This coaching is for a minimum of six months up to one year. The focus is to identify and prioritize developmental issues and goals with an action plan. The coach will gather data via a client questionnaire, a 360 degree feedback process, and/or other diagnostic assessments such as Myers-Briggs, Strength Finders, etc. The coach is responsible for working with the executive to determine the plan, its implementation and subsequent follow-up.  The coach also lends support to the client in addressing and focusing on strategic issues of the organization, while simultaneously addressing personal developmental issues.
Graduate and post-graduate students typically complete advanced coursework in exercise science, kinesiology and clinical psychology. A one-year internship through a program approved by the American Psychological Association (APA) may be an additional requirement for graduation. Continuing education and training is available through several professional organizations, including the APA and the Association for Applied Sport Psychology, once state licensing or certification as a psychologist is obtained.
I was a smoker for thirty years, two packs a day. I never thought I would be able to quit without going through agony and torment. I tried the gum and the chantax and cold turkey and everything, but I never lasted more than a day without smoking. Last week I went to see Rita and it was quite an amazing experience. She made me look at the activity of smoking in a whole new way. It wasn't filling the void, it was creating the void. With that in mind, I left her office able to discontinue this crazy void-creating habit without too much struggle. Of course, there were moments of weakness where I thought I might give in to the craving, but her hypnosis helped me motor through those. I have not smoked for nine days now and I feel free at last. Thank you Rita.

Hypnosis is not a silver bullet, of course. Several years ago, Nelson, a 39-year-old banker from New York City, attended a group hypnosis session in Boston with several friends who were also trying to quit smoking, and they were all hypnotized en masse. He says, “ didn’t crave cigarettes for a good four months afterwards. Something in my mind turned it off: didn’t want it, didn’t need it.” Then, after a minor car accident, he ran to the corner bodega to grab a pack. “I smoked to calm myself down,” he recalls. While the hypnosis was effective, Nelson felt like his choice to smoke or not smoke was being dictated not by him but by an outside force in a way that made him uncomfortable. He has no plans to try hypnosis again.


Financial coaching is a relatively new form of coaching that focuses on helping clients overcome their struggle to attain specific financial goals and aspirations they have set for themselves. Financial coaching is a one-on-one relationship in which the coach works to provide encouragement and support aimed at facilitating attainment of the client's financial plans. A financial coach, also called money coach, typically focuses on helping clients to restructure and reduce debt, reduce spending, develop saving habits, and develop financial discipline. In contrast, the term financial adviser refers to a wider range of professionals who typically provide clients with financial products and services. Although early research links financial coaching to improvements in client outcomes, much more rigorous analysis is necessary before any causal linkages can be established.[20]


In some countries, there is no certification or licensing required to be a business or executive coach, and membership of a coaching organization is optional. Further, standards and methods of training coaches can vary widely between coaching organizations. Many business coaches refer to themselves as consultants, a broader business relationship than one which exclusively involves coaching.[18]
Hypnotherapy expert, Dr Peter Marshall, former Principal of the London School of Hypnotherapy and Psychotherapy Ltd. and author of A Handbook of Hypnotherapy, devised the Trance Theory of Mental Illness, which provides that people suffering from depression, or certain other kinds of neurosis, are already living in a trance and so the hypnotherapist does not need to induce them, but rather to make them understand this and help lead them out of it.[24]

I started smoking when I was 15yrs old. I am now 48yrs old. I have smoked at least a pack a day for 33yrs. More if I'm out on a girls night drinking wine! In the past I tried Chantix which worked for about 2 months but I had strange dreams and my entire personality went in the toilet so as soon as I stopped taking the pills I started smoking again. I also tried acupuncture which was a joke and I white knuckled my way for about 2 weeks.

It is pertinent to mention that the practice of applied sport psychology is not legally restricted to individuals who possess one type of certification or licensure. The subject of "what exactly constitutes applied sport psychology and who can practice it?" has been debated amongst sport psychology professionals, and as of 2011, still lacks formal legal resolution in the United States. For instance, some question the ability of professionals who possess only sport science or kinesiology training to practice "psychology" with clients, while others counter that clinical and counseling psychologists without training in sport science do not have the professional competency to work with athletes. However, this debate should not overshadow the reality that many professionals express the desire to work together to promote best practices among all practitioners, regardless of training or academic background.


There are certain times when executives are most likely to benefit from coaching. Executives should seek coaching "when they feel that a change in behavior—either for themselves or their team members—can make a significant difference in the long-term success of the organization," says Marshall Goldsmith, a high-profile executive coach and author of eighteen books, including The Leader of the Future (Jossey-Bass, 1996).

When therapists attempt to uncover so-called repressed memories, they may create false memories in their patients. In the 1980s and 1990s, the notion of uncovering repressed memories via hypnotherapy was very common. Because people are highly suggestible while they are under hypnosis, they may be more likely to “remember” things that did not actually occur, and then fervently believe them when they come out of the hypnotic trance.
When it comes to quitting, sometimes it might seem that the deck is stacked a bit against you. After all, the tobacco in today’s cigarette is much more addictive  than it was decades ago. I even learned companies are cultivating tobacco with higher levels of nicotine.  Many more additives have been included. Cigarettes have been carefully engineered to make a long-term consumer out of you.

Hypnotherapy is guided hypnosis, or a trance-like state of focus and concentration achieved with the help of a clinical hypnotherapist. This trance-like state is similar to being completely absorbed in a book, movie, music, or even one's own thoughts or meditations. In this state, clients can turn their attention completely inward to find and utilize the natural resources deep within themselves that can help them make changes or regain control in certain areas of their life.
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