One of the most popular behaviorist solutions is assertiveness training. This technique is most often used to help individuals cope with situations that evoke intense negative feelings—for example, helping drug addicts to “just say no” to temptation. Executive coaches use assertiveness training in a number of contexts. For instance, many coaches working with executives who appear to be lacking confidence employ the technique in an effort to get them to perform better. Unfortunately, learning effective responses to stressors often fails to help corporate executives deal with their intrapsychic pressures.
Ajay Jagtiani, a principal with Miles and Stockbridge, had just hired a coach to help him navigate the environment at his new law firm when he had a heart attack. He had planned to use the coach to adapt to the new culture, decode political factions and crush it on the way to becoming managing partner. The heart attack changed everything. “I was young enough to survive it, but old enough to appreciate it,” he explained.
Today, hypnotherapists will suggest that smokers associate cigarettes with unpleasant tastes, odors, or sensations — for instance, that cigarette smoke smells like bus fumes, that the smoke has a nasty taste, or that it will cause you to suffer from dry mouth. They might also suggest that smokers believe that they have lost the desire to smoke and can easily cope with their nicotine withdrawal symptoms.
Sports psychology is the study of how psychology influences sports, athletic performance, exercise, and physical activity. Some sports psychologists work with professional athletes and coaches to improve performance and increase motivation. Other professionals utilize exercise and sports to enhance people’s lives and well-being throughout the entire lifespan.
Hypnosis can be defined as a procedure during which changes in sensations, perceptions, thoughts, feelings or behaviour are suggested. Hypnosis can be used to amplify whatever it is about therapy that makes it therapeutic. It permits a wide range of choices regarding where and how to intervene in the patient's problems. In this paper, we set out to examine the rationale of using hypnotherapy to manage various types of sleep disorders, and to explore the techniques, strategies and hypnotic scripts employed by various hypnotherapists. We also examine the research data available on the efficacy of hypnosis in the treatment of sleep disorders. Acute and chronic insomnia often respond to relaxation and hypnotherapy approaches, along with sleep hygiene instructions. Hypnotherapy has also helped with nightmares and sleep terrors. There are several reports of successful use of hypnotherapy for parasomnias, specifically for head and body rocking, bedwetting and sleepwalking. Hypnosis is a specialised technique, not a therapy itself, and should be used as an adjunctive intervention within a complete psychological and medical treatment package. Most of the literature is limited to case reports or studies with such a small sample that at times it is very difficult to interpret the results. There is a major placebo effect, so uncontrolled trials are of limited value. It is hard to perform a randomised, double-blind, controlled trial to evaluate hypnotherapy given that cooperation and rapport between patient and therapist is needed to achieve a receptive trance state.

As our culture changes, so will the delivery methods of coaches to clientele. The days of in-person coaching are dwindling. Webinars, online training, and digital coaching delivery methods for clients will become the norm. Professionals will want coaching that is easily accessible and fits into their schedule. Be prepared to diversify in order to remain valuable and relevant. - Erin Urban, UPPSolutions, LLC
I encourage you to take some time to become familiar with our services and the resources that are available to you in our website. You can learn more about (a) the sport psychology services that we can provide to athletes, coaches, teams, and other performers, (b) the sport psychology educational opportunities that are available through UNT, (c) our ongoing sport psychology research projects at the university and in the community, and (d) the sport psychology resources that we have developed for athletes, coaches, teams, and parents, and made available to you in this site. If you have any questions about our work, please feel free to contact us via email ([email protected]) or phone 940-369-SPORT (7767). 

Sport psychology (or sports psychology) is the study of the psychological and mental factors that affect and are affected by participation and performance in sport, exercise, and physical activity. It is also a specialization within the brain psychology and kinesiology that seeks to understand psychological/mental factors that affect performance in sports, physical activity, and exercise and apply these to enhance individual and team performance. It deals with increasing performance by managing emotions and minimizing the psychological effects of injury and poor performance. Some of the most important skills taught are goal setting, relaxation, visualization, self-talk, awareness and control, concentration, confidence, using rituals, attribution training, and periodization.
"I understand that thinking about talking to someone can be an anxiety provoking process - I will work with you to provide a nonjudgmental environment where we can safely discuss and explore your concerns, whatever they may be. I will help you better understand the connections between past experiences and your current difficulties, which I believe can ultimately lead to you having a more fulfilling life."
“Does anyone here feel like cigarettes are their best friend?” Hall asked, telling us to clap our hands, then to clap them again, this time leading with the opposite hand of what we were used to. It felt weird. The sound in the room changed noticeably as well. The point, Hall said, was that smoking is a habit we all perform as involuntarily, through muscle memory, as the way we choose to clap our hands.
After just a few weeks of working with Bernstein, I realized that he had a serious narcissistic personality disorder. His behavior was symptomatic of a sense of entitlement run amok. It is not at all uncommon to find narcissists at the top of workplace hierarchies; before their character flaws prove to be their undoing, they can be very productive. Narcissists are driven to achieve, yet because they are so grandiose, they often end up negating all the good they accomplish. Not only do narcissists devalue those they feel are beneath them, but such self-involved individuals also readily disregard rules they are contemptuous of.

In 2002, the Department for Education and Skills developed National Occupational Standards for hypnotherapy[45] linked to National Vocational Qualifications based on the then National Qualifications Framework under the Qualifications and Curriculum Authority. NCFE, a national awarding body, issues level four national vocational qualification diploma in hypnotherapy. Currently AIM Awards offers a Level 3 Certificate in Hypnotherapy and Counselling Skills at level 3 of the Regulated Qualifications Framework.[46]
Dorian Denburg was in-house counsel for a public corporation when she became president of the National Association of Women Lawyers. She said she immediately realized the not-for-profit environment was radically different from what she was used to. She was going to have to make some shifts. Her coach helped her understand the big picture and the importance of context.
Cally Stewart, OTD, OTR/L, CH joined the Center for Healthy Living in January 2017.  She was certified in hypnotherapy in 2009 and has practiced in a variety of health care settings including cancer care, family medicine, rehabilitation from injury or surgery, and chronic disease self-management.  Cally has a B.A. in psychology from Washington University in St. Louis, Missouri.  She received her master's and doctorate in occupational therapy at Tufts University and is a licensed occupational therapist in Massachusetts.  She also holds a certification in hypnotherapy through the International Association of Counselors and Therapists. 
“Volunteers are driven by completely different motives than employees are,” Denburg explained. “I had a habit of rolling in and expecting people to keep up and jump into action. With this job, I had to learn to be more intentional about setting the stage to engage people.” She made the shift from leading through accountability and authority to leading through influence.
In a study by Diane E. Lewis, respondents identified a variety of reasons for hiring executive coaches. [4] The reasons cited below encompass both problem solving and developmental emphases. They could also be described as change-oriented, with an emphasis on supplementing and refocusing the participant’s skills, or growth-oriented, with an emphasis on accelerating the learning curve for high-potential or recently promoted executives. The percentage of respondents citing that particular reason is in parenthesis:
In 2007, a meta-analysis from the Cochrane Collaboration found that the therapeutic effect of hypnotherapy was "superior to that of a waiting list control or usual medical management, for abdominal pain and composite primary IBS symptoms, in the short term in patients who fail standard medical therapy", with no harmful side-effects. However the authors noted that the quality of data available was inadequate to draw any firm conclusions.[2]
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