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There is also a range of options available, from one-on-one meetings to phone sessions to CDs and tapes. McGrail and Grossman agree that while potentially useful, recordings are not usually as effective as personal sessions. And there’s no shortage of opinions on the best ways to quit smoking; the gamut runs from hypnotherapy to Zyban and Nicotine Anonymous.
Whether you're new to a leadership role or responsible for supporting a transition, we offer coaching customized to your individual needs and the context of your organization. The process aims to focus on the wider work-related agenda, notably on changes in organizational culture and supporting people in successfully handling their own particular management and leadership challenges.

Unfortunately, the managers and coaches did not take Griffith's recommendations seriously. Manager Charlie Grimm did not see a need for a psychologist as a consultant on a baseball team. Even though Griffith's recommendations were not taken seriously with the Cubs, he was still given the honor with the title of 'America's first sports psychologist' by University of Massachusetts professors Walter Kroll and Guy Lewis in 1970.
Leadership isn't a skill you ever finish learning. Rather, it continues to develop over time, with each problem and project adding new reference points and skills to your toolkit. Executive coaches guide leaders through this learning process, supporting them as they discover how to lead even more effectively. If you're interested in executive coaching—or just want to learn practical new leadership strategies—this course can help. Here, join UCLA professor and executive coach John Ullmen, PhD, as he explores the transformational features of executive coaching. John explains how to build a coaching relationship with an executive or leader, establish an informed development plan, take measures to support your leader's progress, and accelerate your growth as a coach.

"It is my belief that psychotherapy has the best chance to be effective when the client and therapist have a strong therapeutic alliance. That is, they have a good working relationship and are working toward exactly the same goals using methods or approaches best suited for the client. I strive to achieve this by providing a warm and safe climate, listening closely to the needs of my clients, and discussing our options and strategies."
I have no prior experience with hypnosis.  I went into this with no expectations, but I did have the willingness to quit smoking.  I have tried nicoderm patches, nicoderm gum, Chantix, Wellbutrin, cold turkey, weaning off, etc...for the last two years.  The most I ever got were 28 agonizing days.  The cravings never went away.  Then I met with Rita Black and here I am 6 weeks later to share how amazed I am with the success of our 1 meeting!  I walked out of Rita's office a non-smoker in every way.  Rita explained to me how to manage the "cravings" if and when they come.  I have totally regained my power against smoking.  I highly recommend this life saving service (not to mention, financial savings).
Identify Your Personal Vulnerabilities: All of us tend to develop a “cover story” along the course of our lives - what I called the narrower, “false” self in a previous post - beneath which is our “secret plot” - the real story, including our emotional blind spots, fears and pockets of dysfunctional behavior that can become hidden drivers of our lives. How can you rectify and grow through them?
Stop smoking easily with this proven programme, a combination of state of the art hypnosis sessions and video interviews from Darren Marks one of the UKs leading hypnotherapists and trainers. Hypnosis can’t make you stop smoking against your will but if you’re determined to stop this App will make it much easier and even a relaxing, empowering and enjoyable process.
The app's health section lists the benefits of quitting smoking along with a percentage bar that shows in real time when you will achieve them. For example, there are progress bars that signal when your blood pressure and pulse rate, as well as carbon monoxide and oxygen levels, will return to normal, and the time until your risk of heart attack will decrease and your lung function will increase.
Organizations must be in favor of and agree to provide resources to support the executive coaching, and recognize that it requires a long-term investment in order for the coaching and change to succeed. “Executives need follow-on coaching and reinforcement in order to sustain changes in behavior. In addition, professionals’ development should be kept separate from performance because the high level of trust and openness required for development would be compromised if these two essential processes are mixed.”[5]

