Jump up ^ The accreditation criteria and the structure of the accreditation system were based on those described in Yeates, Lindsay B., A Set of Competency and Proficiency Standards for Australian Professional Clinical Hypnotherapists: A Descriptive Guide to the Australian Hypnotherapists' Association Accreditation System, Australian Hypnotherapists' Association, (Sydney), 1996. ISBN 0-646-27250-0 [1] Archived 2009-09-12 at the Wayback Machine.
I encourage you to take some time to become familiar with our services and the resources that are available to you in our website. You can learn more about (a) the sport psychology services that we can provide to athletes, coaches, teams, and other performers, (b) the sport psychology educational opportunities that are available through UNT, (c) our ongoing sport psychology research projects at the university and in the community, and (d) the sport psychology resources that we have developed for athletes, coaches, teams, and parents, and made available to you in this site. If you have any questions about our work, please feel free to contact us via email ([email protected]) or phone 940-369-SPORT (7767). 
Eric Hehman is CEO and principal of Austin Asset, a financial services firm in Austin, Texas. When Hehman was tapped to succeed the founder as CEO, he turned to Larry Fehd of Human Performance Strategies for guidance. Fehd offered a blend of consulting and coaching. As a consultant, he offered a road map for Hehman’s successful transition as CEO and firm leader. As a coach, he held Hehman accountable while offering support and candid feedback. “My coach was always asking me, ‘So what are you going to do?’” Hehman said. “He wouldn’t let me duck when things got difficult.”
I paid in the region of 2,000 pounds for hypnotherapy with a fully trained and registered professional hypnotherapist. The hypnotherapy made my problems worse. I find it incredibly frustrating that when I have typed letters to the hypnotherapy organisation that this hypnotherapist belongs to, a lot of what I am actually saying in the letters when explaining exactly why the hypnotherapist's treatment has made me worse, and how my problem works gets ignored. I can see that the Hypnotherapist has not interpreted my problems correctly enough. I do not believe that it is totally fair that this Hypnotherapist's work seems to be above being checked for flaws. I am suffering as a result.
As a certified consulting hypnotist, I have helped Houstonians for more than 30 years successfully overcome an addiction to cigarette smoking. Through hypnosis, the client is able to visualize their life without smoking, and find desirable fulfillment and satisfaction in quitting. I personalize a program for each client, providing a customized approach to help him or her stop smoking.
“Unlike therapy, which goes into depth about various issues usually dealing with the past and consulting which generally results in giving the client answers, coaching is more action-oriented and focuses primarily on the present and future.”[2] Coaching focuses on what the client wants and utilizes a process through the one-on-one coaching sessions to enable the client to self-discover, learn and determine their own “answers”. It is the client who determines the goals and commits to their goal, while allowing the coach to help hold them accountable.
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Modern hypnotherapy is widely accepted for the treatment of certain habit disorders, to control irrational fears,[35][36] as well as in the treatment of conditions such as insomnia[37] and addiction.[38] Hypnosis has also been used to enhance recovery from non-psychological conditions such as after surgical procedures,[39] in breast cancer care[40] and even with gastro-intestinal problems,[41] including IBS.[42][43]
In a majority of cases, the coaching sessions happen weekly (3 to 4 times per month). Since the client expects to make changes and/or improvements for themselves, weekly sessions help keep the process on track and also serve as an “accountability” measure to the incremental improvement, along with addressing any other situations the client wishes to discuss with the coach.

A 2007 study from researchers at the American College of Chest Physicians compared hypnosis to nicotine replacement therapy. Fifty percent of patients who were treated in the hypnotherapy group were still quit at 26 weeks compared to just 15.78 percent in the nicotine replacement group. Patients who underwent NRT and hypnotherapy also experienced a 50-percent success rate at 26 weeks.
Hypnosis is defined as an altered state of awareness in which you appear to be asleep or in a trance. Clinical hypnosis may be used to treat certain physical or psychological problems. For instance, it is frequently used to help patients control pain. It is also used in a wide range of other conditions such as weight issues, speech disorders, and addiction problems.
Hypnotherapy expert, Dr Peter Marshall, former Principal of the London School of Hypnotherapy and Psychotherapy Ltd. and author of A Handbook of Hypnotherapy, devised the Trance Theory of Mental Illness, which provides that people suffering from depression, or certain other kinds of neurosis, are already living in a trance and so the hypnotherapist does not need to induce them, but rather to make them understand this and help lead them out of it.[24]
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