The demand for executive coaching has experienced rapid growth. Executive coaching is now a multi-billion-dollar industry. All signs indicate that executive coaching is a sound investment. Studies report an impressive ROI of 500-800 percent. A study conducted by MetrixGlobal LLC, for example, reported an ROI of 689 percent associated with executive coaching (and this finding accounted for the entire cost of coaching, including the opportunity costs associated with the time leaders spent not on the job in coaching sessions). Citing similar results, the International Coach Federation (ICF) has presented a body of research demonstrating that coaching tends to generate an ROI of between $4 and $8 for every dollar invested. On the other hand, it’s important to note that Anthony Grant of the University of Sydney claims that too strong of an emphasis on financial returns can result in coaching interventions that increase stress and anxiety. To avoid narrowly focusing on financial returns, it’s important to consider the multitude of tangible and, perhaps more important, intangible benefits of coaching and develop goals accordingly.
It is far easier to describe what hypnosis is not rather than to describe what it is. For example, it is not one person controlling the mind of another. The patient is not unconscious and does not lose control of his or her faculties. People will not do things under hypnosis that they would be unwilling to do otherwise. The person being hypnotized is always in control. The hypnotized person decides how deep the trance will be, what suggestions will be accepted, and when to awaken. Therefore, a hypnotyized person cannot be forever "lost" if the therapist should fall dead during an induction or while the patient is deep in trance.

When stopping smoking, it is best to get nicotine out of your body as soon as possible. Reducing smoking gradually is not easier than stopping at once. It only drags it out and causes you to focus on the habit even more. It is best to stop completely when you are feeling motivated to do it. Get it over with, and let hypnosis help you adjust quickly to feeling like a nonsmoker.

Low-calorie diets are also referred to as balanced percentage diets. Due to their minimal detrimental effects, these types of diets are most commonly recommended by nutritionists. In addition to restricting calorie intake, a balanced diet also regulates macronutrient consumption. From the total number of allotted daily calories, it is recommended that 55% should come from carbohydrates, 15% from protein, and 30% from fats with no more than 10% of total fat coming from saturated forms.[citation needed] For instance, a recommended 1,200 calorie diet would supply about 660 calories from carbohydrates, 180 from protein, and 360 from fat. Some studies suggest that increased consumption of protein can help ease hunger pangs associated with reduced caloric intake by increasing the feeling of satiety.[4] Calorie restriction in this way has many long-term benefits. After reaching the desired body weight, the calories consumed per day may be increased gradually, without exceeding 2,000 net (i.e. derived by subtracting calories burned by physical activity from calories consumed). Combined with increased physical activity, low-calorie diets are thought to be most effective long-term, unlike crash diets, which can achieve short-term results, at best. Physical activity could greatly enhance the efficiency of a diet. The healthiest weight loss regimen, therefore, is one that consists of a balanced diet and moderate physical activity.[citation needed]

This is the process of helping the members of a group enhance their ability to work cohesively through the improvement of communication, group objectives, trust, and respect. Team building strategies are often used at the beginning of a season to help group members become more familiar and trusting of each other. Common techniques include group introductions of each other, ropes courses, and individual and team goal setting.
Hypnotism was one of the earliest psychoanalytic techniques employed by Sigmund Freud, who was introduced to the technique by physician Josef Breuer. Freud and Breuer believed that traumatic memories that were not accessible to the waking mind could be revealed while a person was under hypnosis, thus facilitating a “cure.” Freud eventually abandoned hypnosis in favor of forced association, and then free association, after he found that not all of his patients responded to hypnotism.
An often-overlooked intangible benefit of executive coaching is stress reduction. Executive coaches can empower executives with an arsenal of tools and tactics to combat stress and, in turn, improve productivity levels. A study by Jan Ramsøy and Sigrid Stover Kjeldsen, in cooperation with the Norwegian University of Life Sciences, found that coaching reduced executives’ stress levels by, on average, 18 percent after only eight to 10 coaching conversations (some participants experienced stress level reductions as high as 47 percent). Perhaps what’s most powerful is the fact that effective coaching appears to be contagious! Research by Dr. Sean O’Connor & Dr. Michael Cavanagh of The University of Sydney found that the closer employees are situated to individuals who have participated in coaching, the higher their levels of well-being.
What can organizations expect when their employees receive coaching? Clark, a certified coach herself, said the area that receives the biggest impact from coaching is self-awareness. “Any opportunity for people to understand themselves better is a good thing,” she said. “Our job is to make sure people continue to develop personally as they hone their technical skills. Managers need to understand how they come across to others. Not only do they learn how to become more effective, they discover the negative impact of not changing.”
People come to coaching for several reasons: They could be “stuck” and can’t think of what else to do in order to move the organization forward; there may not be anyone at their level that they can have confidential conversations with, or they believe if they were to change/improve something within themselves, the greater organization would benefit. Maybe they are ready to do something different but are not sure what that “something” is. Perhaps they are looking for change, a different perspective, or have important goals to reach.  Executive or “business” coaching focuses on helping individuals go from where they are, to where they want themselves and their company to be.

