While the findings about the efficacy of hypnosis on smoking are often murky, studies on the matter have shown increasingly positive results. Even Matt Damon and Charlize Theron have gotten in on the act. And the folks offering the service aren’t bearded men dangling pocket watches and telling you how heavy your eyelids are getting, or seeing patients in dingy basements outfitted with lava lamps and burning incense. Rather they’re people with advanced degrees who practice in the same kinds of clinics where you’d see your shrink or your ophthalmologist; rates usually start at around $80 per hour and can go as high as $200 (most practitioners recommend between one and four sessions).


In 1923, Griffith developed and taught the first sports psychology university courses (“Psychology and Athletics”) at the University of Illinois, and he came to be known as “The Father of Sports Psychology” in the United States, as a result of his pioneering achievements in that area. However, he is also known as “The prophet without disciples”, since none of his students continued with sports psychology, and his work started to receive attention only from the 1960s [13]

Within six months of taking the assignment, Nelson claimed that the once-raging COO was calm and capable of fulfilling his duties. While this successful outcome was aided in large part by the athletic shoe industry’s recovery, Garvin was nevertheless impressed with his friend’s accomplishments. When Nelson suggested that he apply the profiling system to all the company’s key executives, Garvin didn’t give it a second thought.
Coaching often sparks a higher degree of commitment to improve in the areas identified for development and helps you execute on strategy. Leaders and teams, when optimized through executive or cadre coaching, helps the most senior leaders in your firm maintain alignment with strategy. Because our coaches are aligned with your strategic needs, they can coach to the needs of the individual and your organization.
Coachability, in my opinion, is the number-one success factor to consider. The reason is that no matter how experienced or effective the coach might be, no change of the executive (coachee) will occur if the executive does not want to change, recognize the need to change, or does not take responsibility for the change needed. The executive needs to be open to feedback, willing to use the feedback to commit to change, and be willing to be held accountable to the commitment.
Ajay Jagtiani, a principal with Miles and Stockbridge, had just hired a coach to help him navigate the environment at his new law firm when he had a heart attack. He had planned to use the coach to adapt to the new culture, decode political factions and crush it on the way to becoming managing partner. The heart attack changed everything. “I was young enough to survive it, but old enough to appreciate it,” he explained.
Sports psychology is a combination of several disciplines within psychology and sports science. Aspiring graduates can take various pathways in their education as well as in their career. Employment opportunities in sports psychology may involve counseling/therapy, teaching, coaching, research, and others. While a bachelor's degree in sports psychology (or a double major in psychology and a sports-related subject) may open some employment opportunities, most entry-level and higher jobs in this field require a graduate degree.
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Today, a sports psychologists can do several things to help athletes with sports and performance. A sports psychologist role is more accepted today as a part of the regular coaching staff for teams and for individual athletes–than 10 years ago. A sports psychologists can do are numerous, but they primarily teach athletes mental game skills to improve their performance and learning.

Depending on practical application of skills and various licensing organizations, sports psychology may be considered a specialty under either applied or clinical psychology. Applied sports psychologists typically advise teams, coaches, trainers and managers in methods of stress-management, relaxation and visualization designed to optimize performance in the game. Clinical application of these skills tends to involve counseling athletes in personal crisis; addressing performance issues, anxiety or mental or physical injury rehabilitation; and more.
With the emphasis on sports and exercise in society, it’s no wonder that sports psychology is a growing specialty within the broader field psychology. Sports psychologists examine the interrelation between human psychology and athletic performance, applying their skills and knowledge to enhance performance and maximize the benefits of physical activity.
Hypnotherapy is a therapy that spans hundreds of years and has many practitioners across the United States. Researchers have studied whether hypnosis can treat a variety of medical conditions, from irritable bowel syndrome to anxiety and depression. The goal for hypnotherapy is to help a patient learn to better control their state of awareness. In the case of depression, hypnotherapy sessions may be focused on helping a person achieve a state of relaxation. In this relaxed state, they can discuss their feelings and emotions without raising stress and anxiety levels.
“Unlike therapy, which goes into depth about various issues usually dealing with the past and consulting which generally results in giving the client answers, coaching is more action-oriented and focuses primarily on the present and future.”[2] Coaching focuses on what the client wants and utilizes a process through the one-on-one coaching sessions to enable the client to self-discover, learn and determine their own “answers”. It is the client who determines the goals and commits to their goal, while allowing the coach to help hold them accountable.
The American Society for Training and Development does an annual survey of training programs in general, and provides some valuable metrics. They also have good publications on leading leadership development strategies and programs. I suggest that you talk to peers in your industry to benchmark since practices vary widely from industry to industry, and depending on organizaion size. Finally, your executive team might want to come up with your own benchmarks for success since every organization and culture requires something different (i.e., decision making may be a big issue for leaders in one organization, but no problem at all for leaders in another organization). A question for the executive team to ask is “How will we know that our leaders are being effective?” Then, determine a metric that will best measure that success factor.

