Several professional organizations and licensing agencies exist for hypnotherapy practitioners. Examples include the American Society of Clinical Hypnosis (ASCH) and the American Association of Professional Hypnotherapists. To be an ASCH member, practitioners must attend at least 40 hours of workshop training, 20 hours of individual training, and have completed at least two years of clinical practice as a hypnotherapist.


Consider Rob Bernstein. (In the interest of confidentiality, I use pseudonyms throughout this article.) He was an executive vice president of sales at an automotive parts distributor. According to the CEO, Bernstein caused trouble inside the company but was worth his weight in gold with clients. The situation reached the breaking point when Bernstein publicly humiliated a mail clerk who had interrupted a meeting to get someone to sign for a parcel. After that incident, the CEO assigned Tom Davis to coach Bernstein. Davis, a dapper onetime corporate lawyer, worked with Bernstein for four years. But instead of exploring Bernstein’s mistreatment of the support staff, Davis taught him techniques for “managing the little people”—in the most Machiavellian sense. The problem was that, while the coaching appeared to score some impressive successes, whenever Bernstein overcame one difficulty, he inevitably found another to take its place.
Luke O’Neil for The Atlantic reviewed quit smoking hypnotherapy when he tried the treatment himself. He said “I left the session feeling noticeably different. I sat in my car outside for a half hour and did not smoke. I went to dinner nearby and sat, and had a drink, and did not smoke. Eventually I caved in to the craving, but I didn't like it. I'm still smoking, I just don't enjoy them anywhere near as much as I used to anymore.”
When stopping smoking, it is best to get nicotine out of your body as soon as possible. Reducing smoking gradually is not easier than stopping at once. It only drags it out and causes you to focus on the habit even more. It is best to stop completely when you are feeling motivated to do it. Get it over with, and let hypnosis help you adjust quickly to feeling like a nonsmoker.

To achieve fast results, many popular executive coaches model their interventions after those used by sports coaches, employing techniques that reject out of hand any introspective process that can take time and cause “paralysis by analysis.” The idea that an executive coach can help employees improve performance quickly is a great selling point to CEOs, who put the bottom line first. Yet that approach tends to gloss over any unconscious conflict the employee might have. This can have disastrous consequences for the company in the long term and can exacerbate the psychological damage to the person targeted for help.


Both sport psychology (focusing on the dynamic interplay between psychological factors and athletic performance) and sport and exercise psychology (focusing on using psychological insight to increase exercise and activity levels) are essential components in empowering performance. Whether that be for professional athletes or the general population, an understanding of how the mind works can have a huge impact.
The progress dashboard shows how your health is improving by offering insights on blood pressure and oxygen and carbon monoxide levels, as well as changes that may be occurring to breathing, circulation, and lung cancer risk. Badges are gained as the time you are smoke-free increases. You are even shown how much money you have saved in total, so you can reward yourself a treat with your accumulated savings.

