Consider Rob Bernstein. (In the interest of confidentiality, I use pseudonyms throughout this article.) He was an executive vice president of sales at an automotive parts distributor. According to the CEO, Bernstein caused trouble inside the company but was worth his weight in gold with clients. The situation reached the breaking point when Bernstein publicly humiliated a mail clerk who had interrupted a meeting to get someone to sign for a parcel. After that incident, the CEO assigned Tom Davis to coach Bernstein. Davis, a dapper onetime corporate lawyer, worked with Bernstein for four years. But instead of exploring Bernstein’s mistreatment of the support staff, Davis taught him techniques for “managing the little people”—in the most Machiavellian sense. The problem was that, while the coaching appeared to score some impressive successes, whenever Bernstein overcame one difficulty, he inevitably found another to take its place.
Normally, this is for three months or less. The focus of the work is to identify and prioritize developmental needs.  This work is usually done in conjunction with the executive and the executive’s supervisor or HR. Interviews are conducted and a developmental plan is created with the client. This coaching jump-starts the plan with a quick transition to client independence with the supervisor and HR support for continued progress. This coaching is described more as a three-way partnership between the executive, the coach, and the organization, in which all involved agree on specific goals and parameters. Issues discussed in a coaching session however, outside of the set parameters, are considered “personal and confidential”.
The Masters in Executive Coaching is a pathway to becoming a fully accredited executive coach, while the Postgraduate Diploma in Organizational Supervision helps experienced coaches build their status as senior practitioners and supervisors of coaches and consultants. Take your career to the next level, learn about yourself as a coach, and network with some of the leading practitioners in the field.
Business coaching is a type of human resource development for business leaders. It provides positive support, feedback and advice on an individual or group basis to improve personal effectiveness in the business setting, many a time focusing on behavioural changes through psychometrics or 360-degree feedback. Business coaching is also called executive coaching,[16] corporate coaching or leadership coaching. Coaches help their clients advance towards specific professional goals. These include career transition, interpersonal and professional communication, performance management, organizational effectiveness, managing career and personal changes, developing executive presence, enhancing strategic thinking, dealing effectively with conflict, and building an effective team within an organization. An industrial organizational psychologist is one example of executive coach. Business coaching is not restricted to external experts or providers. Many organizations expect their senior leaders and middle managers to coach their team members to reach higher levels of performance, increased job satisfaction, personal growth, and career development. Research studies suggest that executive coaching has a positive impact on workplace performance.[17]

But conflating hypnosis with sleep (the word is derived from the Greek for sleep), is inaccurate, according to the hypnotist and author Charles Tebbetts, as relayed by his student C. Roy Hunter in his book The Art of Hypnosis: Mastering Basic Techniques. Hypnotism “is actually a natural state of mind and induced normally in everyday living much more often than it is induced artificially. Every time we become engrossed in a novel or a motion picture, we are in a natural hypnotic trance,” Tebetts wrote.  Hunter writes that it's more accurate to say that all hypnosis is actually self-hypnosis. The hypnotherapist, much like a physical trainer then, is merely helping the subject convince themselves to do something they were already capable of doing, nudging them in the right direction.


Margaret, a 90-year old (not a typo!) musician from Manhattan, has been tobacco-free for a whopping 26 years, after a pack-a-day smoking career that spanned six decades. She’d quit before, cold turkey, but lasted only two days before she relapsed. Years later, she decided to try hypnosis at the recommendation of a trusted friend. “It wasn’t scary,” she remembers. “I was quite unaware that I was being hypnotized. The hypnosis was just deep enough for everything she said to take root. She told me that I shouldn’t ever touch another cigarette, not to think I can smoke and get away with it, and that one cigarette can restart the addiction over again. It was very easy. I was really quite surprised.” Margaret hasn’t taken a puff since.
The American Cancer Societies official position is that no controlled studies have produced conclusive evidence proving that hypnotherapy can help people quit smoking. They go on to say that despite the lack of clinical evidence, there does appear to be substantial anecdotal evidence that suggests it can be an effective cessation method for some people.
The American Society for Training and Development does an annual survey of training programs in general, and provides some valuable metrics. They also have good publications on leading leadership development strategies and programs. I suggest that you talk to peers in your industry to benchmark since practices vary widely from industry to industry, and depending on organizaion size. Finally, your executive team might want to come up with your own benchmarks for success since every organization and culture requires something different (i.e., decision making may be a big issue for leaders in one organization, but no problem at all for leaders in another organization). A question for the executive team to ask is “How will we know that our leaders are being effective?” Then, determine a metric that will best measure that success factor.

