Coaching is a form of development in which a person called a coach supports a learner or client in achieving a specific personal or professional goal by providing training and guidance.[1] The learner is sometimes called a coachee. Occasionally, coaching may mean an informal relationship between two people, of whom one has more experience and expertise than the other and offers advice and guidance as the latter learns; but coaching differs from mentoring in focusing on specific tasks or objectives, as opposed to more general goals or overall development.[1][2][3]


Skill using all of the mind's senses (e.g., sight, sound, taste, touch, hearing, kinesthetic/muscular feel) to re-create or create an experience in the mind. Uses include: (a) mental preparation, (b) anxiety control, (c) attention, (d) building self-confidence, (e) learning new skills, and (f) injury recovery. Common components include the evaluation of imagery ability, the establishment of the proper physical and mental setting (i.e., relaxed and quiet), and practice creating vivid and controllable images.

Hypnosis is first and foremost a self-accepted journey away from the reality of the moment. Although the trance state is often referred to as if the patient is asleep, nothing could be further from the truth. The patient is fully awake at all times. The hypnotic subject is simply in a heightened, more receptive state of mind. This fact is proven with inductions called open-eye techniques, where the patient keeps his/her eyes open during the hypnotherapy. Full and deep trance is still achievable.
“I was blown away with the outcome of my sessions at the Miami Hypnosis Center. I met with Gina [Goodwin] for a consult to quit smoking. I wanted to kick the horrible habit and get myself into tip top shape. Heath & nutrition is a big part of my life so I wanted to practice what I preach! Well after just 3 sessions with Gina I feel like I have never smoked a day in my life. I’m going to the gym 4 times a week and at 43 I’m in the best shape of my life!! I’m full of energy & so much more positive. I cannot believe how easy it is to be around smokers or even drinking a few glasses of wine and have NO desire or urge at all to light up. THANK YOU GINA! You have changed my life and I’m forever grateful. I highly recommend if you want to say goodbye to bad habits & have positive changes in your life that you go see Gina NOW!” – Jodi DeJesus
To investigate the effectiveness of cognitive hypnotherapy (CH), hypnosis combined with cognitive-behavioral therapy (CBT), on depression, 84 depressives were randomly assigned to 16 weeks of treatment of either CH or CBT alone. At the end of treatment, patients from both groups significantly improved compared to baseline scores. However, the CH group produced significantly larger changes in Beck Depression Inventory, Beck Anxiety Inventory, and Beck Hopelessness Scale. Effect size calculations showed that the CH group produced 6%, 5%, and 8% greater reduction in depression, anxiety, and hopelessness, respectively, over and above the CBT group. The effect size was maintained at 6-month and 12-month follow-ups. This study represents the first controlled comparison of hypnotherapy with a well-established psychotherapy for depression, meeting the APA criteria for a "probably efficacious" treatment for depression.
It further identified target groups that would benefit from sports psychology, including active amateur and professional athletes; sports teams and leagues, athletes suffering from temporary or permanent injuries; as well as the family members, teammates, coaches and friends of athletes. Finally, the APA identified specific problems and the techniques that could be used to address them, including mental skills training, visualization and motivational techniques, rehabilitation counseling after injuries, stress management, boosting self-confidence, leadership and team-building training, and counseling for eating disorders or substance abuse.

The Capacities-Gap Exercise: List what you believe are your most positive personal strengths, qualities and personality capacities. Describe how each one has become stunted, blocked or deformed in their expression, in daily life. It happens to everyone. For each gap, describe what steps you could commit to taking, to enlarge those capacities and reduce the gaps in your role as a leader as well as in your overall life.
During your first session, you will likely begin by telling the therapist about your goals and issues. You will then work together to come up with a treatment plan. Once you enter a state of hypnosis, your body will feel calm and relaxed, even as you enter a state of increased awareness, similar to the way you might feel when meditating. Your therapist will speak to you in a calm and gently assertive voice, and place the suggestions you agreed to in your treatment plan into your subconscious mind.
Some popular beliefs attached to weight loss have been shown to either have less effect on weight loss as commonly believed or are actively unhealthy. According to Harvard Health, the idea of metabolism being the "key to weight" is "part truth and part myth" as while metabolism does affect weight loss, external forces such as diet and exercise have an equal effect.[43] They also commented that the idea of changing one's rate of metabolism is under debate.[43] Diet plans in fitness magazines are also often believed to be effective, but may actually be harmful by limiting the daily intake of important calories and nutrients which can be detrimental depending on the person and are even capable of driving individuals away from weight loss.[44]

Here's one way to look at it. If an experience—through coaching or anything else—reveals an interest that leads an executive away from the firm, everyone stands to gain. The executive finds a better fit and, ideally, a space in the firm becomes available to someone who is motivated by the challenges at hand. It's much the same thinking that companies have gone through regarding leadership-development programs at large. The occasional departure of a manager in whom the firm has invested a great deal is offset many times over by the increased value of those who remain.


- There's a quote from Seneca that I love. As long as you live, keep learning how to live. It's fascinating to me that as I get even older, it grows even truer. I've seen it play out with the most inspiring leaders I've worked with. As long as they lead, they keep learning how to lead. That's where executive coaching comes in. Executive coaches help leaders learn how to lead even better. How do they do it, how can you do it? That's what we cover in this course. I'm John Ullmen. As an executive coach over the past two decades, I've coached hundreds of leaders in dozens of organizations across industries around the world.
While executives can hire their own coaches (usually CEOs or business owners), it’s more common for companies (often Human Resources) to recommend a coach to an executive as a part of an executive development program. The coachee could be newly promoted (transition coaching), be facing a number of challenges (usually involving people relationships), or is being groomed for larger roles. And yes, coaches are still hired to correct behavioral problems and help leaders resolve interpersonal conflicts.
In the 2000s, hypnotherapists began to combine aspects of solution-focused brief therapy (SFBT) with Ericksonian hypnotherapy to produce therapy that was goal focused (what the client wanted to achieve) rather than the more traditional problem focused approach (spending time discussing the issues that brought the client to seek help). A solution-focused hypnotherapy session may include techniques from NLP.[13]
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