Arousal regulation refers to entering into and maintaining an optimal level of cognitive and physiological activation in order to maximize performance. This may include relaxation if one becomes too anxious through methods such as progressive muscle relaxation, breathing exercises, and meditation, or the use of energizing techniques (e.g., listening to music, energizing cues) if one is not alert enough.[46] The use of meditation and specifically, mindfulness, is a growing practice in the field of arousal recognition. The Mindfulness-Acceptance-Commitment (MAC) Theory is the most common form of mindfulness in sport and was formed in 2001. The aim of MAC is to maximize human potential for a rich, full and meaningful life.[47] It includes specific protocol that involve meditation and acceptance practices on a regular basis as well as before and during competition. These protocol have been tested various times using NCAA men's and women's basketball players. In a study done by Frank L. Gardner, an NCAA women's basketball player increased her personal satisfaction in her performances from 2.4 out of 10 to 9.2 out of 10 after performing the specific MAC protocol for several weeks. Also, the effect of mental barriers on her game decreased from 8 out of 8 to 2.2 out of 8 during that same time period as a result of the MAC protocol.[48] Another study of the MAC protocol performed by Frank Gardner and Zella Moore on an adolescent competitive diver showed that when the MAC protocol is tailored to a specific population, it has the potential to provide performance enhancement. In this case, the vocabulary and examples in the protocol were tailored to be more practical for a 12-year-old. After performed the MAC protocol for several weeks, the diver showed between a 13 to 14 percent increase in his diving scores.[49] This finding is important because previously the majority of tests performed using the MAC protocol had been on world class athletes.
Executive coaching is a major growth industry. At least 10,000 coaches work for businesses today, up from 2,000 in 1996. And that figure is expected to exceed 50,000 in the next five years. Executive coaching is also highly profitable; employers are now willing to pay fees ranging from $1,500 to $15,000 a day. That’s a lot more than any psychotherapist could even dream of charging. Why are companies willing to pay so much more for their coaches?
You will feel results when you wake up the next day. This is a “Model of the World” Shift. Meaning the type of transformation that leads you to ‘waking up’ and viewing the world in a different way. Marisa is known for healing patients with ONE session rather than making them come back over and over again. Note: We CANNOT guarantee how long the feelings with last. But for many people it leaves a powerful new mark on their lives as they see the world in a unique new way.
Many times, an executive team will have an off-site conference where the company’s strategic plan is discussed, vision & values are established, and/or team goals are determined. As a result of this different team process, individuals make a “commitment” to change in order to help the organization move forward or to the next level. In other words, if change is to happen, everyone has to commit to doing something differently than they have done previously. Individual executive coaching then follows the off-site meeting for six to twelve months to ensure the team objectives are being met and remain in focus. The above description of Executive Coaching would apply. Quarterly “check-ins” with the team are held to validate progress and ensure main priorities are still correct.
Professionals in this area may also counsel other facilitators of youth sports, including coaches and parents, to help build a positive support system around child players and teams. Sports psychologists may use psychometric testing to assess issues, as well as psychotherapeutic anxiety-reduction and stress-management techniques to treat young clients.
Upon receiving your graduate degree, you will see there are a lot of options for you as far as jobs. These include being a faculty member at university where you would teach and conduct research. You could work at a hospital, physical rehabilitation center, or gym. There are job possibilities with the military, given their concern with keeping troops mentally fit for battle. Finally, you might decide to open your own practice, where you can work with individual athletes and/or teams. Your private practice might even lead to working with individuals you might not typically think of as athletes. This could include dancers, or even those in the business world who may be dealing with high-pressure jobs. As far as what you will earn in a job, collegeatlas.com lists the mean salary for a sports psychologist at $57,000. However, I have seen higher estimates when reading various Internet sites about sports psychology.
Here's one way to look at it. If an experience—through coaching or anything else—reveals an interest that leads an executive away from the firm, everyone stands to gain. The executive finds a better fit and, ideally, a space in the firm becomes available to someone who is motivated by the challenges at hand. It's much the same thinking that companies have gone through regarding leadership-development programs at large. The occasional departure of a manager in whom the firm has invested a great deal is offset many times over by the increased value of those who remain.
Professional coaching uses a range of communication skills (such as targeted restatements, listening, questioning, clarifying etc.) to help clients shift their perspectives and thereby discover different approaches to achieve their goals.[7] These skills can be used in almost all types of coaching. In this sense, coaching is a form of "meta-profession" that can apply to supporting clients in any human endeavor, ranging from their concerns in health, personal, professional, sport, social, family, political, spiritual dimensions, etc. There may be some overlap between certain types of coaching activities.[5]
Self-awareness is crucial to leadership and it can be heightened through coaching. To explain why and how, consider the obvious but insufficient explanation for the paradox that CEOs want coaching but don’t pursue it. Stephen Miles, CEO of the Miles Group, that partnered with Stanford on the study, pointed out that to CEOs, “coaching is somehow “remedial” as opposed to something that enhances high performance, similar to how an elite athlete uses a coach.” Moreover, CEO’s say they’re most interested in such skills as conflict management and communication. Yet they put the need for compassion, relationship and persuasion skills far down on their list. They think of the latter as “soft skills,” ancillary at best.
That's in part because there isn't enough data. While some studies have shown positive results, they differ too much for anyone to draw a solid conclusion. Few studies that have been done over the years met HHS’s inclusion criteria, owing in part to the vast array of methodologies used. “There was no common or standard intervention technique to analyze,” the guidelines read. “Moreover, an independent review of nine hypnotherapy trials by the Cochrane Group found insufficient evidence to support hypnosis as a treatment for smoking cessation.”