More recently, the role of sport psychologist has been called on to meet the increasing demand for anger management for athletes. Increasingly, Sport Psychologists have needed to address this topic and provide strategies and interventions for overcoming excessive anger and aggression in athletes, and techniques for athletes to manage emotions. A comprehensive anger management program for athletes was developed by Dr. Mitch Abrams, a licensed sport psychologist who authored “Anger Management in Sport”[21]
"My goal is to provide quality holistic mental health services, regardless of financial status or insurance. My practice at Our Birthing Home is box-on-the-wall payment, which means I don't set fees. (Euless location opening in September; I will be accepting insurance at that location. Low-cost private pay.) I primarily treat anxiety, depression, and trauma, but the ways in which those symptoms present varies considerably. I aim to serve those who seek a compassionate space in which to explore experiences and make changes, in order to move along their path to health and wholeness."
“Does anyone here feel like cigarettes are their best friend?” Hall asked, telling us to clap our hands, then to clap them again, this time leading with the opposite hand of what we were used to. It felt weird. The sound in the room changed noticeably as well. The point, Hall said, was that smoking is a habit we all perform as involuntarily, through muscle memory, as the way we choose to clap our hands.

A study of 286 smokers compared the effectiveness of hypnosis versus behavioral counseling when both interventions were combined with nicotine patches. At 6 months, 26% of the participants in the hypnosis group were abstinent compared with 18% of the behavioral group. At 12 months, the abstinence rate was 20% for the hypnosis group compared to 14% for the behavioral group. It was concluded that, for long-term quit rates, hypnosis compares favorably to standard behavioral counseling when used with nicotine patches.
I might be biased, but I do believe that the best sport psychology candidates are those who have partaken in an elite sport or performance domain (like competitive dance or professional music). I am a firm believer in the sport psychology consultant using their as-lived, phenomenological experience from their own sporting experience to really relate to and provide hands-on tools to the athlete. Kind of like a ‘been-there-done-that’ phenomenon: the consultant has already been there themselves, so they have a better understanding of what tool will make the difference with the athlete/high performer. This is not to say that you have to have been an elite athlete/performer to be an expert sport psychologist, I just happen to think those that have competed in an elite sport or its equivalent have a leg up.
The concept of ADHD coaching was first introduced in 1994 by psychiatrists Edward M. Hallowell and John J. Ratey in their book Driven to Distraction.[8] ADHD coaching is a specialized type of life coaching that uses specific techniques designed to assist individuals with attention-deficit hyperactivity disorder. The goal of ADHD coaching is to mitigate the effects of executive function deficit, which is a typical impairment for people with ADHD.[9] Coaches work with clients to help them better manage time, organize, set goals and complete projects.[10] In addition to helping clients understand the impact ADHD has had on their lives, coaches can help clients develop "work-around" strategies to deal with specific challenges, and determine and use individual strengths. Coaches also help clients get a better grasp of what reasonable expectations are for them as individuals, since people with ADHD "brain wiring" often seem to need external mirrors for accurate self-awareness about their potential despite their impairment.[11]
I passed this diagnosis along to the executive vice president of human resources, and he concurred. Mansfield’s coaching ceased, and after her boss and I conducted a carefully crafted intervention he agreed to seek outpatient psychotherapy. Several years later, Mansfield was thriving as a manager, and she had developed a more fulfilling personal life.
Most organizations believe that once someone reaches executive or senior status in the organization, they should inherently be able to act under pressure, inspire and implement ideas, keep their skills sharp and current, and have all the answers. In actuality, they can eventually get there on their own but the engagement of a qualified executive coach will exponentially increase not only the time it takes for the executive to get there but also the ability for the executive and the company to sustain the change.
“We brought Performance Consultants International in to Mubadala to help us launch and deliver an Executive Coaching programme to the top tiers of our organization. We maintained constant contact throughout the set-up phase. We had a true partnership with Performance Consultants who helped us every step of the way, from concept to launch to implementation and ongoing tracking. The launch event wildly exceeded expectations and the ongoing support I needed was always there. I wouldn’t hesitate in recommending them for an Executive Coaching framework in any ambitious organization”

