There is a substantial market for products which promise to make weight loss easier, quicker, cheaper, more reliable, or less painful. These include books, DVDs, CDs, cremes, lotions, pills, rings and earrings, body wraps, body belts and other materials, fitness centers, clinics, personal coaches, weight loss groups, and food products and supplements.[22]

Unfortunately, the managers and coaches did not take Griffith's recommendations seriously. Manager Charlie Grimm did not see a need for a psychologist as a consultant on a baseball team. Even though Griffith's recommendations were not taken seriously with the Cubs, he was still given the honor with the title of 'America's first sports psychologist' by University of Massachusetts professors Walter Kroll and Guy Lewis in 1970.

There are different approaches that a sports psychologist can use while working with his clients. For example, the social-psychological approach focuses on the social environment and the individual's personality, and on how complex interactions between the two influence behavior. The psycho-physiological approach focuses on the processes of the brain and their influence on physical activity, and the cognitive-behavioral approach analyzes the ways in which individual thoughts determine behavior. Generally, there are two different types of sport psychologists: educational and clinical.

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In 1974, Theodore X. Barber and his colleagues published a review of the research which argued, following the earlier social psychology of Theodore R. Sarbin, that hypnotism was better understood not as a "special state" but as the result of normal psychological variables, such as active imagination, expectation, appropriate attitudes, and motivation.[16] Barber introduced the term "cognitive-behavioral" to describe the nonstate theory of hypnotism, and discussed its application to behavior therapy.

One increasingly common use of coaching for senior executives focuses on the challenges of managing younger workers, and on helping executives better understand and lead a new generation of employees whose work ethics and values are different, says Stephen Fairley, president of Chicago-based Today's Leadership Coaching and coauthor of Getting Started in Personal and Executive Coaching (Wiley, 2003).
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Weight loss, in the context of medicine, health, or physical fitness, refers to a reduction of the total body mass, due to a mean loss of fluid, body fat or adipose tissue or lean mass, namely bone mineral deposits, muscle, tendon, and other connective tissue. Weight loss can either occur unintentionally due to malnourishment or an underlying disease or arise from a conscious effort to improve an actual or perceived overweight or obese state. "Unexplained" weight loss that is not caused by reduction in calorific intake or exercise is called cachexia and may be a symptom of a serious medical condition. Intentional weight loss is commonly referred to as slimming.
Motivation: A major subject within sports psychology, the study of motivation looks at both extrinsic and intrinsic motivators. Extrinsic motivators are external rewards, such as trophies, money, medals or social recognition. Intrinsic motivators arise from within, such as a personal desire to win or the sense of pride that comes from performing a skill.
Today, sport and exercise psychologists have begun to research and provide information in the ways that psychological well-being and vigorous physical activity are related. This idea of psychophysiology, monitoring brain activity during exercise has aided in this research. Also, sport psychologists are beginning to consider exercise to be a therapeutic addition to healthy mental adjustment.
As the practice of sport psychology expanded throughout the 1980s and 1990s, some practitioners expressed concern that the field lacked uniformity and needed consistency to become "a good profession."[25] The issues of graduate program accreditation and the uniform training of graduate students in sport psychology were considered by some to be necessary to promote the field of sport psychology, educate the public on what a sport psychologist does, and ensure an open job market for practitioners.[26] However, Hale and Danish (1999) argued that accreditation of graduate programs was not necessary and did not guarantee uniformity. Instead, these authors proposed a special practicum in applied sport psychology that included greater contact hours with clients and closer supervision.[27]
Look for a hypnotherapist who is a member of the American Society of Clinical Hypnosis (ASCH) or the Society for Clinical and Experimental Hypnosis. To be a member of either of these organizations, a hypnotherapist must have a doctorate level degree in medicine, dentistry, or psychology, or a master’s degree in nursing, social work, psychology, or marital/family therapy plus a specific number of hours of approved training in hypnotherapy. In some cases, accredited, doctoral-level practitioners of alternative health care, such traditional Chinese medicine, may also be approved for membership. Of course, in addition to looking at qualifications, you should also find a hypnotherapist with whom you feel confident and comfortable in a therapeutic relationship.
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