Even though you appear to be in a trance during hypnosis, you are not unconscious. You are still aware of your surroundings, and -- despite what many stage performers may claim during an entertaining show -- you cannot be made do to anything against your will. In fact, brain tests performed on patients during hypnotism sessions have shown a high level of neurological activity.
However, as you look towards the future, the world of executive coaching may take on a new shape. There may be more automation or a stronger focus on mental status or the psychology aspect of your career. As the executive coaching industry continues to grow, so does the number of ways in which this niche is going to change in the not-so-distant future.
Executive coaching is hot. What was stigma ("You're so broken you need a coach?") has become status symbol ("You're so valuable you get a coach?"). Tiger Woods and Michael Phelps have coaches. Even President Barack Obama has a coach, if you count David Axelrod. Microsoft 's young high-potential leaders get coaches. If elite athletes and organizations think they need coaches, shouldn't you have one too? Shouldn't we all?
If he becomes defensive, don’t defend your feedback or get combative—just notice his behaviors and get curious about what is going on for him. Show empathy for how he is feeling. For example, “You just crossed your arms tightly and got very tense—I can imagine this doesn’t feel good. What are you thinking right now?” Engage in dialogue while upholding your expectations of him.
Self-awareness is crucial to leadership and it can be heightened through coaching. To explain why and how, consider the obvious but insufficient explanation for the paradox that CEOs want coaching but don’t pursue it. Stephen Miles, CEO of the Miles Group, that partnered with Stanford on the study, pointed out that to CEOs, “coaching is somehow “remedial” as opposed to something that enhances high performance, similar to how an elite athlete uses a coach.” Moreover, CEO’s say they’re most interested in such skills as conflict management and communication. Yet they put the need for compassion, relationship and persuasion skills far down on their list. They think of the latter as “soft skills,” ancillary at best.
So did it work? As it is for hypnosis in general, the jury is still out. I left the session feeling noticeably different. I sat in my car outside for a half hour and did not smoke. I went to dinner nearby and sat, and had a drink, and did not smoke. Eventually I caved in to the craving, but I didn't like it. I'm still smoking, I just don't enjoy them anywhere near as much as I used to anymore.
Executive coaches provide a confidential and supportive sounding board for their clients. They ask questions, challenge assumptions, help provide clarity, provide resources, and yes, sometimes, with permission, provide advice. They often administer and help interpret 360-degree and behavioral assessments, conduct confidential interviews to help a client gain self-awareness, and establish development goals.
In order for a hypnotherapist to convey positive suggestions for change, the patient must be in a receptive state. The state is called trance and the method of achieving a trance is through induction. Induction techniques are many and varied and involve the therapist offering suggestions that the patient follows. The formerly common "your eyes are getting heavy" suggestion may still exist, but other more reliable and acceptable (by the patient) forms of induction have come to the forefront. The artful hypnotherapist is always aware of the present condition of the patient and uses this information to lead him/her down the path of induction. In its lighter stages, trance can be noted by the relaxation of muscles. At this point, hands can levitate when given the suggestion, and paresthesia, a feeling of numbness, can be induced. In a medium trance, a patient can be led to experience partial or complete amnesia , or failure to recall events of the induction after the fact. A deep trance opens the patient to powerful auditory, visual, or kinesthetic experiences. The phenomenon of time distortion is experienced most profoundly at this level. Patients may believe they have been away briefly, and may react with disbelief when told they were away much longer. Although some work can be done in lighter states of trance, the best circumstance for implementing change is when the patient reaches a deep trance state. At this level, the patient is focused inwardly and is more receptive to positive suggestions for change. This is also the point at which the therapist can invoke posthypnotic suggestions, or instructions given to the patient so he/she will perform some act or experience some particular sensation following awakening from the trance. For example, these suggestions, if accepted by the patient, can be formed to make foods taste bad, cigarettes taste bad, delay impulses, curb hunger, or eliminate pain. However, it should be noted that posthypnotic suggestions given to a person, which run counter to the person's value system or are not something they are likely to do under ordinary circumstances, will not be accepted and therefore not implemented.
Continuing weight loss may deteriorate into wasting, a vaguely defined condition called cachexia.[30] Cachexia differs from starvation in part because it involves a systemic inflammatory response.[30] It is associated with poorer outcomes.[25][30][31] In the advanced stages of progressive disease, metabolism can change so that they lose weight even when they are getting what is normally regarded as adequate nutrition and the body cannot compensate. This leads to a condition called anorexia cachexia syndrome (ACS) and additional nutrition or supplementation is unlikely to help.[27] Symptoms of weight loss from ACS include severe weight loss from muscle rather than body fat, loss of appetite and feeling full after eating small amounts, nausea, anemia, weakness and fatigue.[27]
The program he followed consists of an introductory video, several audio sessions, and an e-book. “There was all this imagery and counting down and clouds,” he says. “I would fall asleep listening.” It might all sound a little new agey, but Jonathan hasn’t had a cigarette in a year — besides a few weeks of cheating at the six-month mark. There wasn’t even a major time commitment — he would fall asleep a few minutes into the sessions every night, and he found himself smoke-free within days of starting the program.
While the findings about the efficacy of hypnosis on smoking are often murky, studies on the matter have shown increasingly positive results. Even Matt Damon and Charlize Theron have gotten in on the act. And the folks offering the service aren’t bearded men dangling pocket watches and telling you how heavy your eyelids are getting, or seeing patients in dingy basements outfitted with lava lamps and burning incense. Rather they’re people with advanced degrees who practice in the same kinds of clinics where you’d see your shrink or your ophthalmologist; rates usually start at around $80 per hour and can go as high as $200 (most practitioners recommend between one and four sessions).

