To achieve fast results, many popular executive coaches model their interventions after those used by sports coaches, employing techniques that reject out of hand any introspective process that can take time and cause “paralysis by analysis.” The idea that an executive coach can help employees improve performance quickly is a great selling point to CEOs, who put the bottom line first. Yet that approach tends to gloss over any unconscious conflict the employee might have. This can have disastrous consequences for the company in the long term and can exacerbate the psychological damage to the person targeted for help.
How about taking out a pen and paper and making a list of all of the benefits you will enjoy as a non-smoker? Picture yourself in the future, say six months or a year from now. How great is it knowing that when someone offers you a cigarette you find yourself saying ‘no thanks’? Perhaps you can imagine how proud and happy you are going to feel and how proud you will be of yourself. If you’re not sure if you are ready to quit smoking but you would like to consider the possibility, we can take a closer look at your particular situation and likely help you come to a clearer understanding. The initial screening and consultation is free.
Virtual gastric band uses hypnosis to make the brain think the stomach is smaller than it really is and hence lower the amount of food ingested. This brings as a consequence weight reduction. This method is complemented with psychological treatment for anxiety management and with hypnopedia. Research has been conducted into the use of hypnosis as a weight management alternative.[16][17][18][19] In 1996 a study found that cognitive-behavioral therapy (CBT) was more effective for weight reduction if reinforced with hypnosis.[17] Acceptance and Commitment Therapy ACT, a mindfulness approach to weight loss, has also in the last few years been demonstrating its usefulness.[20]
There is also a range of options available, from one-on-one meetings to phone sessions to CDs and tapes. McGrail and Grossman agree that while potentially useful, recordings are not usually as effective as personal sessions. And there’s no shortage of opinions on the best ways to quit smoking; the gamut runs from hypnotherapy to Zyban and Nicotine Anonymous.

Passion, making it about the athlete and not about you, and clear communication. You have to be willing to say what the athlete doesn’t want to hear and to go in deep with what’s stopping them. They might, and probably will resist, so you have to really present the coaching in a way that’s not confronting, but rather in which they can really see the opportunity that’s available in taking the coaching.
I have a BSc. in Human Kinetics and a Master’s of Arts in Human Kinetics concentrated in Sport Psychology, which I completed over 10 years after earning my BSc. In those 10 years, I competed for Canada on the World Beach Volleyball Tour. Having been a lifelong competitive athlete, I discovered first-hand the need to train the mind alongside the body. My national team coach once said to me “Kara, you make the hard stuff look easy and the easy stuff look hard,” and it was true. The easier it was, the more time I had to think about it.
Sport psychology is a proficiency that uses psychological knowledge and skills to address optimal performance and well-being of athletes, developmental and social aspects of sports participation, and systemic issues associated with sports settings and organizations. APA recognizes sport psychology as a proficiency acquired after a doctoral degree in one of the primary areas of psychology and licensure as a psychologist. This proficiency does not include those who have earned a doctoral degree in sport psychology but are not licensed psychologists.
“A fun, motivational and totally unique style of fast-track leadership development that has delivered far more than I thought possible. At the start of the executive coaching I had a goal to become a Director in 18 months to 2 years time. Through the coaching, I was offered a Directorship after 6 months. As a manager and individual I feel totally revived and have gained instant benefit allowing me to achieve and surpass my desired objectives. If I had known the impact it had, I would have paid for it myself and done it ages ago!”
"After smoking for 38 years I wanted to quit but didn't think I could do it. I decided to try the Quit Smoking Stay Stopped hypnosis download. I listened to it 3 times and set a date to quit. On that date I listened to it just before I smoked for the last time, then just quit, I was able to go 1 maybe 2 days before I would listen to it again to help me get through the urge to smoke, after a week I no longer needed to listen to the hypnosis and don't need the cigarettes anymore."
In 2002, the Department for Education and Skills developed National Occupational Standards for hypnotherapy[45] linked to National Vocational Qualifications based on the then National Qualifications Framework under the Qualifications and Curriculum Authority. NCFE, a national awarding body, issues level four national vocational qualification diploma in hypnotherapy. Currently AIM Awards offers a Level 3 Certificate in Hypnotherapy and Counselling Skills at level 3 of the Regulated Qualifications Framework.[46]
However, as you look towards the future, the world of executive coaching may take on a new shape. There may be more automation or a stronger focus on mental status or the psychology aspect of your career. As the executive coaching industry continues to grow, so does the number of ways in which this niche is going to change in the not-so-distant future.
David Lesser[21] (1928 - 2001) was the originator of what we today understand by the term Curative Hypnotherapy.[22] It was he who first saw the possibility of finding the causes of people’s symptoms by using a combination of hypnosis, IMR and a method of specific questioning that he began to explore. Rather than try to override the subconscious information as Janet had done, he realised the necessity- and developed the process- to correct the wrong information. Lesser’s understanding of the logicality and simplicity of the subconscious led to the creation of the methodical treatment used today and it is his innovative work and understanding that underpins the therapy and is why the term ‘Lesserian[23]’ was coined and trademarked. As the understanding of the workings of the subconscious continues to evolve, the application of the therapy continues to change. The three most influential changes have been in Specific Questioning (1992) to gain more accurate subconscious information; a subconscious cause/effect mapping system (SRBC)(1996) to streamline the process of curative hypnotherapy treatment; and the ‘LBR Criteria’ (2003) to be able to differentiate more easily between causal and trigger events and helping to target more accurately the erroneous data which requires reinterpretation.
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