Roughly six months after Bernstein and Davis finished working together, Bernstein’s immediate boss left the business, and he was tapped to fill the position. True to his history, Bernstein was soon embroiled in controversy. This time, rather than alienating subordinates, Bernstein was suspected of embezzlement. When confronted, he asked to work with his coach again. Fortunately for Bernstein, the CEO suspected that something deeper was wrong, and instead of calling Davis, he turned to me for help.

Some sport psychologists might also work closely with once enthusiastic athletes that have suffered injuries as well. Depending on the severity of the injury, a sport psychologist may attempt to help a recovering athlete segue back into his career with as little stress as possible. Some athletes don't have this choice, however, and they may need the help of a sport psychologist to help them deal with the fact that they may not be able to play their sport with as much talent and drive as they had at one time.
In today’s demanding business environment (cost pressures leading to flatter organizations, executive managers with more direct reports, “speed to market” as a competitive advantage with time pressure, etc.) executives have limited opportunity to devote time and energy to their own development as leaders. “Most executives struggle to fulfill the responsibilities of their positions and are too busy and too stressed to step back and learn from their experiences or to implement changes to satisfy best management practices.”[3]
An often-overlooked intangible benefit of executive coaching is stress reduction. Executive coaches can empower executives with an arsenal of tools and tactics to combat stress and, in turn, improve productivity levels. A study by Jan Ramsøy and Sigrid Stover Kjeldsen, in cooperation with the Norwegian University of Life Sciences, found that coaching reduced executives’ stress levels by, on average, 18 percent after only eight to 10 coaching conversations (some participants experienced stress level reductions as high as 47 percent). Perhaps what’s most powerful is the fact that effective coaching appears to be contagious! Research by Dr. Sean O’Connor & Dr. Michael Cavanagh of The University of Sydney found that the closer employees are situated to individuals who have participated in coaching, the higher their levels of well-being.

Although both the organization and the executive must be committed to coaching for it to be successful, the idea to engage a coach can originate from either HR and leadership development professionals or from executives themselves. In the past, it has more often sprung from the organizational side. But given the growing track record of coaching as a tool for fast movers, "We see more executives choosing coaching as a proactive component of their professional life," says Cheryl Leitschuh, a leadership development consultant with RSM McGladrey (Bloomington, Minnesota).
Sports have always been a big part of my life and culture, so it is a great fit for me personally to be involved in a profession that allows me to make an impact in areas for which I have a true passion. I also enjoy the fact that I am able to address both performance enhancement and mental skills training while still being able to offer assistance to athletes and performers who are stuck, or are experiencing issues that hinder their performance or life satisfaction. Additionally, compared to other branches of psychology, sports psychology utilizes many techniques and interventions that require very active participation from both the psychologist and the client. That is another factor that is very fitting with my approach.
What can organizations expect when their employees receive coaching? Clark, a certified coach herself, said the area that receives the biggest impact from coaching is self-awareness. “Any opportunity for people to understand themselves better is a good thing,” she said. “Our job is to make sure people continue to develop personally as they hone their technical skills. Managers need to understand how they come across to others. Not only do they learn how to become more effective, they discover the negative impact of not changing.”
Motivation — Recent research implies that sports-related achievement motivation is composed of several traits that together form a general orientation of a person towards achievement in sports. This research refers to The Achievement Motivation Inventory (AMI) (Schuler, Thornton, Frintrup & Mueller-Hanson, 2003) which is a broad-spectrum assessment of achievement-motivation in business, and has been used to develop the Sports Performance Indicator.

For many years I have tried various methods of giving up smoking – none worked – then I tried your self hypnosis CD for 7 days. I found it very relaxing and coupled with the use of nicotine replacement products (patches and nasal spray) I succeeded for a continuous 7 months without any discomfort. Unfortunately, I have found that hypnosis needs to be topped up at regular intervals to last and this I did not do. I needed and still need to ‘quit the weed’ for health reasons and intend to recommence the self hypnosis course again in the very near future. Where I had failed before was a lack of resolve or in other words will power. By using the self hypnosis CD I found I was easily able to allow my subconscious to dictate whether I smoked or not, rather than use will power which I have in little resource. All in all I would thoroughly recommend the use of this self hypnosis treatment to give up smoking, provided you’re prepared to top up the hypnosis periodically.


