Research in sport psychology involves studying and observing athletes in order to find out what motivates them to keep pushing on, and what gives them the thirst for landing in the winner's circle. A sport psychology researcher might also try to find ways for athletes to perform better and with fewer obstacles. The knowledge gained through this research can then be applied during counseling sessions with athletes.

With the growing popularity of coaching, many colleges and universities now offer coach training programs that are accredited by a professional association.[31] Some courses offer a life coach certificate after just a few days of training,[32] but such courses, if they are accredited at all, are considered "à la carte" training programs, "which may or may not offer start to finish coach training," according to the ICF.[33] Some "all-inclusive" training programs accredited by the ICF require a minimum of 125 student contact hours, 10 hours of mentor coaching and a performance evaluation process.[34][35] This is very little training in comparison to the training requirements of some other helping professions: for example, licensure as a counseling psychologist in the State of California requires 3,000 hours of supervised professional experience.[36] However, the ICF, for example, offers a "Master Certified Coach" credential that requires demonstration of "2,500 hours (2,250 paid) of coaching experience with at least 35 clients"[37] and a "Professional Certified Coach" credential with fewer requirements.[38] Other professional bodies similarly offer entry-level, intermediate, and advanced coach accreditation options.[39] Some coaches are both certified coaches and licensed counseling psychologists, integrating coaching and counseling.[40]


Self-talk refers to the thoughts and words athletes and performers say to themselves, usually in their minds. Self-talk phrases (or cues) are used to direct attention towards a particular thing in order to improve focus or are used alongside other techniques to facilitate their effectiveness.[61] For example, a softball player may think "release point" when at bat to direct her attention to the point where the pitcher releases the ball, while a golfer may say "smooth stroke" before putting to stay relaxed. Research suggests either positive or negative self-talk may improve performance, suggesting the effectiveness of self-talk phrases depends on how the phrase is interpreted by the individual.[62] However, the use of positive self-talk is considered to be more efficacious[63] and is consistent with the associative network theory of Gordon Bower[64] and the self-efficacy tenet within the broader Social Cognitive Theory of Albert Bandura.[65][66] The use of words in sport has been widely utilized. The ability to bombard the unconscious mind with one single positive phrase, is one of the most effective and easy to use psychological skills available to any athlete.
Dave Elman was a master hypnotherapist, teaching physicians, dentists and psychologists back in the 1950s how to do what they should already have been taught in their training. This book is full of stories, examples and dialogues with clients that demonstrate his ability to work successfully with a stunning array of people. It is truly amazing that it has taken over 50 years since his work in order for hypnosis to begin emerging as the tool for personal transformation that it is. Although the history of hypnosis is much older that that, it has long suffered the indignity of scorn by those who don't understand it, fear it or simply believe it can't really work.

Mental toughness is a psychological edge that helps one perform at a high level consistently. Mentally tough athletes exhibit four characteristics: a strong self-belief (confidence) in their ability to perform well, an internal motivation to be successful, the ability to focus one’s thoughts and feelings without distraction, and composure under pressure.[29] Self-efficacy is a belief that one can successfully perform a specific task.[30] In sport, self-efficacy has been conceptualized as sport-confidence.[31] However, efficacy beliefs are specific to a certain task (e.g., I believe I can successfully make both free throws), whereas confidence is a more general feeling (e.g., I believe I will have a good game today). Arousal refers to one's physiological and cognitive activation. While many researchers have explored the relationship between arousal and performance, one unifying theory has not yet been developed. However, research does suggest perception of arousal (i.e., as either good or bad) is related to performance.[32] Motivation can be defined broadly as the will to perform a given task. People who play or perform for internal reasons, such as enjoyment and satisfaction, are said to be intrinsically motivated, while people who play for external reasons, such as money or attention from others, are extrinsically motivated.[33]
"Dr. Kirby works with individuals and couples in his practice. Many of his clients are "worried well," adults who are generally functioning well, but adjusting to difficult life situations or recurring emotional and relational patterns. When these situations are causing anxiety, stress or depression, therapy can help. Dr. Kirby is known as a direct, smart, caring clinician. As a therapist, he helps his clients set and move forward with their life goals, improve relationships, and create more meaning and purpose. Whatever brings you in, Dr. Kirby prioritizes transparency and collaboration throughout the therapy process."

That's in part because there isn't enough data. While some studies have shown positive results, they differ too much for anyone to draw a solid conclusion. Few studies that have been done over the years met HHS’s inclusion criteria, owing in part to the vast array of methodologies used. “There was no common or standard intervention technique to analyze,” the guidelines read. “Moreover, an independent review of nine hypnotherapy trials by the Cochrane Group found insufficient evidence to support hypnosis as a treatment for smoking cessation.”
Mary Ellen will be responsible for leading our global coaching practices and solutions through working with zone leadership around the world to ensure we continue to aligning our coaching process & practices to client expectations and growth with focus on 3 critical areas: • Global Coaching Infrastructure: Assessing & aligning talent and engagement processes to secure existing revenues and promote new revenues opportunities • Global Coaching Solutions: Evaluating & contemporizing existing solutions to current and future generations of leaders • New Opportunities: Integrating coaching into new Talent Development solutions and scaling regional coaching solutions for broader organizational reach Mary Ellen holds a MS with honors in Human Resource Development - University of Wisconsin-Stout and holds several professional certifications in Coaching, Change Management, Inclusive Leadership, Negotiations, Personal Effectiveness, and Developing High Performing Teams. She lives in Delafield Wisconsin enjoying most outdoor activities with her 2 daughters and 2 rescue dogs.
Several professional organizations and licensing agencies exist for hypnotherapy practitioners. Examples include the American Society of Clinical Hypnosis (ASCH) and the American Association of Professional Hypnotherapists. To be an ASCH member, practitioners must attend at least 40 hours of workshop training, 20 hours of individual training, and have completed at least two years of clinical practice as a hypnotherapist.
Performance Consultants provides you with the opportunity to fulfil your potential by working one-to-one with a choice of some of the world’s best executive coaches. Our worldwide team of highly qualified and experienced coaches are rigorously selected to meet our high standards both in coaching practice and in business experience. Our coaches have a combination of recognized coaching qualifications, advanced academic degrees and corporate backgrounds.

Hypnosis can be a highly effective form of treatment for many mental, psychosomatic, and physical disorders. Hypnosis is a trance state in which the hypnotized person is in a heightened, more receptive state of mind. During hypnosis, the patient is not unconscious, does not lose control of his or her faculties, and does not do things under hypnosis that he or she would be unwilling to do otherwise.
Look for a hypnotherapist who is a member of the American Society of Clinical Hypnosis (ASCH) or the Society for Clinical and Experimental Hypnosis. To be a member of either of these organizations, a hypnotherapist must have a doctorate level degree in medicine, dentistry, or psychology, or a master’s degree in nursing, social work, psychology, or marital/family therapy plus a specific number of hours of approved training in hypnotherapy. In some cases, accredited, doctoral-level practitioners of alternative health care, such traditional Chinese medicine, may also be approved for membership. Of course, in addition to looking at qualifications, you should also find a hypnotherapist with whom you feel confident and comfortable in a therapeutic relationship.
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