Psychological assessment and treatment are no silver bullet—and can in fact be gratuitous. For instance, a coach who trains executives to enhance their strategic-planning abilities need not be a psychiatrist. But don’t assume that all executives who have planning problems lack the necessary skills. Can a psychological disorder interfere with developing a business plan? Absolutely, if the client suffers from clinical depression, which is known to block one’s ability to engage in constructive, goal-oriented behavior. Without safeguards to prevent coaches from training those whose problems stem not from a lack of skills but from psychological problems, the executives being coached and the companies they work for will suffer.
I might be biased, but I do believe that the best sport psychology candidates are those who have partaken in an elite sport or performance domain (like competitive dance or professional music). I am a firm believer in the sport psychology consultant using their as-lived, phenomenological experience from their own sporting experience to really relate to and provide hands-on tools to the athlete. Kind of like a ‘been-there-done-that’ phenomenon: the consultant has already been there themselves, so they have a better understanding of what tool will make the difference with the athlete/high performer. This is not to say that you have to have been an elite athlete/performer to be an expert sport psychologist, I just happen to think those that have competed in an elite sport or its equivalent have a leg up.
While cardio burns calories as you work out, strength training will help you burn more calories even while you rest. “The beautiful thing about strength training is that not only do you get sculpted and toned muscles, but the more muscle you have, the faster your metabolism is,” says Hoff. A faster metabolism means more calories burned, and in turn faster weight loss. Hoff says incorporating strength training two to three times a week is ideal. “No need for heavy weights; you can build muscle by using your own body weight and exercise bands.”
"I specialize in individual, couples and family therapy, and maintain a private practice in Dallas, Texas. I have 27 years experience as a Licensed Professional Counselor. I work with a wide range of emotional and behavioral issues providing services that span from therapy for depression and grief counseling to parenting support, couples and relationship counseling and beyond. In a comfortable and supportive atmosphere, I offer a highly personalized approach tailored to each of my clients individual needs to help attain the personal growth they're striving for."
During the next year, Nelson suggested a number of personnel changes. Since those came with the CEO’s backing, the HR director accepted them, no questions asked. Because she was afraid to buck the CEO’s handpicked adviser, the personnel director also said nothing about the problems that ensued. These stemmed from Nelson’s exclusive reliance on his profiling system. For example, in recommending the promotion of one East Coast store manager to regional director of West Coast sales, Nelson ignored the man’s unfamiliarity with the region and the people he was appointed to manage. Not surprisingly, that move—and many of Nelson’s other ill-conceived selections—bombed. To compound the problem, word of Nelson’s status and his often horrific recommendations circulated through the company like wildfire, leading many people to both fear and resent his undue influence over Garvin. The negative emotions Nelson generated were so intense that underperforming, newly promoted managers became the targets of an undeclared, but uniformly embraced, pattern of passive-aggressive behavior by the rank and file. Such behaviors ranged from not attending meetings to botching orders to failing to stock goods in a timely manner.
Sports have always been a big part of my life and culture, so it is a great fit for me personally to be involved in a profession that allows me to make an impact in areas for which I have a true passion. I also enjoy the fact that I am able to address both performance enhancement and mental skills training while still being able to offer assistance to athletes and performers who are stuck, or are experiencing issues that hinder their performance or life satisfaction. Additionally, compared to other branches of psychology, sports psychology utilizes many techniques and interventions that require very active participation from both the psychologist and the client. That is another factor that is very fitting with my approach.
The demand for executive coaching has experienced rapid growth. Executive coaching is now a multi-billion-dollar industry. All signs indicate that executive coaching is a sound investment. Studies report an impressive ROI of 500-800 percent. A study conducted by MetrixGlobal LLC, for example, reported an ROI of 689 percent associated with executive coaching (and this finding accounted for the entire cost of coaching, including the opportunity costs associated with the time leaders spent not on the job in coaching sessions). Citing similar results, the International Coach Federation (ICF) has presented a body of research demonstrating that coaching tends to generate an ROI of between $4 and $8 for every dollar invested. On the other hand, it’s important to note that Anthony Grant of the University of Sydney claims that too strong of an emphasis on financial returns can result in coaching interventions that increase stress and anxiety. To avoid narrowly focusing on financial returns, it’s important to consider the multitude of tangible and, perhaps more important, intangible benefits of coaching and develop goals accordingly.
My weight had been an issue my whole life. I was always the chubby kid, always taller and bigger than my peers. Because of that, I was uncomfortable and depressed. I remember gym class in particular, because I was slower than all the other kids. It was an especially difficult time for me because it’s where I experienced the most bullying. When I was 18, the summer I had just graduated from high school, I lost all my friends. I was miserable, alone, depressed, and suicidal. It was after a failed suicide attempt that I realized I didn’t want to live my life like this anymore. I wanted to be comfortable and confident in my own skin.

“Volunteers are driven by completely different motives than employees are,” Denburg explained. “I had a habit of rolling in and expecting people to keep up and jump into action. With this job, I had to learn to be more intentional about setting the stage to engage people.” She made the shift from leading through accountability and authority to leading through influence.


An obvious area is volleyball and beach volleyball athletes, given that those were my sports. I’m also an expert at working with youth up-and-coming athletes, starting as young as nine years of age. I really enjoy working with athletes on the origin of their fear and providing tools for them to breakthrough whatever it is that’s preventing them from getting to the next level in their sport.
Your hypnotherapist will begin your first session by asking questions about your medical history and the issue that brought you in. He will likely give you an explanation of hypnosis and how it works, and then will guide you into your first trance. The therapist will also probably teach you some self-hypnosis techniques, so you can reinforce the hypnotherapy on your own. Hypnotherapy sessions typically last about an hour.
All of the above may really appeal to you, but then the question comes up about how do you become a sports psychologist? It all begins with an undergraduate degree. This degree is typically in Psychology. However, there are an increasing number of colleges that offer an undergraduate Sports Psychology major--check out the Association for Applied Sports Psychology site page for information. This major combines courses in Psychology with those in Physical Education/Kinesiology. Finally, if you want to become a sports psychologist it is possible to start with a degree in Physical Education/Kinesiology.
I'm excited to share what I've learned from amazing leaders, from other inspiring coaches, by applying solid social science, and by making plenty of mistakes. We coaches, too, need a daily dose of Seneca. We can always keep getting better at helping leaders get better. And leaders who want to do even better can make the world even better. So, whether you're coaching leaders formally or informally, or if you want to apply to yourself what's proven to work for senior leaders everywhere, join me in my LinkedIn learning course on executive coaching.