Business coaching is a type of human resource development for business leaders. It provides positive support, feedback and advice on an individual or group basis to improve personal effectiveness in the business setting, many a time focusing on behavioural changes through psychometrics or 360-degree feedback. Business coaching is also called executive coaching,[16] corporate coaching or leadership coaching. Coaches help their clients advance towards specific professional goals. These include career transition, interpersonal and professional communication, performance management, organizational effectiveness, managing career and personal changes, developing executive presence, enhancing strategic thinking, dealing effectively with conflict, and building an effective team within an organization. An industrial organizational psychologist is one example of executive coach. Business coaching is not restricted to external experts or providers. Many organizations expect their senior leaders and middle managers to coach their team members to reach higher levels of performance, increased job satisfaction, personal growth, and career development. Research studies suggest that executive coaching has a positive impact on workplace performance.[17]
The BLS reports that the job outlook is best for sports psychologists with a doctoral degree in their specialty. Positions for potential psychologists with master's degrees are limited and candidates may face intense competition for the available jobs. Sports psychologists with master's degrees may expect to work as assistant counselors or in research positions, directly supervised by licensed psychologists. Time spent volunteering with sports teams or interning under the supervision of sport and exercise psychology professionals may also be helpful in obtaining full-time positions.
Hypnosis, when using proven therapeutic procedures, can be a highly effective form of treatment for many mental, psychosomatic, and physical disorders. For example, through the use of regressive techniques, an adult patient may mentally voyage back to a point in youth that was particularly troublesome, allowing the healing of old emotional wounds. Another patient can be led to understand that emotional pain has been converted to physical pain, and that the pain can be eliminated once the source has been addressed. Or, a person suffering from chronic pain can be taught to control the pain without use of medications. There are a number of techniques for correcting dysfunctional behaviors such as self-destructive habits, anxiety disorders, and even managing side effects of various medical treatments and procedures.
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After just a few weeks of working with Bernstein, I realized that he had a serious narcissistic personality disorder. His behavior was symptomatic of a sense of entitlement run amok. It is not at all uncommon to find narcissists at the top of workplace hierarchies; before their character flaws prove to be their undoing, they can be very productive. Narcissists are driven to achieve, yet because they are so grandiose, they often end up negating all the good they accomplish. Not only do narcissists devalue those they feel are beneath them, but such self-involved individuals also readily disregard rules they are contemptuous of.
There appears to be a rift between members of AASP who would like the organization to function as a trade group that promotes the CC-AASP certificate and pushes for job development, and members of AASP who would prefer the organization to remain as a professional society and a forum to exchange research and practice ideas. Many AASP members believe that the organization can meet both needs effectively. These problems were illustrated in AASP founding president John Silva's address at the 2010 conference. Silva highlighted five points necessary for AASP and the greater field of applied sport psychology to address in the near future:

Research in sport psychology involves studying and observing athletes in order to find out what motivates them to keep pushing on, and what gives them the thirst for landing in the winner's circle. A sport psychology researcher might also try to find ways for athletes to perform better and with fewer obstacles. The knowledge gained through this research can then be applied during counseling sessions with athletes.
GoodTherapy.org is not intended to be a substitute for professional advice, diagnosis, medical treatment, or therapy. Always seek the advice of your physician or qualified mental health provider with any questions you may have regarding any mental health symptom or medical condition. Never disregard professional psychological or medical advice nor delay in seeking professional advice or treatment because of something you have read on GoodTherapy.org.
Performance profiling can provide a rigorous evaluation of psychological characteristics and can be used in conjunction with existing measures of physical ability to provide great insight for players, athletes and coaches. Psychometric assessments can help athletes explore their own unique characteristics, such as self-confidence, motivation, resilience and mental toughness. This greater self-awareness can help athletes to shape their development and can encourage them to take ownership of their performance with a significant impact on focus, drive and achievement.
interpersonal communication. They need to deepen the social and emotional intelligence that are so essential in executive leadership roles. They need to pay closer attention to nonverbal communication as manifested in their body language, tone of voice, and facial expression. They need to improve their stress management skills, so that they don’t come across to others as frustrated, irritable, or dismissive.
Hypnosis can be defined as a procedure during which changes in sensations, perceptions, thoughts, feelings or behaviour are suggested. Hypnosis can be used to amplify whatever it is about therapy that makes it therapeutic. It permits a wide range of choices regarding where and how to intervene in the patient's problems. In this paper, we set out to examine the rationale of using hypnotherapy to manage various types of sleep disorders, and to explore the techniques, strategies and hypnotic scripts employed by various hypnotherapists. We also examine the research data available on the efficacy of hypnosis in the treatment of sleep disorders. Acute and chronic insomnia often respond to relaxation and hypnotherapy approaches, along with sleep hygiene instructions. Hypnotherapy has also helped with nightmares and sleep terrors. There are several reports of successful use of hypnotherapy for parasomnias, specifically for head and body rocking, bedwetting and sleepwalking. Hypnosis is a specialised technique, not a therapy itself, and should be used as an adjunctive intervention within a complete psychological and medical treatment package. Most of the literature is limited to case reports or studies with such a small sample that at times it is very difficult to interpret the results. There is a major placebo effect, so uncontrolled trials are of limited value. It is hard to perform a randomised, double-blind, controlled trial to evaluate hypnotherapy given that cooperation and rapport between patient and therapist is needed to achieve a receptive trance state.

