Elite athletes, dancers and singers all have coaches. It would be inconceivable to expect a person to go it alone in professions like those without one. They require consistently high performance and support. The business world is no different. Executives interact in an equally demanding environment leading people in today’s complex, competitive global marketplace. Therefore, being offered a professional coach is often seen as a perk on most jobs; it’s a sign that an organization is investing in a leaders’ success.
Professional coaching uses a range of communication skills (such as targeted restatements, listening, questioning, clarifying etc.) to help clients shift their perspectives and thereby discover different approaches to achieve their goals.[7] These skills can be used in almost all types of coaching. In this sense, coaching is a form of "meta-profession" that can apply to supporting clients in any human endeavor, ranging from their concerns in health, personal, professional, sport, social, family, political, spiritual dimensions, etc. There may be some overlap between certain types of coaching activities.[5]
Consultation and training. Team building; sports organization consultation; systems interventions with parents and families involved in youth sports participation; education of coaches regarding motivation, interpersonal and leadership skills and talent development; education of coaches and administrators regarding early identification and prevention of psychological difficulties.
Three years for not smoking!!! Thank you Rita! We could not have done it without you. My husband wanted to quit. It was his idea, but when we did it, he couldn't handle it. It was horrific! The cigarette is so powerful. But I called Rita on a Sunday. And she called right back. Spoke with my husband, came up with a plan and two weeks later he saw Rita. After the session we left, went to eat, ran errands, and then home. All of a sudden Kevin says "I didn't have a cigarette!!" And now three years later no smoking!! Thanks to Rita. I did the math, because we not smoking a pack (each) a day for these three years, we have saved $10,400!!! And our life!!! It's just so much better!! Thank you Rita

Goal setting is the process of systematically planning ways to achieve specific accomplishments within a certain amount of time.[50] Research suggests that goals should be specific, measurable, difficult but attainable, time-based, written down, and a combination of short-term and long-term goals.[51][52] A meta-analysis of goal setting in sport suggests that when compared to setting no goals or "do your best" goals, setting the above types of goals is an effective method for improving performance.[53] According to Dr. Eva V. Monsma, short-term goals should be used to help achieve long-term goals. Dr. Monsma also states that it is important to "set goals in positive terms by focusing on behaviors that should be present rather than those that should be absent." [54] Each long-term goal should also have a series of short-term goals that progress in difficulty.[55] For instance, short-term goals should progress from those that are easy to achieve to those that are more challenging.[55] Having challenging short-term goals will remove the repetitiveness of easy goals and will give one an edge when striving for their long-term goals.


