Garvin was under the gun during this difficult time, so he skipped the usual steps and sought the services of an executive coach on his own. He picked someone he knew well: Karl Nelson, whom Garvin had worked with at a major consulting firm when they were both starting their careers as freshly minted MBAs. Garvin thought he could trust Nelson to help manage his COO’s anger and to mentor him through the storm. He also liked the sound of Nelson’s coaching approach. It was based on a profiling system that diagnosed managers’ strengths and weaknesses and charted career tracks that would optimize individual managers’ productivity. This system was similar to the Myers-Briggs inventory, with many of psychologist Abraham Maslow’s self-actualization principles thrown in. Garvin believed that Nelson and his system could help the COO.
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More specifically, the experts say, coaching can be particularly effective in times of change for an executive. That includes promotions, stretch assignments, and other new challenges. While you may be confident in your abilities to take on new tasks, you may feel that an independent sounding board would be beneficial in helping you achieve a new level of performance, especially if close confidants are now reporting to you. More so, you may recognize that succeeding in a new role requires skills that you have not needed to rely on in the past; a coach may help sharpen those skills, particularly when you need to do so on the fly.
You will be told to sit or lie down somewhere, get comfortable and close your eyes. The hypnotherapist will then use their methods to get you in a a trance like suggestable state. This has been quite nicely described as feeling similar to the state of mindlessness people occasionally experience when driving a car without consciously thinking, just much more relaxed.
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With the growing popularity of coaching, many colleges and universities now offer coach training programs that are accredited by a professional association. Some courses offer a life coach certificate after just a few days of training, but such courses, if they are accredited at all, are considered "à la carte" training programs, "which may or may not offer start to finish coach training," according to the ICF. Some "all-inclusive" training programs accredited by the ICF require a minimum of 125 student contact hours, 10 hours of mentor coaching and a performance evaluation process. This is very little training in comparison to the training requirements of some other helping professions: for example, licensure as a counseling psychologist in the State of California requires 3,000 hours of supervised professional experience. However, the ICF, for example, offers a "Master Certified Coach" credential that requires demonstration of "2,500 hours (2,250 paid) of coaching experience with at least 35 clients" and a "Professional Certified Coach" credential with fewer requirements. Other professional bodies similarly offer entry-level, intermediate, and advanced coach accreditation options. Some coaches are both certified coaches and licensed counseling psychologists, integrating coaching and counseling.
Although there are different techniques, clinical hypnotherapy is generally performed in a calm, therapeutic environment. The therapist will guide you into a relaxed, focused state and ask you to think about experiences and situations in positive ways that can help you change the way you think and behave. Unlike some dramatic portrayals of hypnosis in movies, books, or on stage, you will not be unconscious, asleep, or in any way out of control of yourself. You will hear the therapist’s suggestions, but it is up to you to decide whether or not to act on them.