Improvements that stem directly from coaching engagements include: enhanced executive learning, gains in corporate performance, enhanced relationships, increased leadership effectiveness and personal and organizational improvements. In the process, not only do executives improve themselves but substantially have a greater impact on their organization. Benefits to the organization include enhanced individual and organizational performance which positively affect organizational culture. These further provide enhanced reputation within the industry, improved employee morale, and positive work environments, thus greater productivity and enhanced client relationships. Coaching can be your competitive edge!
Following its stated goal of promoting the science and practice of applied sport psychology, AAASP quickly worked to develop uniform standards of practice, highlighted by the development of an ethical code for its members in the 1990s. The development of the AAASP Certified Consultant (CC-AAASP) program helped bring standardization to the training required to practice applied sport psychology. AASP aims to provide leadership for the development of theory, research and applied practice in sport, exercise, and health psychology.[19] Also during this same time period, over 500 members of the American Psychological Association (APA) signed a petition to create Division 47 in 1986, which is focused on Exercise and Sport Psychology.
Danish and Hale (1981) contended that many clinical psychologists were using medical models of psychology to problematize sport problems as signs of mental illness instead of drawing upon the empirical knowledge base generated by sport psychology researchers, which in many cases indicated that sport problems were not signs of mental illness. Danish and Hale proposed that a human development model be used to structure research and applied practice.[22] Heyman (1982) urged tolerance for multiple models (educative, motivational, developmental) of research and practice,[23] while Dishman (1983) countered that the field needed to develop unique sport psychology models, instead of borrowing from educational and clinical psychology.[24]
Athletes aren't the only ones that can benefit from sport psychology, however, although they are the most likely. Some individuals who are in the middle of high stress and highly competitive careers might also benefit from a few counseling sessions with sport psychologists. This can include professionals such as business people, performing artists, and politicians.
The challenges can come from a few different aspects. There is the level of difficulty that clients have in overcoming obstacles that they may be facing. Then there are outside dynamics that can make a difference, such as pressure that athletes may feel from their family, relationships, coaches, or even the media. One of the biggest challenges is when an athlete may lack some of the motivation necessary to bring change or develop a necessary skill—perhaps it was their coach’s or family’s idea that they see a sports psychologist and they are still uncertain about whether or not they want to put in the time to address the mental side of their game. Sports psychology is not a magic formula for success. It is an approach to performance enhancement that requires motivation and participation by the athletes themselves. So when that cooperation and motivation are lacking, it is perhaps the biggest challenge.
Youth sport refers to organized sports programs for children less than 18 years old. Researchers in this area focus on the benefits or drawbacks of youth sport participation and how parents impact their children’s experiences of sporting activities. In this day and age, more and more youth are being influenced by what they see on TV from their sport idols. For that reason it is not rare to see a seven-year-old play acting in a game of soccer because they are being socially influenced by what they are seeing on TV.
As a certified consulting hypnotist, I have helped Houstonians for more than 30 years successfully overcome an addiction to cigarette smoking. Through hypnosis, the client is able to visualize their life without smoking, and find desirable fulfillment and satisfaction in quitting. I personalize a program for each client, providing a customized approach to help him or her stop smoking.
According to the Dietary Guidelines for Americans those who achieve and manage a healthy weight do so most successfully by being careful to consume just enough calories to meet their needs, and being physically active.[9] According to the U.S. Food and Drug Administration (FDA), healthy individuals seeking to maintain their weight should consume 2,000 calories (8.4 MJ) per day.[citation needed]
As chronic obstructive pulmonary disease (COPD) advances, about 35% of patients experience severe weight loss called pulmonary cachexia, including diminished muscle mass.[31] Around 25% experience moderate to severe weight loss, and most others have some weight loss.[31] Greater weight loss is associated with poorer prognosis.[31] Theories about contributing factors include appetite loss related to reduced activity, additional energy required for breathing, and the difficulty of eating with dyspnea (labored breathing).[31]
At least in business and executive coaching, I believe we will see more coaches who have strong industry and line experience. As leaders face increasing pressure to deliver results in the short term and create exciting futures for the long term, all while developing leaders, they themselves will require coaches and advisers who can help them think deeply through this range of complex issues. - Rose Cartolari, Rose Cartolari Consulting
Professionals in this area may also counsel other facilitators of youth sports, including coaches and parents, to help build a positive support system around child players and teams. Sports psychologists may use psychometric testing to assess issues, as well as psychotherapeutic anxiety-reduction and stress-management techniques to treat young clients.