Following its stated goal of promoting the science and practice of applied sport psychology, AAASP quickly worked to develop uniform standards of practice, highlighted by the development of an ethical code for its members in the 1990s. The development of the AAASP Certified Consultant (CC-AAASP) program helped bring standardization to the training required to practice applied sport psychology. AASP aims to provide leadership for the development of theory, research and applied practice in sport, exercise, and health psychology.[19] Also during this same time period, over 500 members of the American Psychological Association (APA) signed a petition to create Division 47 in 1986, which is focused on Exercise and Sport Psychology.
"Sometimes life becomes too difficult to battle on our own. Together, we can explore what events or relationships may be causing distress in your life and develop tools and skills to overcome these hardships. I strive to provide a warm and comforting therapeutic environment and convey empathy and understanding to allow my clients to feel safe and validated during our sessions. You are here, which means you've taken that first big step and I am here to help you through the rest of the therapeutic journey."

The progress dashboard shows how your health is improving by offering insights on blood pressure and oxygen and carbon monoxide levels, as well as changes that may be occurring to breathing, circulation, and lung cancer risk. Badges are gained as the time you are smoke-free increases. You are even shown how much money you have saved in total, so you can reward yourself a treat with your accumulated savings.
Recently some studies have been influenced by an evolutionary psychology perspective.[45] This includes studies on testosterone changes in sports which at least for males are similar to those in status conflicts in non-human primates with testosterone levels increasing and decreasing as an individual's status changes. A decreased testosterone level may decrease dominant and competitive behaviors which when the status conflicts involved fighting may have been important for preventing physical injury to the loser as further competition is avoided.[citation needed] Testosterone levels also increase before sports competitions, in particular if the event is perceived as real challenge as compared to not being important.[citation needed] Testosterone may also be involved in the home advantage effect which has similarities to animal defense of their home territory.[citation needed] In some sports there is a marked overrepresentation of left-handedness which has similarities to left-handed likely having an advantage in close combat which may have evolutionary explanations.[citation needed]
Just how expensive and time-consuming is executive coaching? Although there is tremendous variation in fees and arrangements among coaches, be prepared to pay a C-level coach what you pay your top attorney. If this seems excessive, consider that a coach must have the experience and expertise to quickly grasp a leader's situation, challenge assumptions and choices, and bring credible, fresh ideas to the table. Doing this with your best and brightest is not easy. And given the influence a coach can have on an executive's decisions and actions over the course of a typical six-to-12-month engagement involving bimonthly meetings, regular phone calls and e-mail check-ins, a bargain coach whose sophistication does not match the client's is a big mistake.

Luke O’Neil for The Atlantic reviewed quit smoking hypnotherapy when he tried the treatment himself. He said “I left the session feeling noticeably different. I sat in my car outside for a half hour and did not smoke. I went to dinner nearby and sat, and had a drink, and did not smoke. Eventually I caved in to the craving, but I didn't like it. I'm still smoking, I just don't enjoy them anywhere near as much as I used to anymore.”


