Take Rich Garvin, the CEO of an athletic shoe manufacturing company with sales in excess of $100 million a year. Despite his company’s size, Garvin had never hired a coach for any of his direct reports. He knew that his HR director used trainers and coaches, but Garvin was a finance guy first and foremost. And since the athletic shoe industry was flying high, he left personnel matters to those who were paid to worry about them. But in the late 1990s, the market for athletic shoes collapsed. In Garvin’s world, the most immediate casualty was his COO, who snapped under the strain of failing to meet sales estimates for three consecutive quarters. The COO began venting his frustration on store managers, buyers, and suppliers.

“Learning hypnotherapy does not commit you to drastically changing your therapy practice,” says hypnotherapist Catherine Reiss. “The training will allow you to more quickly and effectively get to the cause of your clients’ unwanted behaviors and the feelings they present with it, but it also facilitates the use of trance in more traditional formats.”
In 1923, Griffith developed and taught the first sports psychology university courses (“Psychology and Athletics”) at the University of Illinois, and he came to be known as “The Father of Sports Psychology” in the United States, as a result of his pioneering achievements in that area. However, he is also known as “The prophet without disciples”, since none of his students continued with sports psychology, and his work started to receive attention only from the 1960s [13]
Psychiatrists who’ve studied the Vietnam War are all too familiar with this type of hostile reaction to ineffectual leaders. Lieutenants fresh from ROTC training were hazed, sometimes even killed, by veteran troops who resented what they perceived to be an illegitimate attempt by the “F—ing New Guy” (FNG) to exercise authority. Military psychiatrists soon realized that these FNG lieutenants, clueless about the laws that governed life on the front lines, had been pulling rank in an effort to assert authority. The troopers did not take this well. In their view, the new lieutenants did not stack up to their predecessors, who had learned to let their hair down. To address the FNG syndrome, the military cautioned lieutenants to take it easy until the troopers accepted that they had developed field credentials.
An often-overlooked intangible benefit of executive coaching is stress reduction. Executive coaches can empower executives with an arsenal of tools and tactics to combat stress and, in turn, improve productivity levels. A study by Jan Ramsøy and Sigrid Stover Kjeldsen, in cooperation with the Norwegian University of Life Sciences, found that coaching reduced executives’ stress levels by, on average, 18 percent after only eight to 10 coaching conversations (some participants experienced stress level reductions as high as 47 percent). Perhaps what’s most powerful is the fact that effective coaching appears to be contagious! Research by Dr. Sean O’Connor & Dr. Michael Cavanagh of The University of Sydney found that the closer employees are situated to individuals who have participated in coaching, the higher their levels of well-being.
"Coaching has evolved into the mainstream fast," says Michael Goldberg, president of Building Blocks Consulting (Manalapan, New Jersey), whose clients include New York Life and MetLife. "This is because there is a great demand in the workplace for immediate results, and coaching can help provide that." How? By providing feedback and guidance in real time, says Brian Underhill, a senior consultant at the Alliance for Strategic Leadership (Morgan Hill, California). "Coaching develops leaders in the context of their current jobs, without removing them from their day-to-day responsibilities."
Individual states not only set the scope of practice for psychologists but determine who is allowed to use the title. In some cases, an individual would be allowed to perform some duties associated with sports psychology but would not be able to use the “psychologist” title. All states license psychologists, but they may exclude some settings (for example, academic settings).
TalentSmart coaches leverage scholarly research in the fields of emotional intelligence and leadership to help clients become more skilled. Coaches use business expertise to ensure that what clients practice is not only based on proven methods but also is simple and effective. TalentSmart certified coaches are seasoned coaching professionals with graduate training in 360° assessment interpretation and expertise in emotional intelligence and leadership development strategies.

Passion, making it about the athlete and not about you, and clear communication. You have to be willing to say what the athlete doesn’t want to hear and to go in deep with what’s stopping them. They might, and probably will resist, so you have to really present the coaching in a way that’s not confronting, but rather in which they can really see the opportunity that’s available in taking the coaching.
In 2003, the American Psychological Association (APA) officially recognized sports psychology as a specialized area, or proficiency, in psychology, with the goal of providing uniformity to the development and practice of sports psychology. Several key elements were identified, including the specific knowledge needed in order to be considered specialized in sports psychology; the groups of people that would benefit from this specialty; and the problems or issues addressed through its practice.
"I provide counseling services to children, teens, adults, couples, and families. Expectations: A warm, direct, nurturing, and supportive experience, as we identify and address immediate and underlying sources of distress impeding your ability to live a happier and more fulfilling life. I individualize an eclectic mix of mindfulness, cognitive behavioral, and solution-focused therapy techniques with each client. As our academic and career experiences are a significant part of our lives, I also provide assessment, academic, career counseling services- including: attention (diagnostic) assessments, memory improvement therapy, study skills training, attention training, executive coaching, and organizational and time management skills training."