Take Jennifer Mansfield, vice president of training and development at a large software manufacturer. An acknowledged workaholic, Mansfield had followed a traditional path within her corporation, rising through the ranks by fulfilling every assignment with stellar results. When she was promoted to a managerial position, however, Mansfield’s self-confidence began to slip. As a boss, she found it hard to delegate. Accustomed to delivering 110%, she was loath to cede control to her direct reports. She also found it impossible to give negative feedback. As a consequence, her work and that of her subordinates started to suffer, and she was missing deadlines.

According to Dr. Ken Grossman, a clinical hypnotherapist in Sacramento, “The only quality that makes someone a good candidate for hypnosis is that they want to stop. What makes someone a poor candidate is that they have no desire to stop.” McGrail agrees, adding, “There are very few people that will not allow themselves to be led into a hypnotic state.” While this may sound far-fetched to skeptics, think of it as the sort of state you’re in when you’re driving and miss your exit — that’s a mild form of hypnosis in and of itself. What these therapists do is just deepen the experience, using our natural capacity for dropping into trance-like states.
Salaries vary based on the psychologist's area of specialization and experience, the employing organization and the amount of advanced training received. Experienced psychologists working for professional sports teams or professional athletes may earn six-figure salaries, while those working in educational or research settings receive more modest salaries.

Coaching is a form of development in which a person called a coach supports a learner or client in achieving a specific personal or professional goal by providing training and guidance.[1] The learner is sometimes called a coachee. Occasionally, coaching may mean an informal relationship between two people, of whom one has more experience and expertise than the other and offers advice and guidance as the latter learns; but coaching differs from mentoring in focusing on specific tasks or objectives, as opposed to more general goals or overall development.[1][2][3]
Becoming a sports psychologist could be an exciting career choice for many psychology students, especially those who have a strong interest in sports and physical activity. The American Psychological Association describes sports psychology as a "hot career," suggesting that those working in university athletic departments earn around $60,000 to $80,000 per year.  If you are interested in this career, learn more about the educational requirements, job duties, salaries and other considerations in this profile of careers in sports psychology.
"In counseling, the first step can be the hardest. I'm EMDR certified so my primary focus is abuse/trauma or anxiety. If you're struggling with anxiety, trauma, PTSD, abuse, domestic violence, depression, stress, dating, or career; I can help! I'm an expert in LISTENING with a specialty in HOPE. I will listen and guide you to find your courage to overcome the past and face the challenges ahead. Together we will discover your healing power to change by building on your strengths, increasing your self-confidence, and empowering yourself to move forward."
There are many ways to help executives grow as leaders. High-level training, mentoring, reading, job rotation and special assignments are just a few. The most overlooked alternative is attention from the individual's own manager. As coaching has become more fashionable, I've seen too many managers abdicate their own coaching responsibilities, turning a struggling executive over to a professional. Sometimes the problem is beyond what the manager can handle. But often managers hand off executives because they'd rather not deal with messy people stuff.
A 2007 study from researchers at the American College of Chest Physicians compared hypnosis to nicotine replacement therapy. Fifty percent of patients who were treated in the hypnotherapy group were still quit at 26 weeks compared to just 15.78 percent in the nicotine replacement group. Patients who underwent NRT and hypnotherapy also experienced a 50-percent success rate at 26 weeks.
Certification as a Certified Mental Performance Consultant (CMPC)® demonstrates to clients, employers, colleagues, and the public at large that a certified individual has met the highest standards of professional practice, including completing a combination of educational and work requirements, successfully passing a certification exam, agreeing to adhere to ethical principles and standards, and committing to ongoing professional development.
Exercise psychology can be defined as the study of psychological issues and theories related to exercise.[67] Exercise psychology is a sub-discipline within the field of psychology and is typically grouped with sport psychology. For example, Division 47 of the APA is for exercise and sport psychology, not just one or the other, while organizations like AASP encompass both exercise and sport psychology.
Of course, hypnosis is not magic and everyone responds differently. It should also be noted that when it comes to hypnotherapy, it’s the therapy part of the equation that really counts. So by choosing this professionally produced hypnotherapy recording you will be giving yourself every chance of success. From the comfort of your own home, you can start to teach your subconscious exactly how you want to be – forever, finally, and completely free of the smoking habit!
And whereas coaching was once viewed by many as a tool to help correct underperformance, today it is becoming much more widely used in supporting top producers. In fact, in a 2004 survey by Right Management Consultants (Philadelphia), 86 percent of companies said they used coaching to sharpen the skills of individuals who have been identified as future organizational leaders.
There are different approaches that a sports psychologist can use while working with his clients. For example, the social-psychological approach focuses on the social environment and the individual's personality, and on how complex interactions between the two influence behavior. The psycho-physiological approach focuses on the processes of the brain and their influence on physical activity, and the cognitive-behavioral approach analyzes the ways in which individual thoughts determine behavior. Generally, there are two different types of sport psychologists: educational and clinical.