This graduate-level certificate is one of only a few programs of its kind to be offered at higher education institutions in the US. It is built upon the International Coach Federation (ICF) competency model and the Graduate School Alliance for Education in Coaching (GSAEC) standards. It is also approved by the Center for Credentialing & Education (CCE) as a Board Certified Coach (BCC) program. 
There were a lot of surprises. Foodwise, now I actually crave vegetables. Also, there unfortunately is definitely a difference in how people treat you when you’re bigger versus when you’re smaller. But I think the biggest surprise for me is, physically, it’s crazy how much I can walk without getting winded or how many sports I’ve found I actually enjoy, such as cycling and skiing.
Stop smoking easily with this proven programme, a combination of state of the art hypnosis sessions and video interviews from Darren Marks one of the UKs leading hypnotherapists and trainers. Hypnosis can’t make you stop smoking against your will but if you’re determined to stop this App will make it much easier and even a relaxing, empowering and enjoyable process.
This shows you the Therapeutic part of the session - the Suggestion Therapy section. The client I did the session for was an aspiring Author, so the session was created to enable her to bring these gifts and her message out into the world via a book. Note the suggestions given to the Subconscious mind as well as the Forward Pacing, Anchor & Post Hypnotic Suggestion.

It appears that hypnosis, under other names, has been used since the beginning of time. In fact, it has been insinuated that the earliest description of hypnosis may be portrayed in the Old Testament and in the Talmud. There is also evidence of hypnosis in ancient Egypt, some 3,000 years ago. However, the man credited with the development of what has become modern hypnosis is Friedrich Anton Mesmer, an Austrian physician. One day, Mesmer watched a magician on a street in Paris demonstrate that he could have spectators do his bidding by touching them with magnets. Fascinated by the demonstration, Mesmer believed the magnets had power of their own and from this belief developed his theory of "animal magnetism." He also believed that good health depended on having correct magnetic flow and that the direction of one's magnetic flow could be reversed easily. He further believed that he could direct this magnetic flow into inanimate objects, that could then be used for the good health of others. The term "mesmerism" came to be applied to his mystical workings. He experienced much success in helping the people of Paris as well as visitors who came from other countries, upon hearing of his powers. Later he was completely discredited by a special commission of the French Academy appointed by the King of France, causing him to leave the country. Two of the more famous members of the French Academy at the time were chairman of the commission Benjamin Franklin, American ambassador to France, and Dr. Guillotine, the inventor of the execution device.
This graduate-level certificate is one of only a few programs of its kind to be offered at higher education institutions in the US. It is built upon the International Coach Federation (ICF) competency model and the Graduate School Alliance for Education in Coaching (GSAEC) standards. It is also approved by the Center for Credentialing & Education (CCE) as a Board Certified Coach (BCC) program. 

