Although this book is fascinating, without the guidance of a live instructor it cannot really be used as a practical learning tool. Although it seems there is almost nothing Dave Elman can't handle successfully with hypnosis, the reader may be left feeling a bit inadequate, as his physician students often did, when trying to duplicate his efforts. Obviously there is a lot to be said for intuitive skill in this area.

Well, like most smokers you almost certainly have much more of a psychological dependence on smoking than a physical one. Over time, the psychological habits relating to smoking become thoroughly ingrained at a subconscious level. Smoking cessation products such as pills, patches and gum can provide relief from the physical side-effects of nicotine withdrawal, but they do not address the psychological issues that prevent or discourage people from quitting.

Take Rich Garvin, the CEO of an athletic shoe manufacturing company with sales in excess of $100 million a year. Despite his company’s size, Garvin had never hired a coach for any of his direct reports. He knew that his HR director used trainers and coaches, but Garvin was a finance guy first and foremost. And since the athletic shoe industry was flying high, he left personnel matters to those who were paid to worry about them. But in the late 1990s, the market for athletic shoes collapsed. In Garvin’s world, the most immediate casualty was his COO, who snapped under the strain of failing to meet sales estimates for three consecutive quarters. The COO began venting his frustration on store managers, buyers, and suppliers.
Self-talk refers to the thoughts and words athletes and performers say to themselves, usually in their minds. Self-talk phrases (or cues) are used to direct attention towards a particular thing in order to improve focus or are used alongside other techniques to facilitate their effectiveness.[61] For example, a softball player may think "release point" when at bat to direct her attention to the point where the pitcher releases the ball, while a golfer may say "smooth stroke" before putting to stay relaxed. Research suggests either positive or negative self-talk may improve performance, suggesting the effectiveness of self-talk phrases depends on how the phrase is interpreted by the individual.[62] However, the use of positive self-talk is considered to be more efficacious[63] and is consistent with the associative network theory of Gordon Bower[64] and the self-efficacy tenet within the broader Social Cognitive Theory of Albert Bandura.[65][66] The use of words in sport has been widely utilized. The ability to bombard the unconscious mind with one single positive phrase, is one of the most effective and easy to use psychological skills available to any athlete.
Sports psychology can be offered as a concentration within a counseling or clinical psychology program. A student in an applied branch of psychology will have coursework in biological, cognitive-affective, and social bases of behavior. The program will also provide a foundation in understanding and treating psychological disturbances, utilizing psychology methodologies, and adhering to professional standards. In addition, a sport psychology program typically includes coursework in the physiological or biomechanical bases of sport.
This CD is awesome!! I was never a believer in hypnotherapy in the past, but after my doctor told me I had to quit smoking, he suggested this CD. It is powerful!! Mark's voice is so soothing, and it is done in such a way to make you so relaxed that it is easy to just fall into his words. I have been able to cut back my smoking in half and I have only had the CD for 5 days. I am ready to set my quit date. You have nothing to lose and everything to gain by trying this. I have tried everything to help stop smoking and this was the first thing that I am actually seeing results. You can't go wrong with this purchase!!!

Changing the way you think and act is tough even when you have support from others. But when key leaders above or beside you are indifferent, skeptical or hostile to changes you're trying to make, things get exponentially more difficult. Coaching works best when key people in the executive's world stand solidly behind her. They need to provide tailwinds, not headwinds. Coaching relationships in a vacuum of support fall apart before any goals are achieved.


Elite athletes, dancers and singers all have coaches. It would be inconceivable to expect a person to go it alone in professions like those without one. They require consistently high performance and support. The business world is no different. Executives interact in an equally demanding environment leading people in today’s complex, competitive global marketplace. Therefore, being offered a professional coach is often seen as a perk on most jobs; it’s a sign that an organization is investing in a leaders’ success.
In the 1950s, Milton H. Erickson developed a radically different approach to hypnotism, which has subsequently become known as "Ericksonian hypnotherapy" or "Neo-Ericksonian hypnotherapy." Erickson made use of an informal conversational approach with many clients and complex language patterns, and therapeutic strategies. This divergence from tradition led some of his colleagues, including Andre Weitzenhoffer, to dispute whether Erickson was right to label his approach "hypnosis" at all.[10]
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