; daydreaming while sitting in a college classroom; or that anxiety-free state achieved just before going to sleep. The difference between these altered states and clinically used hypnotherapy is that a professionally trained person is involved in helping the patient achieve the trance, which can be done in many ways.
“Does anyone here feel like cigarettes are their best friend?” Hall asked, telling us to clap our hands, then to clap them again, this time leading with the opposite hand of what we were used to. It felt weird. The sound in the room changed noticeably as well. The point, Hall said, was that smoking is a habit we all perform as involuntarily, through muscle memory, as the way we choose to clap our hands.
Careers in sports psychology typically begin with graduate study through the doctoral level, as many states require a doctoral degree in order to become licensed as a sports psychologist. Even if being licensed isn’t required for a particular job, a doctoral degree is a de facto standard for those who want to be psychologists, including those with an eye toward sports psychology.

Whether you're new to a leadership role or responsible for supporting a transition, we offer coaching customized to your individual needs and the context of your organization. The process aims to focus on the wider work-related agenda, notably on changes in organizational culture and supporting people in successfully handling their own particular management and leadership challenges.
In 2008 between US$33 billion and $55 billion was spent annually in the US on weight-loss products and services, including medical procedures and pharmaceuticals, with weight-loss centers taking between 6 and 12 percent of total annual expenditure. Over $1.6 billion a year was spent on weight-loss supplements. About 70 percent of Americans' dieting attempts are of a self-help nature.[23][24]
Today, hypnotherapists will suggest that smokers associate cigarettes with unpleasant tastes, odors, or sensations — for instance, that cigarette smoke smells like bus fumes, that the smoke has a nasty taste, or that it will cause you to suffer from dry mouth. They might also suggest that smokers believe that they have lost the desire to smoke and can easily cope with their nicotine withdrawal symptoms.
During a hypnotherapy session, the therapist will bring you into a state of deep relaxation in which the critical, conscious part of your brain recedes and the subconscious mind becomes alert and focused. The therapist will make suggestions, based on your intended goals, that will take root in your subconscious mind. These suggestions should affect your thinking in a positive way and empower you to make change.
Changing the way you think and act is tough even when you have support from others. But when key leaders above or beside you are indifferent, skeptical or hostile to changes you're trying to make, things get exponentially more difficult. Coaching works best when key people in the executive's world stand solidly behind her. They need to provide tailwinds, not headwinds. Coaching relationships in a vacuum of support fall apart before any goals are achieved.
The Federal Dictionary of Occupational Titles describes the job of the hypnotherapist: "Induces hypnotic state in client to increase motivation or alter behavior patterns: Consults with client to determine nature of problem. Prepares client to enter hypnotic state by explaining how hypnosis works and what client will experience. Tests subject to determine degree of physical and emotional suggestibility. Induces hypnotic state in client, using individualized methods and techniques of hypnosis based on interpretation of test results and analysis of client's problem. May train client in self-hypnosis conditioning. GOE: 10.02.02 STRENGTH: S GED: R4 M3 L4 SVP: 7 DLU: 77"[8]
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