I encourage you to take some time to become familiar with our services and the resources that are available to you in our website. You can learn more about (a) the sport psychology services that we can provide to athletes, coaches, teams, and other performers, (b) the sport psychology educational opportunities that are available through UNT, (c) our ongoing sport psychology research projects at the university and in the community, and (d) the sport psychology resources that we have developed for athletes, coaches, teams, and parents, and made available to you in this site. If you have any questions about our work, please feel free to contact us via email ([email protected]) or phone 940-369-SPORT (7767). 
Executive coaching is a major growth industry. At least 10,000 coaches work for businesses today, up from 2,000 in 1996. And that figure is expected to exceed 50,000 in the next five years. Executive coaching is also highly profitable; employers are now willing to pay fees ranging from $1,500 to $15,000 a day. That’s a lot more than any psychotherapist could even dream of charging. Why are companies willing to pay so much more for their coaches?
Many of the clucking chicken images are the result of hypnosis’s forefather, Franz Anton Mesmer (1734-1815). Mesmer believed that there was an invisible force, a cosmic energy, that could be harnessed by one person to influence another person’s behavior. While his theory was wrong, the techniques he used were effective. These techniques were picked up on and developed over the coming years for therapeutic and medical purposes. Sigmund Freud, for instance, used hypnosis techniques. In the mid-1900s, hypnotherapy as we know it evolved. Milton Erickson (1901-1980) pioneered “indirect hypnosis,” during which therapists work with individual patients to shift their perceptions of themselves and their issues.
In order for a hypnotherapist to convey positive suggestions for change, the patient must be in a receptive state. The state is called trance and the method of achieving a trance is through induction. Induction techniques are many and varied and involve the therapist offering suggestions that the patient follows. The formerly common "your eyes are getting heavy" suggestion may still exist, but other more reliable and acceptable (by the patient) forms of induction have come to the forefront. The artful hypnotherapist is always aware of the present condition of the patient and uses this information to lead him/her down the path of induction. In its lighter stages, trance can be noted by the relaxation of muscles. At this point, hands can levitate when given the suggestion, and paresthesia, a feeling of numbness, can be induced. In a medium trance, a patient can be led to experience partial or complete amnesia , or failure to recall events of the induction after the fact. A deep trance opens the patient to powerful auditory, visual, or kinesthetic experiences. The phenomenon of time distortion is experienced most profoundly at this level. Patients may believe they have been away briefly, and may react with disbelief when told they were away much longer. Although some work can be done in lighter states of trance, the best circumstance for implementing change is when the patient reaches a deep trance state. At this level, the patient is focused inwardly and is more receptive to positive suggestions for change. This is also the point at which the therapist can invoke posthypnotic suggestions, or instructions given to the patient so he/she will perform some act or experience some particular sensation following awakening from the trance. For example, these suggestions, if accepted by the patient, can be formed to make foods taste bad, cigarettes taste bad, delay impulses, curb hunger, or eliminate pain. However, it should be noted that posthypnotic suggestions given to a person, which run counter to the person's value system or are not something they are likely to do under ordinary circumstances, will not be accepted and therefore not implemented.
These professionals typically work with each individual or group to determine how to improve strategies and build a positive game plan that will meet the needs of all patients involved. In addition to utilizing techniques to build team morale and motivation, methods of treating anxiety and other personal mental health issues are taken into consideration by psychologists in this field.

While there is a multitude of different tangible benefits associated with executive coaching, many benefits don't appear as line items on financial statements. Executive coaching often focuses on leadership skills and relationships with managers, direct reports, co-workers, and other stakeholders. In these cases, executive coaches focus on teamwork, problem solving, decision making, and conflict resolution skills. The results can be transformative. A survey reported by Clear Coaching Limited found that executive coaching resulted in improvements in work relationships within a team (50 percent frequency), employees' abilities to see others' perspectives (47 percent), and improved atmosphere (40 percent). In a world where the strength of an organization's culture is increasingly trumping salary levels in terms of importance to employees, these intangible benefits are more relevant than ever.


The history of sport psychology began back in the late 19th century, with Norman Triplett. Triplett was a psychology professor at Indiana University during this time, and he conducted research on cyclists. The results of his research showed that the cyclists in his experiments typically performed better when they were riding with others in a group, compared to when they were riding alone. In 1920, the first sport psychology laboratory was founded by Carl Diem in Germany. Coleman Griffith, who worked with athletes from the Chicago Cubs, soon followed suit and founded the first sport psychology laboratory in the United States. It wasn't until 1987, though, that the American Psychological Association created the sport psychology division, Division 47.
In 2007, a meta-analysis from the Cochrane Collaboration found that the therapeutic effect of hypnotherapy was "superior to that of a waiting list control or usual medical management, for abdominal pain and composite primary IBS symptoms, in the short term in patients who fail standard medical therapy", with no harmful side-effects. However the authors noted that the quality of data available was inadequate to draw any firm conclusions.[2]
Rita is the real deal. First, you have to believe it is going to work... then you go see Rita and she will make your dreams come true. I saw Rita for smoking... I had smoked on and off socially since college. Then I picked up the nasty habit full time because all my co-workers were doing it and I thought it relieved stress. Here I was... a 30 year old woman smoking 2-3 packs a week and buying cigarettes when I really shouldn't have been spending my money that way. Not long after I couldn't breath, was hacking up my lungs, and embarrassed of the smell and reputation of being a "smoker"... I tried to quit and after many unsuccessful attempts I thought about hypnosis. It was almost comical but I was willing to do anything to stop this nasty addiction. I found Rita through Yelp and saw her reviews, I was desperate and ready to make a change. The session was 1.5 hours, concise and relaxing. Hypnotism is interesting - its like a nice, comfortable nap but you hear everything and when you wake up you're a changed person. I would give Rita 50 stars if I could..... Her prices are fair. Period. Would you rather spend more money on cigarettes and lifetime of unnecessary medical bills or one flat fee and be smoke free for the rest of your life? Smoking is not attractive and has absolutely zero health benefits.... Smoking is a financial burden. I don't have to tell you this though, if you're reading this you already know. I am smoke free for over a year now and have had zero to desire to smoke since seeing Rita. She's a lovely angel who is truly gifted. Go to her now.... Seriously, call her right now and set up an appointment. You will not regret it. P.S. Works for marijuana too. For all you LA stoners who want to cease and desist of your MJ cravings.... here you go. Thank me later.
"I understand that thinking about talking to someone can be an anxiety provoking process - I will work with you to provide a nonjudgmental environment where we can safely discuss and explore your concerns, whatever they may be. I will help you better understand the connections between past experiences and your current difficulties, which I believe can ultimately lead to you having a more fulfilling life."