Organizations must be in favor of and agree to provide resources to support the executive coaching, and recognize that it requires a long-term investment in order for the coaching and change to succeed. “Executives need follow-on coaching and reinforcement in order to sustain changes in behavior. In addition, professionals’ development should be kept separate from performance because the high level of trust and openness required for development would be compromised if these two essential processes are mixed.”[5]
Exercise psychology can be defined as the study of psychological issues and theories related to exercise.[67] Exercise psychology is a sub-discipline within the field of psychology and is typically grouped with sport psychology. For example, Division 47 of the APA is for exercise and sport psychology, not just one or the other, while organizations like AASP encompass both exercise and sport psychology.
According to many sources including the National Center for Biotechnology Information (NCBI) which is part of the United States National Library of Medicine and a branch of the National Institutes of Health (NIH), hypnosis is scientifically proven to help relieve both mental challenges and physical pains. Hypnosis can alleviate stress and reduce pain after surgeries, has been shown to relieve anxiety in children in the emergency room, and can be useful for managing pain associated with everything from arthritis to migraines. Hypnosis is non-invasive and gives you a way to control pain or discomfort that might otherwise seem out of your hands. Hypnosis shouldn’t be used as a substitute for medical care, but may be an excellent complementary tool that is best provided by a trained therapist or licensed medical provider. The University of Maryland Medical Center shares many conditions for which hypnosis can be useful:
Sports psychologists may also pursue voluntary certification. This does not confer the legal right to practice, but does demonstrate expertise in a specialty area. Sports psychology professionals at both the master's and doctoral levels are eligible to become Certified Consultants (CC-AASP) through the Association for Applied Sport Psychology (http://www.appliedsportpsych.org/certified-consultants/become-a-certified-consultant).

You want to stop smoking because it’s a very unhealthy and expensive habit. Chances are you’ve already tried a variety of ways to stop smoking, but you’re still struggling. You may even have stopped before, but whether it’s been for a few days or for several months, somehow the smoking habit has crept back and you’ve found yourself back there, puffing away again on your “cancer sticks”. Why does this keep happening?
Dorian Denburg was in-house counsel for a public corporation when she became president of the National Association of Women Lawyers. She said she immediately realized the not-for-profit environment was radically different from what she was used to. She was going to have to make some shifts. Her coach helped her understand the big picture and the importance of context.
In a study by Diane E. Lewis, respondents identified a variety of reasons for hiring executive coaches. [4] The reasons cited below encompass both problem solving and developmental emphases. They could also be described as change-oriented, with an emphasis on supplementing and refocusing the participant’s skills, or growth-oriented, with an emphasis on accelerating the learning curve for high-potential or recently promoted executives. The percentage of respondents citing that particular reason is in parenthesis:
Certification as a Certified Mental Performance Consultant (CMPC)® demonstrates to clients, employers, colleagues, and the public at large that a certified individual has met the highest standards of professional practice, including completing a combination of educational and work requirements, successfully passing a certification exam, agreeing to adhere to ethical principles and standards, and committing to ongoing professional development.
During your first session, you will likely begin by telling the therapist about your goals and issues. You will then work together to come up with a treatment plan. Once you enter a state of hypnosis, your body will feel calm and relaxed, even as you enter a state of increased awareness, similar to the way you might feel when meditating. Your therapist will speak to you in a calm and gently assertive voice, and place the suggestions you agreed to in your treatment plan into your subconscious mind.