Coaching often sparks a higher degree of commitment to improve in the areas identified for development and helps you execute on strategy. Leaders and teams, when optimized through executive or cadre coaching, helps the most senior leaders in your firm maintain alignment with strategy. Because our coaches are aligned with your strategic needs, they can coach to the needs of the individual and your organization.
The higher up you go in companies, the more you’re dealing with psychological and relational issues. Successful CEO leadership requires astuteness about others: their emotional and strategic personal drivers; their self-interest, overt and covert. These relationship competencies rest on a foundation of self-knowledge, self-awareness. And you can’t know the truth about another without knowing it about yourself.
"FMI's Executive Coaching provides opportunities for key leaders to identify specific areas of focus and work one on one with a coach to become stronger leaders. The personal time investment can be significant, but the potential benefits to the individual and firm makes FMI's coaching an incredibly valuable tool. FMI took great care in understanding the firm's needs as well as my personal development goals in matching me to a coach that worked with me to maximize the benefits of this coaching. "
In a previous role; Director of Global Leadership Programs at General Electric’s Healthcare (GEHC) business, Mary Ellen led the partnership with Lee Hecht Harrison to execute the Global Manager Coaching Program for 7,200 global GEHC managers over two-years demonstrating success in achieving goals and creating strong ties to business performance metrics.
I love to cook now. I cook dinner every night, mainly things I would’ve never eaten before, like Brussels sprouts and quinoa. My diet has changed drastically. As for exercise, I’m fortunate to have met a very active man. We go for walks or bike rides every night we can, swim in the summer, and ski and snowboard in the winter. We’re always looking for new physical activities to do together.
In the UK, up to 5% of the general population is underweight, but more than 10% of those with lung or gastrointestinal diseases and who have recently had surgery.[29] According to data in the UK using the Malnutrition Universal Screening Tool ('MUST'), which incorporates unintentional weight loss, more than 10% of the population over the age of 65 is at risk of malnutrition.[29] A high proportion (10-60%) of hospital patients are also at risk, along with a similar proportion in care homes.[29]
The practice as it's followed today generally traces its origins back to the 1840s, when Scottish surgeon James Braid built upon the idea of what he called “nervous sleep,” or, more specifically, “the induction of a habit of abstraction or mental concentration, in which, as in reverie or spontaneous abstraction, the powers of the mind are so much engrossed with a single idea or train of thought, as, for the nonce, to render the individual unconscious of, or indifferently conscious to, all other ideas, impressions, or trains of thought.”
The BLS reports that the job outlook is best for sports psychologists with a doctoral degree in their specialty. Positions for potential psychologists with master's degrees are limited and candidates may face intense competition for the available jobs. Sports psychologists with master's degrees may expect to work as assistant counselors or in research positions, directly supervised by licensed psychologists. Time spent volunteering with sports teams or interning under the supervision of sport and exercise psychology professionals may also be helpful in obtaining full-time positions.
A survey of advanced and contemporary theories in the study of organizational coaching and of the leading scholars who have made important contributions to the field. Topics will include formal and informal coaching relationships; internal and external practices; and advance coaching-related skill development. Students will develop coaching skills through in-class and out-of-class practice. 
Financial coaching is a relatively new form of coaching that focuses on helping clients overcome their struggle to attain specific financial goals and aspirations they have set for themselves. Financial coaching is a one-on-one relationship in which the coach works to provide encouragement and support aimed at facilitating attainment of the client's financial plans. A financial coach, also called money coach, typically focuses on helping clients to restructure and reduce debt, reduce spending, develop saving habits, and develop financial discipline. In contrast, the term financial adviser refers to a wider range of professionals who typically provide clients with financial products and services. Although early research links financial coaching to improvements in client outcomes, much more rigorous analysis is necessary before any causal linkages can be established.[20]
While the science might not fall in favor of hypnosis’ effects, the experiences of Margaret and Jonathan speak loudly to its potential. What’s important is that those considering hypnosis perform some due diligence. Becoming a hypnotherapist isn’t like becoming a doctor where there’s a set curriculum and a series of nationally recognized qualification tests; rather there are variety of ways to become “certified,” ranging from traditional schools to online courses. One of the most respected certification-givers is the American Council of Hypnotist Examiners. McGrail cautions that hypnotherapy isn’t regulated in California or most other states. “There are a lot of people that call themselves certified that are not well-trained or competent,” he says. “While they can’t do any harm, they won’t do any good. Do your homework.”
A survey of advanced and contemporary theories in the study of organizational coaching and of the leading scholars who have made important contributions to the field. Topics will include formal and informal coaching relationships; internal and external practices; and advance coaching-related skill development. Students will develop coaching skills through in-class and out-of-class practice. 
Motivation — Recent research implies that sports-related achievement motivation is composed of several traits that together form a general orientation of a person towards achievement in sports. This research refers to The Achievement Motivation Inventory (AMI) (Schuler, Thornton, Frintrup & Mueller-Hanson, 2003) which is a broad-spectrum assessment of achievement-motivation in business, and has been used to develop the Sports Performance Indicator.