A person with depression experiences a wide variety of emotions. According to the University of New Hampshire, hypnotherapy can help a person learn to reduce and/or better control feelings of anxiety, stress, and sadness. Hypnotherapy is also used to treat negative behaviors that could be worsening a person’s depression. These behaviors may include smoking and poor eating and sleeping habits.
It’s important to remember that depression, along with severe and chronic mental illnesses such as bipolar disorder and schizophrenia, also affect a person’s physical health. Depression is more than just feeling sad or having negative thoughts. It’s a condition where the chemicals in your brain are imbalanced. Hypnotherapy is a complementary therapy, and it shouldn’t be the only therapy a person uses to enhance their mental health.
Before people subject themselves to hypnotherapy they are advised to learn as much about the process and about the chosen therapist as is necessary to feel comfortable. Rapport and trust are two key ingredients in making a potential hypnotherapy patient comfortable. Therapists should be open and willing to answer all questions regarding qualifications, expertise, and methods used. A well-qualified professional will not undertake the use of hypnosis without interviewing the patient to ascertain their level of understanding of the process. This is very important for two reasons. First, it allows the patient the opportunity to have questions answered and to develop some rapport with the therapist. Second, it is important for the therapist to know the patient's expectations since meeting these expectations will enhance the likelihood of success.
Performance Consultants specializes in evaluating the impact of coaching engagements and estimating the return on investment (ROI). We use our in-house coaching evaluation tool, Coaching for Performance ROI, to measure the baseline at the outset of the coaching relationship and the growth and development that has occurred during the coaching sessions. Depending on the position of the coachee within the organization, it is possible to trace the impact to the bottom line – see the easyJet Case Study for example. Please note that the confidentiality of the coaching is not compromised through this method.
Confusion can occur when one seeks a hypnotherapist, as a result of the various titles, certifications, and licenses in the field. Many states do not regulate the title "hypnotist" or "hypnotherapist," so care must be exercised when selecting someone to see. As a rule, it is best to consult a professional in the field of mental health or medicine, although alternative sources for hypnosis are available. Care must be taken also by the therapist to ensure adequate training and sufficient experience for rendering this specialized service. The therapist must be well grounded in a psychotherapeutic approach before undertaking the use of hypnotherapy. Professionals should not attempt hypnotherapy with any disorder for which they would not use traditional therapeutic approaches. The patient seeking hypnotherapy is reminded that unskilled or amateur hypnotists can cause harm and should not be consulted for the purpose of implementing positive change in an individual's life. The detrimental effects of being subjected to amateur or inadequately trained persons can be severe and long lasting. (See abnormal results below.)

The practice as it's followed today generally traces its origins back to the 1840s, when Scottish surgeon James Braid built upon the idea of what he called “nervous sleep,” or, more specifically, “the induction of a habit of abstraction or mental concentration, in which, as in reverie or spontaneous abstraction, the powers of the mind are so much engrossed with a single idea or train of thought, as, for the nonce, to render the individual unconscious of, or indifferently conscious to, all other ideas, impressions, or trains of thought.”