Across all business sectors and areas of professional practice, workers confront significant transitions. When transitioning into leadership roles, they cannot rely on their old ways of conducting themselves. They must transform their mindset and behavior patterns in order to succeed in the new role. Technical skills and know-how are no longer sufficient. They must also learn to collaborate with C-suite executives, develop novel business opportunities, and inspire their colleagues and direct reports with a well-articulated vision of success.
“Each unhealthy current behavior, such as smoking, losing one’s temper, excessive alcohol consumption, or compulsive overeating has a chain of events that laid the foundation for all of our current unhealthy choices. Through the ‘memory chip’ that has been laid down in the subconscious mind, we can trace back the experiences and subconscious decisions we made as children that may be leading us to the behavior that is no longer healthy for us.”
“Each unhealthy current behavior, such as smoking, losing one’s temper, excessive alcohol consumption, or compulsive overeating has a chain of events that laid the foundation for all of our current unhealthy choices. Through the ‘memory chip’ that has been laid down in the subconscious mind, we can trace back the experiences and subconscious decisions we made as children that may be leading us to the behavior that is no longer healthy for us.”

This CD is awesome!! I was never a believer in hypnotherapy in the past, but after my doctor told me I had to quit smoking, he suggested this CD. It is powerful!! Mark's voice is so soothing, and it is done in such a way to make you so relaxed that it is easy to just fall into his words. I have been able to cut back my smoking in half and I have only had the CD for 5 days. I am ready to set my quit date. You have nothing to lose and everything to gain by trying this. I have tried everything to help stop smoking and this was the first thing that I am actually seeing results. You can't go wrong with this purchase!!!
Dave Elman was a master hypnotherapist, teaching physicians, dentists and psychologists back in the 1950s how to do what they should already have been taught in their training. This book is full of stories, examples and dialogues with clients that demonstrate his ability to work successfully with a stunning array of people. It is truly amazing that it has taken over 50 years since his work in order for hypnosis to begin emerging as the tool for personal transformation that it is. Although the history of hypnosis is much older that that, it has long suffered the indignity of scorn by those who don't understand it, fear it or simply believe it can't really work.
If coaching fails to cure a problem in six months, it can become very expensive indeed. Take the case of Tom Davis, the coach who worked with Rob Bernstein, the executive VP of sales at an automotive parts distributor. Let’s assume Davis charged a relatively low per diem of $1,500. Over the four years of his engagement—which ultimately did not solve Bernstein’s problems—he would have picked up at least $45,000 in fees. That sum would have purchased 450 hours with a competent therapist—about ten years’ worth of weekly sessions.
All successful people eventually hit walls in their careers and personal lives. The skills and traits that once brought them success no longer serve them well under new circumstances. Regardless of whether they are being promoted or have suffered a major professional setback. they need to adapt quickly and pivot into an entirely new role for which they may be woefully unprepared. That new role might involve staying with the same employer, or it might require a major transition to an entirely different line of work.
Practice, practice, practice. Get in with different consultants and see what they’re doing. Work with younger athletes on their mental game using your own experiences to start developing your models. Volunteer to be the mental coach of a youth team based on your credentials as an athlete. And keep reading and applying what you read to your own competitive experience. Keep being an athlete and test your skills on yourself first.
The book gives examples of induction methods, including what is now called the classic "Dave Elman Induction", as well as the use of hypnosis in dozens of physical and mental conditions. Since these uses are reserved today only for licensed professionals, and since licensed professionals usually shy away from or shun anything that is not considered mainstream, hypnosis is most often used today for behavior modification issues, such as weight loss or smoking cessation.
I was skeptical at first like most. I smoked for 21 years 1 pack a day. The idea of quitting alway terrified me, I basically had given up all hope I would ever be able to quit and just excepted my fate a life time smoker. I can not believe how this has changed my life. It made it almost pain free to quit . I am 1 month in as a non smoker and barely think of cigarettes unless I see someone with them and even then I have no desire. Rita is magical. I tried everything, and nothing worked till this. I think you do need to really want to quit though. So make sure your in a good head space but I'm confident it will work for you too. Rita gave me my life back and I've jogged for the first time in over 20 years. Can't recommend her enough this is the real thing I assure you !
Executive coaching is hot. What was stigma ("You're so broken you need a coach?") has become status symbol ("You're so valuable you get a coach?"). Tiger Woods and Michael Phelps have coaches. Even President Barack Obama has a coach, if you count David Axelrod. Microsoft 's young high-potential leaders get coaches. If elite athletes and organizations think they need coaches, shouldn't you have one too? Shouldn't we all?
An obvious area is volleyball and beach volleyball athletes, given that those were my sports. I’m also an expert at working with youth up-and-coming athletes, starting as young as nine years of age. I really enjoy working with athletes on the origin of their fear and providing tools for them to breakthrough whatever it is that’s preventing them from getting to the next level in their sport.