I find it extremely rewarding to be able to make a difference in people’s lives, not just in the quality of their performances, but also in their life satisfaction and overall well-being. When athletes are able to see the fruit of their work in developing performance skills and reducing performance barriers, it is rewarding to have been a part of that process.


Sport psychology is a proficiency that uses psychological knowledge and skills to address optimal performance and well-being of athletes, developmental and social aspects of sports participation, and systemic issues associated with sports settings and organizations. APA recognizes sport psychology as a proficiency acquired after a doctoral degree in one of the primary areas of psychology and licensure as a psychologist. This proficiency does not include those who have earned a doctoral degree in sport psychology but are not licensed psychologists.
Skill most commonly used to help individuals who experience arousal at a level that is not effective (i.e., too high or too low) for optimal performance. These techniques can be used for anxiety, stress, and anger management. Common treatments include: (a) breathing exercises (e.g., diaphragmatic breathing, rhythmic breathing), (b) progressive relaxation, (c) meditation, (d) imagery or visualization, and (d) cognitive techniques (e.g., thought stopping and cognitive restructuring).
Executive coaching is hot. What was stigma ("You're so broken you need a coach?") has become status symbol ("You're so valuable you get a coach?"). Tiger Woods and Michael Phelps have coaches. Even President Barack Obama has a coach, if you count David Axelrod. Microsoft 's young high-potential leaders get coaches. If elite athletes and organizations think they need coaches, shouldn't you have one too? Shouldn't we all?