"In counseling, the first step can be the hardest. I'm EMDR certified so my primary focus is abuse/trauma or anxiety. If you're struggling with anxiety, trauma, PTSD, abuse, domestic violence, depression, stress, dating, or career; I can help! I'm an expert in LISTENING with a specialty in HOPE. I will listen and guide you to find your courage to overcome the past and face the challenges ahead. Together we will discover your healing power to change by building on your strengths, increasing your self-confidence, and empowering yourself to move forward."
10. Positive Images: When your are exercising, use your positive mental images throughout your workout to create feelings of speed and power. (e.g., If you’re walking or running and you come to an unexpected hill visualize a magnet pulling you effortlessly to the top). Use visualization before, during and after your training to build confidence and new motivation.
This shows you the Therapeutic part of the session - the Suggestion Therapy section. The client I did the session for was an aspiring Author, so the session was created to enable her to bring these gifts and her message out into the world via a book. Note the suggestions given to the Subconscious mind as well as the Forward Pacing, Anchor & Post Hypnotic Suggestion.
“If you are looking to speed up weight loss, adding 30 minutes of cardio three times per week will certainly help burn calories and body fat,” says Amie Hoff, Certified Fitness Professional in New York City. Short on time? Hoff suggests a HIIT (High Intensity Interval Training) workout. “The idea is to push your body hard for a short burst with a period of recovery. I like to have people start with a 10 to 15 second sprint (run, bike, jump rope, run stairs or anything that gets your heart rate up) and then back off for 30 seconds to recover. As you get stronger, you will increase the sprint time and decrease the recovery period. A 15 minute HIIT session can be equivalent to a regular 30 minute cardio workout.”
I have no prior experience with hypnosis. I went into this with no expectations, but I did have the willingness to quit smoking. I have tried nicoderm patches, nicoderm gum, Chantix, Wellbutrin, cold turkey, weaning off, etc...for the last two years. The most I ever got were 28 agonizing days. The cravings never went away. Then I met with Rita Black and here I am 6 weeks later to share how amazed I am with the success of our 1 meeting! I walked out of Rita's office a non-smoker in every way. Rita explained to me how to manage the "cravings" if and when they come. I have totally regained my power against smoking. I highly recommend this life saving service (not to mention, financial savings).
But, through Quit Smoking Hypnosis you will discover that you, yourself, are capable of feeling contented, fulfilled and satisfied without cigarettes. You will, in a very short period of time, physically and psychologically no longer crave cigarettes. As a non-smoker, you will find yourself free from the desire to smoke when around smokers. You will gain more energy, be mentally more alert, and enjoy a sense of feeling lighter in general.
- There's a quote from Seneca that I love. As long as you live, keep learning how to live. It's fascinating to me that as I get even older, it grows even truer. I've seen it play out with the most inspiring leaders I've worked with. As long as they lead, they keep learning how to lead. That's where executive coaching comes in. Executive coaches help leaders learn how to lead even better. How do they do it, how can you do it? That's what we cover in this course. I'm John Ullmen. As an executive coach over the past two decades, I've coached hundreds of leaders in dozens of organizations across industries around the world.

Thomas works in partnership with psychologists, so that they are trained to administer our assessments and deliver valuable feedback to the rest of the organisation. This approach will enable them to build on their detailed knowledge of the athletes, coaches, sport and organisation so that feedback is unique and based on a high level of relevant content.