There are certain times when executives are most likely to benefit from coaching. Executives should seek coaching "when they feel that a change in behavior—either for themselves or their team members—can make a significant difference in the long-term success of the organization," says Marshall Goldsmith, a high-profile executive coach and author of eighteen books, including The Leader of the Future (Jossey-Bass, 1996).
Sports psychology can be offered as a concentration within a counseling or clinical psychology program. A student in an applied branch of psychology will have coursework in biological, cognitive-affective, and social bases of behavior. The program will also provide a foundation in understanding and treating psychological disturbances, utilizing psychology methodologies, and adhering to professional standards. In addition, a sport psychology program typically includes coursework in the physiological or biomechanical bases of sport.

While the science might not fall in favor of hypnosis’ effects, the experiences of Margaret and Jonathan speak loudly to its potential. What’s important is that those considering hypnosis perform some due diligence. Becoming a hypnotherapist isn’t like becoming a doctor where there’s a set curriculum and a series of nationally recognized qualification tests; rather there are variety of ways to become “certified,” ranging from traditional schools to online courses. One of the most respected certification-givers is the American Council of Hypnotist Examiners. McGrail cautions that hypnotherapy isn’t regulated in California or most other states. “There are a lot of people that call themselves certified that are not well-trained or competent,” he says. “While they can’t do any harm, they won’t do any good. Do your homework.”


Depending on the purpose of the hypnotherapy (i.e., smoking cessation, weight loss, improvement in public speaking, or addressing some deep emotional turmoil), follow-up may be advisable. When trying to eradicate unwanted habits, it is good practice to revisit the therapist, based upon a date prearranged between the therapist and the patient, to report progress and, if necessary, to obtain secondary hypnotherapy to reinforce progress made.
With the emphasis on sports and exercise in society, it’s no wonder that sports psychology is a growing specialty within the broader field psychology. Sports psychologists examine the interrelation between human psychology and athletic performance, applying their skills and knowledge to enhance performance and maximize the benefits of physical activity.

Sports psychology is a combination of several disciplines within psychology and sports science. Aspiring graduates can take various pathways in their education as well as in their career. Employment opportunities in sports psychology may involve counseling/therapy, teaching, coaching, research, and others. While a bachelor's degree in sports psychology (or a double major in psychology and a sports-related subject) may open some employment opportunities, most entry-level and higher jobs in this field require a graduate degree.
Dr. Banks teaches Bush how to calm his anxiety and stress before a game with deep breathing exercises and meditation. He even gives Bush a CD with a guided imagery exercise on it that will take him to his 'happy place' (his cabin in the mountains) for 10 minutes to get into a relaxed mindset. These techniques also help Bush cope with the pressures from family, friends, coaches, and the sports organization of which he is a part.
Eric Hehman is CEO and principal of Austin Asset, a financial services firm in Austin, Texas. When Hehman was tapped to succeed the founder as CEO, he turned to Larry Fehd of Human Performance Strategies for guidance. Fehd offered a blend of consulting and coaching. As a consultant, he offered a road map for Hehman’s successful transition as CEO and firm leader. As a coach, he held Hehman accountable while offering support and candid feedback. “My coach was always asking me, ‘So what are you going to do?’” Hehman said. “He wouldn’t let me duck when things got difficult.”
In 1996, as a result of a three-year research project led by Lindsay B. Yeates, the Australian Hypnotherapists Association[48] (founded in 1949), the oldest hypnotism-oriented professional organization in Australia, instituted a peer-group accreditation system for full-time Australian professional hypnotherapists, the first of its kind in the world, which "accredit[ed] specific individuals on the basis of their actual demonstrated knowledge and clinical performance; instead of approving particular 'courses' or approving particular 'teaching institutions'" (Yeates, 1996, p.iv; 1999, p.xiv).[49] The system was further revised in 1999.[50]
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