In North America, early years of sport psychology included isolated studies of motor behavior, social facilitation, and habit formation. During the 1890s, E. W. Scripture conducted a range of behavioral experiments, including measuring the reaction time of runners, thought time in school children, and the accuracy of an orchestra conductor's baton.[6] Despite Scripture's previous experiments, the first recognized sports psychology study was carried out by an American psychologist Norman Triplett, in 1898.[7] The work of Norman Triplett demonstrated that bicyclists were more likely to cycle faster with a pacemaker or a competitor, which has been foundational in the literature of social psychology and social facilitation.[8] He wrote about his findings in what was regarded as the first scientific paper on sports psychology, titled “The Dynamogenic Factors in Pacemaking and Competition”, which was published in 1898, in the American Journal of Psychology. Research by ornithologists Lashley and Watson on the learning curve for novice archers provided a robust template for future habit formation research, as they argued that humans would have higher levels of motivation to achieve in a task like archery compared to a mundane task.[9] Researchers Albert Johanson and Joseph Holmes tested baseball player Babe Ruth in 1921, as reported by sportswriter Hugh S. Fullerton. Ruth's swing speed, his breathing right before hitting a baseball, his coordination and rapidity of wrist movement, and his reaction time were all measured, with the researchers concluding that Ruth's talent could be attributed in part to motor skills and reflexes that were well above those of the average person.[10]
To stop smoking for good you need to develop beliefs that will enable you to think and feel as if you have never smoked. This is why self hypnosis is the ideal tool to help you become a true non-smoker once and for all. Hypnosis opens the door to lasting change by going straight to the source of the problem and to reframe your entire perception of smoking at a subconscious level.
Even though you are eating well and exercising, you may reach a plateau where your weight stays the same. Plateaus are mainly due to decreased resting energy expenditure (REE). When you consume fewer calories, your REE decreases, thus your body's need for energy decreases. Keep exercising and eating well to help you get through periods with no weight loss. Sometimes a plateau is the body's way of saying that you may not need to lose more weight. If you are meant to lose more weight, eventually weight loss will come as your body's metabolism catches up with your new lifestyle.
Motivation — Recent research implies that sports-related achievement motivation is composed of several traits that together form a general orientation of a person towards achievement in sports. This research refers to The Achievement Motivation Inventory (AMI) (Schuler, Thornton, Frintrup & Mueller-Hanson, 2003) which is a broad-spectrum assessment of achievement-motivation in business, and has been used to develop the Sports Performance Indicator.
During the next year, Nelson suggested a number of personnel changes. Since those came with the CEO’s backing, the HR director accepted them, no questions asked. Because she was afraid to buck the CEO’s handpicked adviser, the personnel director also said nothing about the problems that ensued. These stemmed from Nelson’s exclusive reliance on his profiling system. For example, in recommending the promotion of one East Coast store manager to regional director of West Coast sales, Nelson ignored the man’s unfamiliarity with the region and the people he was appointed to manage. Not surprisingly, that move—and many of Nelson’s other ill-conceived selections—bombed. To compound the problem, word of Nelson’s status and his often horrific recommendations circulated through the company like wildfire, leading many people to both fear and resent his undue influence over Garvin. The negative emotions Nelson generated were so intense that underperforming, newly promoted managers became the targets of an undeclared, but uniformly embraced, pattern of passive-aggressive behavior by the rank and file. Such behaviors ranged from not attending meetings to botching orders to failing to stock goods in a timely manner.

The program includes classes in the areas of Assessment and Interviewing, Transitional Coaching (focusing on leaders who are attempting to adapt to new work environments), Developmental Coaching focusing on accelerating the development of high-potential leaders), and Performance Coaching (focusing on leaders who are attempting to overcome performance issues)


Graduate and post-graduate students typically complete advanced coursework in exercise science, kinesiology and clinical psychology. A one-year internship through a program approved by the American Psychological Association (APA) may be an additional requirement for graduation. Continuing education and training is available through several professional organizations, including the APA and the Association for Applied Sport Psychology, once state licensing or certification as a psychologist is obtained.
10. Positive Images: When your are exercising, use your positive mental images throughout your workout to create feelings of speed and power. (e.g., If you’re walking or running and you come to an unexpected hill visualize a magnet pulling you effortlessly to the top). Use visualization before, during and after your training to build confidence and new motivation.

At least in business and executive coaching, I believe we will see more coaches who have strong industry and line experience. As leaders face increasing pressure to deliver results in the short term and create exciting futures for the long term, all while developing leaders, they themselves will require coaches and advisers who can help them think deeply through this range of complex issues. - Rose Cartolari, Rose Cartolari Consulting

In 2008 between US$33 billion and $55 billion was spent annually in the US on weight-loss products and services, including medical procedures and pharmaceuticals, with weight-loss centers taking between 6 and 12 percent of total annual expenditure. Over $1.6 billion a year was spent on weight-loss supplements. About 70 percent of Americans' dieting attempts are of a self-help nature.[23][24]
Unintentional weight loss can occur because of an inadequately nutritious diet relative to a person's energy needs (generally called malnutrition). Disease processes, changes in metabolism, hormonal changes, medications or other treatments, disease- or treatment-related dietary changes, or reduced appetite associated with a disease or treatment can also cause unintentional weight loss.[25][26][27][31][32][33] Poor nutrient utilization can lead to weight loss, and can be caused by fistulae in the gastrointestinal tract, diarrhea, drug-nutrient interaction, enzyme depletion and muscle atrophy.[27]
Mark Hall, a professional hypnotherapist and licensed social worker, was well aware of that, of course. He quit smoking many years ago himself—he says he still remembers reaching for a phantom lighter that wasn't in his pocket—and he has been holding sessions like these for more than 20 years, aimed at convincing others that they can do it themselves. Typically his hypnotherapy sessions cost around $150, or $95 with insurance coverage, but this event, sponsored by the Sanborn Foundation for the Treatment and Cure of Cancer, was near my home, and open and free to the public. In other words, there was no reason not to go, except, perhaps, a question that had been frightening me all week as the meeting approached: What if it doesn't work? Or, maybe even worse: What if it actually does? Then what the hell am I going to do? As crazy as it sounds, smoking is such a major part of my daily routine, the prospect of losing it is scary.