"When going out for fast food, I used to get the large-size value meal. Now, I satisfy a craving by ordering just one item: a small order of fries or a six-piece box of chicken nuggets. So far, I've shaved off 16 pounds in seven weeks, and I'm on track to being thinner than my high school self for my 10-year reunion later this year." —Miranda Jarrell, Birmingham, AL

Sports psychology is the study of how psychology influences sports, athletic performance, exercise, and physical activity. Some sports psychologists work with professional athletes and coaches to improve performance and increase motivation. Other professionals utilize exercise and sports to enhance people’s lives and well-being throughout the entire lifespan.
I passed this diagnosis along to the executive vice president of human resources, and he concurred. Mansfield’s coaching ceased, and after her boss and I conducted a carefully crafted intervention he agreed to seek outpatient psychotherapy. Several years later, Mansfield was thriving as a manager, and she had developed a more fulfilling personal life.
I chose the University of Ottawa in Canada for my Master’s in Sport Psychology for 2 main reasons. One of the most experienced, forerunners of Sport Psychology, Dr. Terry Orlick, is a professor at U of O. I had a conversation with him prior to applying, and he offered to be my thesis advisor, so at that point the program at University of Ottawa became the only choice for me.
Hypnosis might not be appropriate for a person who has psychotic symptoms, such as hallucinations and delusions, or for someone who is using drugs or alcohol. It should be used for pain control only after a doctor has evaluated the person for any physical disorder that might require medical or surgical treatment. Hypnosis also may be a less effective form of therapy than other more traditional treatments, such as medication, for psychiatric disorders.
^ Jump up to: a b c d Grant, Anthony M.; Cavanagh, Michael J. (2011). "Coaching and Positive Psychology: Credentialing, Professional Status, and Professional Bodies". In Sheldon, Kennon M.; Kashdan, Todd B.; Steger, Michael F. Designing Positive Psychology: Taking Stock and Moving Forward. Oxford; New York: Oxford University Press. pp. 295–312. doi:10.1093/acprof:oso/9780195373585.003.0019. ISBN 9780195373585. OCLC 610144651.
Like any effective parasite, smoking feeds off the host without killing it, for a good long time. And all the time you are paying with your health, youth and vitality, the parasite's owners are benefitting. This session will help you turn your resources against the parasite, getting rid of the feeling that you're somehow 'losing' something by quitting smoking.
I was a smoker for thirty years, two packs a day. I never thought I would be able to quit without going through agony and torment. I tried the gum and the chantax and cold turkey and everything, but I never lasted more than a day without smoking. Last week I went to see Rita and it was quite an amazing experience. She made me look at the activity of smoking in a whole new way. It wasn't filling the void, it was creating the void. With that in mind, I left her office able to discontinue this crazy void-creating habit without too much struggle. Of course, there were moments of weakness where I thought I might give in to the craving, but her hypnosis helped me motor through those. I have not smoked for nine days now and I feel free at last. Thank you Rita.

Dave Elman was a master hypnotherapist, teaching physicians, dentists and psychologists back in the 1950s how to do what they should already have been taught in their training. This book is full of stories, examples and dialogues with clients that demonstrate his ability to work successfully with a stunning array of people. It is truly amazing that it has taken over 50 years since his work in order for hypnosis to begin emerging as the tool for personal transformation that it is. Although the history of hypnosis is much older that that, it has long suffered the indignity of scorn by those who don't understand it, fear it or simply believe it can't really work.