Depending on the purpose of the hypnotherapy (i.e., smoking cessation, weight loss, improvement in public speaking, or addressing some deep emotional turmoil), follow-up may be advisable. When trying to eradicate unwanted habits, it is good practice to revisit the therapist, based upon a date prearranged between the therapist and the patient, to report progress and, if necessary, to obtain secondary hypnotherapy to reinforce progress made.
While there are a wide variety of approaches and styles of hypnotism employed today—something that further confounds our ability to understand it objectively, or to study it scientifically—one thing that they tend to have in common is an emphasis on relaxation, focus, harnessing a desire to change within the individual, and building linguistic and visual relationships between emotions. As the American Association of Professional Hypnotherapists explains: “Hypnosis is simply a state of relaxed focus. It is a natural state. In fact, each of us enters such a state—sometimes called a trance state—at least twice a day: once when we are falling asleep, and once when we are waking up.”
There is also a range of options available, from one-on-one meetings to phone sessions to CDs and tapes. McGrail and Grossman agree that while potentially useful, recordings are not usually as effective as personal sessions. And there’s no shortage of opinions on the best ways to quit smoking; the gamut runs from hypnotherapy to Zyban and Nicotine Anonymous.
This is what you say or think to yourself. Self-talk patterns are related to how people feel and act. Changing self-talk is commonly used for (a) prompting a specific behavior, (b) improving self–confidence, (c) attention control, (d) motivation, and (e) arousal control. Common components include the identification of negative or irrelevant thoughts, challenging these thoughts, the creation of positive thoughts, and the substitution of positive thoughts for the negative thoughts.

An obvious area is volleyball and beach volleyball athletes, given that those were my sports. I’m also an expert at working with youth up-and-coming athletes, starting as young as nine years of age. I really enjoy working with athletes on the origin of their fear and providing tools for them to breakthrough whatever it is that’s preventing them from getting to the next level in their sport.
My uncle was once hypnotized to stop smoking. He was so successful he was put on a billboard testimonial “I told my children when I die throw in all my cigarettes and don’t forget to throw in the lighter”. Thanks to your stop smoking hypnosis I too have been smoke free for 3 months now after smoking 2 packs a day. Please use this as a testimonial! It really does work!!
This is the process of helping the members of a group enhance their ability to work cohesively through the improvement of communication, group objectives, trust, and respect. Team building strategies are often used at the beginning of a season to help group members become more familiar and trusting of each other. Common techniques include group introductions of each other, ropes courses, and individual and team goal setting.

‘Maximizing the Impact of Executive Coaching: Behavioral change, organizational outcomes, and return on investment’ – As executive coaching practitioners, Joy McGovern and colleagues have direct experience demonstrating that this leadership development practice does have a lasting impact on the individuals who participate in it, on the larger organization they are a part of and on the organization’s financial bottom line.


Not all CEOs experience transference. Even so, coaches can easily expand their influence—from training to all-purpose advising—because CEOs don’t like to lose face. Company leaders understand what coaches do and often feel personally responsible for selecting them. As a result, they feel more accountable for their coaches’ successes or failures than they would if a psychotherapist were assigned to the case. In the same vein, when the CEO personally endorses a business plan, a number of psychological factors conspire to make it difficult to abandon that plan. Garvin was confronted with that situation when he authorized systemwide use of Nelson’s personnel development procedures.