Danish and Hale (1981) contended that many clinical psychologists were using medical models of psychology to problematize sport problems as signs of mental illness instead of drawing upon the empirical knowledge base generated by sport psychology researchers, which in many cases indicated that sport problems were not signs of mental illness. Danish and Hale proposed that a human development model be used to structure research and applied practice.[22] Heyman (1982) urged tolerance for multiple models (educative, motivational, developmental) of research and practice,[23] while Dishman (1983) countered that the field needed to develop unique sport psychology models, instead of borrowing from educational and clinical psychology.[24]


Applied sport psychology is the study and application of psychological principles of human performance in helping athletes consistently perform in the upper range of their capabilities and more thoroughly enjoy the sport performance process. Applied sport psychologists are uniquely trained and specialized to engage in a broad range of activities including the identification, development and execution of the mental and emotional knowledge, skills and abilities required for excellence in athletic domains; the understanding, diagnosing and preventing of the psychological, cognitive, emotional, behavioral and psychophysiological inhibitors of consistent, excellent performance; and the improvement of athletic contexts to facilitate more efficient development, consistent execution and positive experiences in athletes.
The answer is simple: Executive coaches offer seemingly quick and easy solutions. CEOs tell me that what they fear most about psychotherapy is not the cost in dollars but the cost in time. A coaching engagement typically lasts no more than six months. Psychotherapy, by contrast, is seen as a long-term treatment; people joke that it takes six months for therapist and patient just to say hello. What’s more, therapy requires a greater time commitment than the standard 50-minute sessions; it also involves travel to and from the therapist’s office, taking even more time away from work.
In a study by Diane E. Lewis, respondents identified a variety of reasons for hiring executive coaches. [4] The reasons cited below encompass both problem solving and developmental emphases. They could also be described as change-oriented, with an emphasis on supplementing and refocusing the participant’s skills, or growth-oriented, with an emphasis on accelerating the learning curve for high-potential or recently promoted executives. The percentage of respondents citing that particular reason is in parenthesis:

I chose the University of Ottawa in Canada for my Master’s in Sport Psychology for 2 main reasons. One of the most experienced, forerunners of Sport Psychology, Dr. Terry Orlick, is a professor at U of O. I had a conversation with him prior to applying, and he offered to be my thesis advisor, so at that point the program at University of Ottawa became the only choice for me.
This coaching is for a minimum of six months up to one year. The focus is to identify and prioritize developmental issues and goals with an action plan. The coach will gather data via a client questionnaire, a 360 degree feedback process, and/or other diagnostic assessments such as Myers-Briggs, Strength Finders, etc. The coach is responsible for working with the executive to determine the plan, its implementation and subsequent follow-up.  The coach also lends support to the client in addressing and focusing on strategic issues of the organization, while simultaneously addressing personal developmental issues.
Researchers who have studied hypnosis say more, well-conducted studies are needed to determine if hypnosis really helps smokers kick the habit for good, but add that hypnosis remains a hopeful approach and has many other benefits. However, the best way to quit may be to combine several techniques. Patients often require several different strategies along the way.

