Mark Hall, a professional hypnotherapist and licensed social worker, was well aware of that, of course. He quit smoking many years ago himself—he says he still remembers reaching for a phantom lighter that wasn't in his pocket—and he has been holding sessions like these for more than 20 years, aimed at convincing others that they can do it themselves. Typically his hypnotherapy sessions cost around $150, or $95 with insurance coverage, but this event, sponsored by the Sanborn Foundation for the Treatment and Cure of Cancer, was near my home, and open and free to the public. In other words, there was no reason not to go, except, perhaps, a question that had been frightening me all week as the meeting approached: What if it doesn't work? Or, maybe even worse: What if it actually does? Then what the hell am I going to do? As crazy as it sounds, smoking is such a major part of my daily routine, the prospect of losing it is scary.
“I was an avid smoker, smoking about 2 packs per day. I was smelling like a cigarette and thought that I would never be able to stop until I read and hear about this center. It gave me hope and I tried it out. I have never smoked a cigarette again. I also have NOT gained weight. On the contrary, I have lost weight because now I am doing more sports than ever before. Everyone around me comments on how my skin is glowing. I feel FREE and most of all, it showed me that I am not controlled by anything and that I am in control of my choices and my life. I now go out with friends and drink my usual wine or beer and see smokers all around me and it seems to me like smoking is part of another life of mine, one that I already forgot about! THANK YOU GINA! I strongly recommend this method for anyone who has tried to quit alone or thinks they are a slave to cigarettes. It was a GAME CHANGER for me!” – Myrna Domit
Being able to focus one’s awareness on relevant cues so they can deal effectively with their current situation. These skills help them maintain their mental intensity within a situation. Common techniques include: (a) attention control training (to avoid distractions) and (b) techniques to expand awareness (e.g., attending to performance cues and bodily sensations).
Thanks for your article Nadine. There is now further evidence of the Coaching Ripple Effect in the groundbreaking research by Dr Sean O’Connor & Dr Michael Cavanagh (2013). They are in fact colleagues of Tony Grant at the University of Sydney. To give a balanced view, Tony’s article on ROI as a poor measure of coaching success (2012) is also worth a read.
The demand for executive coaching has experienced rapid growth. Executive coaching is now a multi-billion-dollar industry. All signs indicate that executive coaching is a sound investment. Studies report an impressive ROI of 500-800 percent. A study conducted by MetrixGlobal LLC, for example, reported an ROI of 689 percent associated with executive coaching (and this finding accounted for the entire cost of coaching, including the opportunity costs associated with the time leaders spent not on the job in coaching sessions). Citing similar results, the International Coach Federation (ICF) has presented a body of research demonstrating that coaching tends to generate an ROI of between $4 and $8 for every dollar invested. On the other hand, it’s important to note that Anthony Grant of the University of Sydney claims that too strong of an emphasis on financial returns can result in coaching interventions that increase stress and anxiety. To avoid narrowly focusing on financial returns, it’s important to consider the multitude of tangible and, perhaps more important, intangible benefits of coaching and develop goals accordingly.
Mary Ellen will be responsible for leading our global coaching practices and solutions through working with zone leadership around the world to ensure we continue to aligning our coaching process & practices to client expectations and growth with focus on 3 critical areas: • Global Coaching Infrastructure: Assessing & aligning talent and engagement processes to secure existing revenues and promote new revenues opportunities • Global Coaching Solutions: Evaluating & contemporizing existing solutions to current and future generations of leaders • New Opportunities: Integrating coaching into new Talent Development solutions and scaling regional coaching solutions for broader organizational reach Mary Ellen holds a MS with honors in Human Resource Development - University of Wisconsin-Stout and holds several professional certifications in Coaching, Change Management, Inclusive Leadership, Negotiations, Personal Effectiveness, and Developing High Performing Teams. She lives in Delafield Wisconsin enjoying most outdoor activities with her 2 daughters and 2 rescue dogs.