Psychiatrists who’ve studied the Vietnam War are all too familiar with this type of hostile reaction to ineffectual leaders. Lieutenants fresh from ROTC training were hazed, sometimes even killed, by veteran troops who resented what they perceived to be an illegitimate attempt by the “F—ing New Guy” (FNG) to exercise authority. Military psychiatrists soon realized that these FNG lieutenants, clueless about the laws that governed life on the front lines, had been pulling rank in an effort to assert authority. The troopers did not take this well. In their view, the new lieutenants did not stack up to their predecessors, who had learned to let their hair down. To address the FNG syndrome, the military cautioned lieutenants to take it easy until the troopers accepted that they had developed field credentials.
The challenges can come from a few different aspects. There is the level of difficulty that clients have in overcoming obstacles that they may be facing. Then there are outside dynamics that can make a difference, such as pressure that athletes may feel from their family, relationships, coaches, or even the media. One of the biggest challenges is when an athlete may lack some of the motivation necessary to bring change or develop a necessary skill—perhaps it was their coach’s or family’s idea that they see a sports psychologist and they are still uncertain about whether or not they want to put in the time to address the mental side of their game. Sports psychology is not a magic formula for success. It is an approach to performance enhancement that requires motivation and participation by the athletes themselves. So when that cooperation and motivation are lacking, it is perhaps the biggest challenge.

Roughly six months after Bernstein and Davis finished working together, Bernstein’s immediate boss left the business, and he was tapped to fill the position. True to his history, Bernstein was soon embroiled in controversy. This time, rather than alienating subordinates, Bernstein was suspected of embezzlement. When confronted, he asked to work with his coach again. Fortunately for Bernstein, the CEO suspected that something deeper was wrong, and instead of calling Davis, he turned to me for help.
Applied sport and exercise psychology involves extending theory and research into the field to educate coaches, athletes, parents, exercisers, fitness professionals, and athletic trainers about the psychological aspects of their sport or activity. A primary goal of professionals in applied sport and exercise psychology is to facilitate optimal involvement, performance, and enjoyment in sport and exercise.
I passed this diagnosis along to the executive vice president of human resources, and he concurred. Mansfield’s coaching ceased, and after her boss and I conducted a carefully crafted intervention he agreed to seek outpatient psychotherapy. Several years later, Mansfield was thriving as a manager, and she had developed a more fulfilling personal life.
Careers in sports psychology cover a range of areas. Sports psychologists may practice in a hospital, clinic, gym, physical rehabilitation center, high school or university. Some may work in private practice or provide contracted consulting services to clients in other settings. Professionals in this area are often employed as part of a team of specialists, assembled from a variety of disciplines to maximize health and wellness among athletes, coaches, teams, parents of athletes, fitness professionals and more. Whatever the nature of their practice, sports psychologists should possess the following skills and competencies:
As Finkle notes, this doesn't mean that company goals aren't supported by coaching—indeed, the coach was most likely hired by the company to support the executive's efforts to achieve those goals. Even so, the role of the coach is not to represent specific company needs or interests. "The perspectives they provide, the alternatives discussed, and everything else has no agenda except to support the coachee," she says.

