Competence of the coach is the fourth important factor that is often mentioned to determine success in the coaching arrangement. At a minimum coaches should be creditable, educated and certified. They should have a coaching process that includes helping the client set an action plan in order to change behavior as well as a process to measure change. The International Coaches Federation estimates that over 10,000 people call themselves coaches, yet not all are effective. The coach should have a philosophy of coaching for sustainable change; in other words, the coaching commitment should be “transformational” and not “transactional”.


Executive coaches are at their most dangerous when they win the CEO’s ear. This puts them in a position to wield great power over an entire organization, a scenario that occurs with disturbing frequency. Since many executive coaches were corporate types in prior lives, they connect with CEOs far more readily than most psychotherapists do. They are fluent in business patois, and they move easily from discussions of improving an individual’s performance to conducting interventions that can help entire business units capture or retain market share. Unless these executive coaches have been trained in the dynamics of interpersonal relations, however, they may abuse their power—often without meaning to. Indeed, many coaches gain a Svengali-like hold over both the executives they train and the CEOs they report to, sometimes with disastrous consequences.
Motivation — Recent research implies that sports-related achievement motivation is composed of several traits that together form a general orientation of a person towards achievement in sports. This research refers to The Achievement Motivation Inventory (AMI) (Schuler, Thornton, Frintrup & Mueller-Hanson, 2003) which is a broad-spectrum assessment of achievement-motivation in business, and has been used to develop the Sports Performance Indicator.

“Volunteers are driven by completely different motives than employees are,” Denburg explained. “I had a habit of rolling in and expecting people to keep up and jump into action. With this job, I had to learn to be more intentional about setting the stage to engage people.” She made the shift from leading through accountability and authority to leading through influence.


As a certified consulting hypnotist, I have helped Houstonians for more than 30 years successfully overcome an addiction to cigarette smoking. Through hypnosis, the client is able to visualize their life without smoking, and find desirable fulfillment and satisfaction in quitting. I personalize a program for each client, providing a customized approach to help him or her stop smoking.
This is the process of helping the members of a group enhance their ability to work cohesively through the improvement of communication, group objectives, trust, and respect. Team building strategies are often used at the beginning of a season to help group members become more familiar and trusting of each other. Common techniques include group introductions of each other, ropes courses, and individual and team goal setting.
Feedback shouldn’t be a surprise. Hopefully, he has been receiving feedback along the way about specific behaviors that he has needed to change. Start out by stating your intent in giving the feedback. For example, “My goal in giving you this feedback is for you to be able to step up and get that promotion….” Then describe the actual behavior that you noticed and the situation in which it occurred (i.e., “You did not show up to the last three of our staff meetings”), the impact that it had (i.e., “this upset the rest of the team who were counting on getting key updates from you so they could move forward with their projects”), and then articulate the desired results (“I’d like for you to be at all of our staff meetings from now on. If you can’t attend, I’d like for you to let me know and to send someone from your team in your absence”).
In 2007, a meta-analysis from the Cochrane Collaboration found that the therapeutic effect of hypnotherapy was "superior to that of a waiting list control or usual medical management, for abdominal pain and composite primary IBS symptoms, in the short term in patients who fail standard medical therapy", with no harmful side-effects. However the authors noted that the quality of data available was inadequate to draw any firm conclusions.[2]
Jump up ^ Mann, T; Tomiyama, AJ; Westling, E; Lew, AM; Samuels, B; Chatman, J (April 2007). "Medicare's search for effective obesity treatments: diets are not the answer". The American Psychologist. 62 (3): 220–33. doi:10.1037/0003-066x.62.3.220. PMID 17469900. In sum, there is little support for the notion that diets ["severely restricting one’s calorie intake"] lead to lasting weight loss or health benefits.
A study of 286 smokers compared the effectiveness of hypnosis versus behavioral counseling when both interventions were combined with nicotine patches. At 6 months, 26% of the participants in the hypnosis group were abstinent compared with 18% of the behavioral group. At 12 months, the abstinence rate was 20% for the hypnosis group compared to 14% for the behavioral group. It was concluded that, for long-term quit rates, hypnosis compares favorably to standard behavioral counseling when used with nicotine patches.

Competence of the coach is the fourth important factor that is often mentioned to determine success in the coaching arrangement. At a minimum coaches should be creditable, educated and certified. They should have a coaching process that includes helping the client set an action plan in order to change behavior as well as a process to measure change. The International Coaches Federation estimates that over 10,000 people call themselves coaches, yet not all are effective. The coach should have a philosophy of coaching for sustainable change; in other words, the coaching commitment should be “transformational” and not “transactional”.
So long as the therapist is trained and follows basic ethical norms, hypnotherapy is safe. Some people may feel dizzy or nauseous during or after being hypnotized. People who discuss traumatic memories may be subject to feelings of panic, flashbacks, or general feelings of anxiety, and the clinician or client may elect to discontinue treatment when symptoms are severe.
The first step for me was not a healthy one. Toward the end of 2015, I had my gallbladder removed and I was battling kidney stones as well as ruptured ovarian cysts. I was in so much pain that I physically could not bring myself to eat or I would get sick. I spent two weeks in the hospital because I had dropped 60 pounds in two months. They wanted to put a feeding tube in me, but I had to fight it and essentially relearn to eat as well as exercise to regain all the muscle I had lost from being sick.
Hypnosis is not a silver bullet, of course. Several years ago, Nelson, a 39-year-old banker from New York City, attended a group hypnosis session in Boston with several friends who were also trying to quit smoking, and they were all hypnotized en masse. He says, “ didn’t crave cigarettes for a good four months afterwards. Something in my mind turned it off: didn’t want it, didn’t need it.” Then, after a minor car accident, he ran to the corner bodega to grab a pack. “I smoked to calm myself down,” he recalls. While the hypnosis was effective, Nelson felt like his choice to smoke or not smoke was being dictated not by him but by an outside force in a way that made him uncomfortable. He has no plans to try hypnosis again.
In 2002, the Department for Education and Skills developed National Occupational Standards for hypnotherapy[45] linked to National Vocational Qualifications based on the then National Qualifications Framework under the Qualifications and Curriculum Authority. NCFE, a national awarding body, issues level four national vocational qualification diploma in hypnotherapy. Currently AIM Awards offers a Level 3 Certificate in Hypnotherapy and Counselling Skills at level 3 of the Regulated Qualifications Framework.[46]
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