By dint of McNulty’s force of personality or indefatigability, Mirabella stopped fighting his coach’s efforts to toughen him up. To all outward appearances, Mirabella began acting like the assertive executive he wasn’t. Once McNulty saw Mirabella’s behavior change, he told the CEO that Mirabella was now up to the job. But within a week of ending his meetings with McNulty, Mirabella became severely depressed. At that point, he turned to me for help.

Hypnosis is the most effective way of giving up smoking, according to the largest ever scientific comparison of ways of breaking the habit. A meta-analysis, statistically combining results of more than 600 studies of 72,000 people from America and Europe to compare various methods of quitting. On average, hypnosis was over three times as effective as nicotine replacement methods and 15 times as effective as trying to quit alone.
In the UK, up to 5% of the general population is underweight, but more than 10% of those with lung or gastrointestinal diseases and who have recently had surgery.[29] According to data in the UK using the Malnutrition Universal Screening Tool ('MUST'), which incorporates unintentional weight loss, more than 10% of the population over the age of 65 is at risk of malnutrition.[29] A high proportion (10-60%) of hospital patients are also at risk, along with a similar proportion in care homes.[29]

Americans are snacking more than ever, so making smart snacking choices are key to achieving your weight loss goals. Aim for snacks that satisfy by choosing foods that provide a mix of protein and fiber, stabilizing blood sugar levels and keeping hunger at bay. An apple and almond butter, a plain yogurt with berries, or high-fiber crispbread crackers and hummus can all be smart snacking options. For example, two Wasa Flax Seed crispbread crackers combined with two tablespoons of hummus provide 4 grams of protein and 4 grams of fiber for staying power. For an added boost, add a few teaspoons of hot sauce. Research shows spicy foods may help speed up metabolism and curb appetite.


Executive coaches are at their most dangerous when they win the CEO’s ear. This puts them in a position to wield great power over an entire organization, a scenario that occurs with disturbing frequency. Since many executive coaches were corporate types in prior lives, they connect with CEOs far more readily than most psychotherapists do. They are fluent in business patois, and they move easily from discussions of improving an individual’s performance to conducting interventions that can help entire business units capture or retain market share. Unless these executive coaches have been trained in the dynamics of interpersonal relations, however, they may abuse their power—often without meaning to. Indeed, many coaches gain a Svengali-like hold over both the executives they train and the CEOs they report to, sometimes with disastrous consequences.
It is important when choosing a practice that you check if they are certified with a reputable board of hypnotherapists. Anyone can promote himself or herself as a hypnotherapist regardless of training or certification. So It pays to do a little research - however most practices are reputable with proper training. Ask where they were trained and who has certified them.
Hypnosis can be defined as a procedure during which changes in sensations, perceptions, thoughts, feelings or behaviour are suggested. Hypnosis can be used to amplify whatever it is about therapy that makes it therapeutic. It permits a wide range of choices regarding where and how to intervene in the patient's problems. In this paper, we set out to examine the rationale of using hypnotherapy to manage various types of sleep disorders, and to explore the techniques, strategies and hypnotic scripts employed by various hypnotherapists. We also examine the research data available on the efficacy of hypnosis in the treatment of sleep disorders. Acute and chronic insomnia often respond to relaxation and hypnotherapy approaches, along with sleep hygiene instructions. Hypnotherapy has also helped with nightmares and sleep terrors. There are several reports of successful use of hypnotherapy for parasomnias, specifically for head and body rocking, bedwetting and sleepwalking. Hypnosis is a specialised technique, not a therapy itself, and should be used as an adjunctive intervention within a complete psychological and medical treatment package. Most of the literature is limited to case reports or studies with such a small sample that at times it is very difficult to interpret the results. There is a major placebo effect, so uncontrolled trials are of limited value. It is hard to perform a randomised, double-blind, controlled trial to evaluate hypnotherapy given that cooperation and rapport between patient and therapist is needed to achieve a receptive trance state.

