Executive coaching is a major growth industry. At least 10,000 coaches work for businesses today, up from 2,000 in 1996. And that figure is expected to exceed 50,000 in the next five years. Executive coaching is also highly profitable; employers are now willing to pay fees ranging from $1,500 to $15,000 a day. That’s a lot more than any psychotherapist could even dream of charging. Why are companies willing to pay so much more for their coaches?

While coaching has become a recognized intervention, sadly there are still no standards or licensing arrangements which are widely recognized. Professional bodies have continued to develop their own standards, but the lack of regulation means anyone can call themselves a coach. [...] Whether coaching is a profession which requires regulation, or is professional and requires standards, remains a matter of debate.


Applied sport and exercise psychology involves extending theory and research into the field to educate coaches, athletes, parents, exercisers, fitness professionals, and athletic trainers about the psychological aspects of their sport or activity. A primary goal of professionals in applied sport and exercise psychology is to facilitate optimal involvement, performance, and enjoyment in sport and exercise.

Rita is the real deal. First, you have to believe it is going to work... then you go see Rita and she will make your dreams come true.  I saw Rita for smoking...  I had smoked on and off socially since college.  Then I picked up the nasty habit full time because all my co-workers were doing it and I thought it relieved stress. Here I was... a 30 year old woman smoking 2-3 packs a week and buying cigarettes when I really shouldn't have been spending my money that way.  Not long after I couldn't breath, was hacking up my lungs, and embarrassed of the smell and reputation of being a "smoker"... I tried to quit and after many unsuccessful attempts I thought about hypnosis.  It was almost comical but I was willing to do anything to stop this nasty addiction.  
Returning to play after an injury can sometimes be difficult for many athletes depending on the nature of the injury. Athletes are often left with “mental scars” long after an injury is physically healed. A sports psychologist can help injured athletes cope better with the pressures associated with returning to a prior level of performance–pre-injury.
What can organizations expect when their employees receive coaching? Clark, a certified coach herself, said the area that receives the biggest impact from coaching is self-awareness. “Any opportunity for people to understand themselves better is a good thing,” she said. “Our job is to make sure people continue to develop personally as they hone their technical skills. Managers need to understand how they come across to others. Not only do they learn how to become more effective, they discover the negative impact of not changing.”

We’ve had the privilege of partnering with the following organizations to significantly impact their performance, culture and bottom-line results. While some of these corporations have directly hired us to work in an executive coaching or training capacity, others represent corporations in which one or more senior executives or partner-level leaders have hired us independently.

Sports have always been a big part of my life and culture, so it is a great fit for me personally to be involved in a profession that allows me to make an impact in areas for which I have a true passion. I also enjoy the fact that I am able to address both performance enhancement and mental skills training while still being able to offer assistance to athletes and performers who are stuck, or are experiencing issues that hinder their performance or life satisfaction. Additionally, compared to other branches of psychology, sports psychology utilizes many techniques and interventions that require very active participation from both the psychologist and the client. That is another factor that is very fitting with my approach.

We deliver executive coaching sessions either face to face, via telephone coaching or a mixture of both mediums. We work collaboratively with each client to ensure that their needs and objectives are understood before facilitating a match with a coach. Clients are provided with coach profiles and we aim to ensure each person is matched with a coach they are comfortable with and aligned with their values. Each client is taken through an evaluation process to set benchmarks prior to coaching and a final evaluation session to provide details on development and return on investment. Throughout the coaching process, regular update reports on coaching progress and status are provided including trends, progress and recommendations, and respecting the confidentiality of the coaching.
Being able to see, understand and deal effectively with others’ perspectives is key to successful leadership (as well as personal life). That capacity, part of self-awareness, is empathy. Two recent studies show its crucial role. One looked at the impact of power in an organization upon behavior; the other, its impact upon brain activity. Both studies found that increased power reduces empathy.

Once the bachelor’s degree is finished, a master’s degree is the next step. This may be specifically in sports psychology, or could be in psychology with a concentration in sports psychology. The final degree is either a PsyD or PhD in sports psychology. Some schools offer joint degrees that combine the master’s and doctoral degrees; a small number offer the doctorate degree to students with only a bachelor’s degree, but this is rare.
To achieve fast results, many popular executive coaches model their interventions after those used by sports coaches, employing techniques that reject out of hand any introspective process that can take time and cause “paralysis by analysis.” The idea that an executive coach can help employees improve performance quickly is a great selling point to CEOs, who put the bottom line first. Yet that approach tends to gloss over any unconscious conflict the employee might have. This can have disastrous consequences for the company in the long term and can exacerbate the psychological damage to the person targeted for help.
Both sport psychology (focusing on the dynamic interplay between psychological factors and athletic performance) and sport and exercise psychology (focusing on using psychological insight to increase exercise and activity levels) are essential components in empowering performance. Whether that be for professional athletes or the general population, an understanding of how the mind works can have a huge impact.
To achieve fast results, many popular executive coaches model their interventions after those used by sports coaches, employing techniques that reject out of hand any introspective process that can take time and cause “paralysis by analysis.” The idea that an executive coach can help employees improve performance quickly is a great selling point to CEOs, who put the bottom line first. Yet that approach tends to gloss over any unconscious conflict the employee might have. This can have disastrous consequences for the company in the long term and can exacerbate the psychological damage to the person targeted for help.
The Federal Dictionary of Occupational Titles describes the job of the hypnotherapist: "Induces hypnotic state in client to increase motivation or alter behavior patterns: Consults with client to determine nature of problem. Prepares client to enter hypnotic state by explaining how hypnosis works and what client will experience. Tests subject to determine degree of physical and emotional suggestibility. Induces hypnotic state in client, using individualized methods and techniques of hypnosis based on interpretation of test results and analysis of client's problem. May train client in self-hypnosis conditioning. GOE: 10.02.02 STRENGTH: S GED: R4 M3 L4 SVP: 7 DLU: 77"[8]
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