Globally recognized as a center of excellence in the field of executive coaching, our coaching services support your organization reaching its strategic and operational goals. Applying a combination of robust psychological theories and business insight, we work to avoid the costly consequences of conflict, poor morale, and underperformance within your teams.

At least in business and executive coaching, I believe we will see more coaches who have strong industry and line experience. As leaders face increasing pressure to deliver results in the short term and create exciting futures for the long term, all while developing leaders, they themselves will require coaches and advisers who can help them think deeply through this range of complex issues. - Rose Cartolari, Rose Cartolari Consulting
So we try to make athletes understand that there is a process to their sport, and that it is more important early on to get the process right than to worry about the result. Then, as the athletes get better and reach higher levels of competition, we put as much importance on the process as on the result. The hope is that the emphasis on the process will buffer the athlete from a bad loss. As long as they know that they performed to their best, they are more accepting of the result.
“Learning hypnotherapy does not commit you to drastically changing your therapy practice,” says hypnotherapist Catherine Reiss. “The training will allow you to more quickly and effectively get to the cause of your clients’ unwanted behaviors and the feelings they present with it, but it also facilitates the use of trance in more traditional formats.”
It’s important to know how the individual likes to be rewarded, and then respect his/her wishes. (It’s the platinum rule, Do unto others as they would have done unto them.) Don’t assume that how you would like to be recognized is how they would like to be recognized. Some people thrive on public recognition, while others prefer to be recognized privately. When in doubt, just ask.
Performance coaching is focused on helping managers who are encountering performance issues related to ineffective leadership styles and behaviors. Students are introduced to the most common performance coaching situations, and the unique challenges that are faced by performance coaches. They learn how to address client resistance, and how to meet and identify such resistance. They also learn the intricacies of client contracting, with particular attention to establishing clear and detailed expectations for performance improvement.
I just have to share this with you! The stop smoking hypnosis MP3 is brilliant. Up to two days ago I used to smoke up to 50 per day. Yesterday I had one cigarette and I almost threw up. Today, just now, with the first pull my whole mouth was filled with saliva and I actually did throw up. It was absolutely horrible and amazing at the same time. This is after 15 years of smoking. Thank you, thank you, and thank you!

The landscape of leading organizations is changing, and more companies are turning to coaches to increase their effectiveness and sustainability. To meet that demand, our Certificate in Executive Coaching takes an innovative approach to developing the skills students need to improve the performance and satisfaction of individuals and teams to achieve organizational goals.
I love to cook now. I cook dinner every night, mainly things I would’ve never eaten before, like Brussels sprouts and quinoa. My diet has changed drastically. As for exercise, I’m fortunate to have met a very active man. We go for walks or bike rides every night we can, swim in the summer, and ski and snowboard in the winter. We’re always looking for new physical activities to do together.

Check for understanding and emotion. Make sure the recipient hears and correctly interprets the intended message. Look at the facial expressions: Does he/she look surprised, shocked, confused, angry, or ambivalent? Invite the recipient to ask clarifying questions or have them paraphrase the message to check for understanding. Also invite them to discuss how they are feeling. You might say, “You look rather surprised. How are you feeling right now? Are you clear on what’s expected? Is there anything else you’d like to discuss?”


While it’s good to be aware of portion sizes on nutrition labels, why not flip them to your benefit? For example, instead of a bowl of ice cream with a few blueberries, have a bowl of blueberries with a spoonful of ice cream. While one cup of ice cream has more than 250 calories and not much in the way of nutrition, one cup of blueberries contains only 80 calories and is a good source of fiber and vitamin C. Or, instead of a plate of pasta with some veggies, have a plate of veggies with some pasta. A mix of steamed or roasted cruciferous vegetables works great with a smaller amount of pasta. Not only does this ingredient swap cut the calories in the dish, the additional veggies provide nutrients like fiber, potassium and vitamin A.
9. Power Words: Make positive self-statements continually. Negative thinking is common; everyone has an inner critic. Become aware of these thoughts early on. Don’t fight with them; simply acknowledge their presence, and then substitute positive power words. (e.g., When you’re thinking: “This hurts too much, I want to lay down and die”; say to yourself: “This feeling is connected with getting healthier and doing my absolute best.”)

