In 2002, the Department for Education and Skills developed National Occupational Standards for hypnotherapy[45] linked to National Vocational Qualifications based on the then National Qualifications Framework under the Qualifications and Curriculum Authority. NCFE, a national awarding body, issues level four national vocational qualification diploma in hypnotherapy. Currently AIM Awards offers a Level 3 Certificate in Hypnotherapy and Counselling Skills at level 3 of the Regulated Qualifications Framework.[46]
What will set successful executive coaches apart from others in the coming years is their ability to demonstrate measurable results. Savvy clients will only choose executive coaching organizations that can clearly demonstrate how they helped their coachees move the needle. Pre- and post-360 interviews, structured feedback and other tools will be used to quantify and qualify results. - Loren Margolis, Training & Leadership Success LLC
The true value of coaching is difficult to measure, but since JDA added coaching sessions to its Emerging Leader Program, work project quality has been higher and outcomes have improved. Further, 75 percent of folks who go through the program are promoted at least one level or more. Clark is planning to continue JDA’s coaching investment specifically to increase bench strength and to make sure future leaders in the organization are prepared.
With the growing popularity of coaching, many colleges and universities now offer coach training programs that are accredited by a professional association.[31] Some courses offer a life coach certificate after just a few days of training,[32] but such courses, if they are accredited at all, are considered "à la carte" training programs, "which may or may not offer start to finish coach training," according to the ICF.[33] Some "all-inclusive" training programs accredited by the ICF require a minimum of 125 student contact hours, 10 hours of mentor coaching and a performance evaluation process.[34][35] This is very little training in comparison to the training requirements of some other helping professions: for example, licensure as a counseling psychologist in the State of California requires 3,000 hours of supervised professional experience.[36] However, the ICF, for example, offers a "Master Certified Coach" credential that requires demonstration of "2,500 hours (2,250 paid) of coaching experience with at least 35 clients"[37] and a "Professional Certified Coach" credential with fewer requirements.[38] Other professional bodies similarly offer entry-level, intermediate, and advanced coach accreditation options.[39] Some coaches are both certified coaches and licensed counseling psychologists, integrating coaching and counseling.[40]
Motivation: A major subject within sports psychology, the study of motivation looks at both extrinsic and intrinsic motivators. Extrinsic motivators are external rewards, such as trophies, money, medals or social recognition. Intrinsic motivators arise from within, such as a personal desire to win or the sense of pride that comes from performing a skill.
In North America, support for sport psychology grew out of physical education. The North American Society for the Psychology of Sport and Physical Activity (NASPSPA) grew from being an interest group to a full-fledged organization, whose mission included promoting the research and teaching of motor behavior and the psychology of sport and exercise. In Canada, the Canadian Society for Psychomotor Learning and Sport Psychology (SCAPPS) was founded in 1977 to promote the study and exchange of ideas in the fields of motor behavior and sport psychology.
“Each unhealthy current behavior, such as smoking, losing one’s temper, excessive alcohol consumption, or compulsive overeating has a chain of events that laid the foundation for all of our current unhealthy choices. Through the ‘memory chip’ that has been laid down in the subconscious mind, we can trace back the experiences and subconscious decisions we made as children that may be leading us to the behavior that is no longer healthy for us.”
In 2002, the Department for Education and Skills developed National Occupational Standards for hypnotherapy[45] linked to National Vocational Qualifications based on the then National Qualifications Framework under the Qualifications and Curriculum Authority. NCFE, a national awarding body, issues level four national vocational qualification diploma in hypnotherapy. Currently AIM Awards offers a Level 3 Certificate in Hypnotherapy and Counselling Skills at level 3 of the Regulated Qualifications Framework.[46]
Unlike psychologists or psychotherapists, ADHD coaches do not provide any therapy or treatment: their focus is only on daily functioning and behaviour aspects of the disorder.[12] The ultimate goal of ADHD coaching is to help clients develop an "inner coach", a set of self-regulation and reflective planning skills to deal with daily life challenges.[13] A 2010 study from Wayne State University evaluated the effectiveness of ADHD coaching on 110 students with ADHD. The research team concluded that the coaching "was highly effective in helping students improve executive functioning and related skills as measured by the Learning and Study Strategies Inventory (LASSI)."[14] Yet, not every ADHD person needs a coach and not everyone can benefit from using a coach.[15]
In the 2000s, hypnotherapists began to combine aspects of solution-focused brief therapy (SFBT) with Ericksonian hypnotherapy to produce therapy that was goal focused (what the client wanted to achieve) rather than the more traditional problem focused approach (spending time discussing the issues that brought the client to seek help). A solution-focused hypnotherapy session may include techniques from NLP.[13]
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