Students obtain a basic introduction to coaching, including its purpose, applications, and how coaching differs from counseling or mediation. Students learn how to conduct in-depth assessment interviews with those being coached, and with other organizational stakeholders. The course also introduces students to the use of 360° tools, and shows how to integrate 360° and interview data into a consolidated assessment report.
An often-overlooked intangible benefit of executive coaching is stress reduction. Executive coaches can empower executives with an arsenal of tools and tactics to combat stress and, in turn, improve productivity levels. A study by Jan Ramsøy and Sigrid Stover Kjeldsen, in cooperation with the Norwegian University of Life Sciences, found that coaching reduced executives’ stress levels by, on average, 18 percent after only eight to 10 coaching conversations (some participants experienced stress level reductions as high as 47 percent). Perhaps what’s most powerful is the fact that effective coaching appears to be contagious! Research by Dr. Sean O’Connor & Dr. Michael Cavanagh of The University of Sydney found that the closer employees are situated to individuals who have participated in coaching, the higher their levels of well-being.
In North America, early years of sport psychology included isolated studies of motor behavior, social facilitation, and habit formation. During the 1890s, E. W. Scripture conducted a range of behavioral experiments, including measuring the reaction time of runners, thought time in school children, and the accuracy of an orchestra conductor's baton.[6] Despite Scripture's previous experiments, the first recognized sports psychology study was carried out by an American psychologist Norman Triplett, in 1898.[7] The work of Norman Triplett demonstrated that bicyclists were more likely to cycle faster with a pacemaker or a competitor, which has been foundational in the literature of social psychology and social facilitation.[8] He wrote about his findings in what was regarded as the first scientific paper on sports psychology, titled “The Dynamogenic Factors in Pacemaking and Competition”, which was published in 1898, in the American Journal of Psychology. Research by ornithologists Lashley and Watson on the learning curve for novice archers provided a robust template for future habit formation research, as they argued that humans would have higher levels of motivation to achieve in a task like archery compared to a mundane task.[9] Researchers Albert Johanson and Joseph Holmes tested baseball player Babe Ruth in 1921, as reported by sportswriter Hugh S. Fullerton. Ruth's swing speed, his breathing right before hitting a baseball, his coordination and rapidity of wrist movement, and his reaction time were all measured, with the researchers concluding that Ruth's talent could be attributed in part to motor skills and reflexes that were well above those of the average person.[10]
Sport psychology (or sports psychology) is the study of the psychological and mental factors that affect and are affected by participation and performance in sport, exercise, and physical activity. It is also a specialization within the brain psychology and kinesiology that seeks to understand psychological/mental factors that affect performance in sports, physical activity, and exercise and apply these to enhance individual and team performance. It deals with increasing performance by managing emotions and minimizing the psychological effects of injury and poor performance. Some of the most important skills taught are goal setting, relaxation, visualization, self-talk, awareness and control, concentration, confidence, using rituals, attribution training, and periodization.
The coaching-style preference is also a factor for coaching success. The coach and the executive are agreeing to enter into a “relationship” therefore style preferences and compatibility can impact the outcomes. It is important that the coach and the client agree on how the client prefers to receive help, what they want to focus or work on, and when they want to receive it.
Hypnotherapy is a therapy that spans hundreds of years and has many practitioners across the United States. Researchers have studied whether hypnosis can treat a variety of medical conditions, from irritable bowel syndrome to anxiety and depression. The goal for hypnotherapy is to help a patient learn to better control their state of awareness. In the case of depression, hypnotherapy sessions may be focused on helping a person achieve a state of relaxation. In this relaxed state, they can discuss their feelings and emotions without raising stress and anxiety levels.
"As a licensed psychologist, I offer counseling services for children, adolescents, and adults. Specializing in Sport Psychology, I am a Certified Mental Performance Consultant by the Association for Applied Sport Psychology and a registered Sport Psychologist with the U.S. Olympic Committee. My passion is helping children, adolescents and adults achieve well-being, balance, and peak performance by empowering them with skills to handle stressors in life and pressures of competition. I provide traditional counseling and sport psychology services to youth athletes, adolescents, and adults. I offer appointments in my office or by video conference online."
“With hypnosis, you might help someone stop smoking by suggesting the taste or smell of cigarettes is worse than it actually is. But a hypnotherapist can also use age regression to examine the impulse that fuels the client’s habit and discover old conclusions and behaviors. The healing will take place when the client creates new conclusions about old memories and chooses new behaviors rather than smoking.”
How well hypnosis works to help people stop smoking depends on who you ask. Study results have been mixed. In 2010, a systematic review of published studies found that there wasn't enough evidence to support the use of hypnosis. Another review published in 2012 said that studies do support a possible benefit from the use of hypnosis. In discussing alternative methods for quitting smoking on its web site, the American Cancer Society says that while controlled studies have not supported the effectiveness of hypnosis, there is anecdotal evidence that some people have been helped.
To get certified by the AASP, an individual must be a member of the organization, hold a graduate degree, demonstrate the requisite knowledge of the sports psychology field, and have several hundred hours of specific experience. Candidates with master’s degree are eligible for a provisional certification; a doctorate is required to obtain a standard certification.
Ajay Jagtiani, a principal with Miles and Stockbridge, had just hired a coach to help him navigate the environment at his new law firm when he had a heart attack. He had planned to use the coach to adapt to the new culture, decode political factions and crush it on the way to becoming managing partner. The heart attack changed everything. “I was young enough to survive it, but old enough to appreciate it,” he explained.