As a certified consulting hypnotist, I have helped Houstonians for more than 30 years successfully overcome an addiction to cigarette smoking. Through hypnosis, the client is able to visualize their life without smoking, and find desirable fulfillment and satisfaction in quitting. I personalize a program for each client, providing a customized approach to help him or her stop smoking.
This course examines organizational coaching and surveys the foundational disciplines on which the practice of organizational coaching is based, applicable theories and methods. Coaching will be explored as an intervention and developmental technology. Students are introduced to the practice of coaching and coaching conversation models as well as coaching-related skills including contracting, listening, questioning, designing actions, planning and goal setting, and managing progress and accountability. 
There are varying theories throughout both the medical and psychological arenas as to how the process of hypnosis works. Some experts believe that people who practice hypnosis effectively are predisposed to this therapy or have developed enhanced cognitive and interpersonal abilities that allow them to respond accordingly to hypnotic cues and conditions. Recent studies have shown that this form of communication actually alters elements of a person’s neurological and physiological mechanisms.
When therapists attempt to uncover so-called repressed memories, they may create false memories in their patients. In the 1980s and 1990s, the notion of uncovering repressed memories via hypnotherapy was very common. Because people are highly suggestible while they are under hypnosis, they may be more likely to “remember” things that did not actually occur, and then fervently believe them when they come out of the hypnotic trance.
In order for a hypnotherapist to convey positive suggestions for change, the patient must be in a receptive state. The state is called trance and the method of achieving a trance is through induction. Induction techniques are many and varied and involve the therapist offering suggestions that the patient follows. The formerly common "your eyes are getting heavy" suggestion may still exist, but other more reliable and acceptable (by the patient) forms of induction have come to the forefront. The artful hypnotherapist is always aware of the present condition of the patient and uses this information to lead him/her down the path of induction. In its lighter stages, trance can be noted by the relaxation of muscles. At this point, hands can levitate when given the suggestion, and paresthesia, a feeling of numbness, can be induced. In a medium trance, a patient can be led to experience partial or complete amnesia , or failure to recall events of the induction after the fact. A deep trance opens the patient to powerful auditory, visual, or kinesthetic experiences. The phenomenon of time distortion is experienced most profoundly at this level. Patients may believe they have been away briefly, and may react with disbelief when told they were away much longer. Although some work can be done in lighter states of trance, the best circumstance for implementing change is when the patient reaches a deep trance state. At this level, the patient is focused inwardly and is more receptive to positive suggestions for change. This is also the point at which the therapist can invoke posthypnotic suggestions, or instructions given to the patient so he/she will perform some act or experience some particular sensation following awakening from the trance. For example, these suggestions, if accepted by the patient, can be formed to make foods taste bad, cigarettes taste bad, delay impulses, curb hunger, or eliminate pain. However, it should be noted that posthypnotic suggestions given to a person, which run counter to the person's value system or are not something they are likely to do under ordinary circumstances, will not be accepted and therefore not implemented.
Motivation: A major subject within sports psychology, the study of motivation looks at both extrinsic and intrinsic motivators. Extrinsic motivators are external rewards, such as trophies, money, medals or social recognition. Intrinsic motivators arise from within, such as a personal desire to win or the sense of pride that comes from performing a skill.
“Hypnosis is a different state of mind associated with four major characteristics,” he said. First is a “highly focused attention on something.” It could be an issue you're having, or a problem you want to address. Second is disassociating oneself from the immediate physical environment. “You focus on the beach in Florida in the middle of a Boston winter,” he said, anticipating my particular winter-addled frame of mind perfectly. “Instead of traveling there, you go there with your mind, and you're fully focused on the beach.”
ABSP certification requires a doctorate degree, plus either a license to practice or a certain amount of research/publications. The ABSP also requires candidates to pass the Board Certified Sports Psychologist Examination, as well as have a certain amount of practical experience, research experience, or outstanding contributions to the sports psychology field.
These are highly important findings, because empathy, compassion and overall self-awareness are qualities of a developed, mature mind. One that’s resilient to stress, able to manage internal conflicts, experiences interconnection with others, and maintains well-being. And, that therefore stimulates broad perspectives for understanding the problems and unpredictable challenges facing CEOs.
In 2002, the Department for Education and Skills developed National Occupational Standards for hypnotherapy[45] linked to National Vocational Qualifications based on the then National Qualifications Framework under the Qualifications and Curriculum Authority. NCFE, a national awarding body, issues level four national vocational qualification diploma in hypnotherapy. Currently AIM Awards offers a Level 3 Certificate in Hypnotherapy and Counselling Skills at level 3 of the Regulated Qualifications Framework.[46]
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