It further identified target groups that would benefit from sports psychology, including active amateur and professional athletes; sports teams and leagues, athletes suffering from temporary or permanent injuries; as well as the family members, teammates, coaches and friends of athletes. Finally, the APA identified specific problems and the techniques that could be used to address them, including mental skills training, visualization and motivational techniques, rehabilitation counseling after injuries, stress management, boosting self-confidence, leadership and team-building training, and counseling for eating disorders or substance abuse.
The Capacities-Gap Exercise: List what you believe are your most positive personal strengths, qualities and personality capacities. Describe how each one has become stunted, blocked or deformed in their expression, in daily life. It happens to everyone. For each gap, describe what steps you could commit to taking, to enlarge those capacities and reduce the gaps in your role as a leader as well as in your overall life.
Health coaching is becoming recognized as a new way to help individuals "manage" their illnesses and conditions, especially those of a chronic nature.[21] The coach will use special techniques, personal experience, expertise and encouragement to assist the coachee in bringing his/her behavioral changes about, while aiming for lowered health risks and decreased healthcare costs.[22] The National Society of Health Coaches (NSHC) has differentiated the term health coach from wellness coach.[22] According to the NSHC, health coaches are qualified "to guide those with acute or chronic conditions and/or moderate to high health risk", and wellness coaches provide guidance and inspiration "to otherwise 'healthy' individuals who desire to maintain or improve their overall general health status".[22]
I started smoking when I was 15yrs old. I am now 48yrs old. I have smoked at least a pack a day for 33yrs. More if I'm out on a girls night drinking wine! In the past I tried Chantix which worked for about 2 months but I had strange dreams and my entire personality went in the toilet so as soon as I stopped taking the pills I started smoking again. I also tried acupuncture which was a joke and I white knuckled my way for about 2 weeks. Rita is the answer!!!! I had my one session with her on June 9th and have been a non smoker ever since! My advice is to listen to the recordings she sends you. I listen to the 14min sleep one and also in the beginning I listened to one in my car. My career has me driving all over SoCal so that was a little rough but the tapes helped me through it. I cannot thank Rita enough for changing my life!!! I'm soooo happy to be a non smoker for the rest of my life!!!
Depending on practical application of skills and various licensing organizations, sports psychology may be considered a specialty under either applied or clinical psychology. Applied sports psychologists typically advise teams, coaches, trainers and managers in methods of stress-management, relaxation and visualization designed to optimize performance in the game. Clinical application of these skills tends to involve counseling athletes in personal crisis; addressing performance issues, anxiety or mental or physical injury rehabilitation; and more.
In order to enhance Bush's performance on the field, Dr. Banks teaches him how to engage in positive self talk, i.e. 'I'm an amazing player' and 'I'm going to win this game!' in the locker room before the game. Dr. Banks teaches Bush how to do positive visualization upon waking up the morning of a game. This involves closing his eyes for 10 minutes and actually visualizing making a successful touchdown pass and winning the game.
During my work with Ashridge, my coach has encouraged me to develop my own personal brand and leadership style with confidence. His insights and experience have been highly beneficial with the right level of support and challenge to push my boundaries outside of my comfort zone. I highly respect his passion for coaching and strongly advocate his approach.
Psychiatrists who’ve studied the Vietnam War are all too familiar with this type of hostile reaction to ineffectual leaders. Lieutenants fresh from ROTC training were hazed, sometimes even killed, by veteran troops who resented what they perceived to be an illegitimate attempt by the “F—ing New Guy” (FNG) to exercise authority. Military psychiatrists soon realized that these FNG lieutenants, clueless about the laws that governed life on the front lines, had been pulling rank in an effort to assert authority. The troopers did not take this well. In their view, the new lieutenants did not stack up to their predecessors, who had learned to let their hair down. To address the FNG syndrome, the military cautioned lieutenants to take it easy until the troopers accepted that they had developed field credentials.
Abnormal results can occur in instances where amateurs, who know the fundamentals of hypnosis, entice friends to become their experimental subjects. Their lack of full understanding can lead to immediate consequences, which can linger for some time after the event. If, for example, the amateur plants the suggestion that the subject is being bitten by mosquitoes, the subject would naturally scratch where the bites were perceived. When awakened from the trance, if the amateur forgets to remove the suggestion, the subject will continue the behavior. Left unchecked, the behavior could land the subject in a physician's office in an attempt to stop the itching and scratching cycle. If the physician is astute enough to question the genesis of the behavior and hypnosis is used to remove the suggestion, the subject may experience long-term negative emotional distress and anger upon understanding exactly what happened. The lack of full understanding, complete training, and supervised experience on the part of the amateur places the subject at risk.
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