Here's one way to look at it. If an experience—through coaching or anything else—reveals an interest that leads an executive away from the firm, everyone stands to gain. The executive finds a better fit and, ideally, a space in the firm becomes available to someone who is motivated by the challenges at hand. It's much the same thinking that companies have gone through regarding leadership-development programs at large. The occasional departure of a manager in whom the firm has invested a great deal is offset many times over by the increased value of those who remain.
More specifically, the experts say, coaching can be particularly effective in times of change for an executive. That includes promotions, stretch assignments, and other new challenges. While you may be confident in your abilities to take on new tasks, you may feel that an independent sounding board would be beneficial in helping you achieve a new level of performance, especially if close confidants are now reporting to you. More so, you may recognize that succeeding in a new role requires skills that you have not needed to rely on in the past; a coach may help sharpen those skills, particularly when you need to do so on the fly.
No amount of executive coaching could have alleviated Bernstein’s disorder. Narcissists rarely change their behavior unless they experience extraordinary psychological pain—typically a blow to their self-esteem. The paradox of Bernstein’s circumstance was that working with his executive coach had only served to shield him from pain and enhance his sense of grandiosity, as reflected in the feeling, “I’m so important that the boss paid for a special coach to help me.” Executive coaching further eroded Bernstein’s performance, as often occurs when narcissists avoid the truth.
Capella University is accredited by the Higher Learning Commission and offers several Online Master's and Doctoral programs in Psychology including both clinical and non-clinical specializations. Capella University, also offers four online CACREP - accredited master's programs: MS in Clinical Mental Health Counseling, MS in Marriage and Family Counseling/Therapy, MS in School Counseling and PhD in Counselor Education and Supervision. Click here to contact Capella University and request information about their programs.
Consider Rob Bernstein. (In the interest of confidentiality, I use pseudonyms throughout this article.) He was an executive vice president of sales at an automotive parts distributor. According to the CEO, Bernstein caused trouble inside the company but was worth his weight in gold with clients. The situation reached the breaking point when Bernstein publicly humiliated a mail clerk who had interrupted a meeting to get someone to sign for a parcel. After that incident, the CEO assigned Tom Davis to coach Bernstein. Davis, a dapper onetime corporate lawyer, worked with Bernstein for four years. But instead of exploring Bernstein’s mistreatment of the support staff, Davis taught him techniques for “managing the little people”—in the most Machiavellian sense. The problem was that, while the coaching appeared to score some impressive successes, whenever Bernstein overcame one difficulty, he inevitably found another to take its place.
There is an intense mental toll of reaching—and remaining—at the pinnacle of a sport. “The top six inches of the body matter just as much the rest,” says Matthew Cunliffe, a sports psychologist, who spoke with Quartz about what goes through the minds of elite athletes and how psychologists can help them win. The conversation has been edited and condensed for clarity.
Whatever the reason, distinct from other forms of training, coaching focuses on a specific way of “learning” for the executive. It is believed that “the more an individual is involved in identifying problems, in working out and applying solutions for them and in reviewing results, the more complete and the more long-lasting the learning is. This form of self-improvement tends to bring about learning with a deeper understanding than learning that is taught.”[1] Given the right circumstances, one-on-one interaction with an objective third party, who is not tied to the organization or other executive or company influences, can provide a focus that other forms of organizational support cannot. Coaching develops the leader in “real time” within the context of their current job while allowing them to maintain their day-to-day responsibilities.
A 2007 study from researchers at the American College of Chest Physicians compared hypnosis to nicotine replacement therapy. Fifty percent of patients who were treated in the hypnotherapy group were still quit at 26 weeks compared to just 15.78 percent in the nicotine replacement group. Patients who underwent NRT and hypnotherapy also experienced a 50-percent success rate at 26 weeks.
After personally experiencing the benefits of coaching, many of our executive coaching clients are excited to learn how to coach and develop their own coaching leadership style. We support them to do this through training programmes such as Coaching Training for Managers and Coaching Leadership Development. Clients can also choose to go on to the cutting-edge transformational leadership programmes which are championed by leaders and change agents the world over.

This graduate-level certificate is one of only a few programs of its kind to be offered at higher education institutions in the US. It is built upon the International Coach Federation (ICF) competency model and the Graduate School Alliance for Education in Coaching (GSAEC) standards. It is also approved by the Center for Credentialing & Education (CCE) as a Board Certified Coach (BCC) program. 
Both sport psychology (focusing on the dynamic interplay between psychological factors and athletic performance) and sport and exercise psychology (focusing on using psychological insight to increase exercise and activity levels) are essential components in empowering performance. Whether that be for professional athletes or the general population, an understanding of how the mind works can have a huge impact.
Take Rich Garvin, the CEO of an athletic shoe manufacturing company with sales in excess of $100 million a year. Despite his company’s size, Garvin had never hired a coach for any of his direct reports. He knew that his HR director used trainers and coaches, but Garvin was a finance guy first and foremost. And since the athletic shoe industry was flying high, he left personnel matters to those who were paid to worry about them. But in the late 1990s, the market for athletic shoes collapsed. In Garvin’s world, the most immediate casualty was his COO, who snapped under the strain of failing to meet sales estimates for three consecutive quarters. The COO began venting his frustration on store managers, buyers, and suppliers.
After personally experiencing the benefits of coaching, many of our executive coaching clients are excited to learn how to coach and develop their own coaching leadership style. We support them to do this through training programmes such as Coaching Training for Managers and Coaching Leadership Development. Clients can also choose to go on to the cutting-edge transformational leadership programmes which are championed by leaders and change agents the world over.
As Martens argued for applied methods in sport psychology research, the increasing emergence of practitioners of sport psychology (including sport psychology consultants who taught sport psychology skills and principles to athletes and coaches, and clinical and counseling psychologists who provided counseling and therapy to athletes) brought into focus two key questions and a debate which continues to the present day: under what category does the discipline of sport psychology fall?, and who governs the accepted practices for sport psychology? Is sport psychology a branch of kinesiology or sport and exercise science (like exercise physiology and athletic training)? Is it a branch of psychology or counseling? Or is it an independent discipline?
In a study by Diane E. Lewis, respondents identified a variety of reasons for hiring executive coaches. [4] The reasons cited below encompass both problem solving and developmental emphases. They could also be described as change-oriented, with an emphasis on supplementing and refocusing the participant’s skills, or growth-oriented, with an emphasis on accelerating the learning curve for high-potential or recently promoted executives. The percentage of respondents citing that particular reason is in parenthesis:

Do you really need to lose weight? We weren't all born to be thin or conform to society's definition of the ideal body. Your body size and shape depend on multiple factors, including your genes, eating patterns, Resting Energy Expenditure (see definition below) and exercise. You may want to accept and Love Your Body while trying to improve your health.
Health coaching is becoming recognized as a new way to help individuals "manage" their illnesses and conditions, especially those of a chronic nature.[21] The coach will use special techniques, personal experience, expertise and encouragement to assist the coachee in bringing his/her behavioral changes about, while aiming for lowered health risks and decreased healthcare costs.[22] The National Society of Health Coaches (NSHC) has differentiated the term health coach from wellness coach.[22] According to the NSHC, health coaches are qualified "to guide those with acute or chronic conditions and/or moderate to high health risk", and wellness coaches provide guidance and inspiration "to otherwise 'healthy' individuals who desire to maintain or improve their overall general health status".[22]
Additionally, hypnosis is often utilized in a manner that allows deep self-exploration and discovery of unconscious intentions, motivations, or events and experiences that result in symptoms undesirable to a person. Hypnosis circumvents conscious thought processes, allowing a person to gain better insight into a particular problem. Individuals achieve different results with hypnosis, as they do with other forms of therapy. However, it appears that some people are more receptive to this form of treatment than others and achieve increased benefits.

To investigate the effectiveness of cognitive hypnotherapy (CH), hypnosis combined with cognitive-behavioral therapy (CBT), on depression, 84 depressives were randomly assigned to 16 weeks of treatment of either CH or CBT alone. At the end of treatment, patients from both groups significantly improved compared to baseline scores. However, the CH group produced significantly larger changes in Beck Depression Inventory, Beck Anxiety Inventory, and Beck Hopelessness Scale. Effect size calculations showed that the CH group produced 6%, 5%, and 8% greater reduction in depression, anxiety, and hopelessness, respectively, over and above the CBT group. The effect size was maintained at 6-month and 12-month follow-ups. This study represents the first controlled comparison of hypnotherapy with a well-established psychotherapy for depression, meeting the APA criteria for a "probably efficacious" treatment for depression.
ABSP certification requires a doctorate degree, plus either a license to practice or a certain amount of research/publications. The ABSP also requires candidates to pass the Board Certified Sports Psychologist Examination, as well as have a certain amount of practical experience, research experience, or outstanding contributions to the sports psychology field.
With an emphasis on quality, we strive to create, develop and produce the best self hypnosis audio programs we possibly can. Our professionally produced, life-enhancing recordings are authored by our team of vocally talented hypnotherapists – and supported by our hugely experienced script writers, who have a combined 75+ years of experience in the field of hypnotherapy.
The popularity of executive coaching owes much to the modern craze for easy answers. Businesspeople in general—and American ones in particular—constantly look for new ways to change as quickly and painlessly as possible. Self-help manuals abound. Success is defined in 12 simple steps or seven effective habits. In this environment of quick fixes, psychotherapy has become marginalized. And executive coaches have stepped in to fill the gap, offering a kind of instant alternative. As management guru Warren Bennis observes, “A lot of executive coaching is really an acceptable form of psychotherapy. It’s still tough to say, ‘I’m going to see my therapist.’ It’s okay to say, ‘I’m getting counseling from my coach.’”

The history of sport psychology began back in the late 19th century, with Norman Triplett. Triplett was a psychology professor at Indiana University during this time, and he conducted research on cyclists. The results of his research showed that the cyclists in his experiments typically performed better when they were riding with others in a group, compared to when they were riding alone. In 1920, the first sport psychology laboratory was founded by Carl Diem in Germany. Coleman Griffith, who worked with athletes from the Chicago Cubs, soon followed suit and founded the first sport psychology laboratory in the United States. It wasn't until 1987, though, that the American Psychological Association created the sport psychology division, Division 47.
It might take the full 10 years, but coaching will begin to rise in popularity over consulting. Aging demographics will demand a vast transfer of institutional, industry and professional wisdom. Consulting augments gaps in knowledge, but coaching emphasizes the transfer of wisdom. Smart young leaders will seek to learn, as talent becomes harder to "rent." - Jim Vaselopulos, Rafti Advisors, Inc.
Sport psychology is a proficiency that uses psychological knowledge and skills to address optimal performance and well-being of athletes, developmental and social aspects of sports participation, and systemic issues associated with sports settings and organizations. APA recognizes sport psychology as a proficiency acquired after a doctoral degree in one of the primary areas of psychology and licensure as a psychologist. This proficiency does not include those who have earned a doctoral degree in sport psychology but are not licensed psychologists.
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In the 2000s, hypnotherapists began to combine aspects of solution-focused brief therapy (SFBT) with Ericksonian hypnotherapy to produce therapy that was goal focused (what the client wanted to achieve) rather than the more traditional problem focused approach (spending time discussing the issues that brought the client to seek help). A solution-focused hypnotherapy session may include techniques from NLP.[13]
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