At an even more basic level, many executives simply benefit from receiving any feedback at all. "As individuals advance to the executive level, development feedback becomes increasingly important, more infrequent, and more unreliable," notes Anna Maravelas, a St. Paul, Minnesota-based executive coach and founder of TheraRising. As a result, she says, "Many executives plateau in critical interpersonal and leadership skills."


Feedback shouldn’t be a surprise. Hopefully, he has been receiving feedback along the way about specific behaviors that he has needed to change. Start out by stating your intent in giving the feedback. For example, “My goal in giving you this feedback is for you to be able to step up and get that promotion….” Then describe the actual behavior that you noticed and the situation in which it occurred (i.e., “You did not show up to the last three of our staff meetings”), the impact that it had (i.e., “this upset the rest of the team who were counting on getting key updates from you so they could move forward with their projects”), and then articulate the desired results (“I’d like for you to be at all of our staff meetings from now on. If you can’t attend, I’d like for you to let me know and to send someone from your team in your absence”).
People come to coaching for several reasons: They could be “stuck” and can’t think of what else to do in order to move the organization forward; there may not be anyone at their level that they can have confidential conversations with, or they believe if they were to change/improve something within themselves, the greater organization would benefit. Maybe they are ready to do something different but are not sure what that “something” is. Perhaps they are looking for change, a different perspective, or have important goals to reach.  Executive or “business” coaching focuses on helping individuals go from where they are, to where they want themselves and their company to be.
Even when coaches adopt a more empirically validated approach than McNulty did, they still tend to fall into the trap of treating the symptoms rather than the disorder. That’s because they typically derive their treatments from behavioral psychology. Of course, behaviorism has been a great boon to psychiatry in recent years. Findings from this discipline have helped people enormously in controlling specific behaviors and learning to cope in particular situations. But treatments derived from behavioral psychology are sometimes too limited to address the problems that disrupt executives’ ability to function.
TalentSmart coaches leverage scholarly research in the fields of emotional intelligence and leadership to help clients become more skilled. Coaches use business expertise to ensure that what clients practice is not only based on proven methods but also is simple and effective. TalentSmart certified coaches are seasoned coaching professionals with graduate training in 360° assessment interpretation and expertise in emotional intelligence and leadership development strategies.
Sport psychology is a proficiency that uses psychological knowledge and skills to address optimal performance and well-being of athletes, developmental and social aspects of sports participation, and systemic issues associated with sports settings and organizations. APA recognizes sport psychology as a proficiency acquired after a doctoral degree in one of the primary areas of psychology and licensure as a psychologist. This proficiency does not include those who have earned a doctoral degree in sport psychology but are not licensed psychologists.