"Coaching has evolved into the mainstream fast," says Michael Goldberg, president of Building Blocks Consulting (Manalapan, New Jersey), whose clients include New York Life and MetLife. "This is because there is a great demand in the workplace for immediate results, and coaching can help provide that." How? By providing feedback and guidance in real time, says Brian Underhill, a senior consultant at the Alliance for Strategic Leadership (Morgan Hill, California). "Coaching develops leaders in the context of their current jobs, without removing them from their day-to-day responsibilities."
Hypnosis is not a silver bullet, of course. Several years ago, Nelson, a 39-year-old banker from New York City, attended a group hypnosis session in Boston with several friends who were also trying to quit smoking, and they were all hypnotized en masse. He says, “ didn’t crave cigarettes for a good four months afterwards. Something in my mind turned it off: didn’t want it, didn’t need it.” Then, after a minor car accident, he ran to the corner bodega to grab a pack. “I smoked to calm myself down,” he recalls. While the hypnosis was effective, Nelson felt like his choice to smoke or not smoke was being dictated not by him but by an outside force in a way that made him uncomfortable. He has no plans to try hypnosis again.
People come to coaching for several reasons: They could be “stuck” and can’t think of what else to do in order to move the organization forward; there may not be anyone at their level that they can have confidential conversations with, or they believe if they were to change/improve something within themselves, the greater organization would benefit. Maybe they are ready to do something different but are not sure what that “something” is. Perhaps they are looking for change, a different perspective, or have important goals to reach.  Executive or “business” coaching focuses on helping individuals go from where they are, to where they want themselves and their company to be.

The least intrusive weight loss methods, and those most often recommended, are adjustments to eating patterns and increased physical activity, generally in the form of exercise. The World Health Organization recommended that people combine a reduction of processed foods high in saturated fats, sugar and salt[10] and caloric content of the diet with an increase in physical activity.[11]
Sports psychology is a combination of several disciplines within psychology and sports science. Aspiring graduates can take various pathways in their education as well as in their career. Employment opportunities in sports psychology may involve counseling/therapy, teaching, coaching, research, and others. While a bachelor's degree in sports psychology (or a double major in psychology and a sports-related subject) may open some employment opportunities, most entry-level and higher jobs in this field require a graduate degree.
In 2003, the American Psychological Association (APA) officially recognized sports psychology as a specialized area, or proficiency, in psychology, with the goal of providing uniformity to the development and practice of sports psychology. Several key elements were identified, including the specific knowledge needed in order to be considered specialized in sports psychology; the groups of people that would benefit from this specialty; and the problems or issues addressed through its practice.
According to Dr. Ken Grossman, a clinical hypnotherapist in Sacramento, “The only quality that makes someone a good candidate for hypnosis is that they want to stop. What makes someone a poor candidate is that they have no desire to stop.” McGrail agrees, adding, “There are very few people that will not allow themselves to be led into a hypnotic state.” While this may sound far-fetched to skeptics, think of it as the sort of state you’re in when you’re driving and miss your exit — that’s a mild form of hypnosis in and of itself. What these therapists do is just deepen the experience, using our natural capacity for dropping into trance-like states.
As with other treatment providers, recommendations from family or friends are a great place to start. You can also check with a therapist, naturopath, or acupuncturist for recommendations. There are several databases of certified hypnotherapists online too. Try checking the American Society of Clinical Hypnosis’s database, or the General Hypnotherapy Register. You’ll want to check the therapist’s website before you choose, making sure to look for credentials and testimony from previous patients if available.
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