With an emphasis on quality, we strive to create, develop and produce the best self hypnosis audio programs we possibly can. Our professionally produced, life-enhancing recordings are authored by our team of vocally talented hypnotherapists – and supported by our hugely experienced script writers, who have a combined 75+ years of experience in the field of hypnotherapy.
Although hypnotherapy can seem strange, perhaps even implausible, it is regarded as potentially effective in treating a variety of ailments, particularly phobias, addictions, and problematic habits. Hypnosis may also be used to help patients cope with stress, smoking cessation, and chronic pain, and some women even opt to use hypnosis to manage the pain of childbirth. In patients with trauma-related conditions such as posttraumatic stress (PTSD), therapists may attempt to talk to clients about their traumatic memories under hypnosis.
There appears to be a rift between members of AASP who would like the organization to function as a trade group that promotes the CC-AASP certificate and pushes for job development, and members of AASP who would prefer the organization to remain as a professional society and a forum to exchange research and practice ideas. Many AASP members believe that the organization can meet both needs effectively. These problems were illustrated in AASP founding president John Silva's address at the 2010 conference. Silva highlighted five points necessary for AASP and the greater field of applied sport psychology to address in the near future:
One increasingly common use of coaching for senior executives focuses on the challenges of managing younger workers, and on helping executives better understand and lead a new generation of employees whose work ethics and values are different, says Stephen Fairley, president of Chicago-based Today's Leadership Coaching and coauthor of Getting Started in Personal and Executive Coaching (Wiley, 2003).
Unintentional weight loss may result from loss of body fats, loss of body fluids, muscle atrophy, or even a combination of these.[25][26] It is generally regarded as a medical problem when at least 10% of a person's body weight has been lost in six months[25][27] or 5% in the last month.[28] Another criterion used for assessing weight that is too low is the body mass index (BMI).[29] However, even lesser amounts of weight loss can be a cause for serious concern in a frail elderly person.[30]
One increasingly common use of coaching for senior executives focuses on the challenges of managing younger workers, and on helping executives better understand and lead a new generation of employees whose work ethics and values are different, says Stephen Fairley, president of Chicago-based Today's Leadership Coaching and coauthor of Getting Started in Personal and Executive Coaching (Wiley, 2003).
Getting licensed is the final step. License requirements differ between states, but most require an applicant to have a PhD or PsyD degree, several years of experience, and a passing score on the Examination for Professional Practice in Psychology (EPPP). Practicing clinical psychologists are required to be licensed, and licensing is ideal although not absolutely required to become a certified sports psychologist.