"I provide counseling services to children, teens, adults, couples, and families. Expectations: A warm, direct, nurturing, and supportive experience, as we identify and address immediate and underlying sources of distress impeding your ability to live a happier and more fulfilling life. I individualize an eclectic mix of mindfulness, cognitive behavioral, and solution-focused therapy techniques with each client. As our academic and career experiences are a significant part of our lives, I also provide assessment, academic, career counseling services- including: attention (diagnostic) assessments, memory improvement therapy, study skills training, attention training, executive coaching, and organizational and time management skills training."

The Masters in Executive Coaching is a pathway to becoming a fully accredited executive coach, while the Postgraduate Diploma in Organizational Supervision helps experienced coaches build their status as senior practitioners and supervisors of coaches and consultants. Take your career to the next level, learn about yourself as a coach, and network with some of the leading practitioners in the field.


Psychiatrists who’ve studied the Vietnam War are all too familiar with this type of hostile reaction to ineffectual leaders. Lieutenants fresh from ROTC training were hazed, sometimes even killed, by veteran troops who resented what they perceived to be an illegitimate attempt by the “F—ing New Guy” (FNG) to exercise authority. Military psychiatrists soon realized that these FNG lieutenants, clueless about the laws that governed life on the front lines, had been pulling rank in an effort to assert authority. The troopers did not take this well. In their view, the new lieutenants did not stack up to their predecessors, who had learned to let their hair down. To address the FNG syndrome, the military cautioned lieutenants to take it easy until the troopers accepted that they had developed field credentials.


According to many sources including the National Center for Biotechnology Information (NCBI) which is part of the United States National Library of Medicine and a branch of the National Institutes of Health (NIH), hypnosis is scientifically proven to help relieve both mental challenges and physical pains. Hypnosis can alleviate stress and reduce pain after surgeries, has been shown to relieve anxiety in children in the emergency room, and can be useful for managing pain associated with everything from arthritis to migraines. Hypnosis is non-invasive and gives you a way to control pain or discomfort that might otherwise seem out of your hands. Hypnosis shouldn’t be used as a substitute for medical care, but may be an excellent complementary tool that is best provided by a trained therapist or licensed medical provider. The University of Maryland Medical Center shares many conditions for which hypnosis can be useful:
Self-awareness is crucial to leadership and it can be heightened through coaching. To explain why and how, consider the obvious but insufficient explanation for the paradox that CEOs want coaching but don’t pursue it. Stephen Miles, CEO of the Miles Group, that partnered with Stanford on the study, pointed out that to CEOs, “coaching is somehow “remedial” as opposed to something that enhances high performance, similar to how an elite athlete uses a coach.” Moreover, CEO’s say they’re most interested in such skills as conflict management and communication. Yet they put the need for compassion, relationship and persuasion skills far down on their list. They think of the latter as “soft skills,” ancillary at best.
“Hypnosis is a different state of mind associated with four major characteristics,” he said. First is a “highly focused attention on something.” It could be an issue you're having, or a problem you want to address. Second is disassociating oneself from the immediate physical environment. “You focus on the beach in Florida in the middle of a Boston winter,” he said, anticipating my particular winter-addled frame of mind perfectly. “Instead of traveling there, you go there with your mind, and you're fully focused on the beach.”
At first meeting, coach Sean McNulty was impressive. He had a bodybuilder’s physique and a model’s face. Although he had been cocaptain of the football team at the Big Ten university he had attended, McNulty always knew that he was too small for professional sports and not studious enough for medicine or law. But realizing he had charisma to spare, McNulty decided, while an undergraduate business major minoring in sports psychology, that he would pursue a career in executive coaching. After earning an MBA from a leading university, McNulty soon became known in the local business community as a man who could polish the managerial skills of even the ugliest of ducklings.
If coaching fails to cure a problem in six months, it can become very expensive indeed. Take the case of Tom Davis, the coach who worked with Rob Bernstein, the executive VP of sales at an automotive parts distributor. Let’s assume Davis charged a relatively low per diem of $1,500. Over the four years of his engagement—which ultimately did not solve Bernstein’s problems—he would have picked up at least $45,000 in fees. That sum would have purchased 450 hours with a competent therapist—about ten years’ worth of weekly sessions.
“Learning hypnotherapy does not commit you to drastically changing your therapy practice,” says hypnotherapist Catherine Reiss. “The training will allow you to more quickly and effectively get to the cause of your clients’ unwanted behaviors and the feelings they present with it, but it also facilitates the use of trance in more traditional formats.”
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