*Comments made by former clients are true and factual. Miami Hypnosis Center, its officers, and personnel, do not imply or claim that these comments represent typical results. Results vary depending on age, gender, lifestyle, motivation, and individual commitment to achieve a desired result. Each comment, and/or review, is the opinion of one person at a specific time and should only be considered in that context.


I might be biased, but I do believe that the best sport psychology candidates are those who have partaken in an elite sport or performance domain (like competitive dance or professional music). I am a firm believer in the sport psychology consultant using their as-lived, phenomenological experience from their own sporting experience to really relate to and provide hands-on tools to the athlete. Kind of like a ‘been-there-done-that’ phenomenon: the consultant has already been there themselves, so they have a better understanding of what tool will make the difference with the athlete/high performer. This is not to say that you have to have been an elite athlete/performer to be an expert sport psychologist, I just happen to think those that have competed in an elite sport or its equivalent have a leg up.
A typical hypnotherapy session has the patient seated comfortably with their feet on the floor and palms on their lap. Of course, the patient could choose to lie down if that option is available and if that will meet the patient's expectation of hypnosis. The therapist can even set the stage for a favorable outcome by asking questions like, "Would you prefer to undergo hypnosis in this chair or on the sofa?" Once patients make the choice, they are in effect agreeing to undergo hypnosis. Depending on the approach used by the therapist, the next events can vary, but generally will involve some form of relaxing the patient. Suggestions will lead the patient to an increasingly relaxed state. The therapist may wish to confirm the depth of trance by performing tests with the patient. For example, the therapist may suggest that when the eyes close that they will become locked and cannot be opened. The therapist then checks for this by having patients try to open their eyes. Following a successful trial showing the patient's inability to open the eyes, the therapist might then further relax them by using deepening techniques. Deepening techniques will vary for each patient and depend largely on whether the patient represents information through auditory, visual, or kinesthetic means. If the patient is more affected by auditory suggestions, the therapist would use comments such as "You hear the gentle patter of rain on the roof;" or, "The sound of the ocean waves allow you to relax more and more." For the visual person, the therapist might use statements such as, "You see the beautiful placid lake, with trees bending slightly with the breeze." Finally, with the kinesthetic person phrases such as, "You feel the warm sun and gentle breeze on your skin," could be used. It is important for the therapist to know if the patient has difficulty with the idea of floating or descending because these are sometimes used to enhance the experience for the patient. However, if the patient has a fear of heights or develops a feeling of oppression with the thought of traveling downward and going deeper and deeper, suggestions implying the unwanted or feared phenomenon will not be taken and can thwart the attempt.
Today, hypnotherapists will suggest that smokers associate cigarettes with unpleasant tastes, odors, or sensations — for instance, that cigarette smoke smells like bus fumes, that the smoke has a nasty taste, or that it will cause you to suffer from dry mouth. They might also suggest that smokers believe that they have lost the desire to smoke and can easily cope with their nicotine withdrawal symptoms.
Welcome to the UNT Center for Sport Psychology and Performance Excellence website. I appreciate you taking this opportunity to learn more about our Center and the work we do at the university and in the community. The Center for Sport Psychology is a national leader in (a) providing services to athletes, coaches and teams, (b) educating future sport psychologists as well as current coaches and sport administrators, (c) conducting research with exercisers and sport participants, and (d) working with the community, such as youth sport programs, to make sport a more enjoyable and meaningful experience. Simply put, our mission is to help you reach your performance goals, whatever they may be, and find passion in what you do.
Make it descriptive rather than evaluative. This means that the feedback should focus on the facts, as opposed to saying what is good or bad. This also helps the recipient be less defensive. Instead of saying, “Your follow-through is poor,” it is more effective to say, “The team was in a real crunch today, trying to get the presentation slides to the client to be reviewed. I was counting on having the highlights of your report included in the presentation. This caused us to be late in getting the slides to the client. Next time we have a deadline like this, I’d like to see you deliver your portion on time.”
The link between exercise and psychology has long been recognized. In 1899, William James discussed the importance of exercise, writing it was needed to "furnish the background of sanity, serenity...and make us good-humored and easy of approach."[68] Other researchers noted the connection between exercise and depression, concluding a moderate amount of exercise was more helpful than no exercise in symptom improvement.[69] Additionally, meeting exercise requirements can also aid in alleviating symptoms of avoidance disorders and anxiety, while also providing a higher quality of life for the patient in terms of physical health. [70]
Although there are different techniques, clinical hypnotherapy is generally performed in a calm, therapeutic environment. The therapist will guide you into a relaxed, focused state and ask you to think about experiences and situations in positive ways that can help you change the way you think and behave. Unlike some dramatic portrayals of hypnosis in movies, books, or on stage, you will not be unconscious, asleep, or in any way out of control of yourself. You will hear the therapist’s suggestions, but it is up to you to decide whether or not to act on them.
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