Executive coaches provide a confidential and supportive sounding board for their clients. They ask questions, challenge assumptions, help provide clarity, provide resources, and yes, sometimes, with permission, provide advice. They often administer and help interpret 360-degree and behavioral assessments, conduct confidential interviews to help a client gain self-awareness, and establish development goals.
Students may wish to become student members of Division 47 of the American Psychological Association: Sports Psychology. Membership may provide them with leadership as well as networking opportunities. They will receive a newsletter and a journal, Sport, Exercise, and Performance Psychology. The dissertation provides an opportunity to distinguish oneself in the field. Division 47 has an award competition for dissertations.
Eric Hehman is CEO and principal of Austin Asset, a financial services firm in Austin, Texas. When Hehman was tapped to succeed the founder as CEO, he turned to Larry Fehd of Human Performance Strategies for guidance. Fehd offered a blend of consulting and coaching. As a consultant, he offered a road map for Hehman’s successful transition as CEO and firm leader. As a coach, he held Hehman accountable while offering support and candid feedback. “My coach was always asking me, ‘So what are you going to do?’” Hehman said. “He wouldn’t let me duck when things got difficult.”
Stop smoking easily with this proven programme, a combination of state of the art hypnosis sessions and video interviews from Darren Marks one of the UKs leading hypnotherapists and trainers. Hypnosis can’t make you stop smoking against your will but if you’re determined to stop this App will make it much easier and even a relaxing, empowering and enjoyable process.
The popularity of executive coaching owes much to the modern craze for easy answers. Businesspeople in general—and American ones in particular—constantly look for new ways to change as quickly and painlessly as possible. Self-help manuals abound. Success is defined in 12 simple steps or seven effective habits. In this environment of quick fixes, psychotherapy has become marginalized. And executive coaches have stepped in to fill the gap, offering a kind of instant alternative. As management guru Warren Bennis observes, “A lot of executive coaching is really an acceptable form of psychotherapy. It’s still tough to say, ‘I’m going to see my therapist.’ It’s okay to say, ‘I’m getting counseling from my coach.’”
Self-talk refers to the thoughts and words athletes and performers say to themselves, usually in their minds. Self-talk phrases (or cues) are used to direct attention towards a particular thing in order to improve focus or are used alongside other techniques to facilitate their effectiveness.[61] For example, a softball player may think "release point" when at bat to direct her attention to the point where the pitcher releases the ball, while a golfer may say "smooth stroke" before putting to stay relaxed. Research suggests either positive or negative self-talk may improve performance, suggesting the effectiveness of self-talk phrases depends on how the phrase is interpreted by the individual.[62] However, the use of positive self-talk is considered to be more efficacious[63] and is consistent with the associative network theory of Gordon Bower[64] and the self-efficacy tenet within the broader Social Cognitive Theory of Albert Bandura.[65][66] The use of words in sport has been widely utilized. The ability to bombard the unconscious mind with one single positive phrase, is one of the most effective and easy to use psychological skills available to any athlete.
While it’s good to be aware of portion sizes on nutrition labels, why not flip them to your benefit? For example, instead of a bowl of ice cream with a few blueberries, have a bowl of blueberries with a spoonful of ice cream. While one cup of ice cream has more than 250 calories and not much in the way of nutrition, one cup of blueberries contains only 80 calories and is a good source of fiber and vitamin C. Or, instead of a plate of pasta with some veggies, have a plate of veggies with some pasta. A mix of steamed or roasted cruciferous vegetables works great with a smaller amount of pasta. Not only does this ingredient swap cut the calories in the dish, the additional veggies provide nutrients like fiber, potassium and vitamin A.
Here's one way to look at it. If an experience—through coaching or anything else—reveals an interest that leads an executive away from the firm, everyone stands to gain. The executive finds a better fit and, ideally, a space in the firm becomes available to someone who is motivated by the challenges at hand. It's much the same thinking that companies have gone through regarding leadership-development programs at large. The occasional departure of a manager in whom the firm has invested a great deal is offset many times over by the increased value of those who remain.
We don’t aim to use scare tactics because research from the field of neuropsychology has shown that scaring smokers doesn't help them stop (1) In fact what most smokers do when they’ve been scared is…reach for the cigarettes. Scary anti-smoking pictures of, for example, diseased lungs have been show not to deter smoking but stimulate a part of the brain known as the “craving spot.” (1) (2)
Some exercise and sport psychology professionals are also licensed psychologists, who are doctorally trained individuals who have met their state's educational and training requirements and passed a comprehensive exam. These psychologists undergo specialized postdoctoral training in how to optimize athletes' performance and well-being. Only licensed psychologists may call themselves psychologists. 
What can organizations expect when their employees receive coaching? Clark, a certified coach herself, said the area that receives the biggest impact from coaching is self-awareness. “Any opportunity for people to understand themselves better is a good thing,” she said. “Our job is to make sure people continue to develop personally as they hone their technical skills. Managers need to understand how they come across to others. Not only do they learn how to become more effective, they discover the negative impact of not changing.”
This might be a pretty good time to pause and call bullshit, particularly since, during the demonstration in the library, that's exactly what I was thinking myself. Hall himself tried a little of both techniques, telling us that we were ready to stop smoking, that this was something we wanted, but also told us horror stories about smoking. Not of cancer, which can be easy to ignore until it's too late, but of his trips to tobacco farms, where he'd seen all manner of disgusting things—rats and tree frogs and pesticides and pigeon shit falling into a tobacco shredder and so on. You're smoking tree frogs and pesticide, he said. To be honest, that didn't sound much worse than what I always sort of assumed I was smoking.
I was a smoker for thirty years, two packs a day. I never thought I would be able to quit without going through agony and torment. I tried the gum and the chantax and cold turkey and everything, but I never lasted more than a day without smoking. Last week I went to see Rita and it was quite an amazing experience. She made me look at the activity of smoking in a whole new way. It wasn't filling the void, it was creating the void. With that in mind, I left her office able to discontinue this crazy void-creating habit without too much struggle. Of course, there were moments of weakness where I thought I might give in to the craving, but her hypnosis helped me motor through those. I have not smoked for nine days now and I feel free at last. Thank you Rita.
But if there’s everything all health professionals agree on, it’s this: put down the smokes, any way you can, no matter how silly you feel about being hypnotized or obsessively chewing Juicy Fruit or starting talk therapy with a counselor. Don’t feel foolish if you start describing yourself as “smober,” as some NicA members do. It may be corny, but getting sober while continuing to smoke is tantamount to rearranging the deck chairs on the Titanic: a nice way to relieve stress in the moment but an activity that’s still going to take you down.
"When going out for fast food, I used to get the large-size value meal. Now, I satisfy a craving by ordering just one item: a small order of fries or a six-piece box of chicken nuggets. So far, I've shaved off 16 pounds in seven weeks, and I'm on track to being thinner than my high school self for my 10-year reunion later this year." —Miranda Jarrell, Birmingham, AL

In the 2000s, hypnotherapists began to combine aspects of solution-focused brief therapy (SFBT) with Ericksonian hypnotherapy to produce therapy that was goal focused (what the client wanted to achieve) rather than the more traditional problem focused approach (spending time discussing the issues that brought the client to seek help). A solution-focused hypnotherapy session may include techniques from NLP.[13]
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