There are a number of ways to work with athletes but investing in a comprehensive education will allow for the greatest number of professional opportunities down the line. If you have a passion for helping people overcome obstacles and achieve success, it is worth investigating which training path will ensure you the highest level of competence that you can attain.
To investigate the effectiveness of cognitive hypnotherapy (CH), hypnosis combined with cognitive-behavioral therapy (CBT), on depression, 84 depressives were randomly assigned to 16 weeks of treatment of either CH or CBT alone. At the end of treatment, patients from both groups significantly improved compared to baseline scores. However, the CH group produced significantly larger changes in Beck Depression Inventory, Beck Anxiety Inventory, and Beck Hopelessness Scale. Effect size calculations showed that the CH group produced 6%, 5%, and 8% greater reduction in depression, anxiety, and hopelessness, respectively, over and above the CBT group. The effect size was maintained at 6-month and 12-month follow-ups. This study represents the first controlled comparison of hypnotherapy with a well-established psychotherapy for depression, meeting the APA criteria for a "probably efficacious" treatment for depression.
During a hypnotherapy session, the therapist will bring you into a state of deep relaxation in which the critical, conscious part of your brain recedes and the subconscious mind becomes alert and focused. The therapist will make suggestions, based on your intended goals, that will take root in your subconscious mind. These suggestions should affect your thinking in a positive way and empower you to make change.
Sports psychology began with research on sports performance with psychologist and researchers Norman Triplett (cyclists are speedier in competition than when they ride solo) and Walter Miles (studied reaction time of football players to increase their reaction time after the ball hike). The person who was considered the first sports psychologist was Coleman Griffith. Today, most professional teams employ sports psychologists to assist players with mental health, performance, and well-being.
How about taking out a pen and paper and making a list of all of the benefits you will enjoy as a non-smoker? Picture yourself in the future, say six months or a year from now. How great is it knowing that when someone offers you a cigarette you find yourself saying ‘no thanks’? Perhaps you can imagine how proud and happy you are going to feel and how proud you will be of yourself. If you’re not sure if you are ready to quit smoking but you would like to consider the possibility, we can take a closer look at your particular situation and likely help you come to a clearer understanding. The initial screening and consultation is free.
Practice, practice, practice. Get in with different consultants and see what they’re doing. Work with younger athletes on their mental game using your own experiences to start developing your models. Volunteer to be the mental coach of a youth team based on your credentials as an athlete. And keep reading and applying what you read to your own competitive experience. Keep being an athlete and test your skills on yourself first.
We’ve had the privilege of partnering with the following organizations to significantly impact their performance, culture and bottom-line results. While some of these corporations have directly hired us to work in an executive coaching or training capacity, others represent corporations in which one or more senior executives or partner-level leaders have hired us independently.
Thomas works in partnership with psychologists, so that they are trained to administer our assessments and deliver valuable feedback to the rest of the organisation. This approach will enable them to build on their detailed knowledge of the athletes, coaches, sport and organisation so that feedback is unique and based on a high level of relevant content.
The hardest part is getting started, but once you get through that, you’re already halfway there. You truly can change your mindset. Once you start eating healthy, you’ll see that you’ll start craving healthier foods. Once you start a physical activity you love, you’ll find yourself getting excited to do it again. Always remember, you’re a lot stronger than you think. You’ll truly amaze yourself at what you can do!
Whatever the reason, distinct from other forms of training, coaching focuses on a specific way of “learning” for the executive. It is believed that “the more an individual is involved in identifying problems, in working out and applying solutions for them and in reviewing results, the more complete and the more long-lasting the learning is. This form of self-improvement tends to bring about learning with a deeper understanding than learning that is taught.”[1] Given the right circumstances, one-on-one interaction with an objective third party, who is not tied to the organization or other executive or company influences, can provide a focus that other forms of organizational support cannot. Coaching develops the leader in “real time” within the context of their current job while allowing them to maintain their day-to-day responsibilities.
If you make the right food choices and watch your portions but you find that you’re still struggling to lose weight, don’t forget to consider the calories consumed in your favorite sweetened beverages. “Café mocha’s or other popular coffee beverages, sweetened teas, sodas and fruit drinks can easily add 150 to 500 calories extra to your day and daily consumption can easily foster a pound or more weight gain per week,” says Gueron. Stick to water or unsweetened tea and save the sweetened stuff for a special treat.

You will be told to sit or lie down somewhere, get comfortable and close your eyes. The hypnotherapist will then use their methods to get you in a a trance like suggestable state. This has been quite nicely described as feeling similar to the state of mindlessness people occasionally experience when driving a car without consciously thinking, just much more relaxed.
Confusion can occur when one seeks a hypnotherapist, as a result of the various titles, certifications, and licenses in the field. Many states do not regulate the title "hypnotist" or "hypnotherapist," so care must be exercised when selecting someone to see. As a rule, it is best to consult a professional in the field of mental health or medicine, although alternative sources for hypnosis are available. Care must be taken also by the therapist to ensure adequate training and sufficient experience for rendering this specialized service. The therapist must be well grounded in a psychotherapeutic approach before undertaking the use of hypnotherapy. Professionals should not attempt hypnotherapy with any disorder for which they would not use traditional therapeutic approaches. The patient seeking hypnotherapy is reminded that unskilled or amateur hypnotists can cause harm and should not be consulted for the purpose of implementing positive change in an individual's life. The detrimental effects of being subjected to amateur or inadequately trained persons can be severe and long lasting. (See abnormal results below.)
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