Ajay Jagtiani, a principal with Miles and Stockbridge, had just hired a coach to help him navigate the environment at his new law firm when he had a heart attack. He had planned to use the coach to adapt to the new culture, decode political factions and crush it on the way to becoming managing partner. The heart attack changed everything. “I was young enough to survive it, but old enough to appreciate it,” he explained.


A combination of physical education and psychology is essential for starting a sport psychology career. Some colleges and universities might offer sport psychology bachelor degree programs, which includes a blend of psychology courses and physical education courses. A sport psychology career, however, can also usually be started with a bachelor's degree in general psychology. A few aspiring sport psychologists, however, may even be able to begin their careers with a bachelor's degree in physical education.

To best help their executives, companies need to draw on the expertise of both psychotherapists and executive coaches with legitimate skills. At a minimum, every executive slated to receive coaching should first receive a psychological evaluation. By screening out employees not psychologically prepared or predisposed to benefit from the process, companies avoid putting executives in deeply uncomfortable—even damaging—positions. Equally important, companies should hire independent mental health professionals to review coaching outcomes. This helps to ensure that coaches are not ignoring underlying problems or creating new ones, as Nelson did.


According to Dr. Clifford N. Lazarus, speaking for Psychology Today, hypnosis is a “genuine psychological phenomenon that has valid uses in clinical practice … hypnosis is a state of highly focused attention or concentration, often associated with relaxation, and heightened suggestibility. While under hypnosis (i.e., in a hypnotic trance), it seems many people are much more open to helpful suggestions than they usually are.” The suggestions made in a therapeutic setting get deep into a person’s brain, beyond their conscious thinking, leading to behavior change and the ability to overcome challenges that might otherwise seem insurmountable.
A typical hypnotherapy session has the patient seated comfortably with their feet on the floor and palms on their lap. Of course, the patient could choose to lie down if that option is available and if that will meet the patient's expectation of hypnosis. The therapist can even set the stage for a favorable outcome by asking questions like, "Would you prefer to undergo hypnosis in this chair or on the sofa?" Once patients make the choice, they are in effect agreeing to undergo hypnosis. Depending on the approach used by the therapist, the next events can vary, but generally will involve some form of relaxing the patient. Suggestions will lead the patient to an increasingly relaxed state. The therapist may wish to confirm the depth of trance by performing tests with the patient. For example, the therapist may suggest that when the eyes close that they will become locked and cannot be opened. The therapist then checks for this by having patients try to open their eyes. Following a successful trial showing the patient's inability to open the eyes, the therapist might then further relax them by using deepening techniques. Deepening techniques will vary for each patient and depend largely on whether the patient represents information through auditory, visual, or kinesthetic means. If the patient is more affected by auditory suggestions, the therapist would use comments such as "You hear the gentle patter of rain on the roof;" or, "The sound of the ocean waves allow you to relax more and more." For the visual person, the therapist might use statements such as, "You see the beautiful placid lake, with trees bending slightly with the breeze." Finally, with the kinesthetic person phrases such as, "You feel the warm sun and gentle breeze on your skin," could be used. It is important for the therapist to know if the patient has difficulty with the idea of floating or descending because these are sometimes used to enhance the experience for the patient. However, if the patient has a fear of heights or develops a feeling of oppression with the thought of traveling downward and going deeper and deeper, suggestions implying the unwanted or feared phenomenon will not be taken and can thwart the attempt.
The regulation of the hypnotherapy profession in the UK is at present the main focus of UKCHO, a non-profit umbrella body for hypnotherapy organisations. Founded in 1998 to provide a non-political arena to discuss and implement changes to the profession of hypnotherapy, UKCHO currently represents 9 of the UK's professional hypnotherapy organisations and has developed standards of training for hypnotherapists, along with codes of conduct and practice that all UKCHO registered hypnotherapists are governed by. As a step towards the regulation of the profession, UKCHO's website now includes a National Public Register of Hypnotherapists[47] who have been registered by UKCHO's Member Organisations and are therefore subject to UKCHO's professional standards. Further steps to full regulation of the hypnotherapy profession will be taken in consultation with the Prince's Foundation for Integrated Health.
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