Mayo Clinic in Rochester, Minn., also is exploring adding hypnotherapy for IBS patients. — Sumathi Reddy, WSJ, "A Surprise Medical Solution: Hypnosis," 7 May 2018 Click to Read Story A Surprise Medical Solution: Hypnosis Major hospitals are finding hypnotherapy can help sufferers of digestive conditions like heartburn, acid reflux and irritable bowel syndrome. — Sumathi Reddy, WSJ, "From Meditation to Medication: Headspace Has a Prescription Strategy," 25 June 2018 The case’s progression is traced on Friday night’s episode of ABC’s 20/20, which is exclusively previewed above, in a clip that explains how Marcell first decided to undergo hypnotherapy to aid law enforcement. — Adam Carlson, PEOPLE.com, "Years After a High School Senior Was Nearly Beaten to Death, Hypnosis Helped Her ID the Suspect," 15 June 2018 Most professionals who conduct hypnotherapy treatments are psychologists. — Sumathi Reddy, WSJ, "A Surprise Medical Solution: Hypnosis," 7 May 2018 Such feats helped lay the foundation for both hypnotherapy and the work of later famous disabled Americans such as Helen Keller. — Justin T. Clark, BostonGlobe.com, "Building Boston to shape morality," 14 Apr. 2018 Exercise, healthy eating, and stress-reduction techniques—like mindfulness, acupuncture, or hypnotherapy—may be helpful, as well. — Amanda Macmillan, Health.com, "12 Reasons You Might Have Cramps That Have Nothing to Do With Your Period," 27 Mar. 2018 This past Saturday, almost 100 women and a smattering of men showed up to hear inspirational speakers participate in a healing circle, discover their inner power and watch a demonstration on the healing capabilities of hypnotherapy. — Ruth Sowby Rands, latimes.com, "On the Town: Event emphasizes inspiration, empowerment and healing," 26 Mar. 2018 The guideline said that non-drug therapies such as acupuncture (as well as physical and massage therapies, biofeedback and hypnotherapy) should be considered as first-line treatments for acute pain. — Brie Zeltner, cleveland.com, "New Medicaid rule will further open acupuncture services to 108,000 Ohio patients with low back pain, migraines," 31 Dec. 2017
Hypnotherapists say they facilitate this process, just without the sleep part. More or less. Again, for every positive study you read about hypnosis, there are be numerous, often conflicting other accounts. In a 2000 study for the International Journal of Clinical and Experimental Hypnosis, Joseph P. Green and Steven Jay Lynn reviewed 56 studies on the results of hypnosis on smoking cessation. While it was shown to generally be a better option than no treatment at all, many of the studies combined hypnosis with other therapeutic methods, making it difficult to isolate its effects.
While there are many variations, executive coaching usually involves a series of phases, starting with intake, assessment, goal setting, and development planning, and then progressing through the development plan, with periodic check-ins with the executive’s manager. The process is over when the development goal(s) is achieved, or when the coach and/or coachee decides that it should stop. The typical duration of a coaching engagement is seven to 12 months.

Improvements that stem directly from coaching engagements include: enhanced executive learning, gains in corporate performance, enhanced relationships, increased leadership effectiveness and personal and organizational improvements. In the process, not only do executives improve themselves but substantially have a greater impact on their organization. Benefits to the organization include enhanced individual and organizational performance which positively affect organizational culture. These further provide enhanced reputation within the industry, improved employee morale, and positive work environments, thus greater productivity and enhanced client relationships. Coaching can be your competitive edge!

Hypnosis for weight loss or to quit addictive behaviors like smoking or drinking, is how most people think of hypnosis. While people do often seek hypnosis therapy for these reasons, there are other reasons too. People may see a hypnotherapist before and during childbirth or to increase self-esteem. It can also be used to deal with chronic pain, insomnia, anxiety, or treat irritable bowel syndrome.
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