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Normally, this is for three months or less. The focus of the work is to identify and prioritize developmental needs.  This work is usually done in conjunction with the executive and the executive’s supervisor or HR. Interviews are conducted and a developmental plan is created with the client. This coaching jump-starts the plan with a quick transition to client independence with the supervisor and HR support for continued progress. This coaching is described more as a three-way partnership between the executive, the coach, and the organization, in which all involved agree on specific goals and parameters. Issues discussed in a coaching session however, outside of the set parameters, are considered “personal and confidential”.

To investigate the effectiveness of cognitive hypnotherapy (CH), hypnosis combined with cognitive-behavioral therapy (CBT), on depression, 84 depressives were randomly assigned to 16 weeks of treatment of either CH or CBT alone. At the end of treatment, patients from both groups significantly improved compared to baseline scores. However, the CH group produced significantly larger changes in Beck Depression Inventory, Beck Anxiety Inventory, and Beck Hopelessness Scale. Effect size calculations showed that the CH group produced 6%, 5%, and 8% greater reduction in depression, anxiety, and hopelessness, respectively, over and above the CBT group. The effect size was maintained at 6-month and 12-month follow-ups. This study represents the first controlled comparison of hypnotherapy with a well-established psychotherapy for depression, meeting the APA criteria for a "probably efficacious" treatment for depression.
It’s important to remember that depression, along with severe and chronic mental illnesses such as bipolar disorder and schizophrenia, also affect a person’s physical health. Depression is more than just feeling sad or having negative thoughts. It’s a condition where the chemicals in your brain are imbalanced. Hypnotherapy is a complementary therapy, and it shouldn’t be the only therapy a person uses to enhance their mental health.
To best help their executives, companies need to draw on the expertise of both psychotherapists and executive coaches with legitimate skills. At a minimum, every executive slated to receive coaching should first receive a psychological evaluation. By screening out employees not psychologically prepared or predisposed to benefit from the process, companies avoid putting executives in deeply uncomfortable—even damaging—positions. Equally important, companies should hire independent mental health professionals to review coaching outcomes. This helps to ensure that coaches are not ignoring underlying problems or creating new ones, as Nelson did.

There is also a range of options available, from one-on-one meetings to phone sessions to CDs and tapes. McGrail and Grossman agree that while potentially useful, recordings are not usually as effective as personal sessions. And there’s no shortage of opinions on the best ways to quit smoking; the gamut runs from hypnotherapy to Zyban and Nicotine Anonymous.
My uncle was once hypnotized to stop smoking. He was so successful he was put on a billboard testimonial “I told my children when I die throw in all my cigarettes and don’t forget to throw in the lighter”. Thanks to your stop smoking hypnosis I too have been smoke free for 3 months now after smoking 2 packs a day. Please use this as a testimonial! It really does work!!
Normally, this is for three months or less. The focus of the work is to identify and prioritize developmental needs.  This work is usually done in conjunction with the executive and the executive’s supervisor or HR. Interviews are conducted and a developmental plan is created with the client. This coaching jump-starts the plan with a quick transition to client independence with the supervisor and HR support for continued progress. This coaching is described more as a three-way partnership between the executive, the coach, and the organization, in which all involved agree on specific goals and parameters. Issues discussed in a coaching session however, outside of the set parameters, are considered “personal and confidential”.
While the findings about the efficacy of hypnosis on smoking are often murky, studies on the matter have shown increasingly positive results. Even Matt Damon and Charlize Theron have gotten in on the act. And the folks offering the service aren’t bearded men dangling pocket watches and telling you how heavy your eyelids are getting, or seeing patients in dingy basements outfitted with lava lamps and burning incense. Rather they’re people with advanced degrees who practice in the same kinds of clinics where you’d see your shrink or your ophthalmologist; rates usually start at around $80 per hour and can go as high as $200 (most practitioners recommend between one and four sessions).
Cognitive behavioural hypnotherapy (CBH) is an integrated psychological therapy employing clinical hypnosis and cognitive behavioural therapy (CBT).[14] The use of CBT in conjunction with hypnotherapy may result in greater treatment effectiveness. A meta-analysis of eight different researches revealed "a 70% greater improvement" for patients undergoing an integrated treatment to those using CBT only.[15]
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